What Posifon Ab does

Posifon AB is a Swedish welfare technology company, founded in 2009 and headquartered in Gothenburg, that develops GPS-enabled mobile social alarms, automated medication reminders, and digital supervision systems for elderly care, dementia care, and disability services (LSS). The product portfolio includes the Pico Pro, Nano 4G, Active, Zembro, and SmartSole GPS alarm devices, the Careousel line of medication dispensers (Mk3, Advance, Advance GSM) featuring a patented self-locking safety lid, and the Nattugla smart-camera supervision system. All hardware is unified through the PosifonCare cloud-based operations platform, which enables remote device configuration, alarm management, and quality assurance and was co-developed with eight active Swedish municipalities.

The company's primary customer segment is Swedish municipalities and regional care providers, with named customers including Region Västmanland, Region Sörmland, Region Gävleborg, Region Jönköpings län, Region Dalarna, Region Blekinge, Göteborgs stad, Lunds kommun, Nora kommun, Höörs kommun, Kramfors kommun, and Nacka kommun, plus elderly care facilities such as Reimersdal. Distribution channels include the Adda national framework agreement for welfare technology (1.6 billion SEK total across nine suppliers), prescription through regional assistive technology centers, direct municipal sales, and a direct-to-consumer webshop at shop.posifon.com. Revenue is generated through hardware sales, recurring PosifonCare platform subscriptions, and process support and training services. Geographic footprint is currently Sweden and Norway, with Norwegian distribution handled through partners Hepro and TCMN and a co-development partnership with Dignio A/S for remote health monitoring under the Posifon Prevent brand.

Name

Posifon Ab

Legal name

Posifon AB

Website

https://posifon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Posifon AB is a Swedish welfare technology company providing GPS-enabled mobile social alarms, medication reminder devices, and digital supervision systems, unified through the PosifonCare cloud platform, primarily to Swedish municipalities and care providers for elderly and disability services.

Ownership category

akta.pro rank

Product category

Welfare Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobile PERS & GPS Medical Alert Services (HSAHAHAA)

akta.pro secondary industries

Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers) (HLACAPAH), Medication Setup & Organization (Pill Boxes/Dispill/Packaging) (HSABALAB), Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL)

Keywords

• GPS safety alarms
• Medicine reminders
• Welfare technology
• Elderly care solutions
• Digital supervision systems

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. GPS/Mobile Social Alarms: Sale of GPS alarm devices (Pico Pro, Nano 4G, Zembro, SmartSole, Active) with associated cloud-based management platform PosifonCare. Revenue includes both device sales and ongoing service subscriptions for alarm monitoring and platform access.
2. Medicine Reminders: Sale of Careousel medication dispensers (Mk3, Advance, Advance GSM) with varying feature sets including SMS connectivity for monitoring. Products prescribed through assistive technology centers.
3. PosifonCare Platform Subscription: Cloud-based alarm management system with remote device configuration, integrated across all GPS alarm models. Revenue from service provision to municipalities and care providers.
4. Process Support and Training: Quality management documentation and process support services for municipalities implementing welfare technology, including training and guidance for care staff.
5. Digital Supervision: Nattugla smart camera supervision systems for nighttime monitoring with various alarm capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Posifon develops, manufactures, and sells GPS-enabled mobile social alarms (Pico Pro, Nano 4G, Active, Zembro, SmartSole), the Careousel line of automatic medication dispensers, digital supervision systems (Nattugla), and the PosifonCare cloud-based management platform. The company sells primarily to Swedish municipalities, regional care providers, and assistive technology centers, with consumer sales via its webshop.

Product overview

Posifon Ab offers a comprehensive welfare technology (välfärdsteknik) portfolio centered on safety and independence for elderly and care-dependent individuals. The core offering consists of GPS-enabled mobile social alarms (including Posifon Pico Pro, Nano 4G, Active, Zembro, and SmartSole) and the Careousel medication reminder line (Mk3, Advance, Advance GSM). All GPS alarm models are unified through the PosifonCare cloud-based management platform developed with eight municipalities. Additional offerings include stationary safety alarms, digital supervision systems (Nattugla/Night Owl with anonymized imaging and fall detection), and quality management documentation services for municipalities. The company positions itself as the market leader in mobile social alarms in Sweden, expanding to Norway and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• PosifonCare: Business system and portal for GPS alarm management
• Careousel
• Nattugla
• PosifonOmsorg
• Posifon Prevent

Products and services

• Posifon Pico Pro Compact Swedish-designed GPS alarm with 4G connectivity (with 2G/3G fallback), IP67 waterproof rating, indoor WiFi positioning, two-way communication via speaker and microphone, intelligent fall sensor, and speed alarms. Worn on a lanyard, bag, wrist, or carabiner for elderly, dementia, and LSS users.
• Posifon Nano 4G Swedish-developed mobile social alarm weighing 23g with 4G support (ready for the 2025 2G shutdown), up to 5 days standby, indoor and outdoor positioning via GPS and WiFi, fall sensor, safety area function, and enhanced two-way communication. Can be worn as a watch or carried in a pocket.
• Posifon Active Smartwatch that doubles as a mobile social alarm, combining functionality and style with a built-in alarm button, two-way communication, customizable digital and analog watch faces, step counter, signal strength and battery level display, and indoor positioning via WiFi and Bluetooth beacons. Targeted at both children and adults.
• Posifon Zembro Passive smartwatch developed in Sweden by Sony product designers, with 4G communication, IP68 water resistance, GPS outdoor positioning, Bluetooth beacon indoor positioning, a large clear display, 1-2 day battery, and 4 included beacons for precise home positioning. No call functionality — designed as a passive monitoring device.
• Posifon SmartSole GPS alarm integrated into a shoe sole that automatically activates with movement and triggers an alarm when the wearer leaves a preset safety zone. Features wireless charging, IP67 waterproof rating, GPS positioning, and movement sensors enabling an energy-efficient sleep mode.
• Posifon Careousel Mk3 Entry-level medication dispenser with sound and flashing light reminders, 28-compartment cassette supporting up to 24 daily reminders, a key lock for medicine security, and dose dispensing by turning the device upside down.
• Posifon Careousel Advance Automatic medication dispenser featuring a patented self-locking safety lid that prevents access to wrong doses, sound and light reminders, a 28-compartment cassette supporting up to 24 daily reminders, automatic daylight saving time switching, improved audible signal, and extended reminder time.
• Posifon Careousel Advance GSM Connected medication dispenser that builds on the Careousel Advance by sending SMS notifications for missed doses, low medication levels, and device errors (e.g., upside down or incorrect placement). Device settings are managed via an internet portal with over-the-air updates.
• PosifonCare cloud platform Cloud-based GPS alarm management system co-developed with eight municipalities. Enables remote configuration of all Posifon alarm models, quality assurance of alarm actions, and scalable deployment for care organizations.
• Nattugla Digital Supervision Camera-based digital supervision system (Nattugla / Night Owl) with anonymized image capability, fall detection, bed alarm, voice alarm, and bathroom non-return alerts for nighttime monitoring of elderly and care-dependent users.
• Mobile Social Alarms (Mobila trygghetslarm) line Category of GPS-enabled mobile safety alarms providing location sharing and emergency assistance for users with dementia, cognitive disabilities, or rehabilitation needs, enabling independence both indoors and outdoors. The product line includes the Pico Pro, Nano 4G, Active, Zembro, and SmartSole models, all unified through the PosifonCare platform.

Quantifiable outcome

• Nora municipality reduced care costs and increased independence for elderly through mobile safety alarms
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AddacoreChannel Partner/ Reseller/ DistributorAdda is a Swedish public procurement organization for welfare technology. Posifon has been selected as one of nine suppliers in Adda's national framework agreement for welfare technology worth 1.6 billion SEK total. This enables simplified procurement for Swedish municipalities.
• TCMNminorChannel Partner/ Reseller/ DistributorNorwegian distribution partner for welfare technology products.
• Dignio A/ScoreStrategic or Co-development PartnerNorwegian company offering Posifon Prevent - system for medication follow-up and health monitoring at distance. Cloud-based application where customers manage medicine reminders/dosing equipment. Strategic co-development partnership for digital health monitoring.
• LandräddningenminorStrategic or Co-development PartnerNon-profit organization for which Posifon provides IT system operations responsibility (driftsansvar). Posifon manages the Landcentralen.se portal for user registration and alarm event handling.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivago: Finnish welfare technology company offering safety watches, wellbeing analytics, and remote monitoring solutions for elder care. Comparable Nordic PERS/wellbeing monitoring offering serving municipal care providers.
• Medical Guardian: US-based provider of mobile medical alert systems with GPS and fall detection. Comparable product category (mobile PERS with GPS) to Posifon's Pico Pro, Nano 4G, Active, and Zembro lines.
• Skyresponse: Alarm response and management services technology partner of Posifon providing alarm receiving center capabilities. Operates in the same Nordic welfare tech ecosystem with overlapping municipal customers.
• Careium: Swedish welfare technology company offering personal safety alarms, fall detection, and pill dispensers. Named cooperative partner of Posifon and a direct competitor across the GPS alarm and medication reminder categories.
• Phoniro (Assa Abloy): Phoniro, part of Assa Abloy, offers GPS alarms integrated with its IntelligentCare platform for Swedish municipalities. Direct overlap with Posifon's mobile social alarm offering and access to a much larger owner's distribution and capital base.
• Dignio A/S: Norwegian digital health company partnering with Posifon on Posifon Prevent for medication follow-up and remote health monitoring. Comparable Nordic digital health/welfare tech focus and shared end customers in municipal care.
• Doro: Swedish-headquartered senior technology company producing easy-to-use mobile phones and safety/social alarm devices for elderly users. Comparable target customer and product category to Posifon's mobile social alarms.
• Hepro: Norwegian welfare technology and GPS/localization company that is Posifon's distribution partner in Norway. Directly comparable Nordic welfare tech focus and overlapping GPS alarm offerings.

Broad incumbents

• Philips Lifeline: Established North American PERS brand offering in-home and mobile medical alert systems. Larger incumbent in the personal emergency response category that Posifon competes in with its mobile social alarm portfolio.
• Tunstall Healthcare: UK-based global provider of telecare and telehealth solutions including social alarms and remote monitoring platforms. Larger incumbent offering overlapping capabilities to Posifon's GPS alarm and digital supervision portfolio across European municipal customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/posifon
• Facebookfacebook.com/posifon
• LinkedInlinkedin.com/company/posifon-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posifon Ab