Naturopathic Specialists, LLC

What Naturopathic Specialists, LLC does

Naturopathic Specialists, LLC is a privately held integrative oncology medical practice founded in 2007 and headquartered at 10250 North 92nd Street, Suite #114 in Scottsdale, Arizona. The firm delivers personalized naturopathic cancer care to individual patients across all 50 US states and 19 countries, combining conventional oncology protocols with board-certified naturopathic oncology expertise. Its clinical team of approximately 15 includes four naturopathic physicians (co-founders Dan Rubin, ND FABNO and Debi Smolinski, ND; plus Melissa Coats, ND FABNO and Monica Graffius, ND), a Doctor of Physical Therapy, three Registered Nurses, three Medical Assistants, and office/operations support staff.

The practice's core clinical methodology is the Deep Dive™ Cancer Care N-of-1 model, which integrates each patient's unique biology with clinical expertise and targeted laboratory assessments to drive individualized treatment strategies, paired with the Resilience Model of Cancer Care™ — a 16-domain assessment framework that identifies resilience strengths and vulnerabilities to optimize the physiological environment in which cancer develops. The therapeutic service portfolio spans IV and injection therapies (high-dose Vitamin C, peptides, Viscum/mistletoe), acupuncture, Major Auto Hemotherapy (MAH), EBOO (extracorporeal blood oxygenation and ozonation), lymphatic therapy, functional movement/Qigong, constitutional hydrotherapy, frequency-based modalities (PEMF, red light), nutritional counseling, botanical/homeopathic/nutraceutical medicine, and pediatric integrative oncology support. The Charm Personal Health Portal serves as the patient-facing platform for communications, lab results, and appointments.

Revenue is generated through three streams: (1) fee-for-service clinical consultations and therapeutic procedures delivered in-person at the Scottsdale clinic and via telemedicine for out-of-state patients, (2) the Front & Center Concierge Care annual subscription-style program providing prioritized scheduling, direct physician communication, and expedited access to Dr. Dan Rubin, and (3) product sales via an affiliate ecosystem of vetted supplement and wellness brands (SunStory, Thaena Biotic, Molekule, Aires Tech, Dharma Dr., and others) plus direct SunStory supplement offerings. Go-to-market is predominantly direct-to-consumer and referral-driven, supplemented by content marketing through the Rubin On Point podcast, YouTube educational content, ABC 15 Sonoran Living earned media appearances, and community/referral networks.

Name

Naturopathic Specialists, LLC

Legal name

Naturopathic Specialists LLC

Website

https://listenandcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturopathic Specialists is a Scottsdale, Arizona-based integrative oncology practice delivering personalized naturopathic cancer care to individual patients across all 50 US states and 19 countries. It combines board-certified naturopathic oncology expertise with proprietary Deep Dive™ and Resilience Model™ methodologies alongside IV, ozone, EBOO, acupuncture, and concierge access programs.

Ownership category

akta.pro rank

Product category

Integrative Oncology and Naturopathic Medicine

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Oncology (HLAKAFAB)

akta.pro secondary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

Keywords

• Integrative oncology services
• Naturopathic cancer care
• IV therapy clinics
• Concierge naturopathic medicine
• Alternative oncology treatments

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services Revenue: The primary revenue stream comes from patient consultations, treatments, and therapeutic services including IV therapy, acupuncture, ozone therapy, EBOO, and other naturopathic treatments. Services are provided at the Scottsdale, AZ clinic location.
2. Concierge Medicine Program: The Front & Center Program provides prioritized scheduling, direct communication pathways, and structured care coordination for patients who desire enhanced access to Dr. Dan Rubin. Tiers offer varying levels of direct physician access.
3. Supplements and Products: The practice sells supplements and related products. They offer SunStory Supplements and have an affiliate program with various supplement brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Naturopathic Specialists, LLC is a Scottsdale-based integrative oncology medical practice that delivers personalized naturopathic cancer care through its proprietary Deep Dive™ N-of-1 methodology and Resilience Model of Cancer Care™. The clinic provides in-person and telemedicine consultations, IV/injection therapies, acupuncture, ozone and EBOO blood treatments, lymphatic and frequency therapies, nutritional counseling, and botanical/homeopathic medicine for adult and pediatric cancer patients across all 50 U.S. states and 19 countries.

Product overview

Naturopathic Specialists, LLC is a healthcare service practice offering a comprehensive portfolio of integrative oncology and naturopathic medicine services. The core offering centers on DeepDive™ Cancer Care—an individualized N-of-1 care model—and the Resilience Model of Cancer Care™ (a 16-domain assessment approach). Services span therapeutic modalities including IV & Injection Therapy (with Peptide Therapy and Viscum Therapy as specific offerings), Acupuncture, Ozone Therapy/MAH, EBOO, Lymphatic Therapy, Functional Movement, Nutritional Counseling, Frequency Therapies, and Constitutional Hydrotherapy. Support services include Medications and Supplements (Botanical Medicine, Homeopathic Medicine, Nutraceuticals) and a premium add-on called Front & Center Concierge Care for prioritized physician access. The practice also operates a patient-facing Charm Personal Health Portal for communications, lab results, and appointment management.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Dive™ Cancer Care: Individualized cancer care approach integrating unique biology with clinical expertise using an N-of-1 model
• Resilience Model of Cancer Care™
• Front & Center Concierge Care
• Charm Personal Health Portal

Products and services

• Deep Dive Cancer Care Individualized N-of-1 cancer care approach integrating unique patient biology with clinical expertise, utilizing targeted laboratory assessments and tailored treatment strategies for precision integrative oncology care for adult and pediatric cancer patients.
• Resilience Model of Cancer Care A 16-domain assessment philosophy and metric that identifies resilience strengths and vulnerabilities unique to each patient, optimizing the physiological environment in which cancer develops rather than targeting cancer alone.
• Front & Center Concierge Care A premium access program providing prioritized scheduling, direct physician communication pathways, secure text, weekly concierge coordinator check-ins, priority shipping of specialty testing and supplements, and expedited access to Dr. Dan Rubin.
• Medications and Supplements Guidance Physician-supervised guidance on botanical medicine, homeopathic medicine, nutraceuticals, re-purposed drugs, medications, and medical foods with education on interactions, dosages, and optimal timing for oncology patients.
• IV & Injection Therapy Targeted IV and injection protocols including high-dose Vitamin C, nutrient infusions for mitochondrial and detoxification support, immune-modulating therapies, anti-inflammatory protocols, and targeted metabolic co-factors for oncology patients.
• Peptide Therapy Innovative peptide-based therapy supporting the body's natural healing and rejuvenation processes, designed to boost energy, improve recovery, and enhance overall wellness for oncology patients.
• Viscum Therapy Mistletoe extract therapy supporting immune health and promoting overall wellness, integrated into individualized naturopathic oncology care plans.
• Acupuncture Traditional acupuncture supporting pain relief, nerve health, energy, digestion, sleep, and addressing oncology-related concerns such as neuropathy, fatigue, insomnia, hot flashes, nausea, and stress.
• Ozone Therapy (Major Auto Hemotherapy) Major Auto Hemotherapy (MAH) using controlled oxidative signaling to improve oxygen utilization, enhance cellular energy (ATP) production, promote circulation, and modulate immune and inflammatory responses in oncology patients.
• EBOO (Extracorporeal Blood Oxygenation and Ozonation) Advanced blood-based therapy using a closed-loop filtration system that filters, oxygenates, and exposes blood to medical-grade ozone before returning it to circulation, supporting metabolic health, immune function, and systemic resilience.
• Lymphatic Therapy Therapies supporting the lymphatic system for immune surveillance, inflammation control, and metabolic waste clearance, integrated to complement conventional cancer treatment.
• Functional Movement Therapeutic approach combining physical therapy, Qigong, spatial therapy, and myofascial therapy to improve quality of life by addressing imbalances and restrictions in everyday movement for oncology patients.
• Nutritional Counseling Personalized nutrition guidance honoring bio-individuality, supporting strength, digestion, energy, and healing by aligning food choices with the body's needs during each stage of the cancer journey.
• Frequency Therapies Frequency-based healing modalities including light therapy (red, blue, yellow, infrared), frequency-specific microcurrent, pulsed electromagnetic field (PEMF), 35HZ therapy, anti-EMF therapy, and nonvolitional bilateral stimulation.
• Constitutional Hydrotherapy Restorative therapy using gentle hot and cold applications to support circulation, immune function, and nervous system balance during and after oncology treatment.
• Botanical Medicine Plant-based therapies including herbal tinctures, teas, natural supplements, and topical applications designed to support immune health, digestion, stress relief, and additional oncology-related needs.
• Homeopathic Medicine Gentle natural remedies using highly diluted substances that stimulate the body's natural healing abilities for conditions including allergies, digestive issues, anxiety, chronic pain, and skin problems.
• Nutraceuticals Products derived from food sources providing extra health benefits including vitamins, minerals, herbal extracts, and natural compounds designed to support health and prevent disease.

Quantifiable outcome

• Patient testimonial: Stage 3 breast cancer survivor after 12 years under Dr. Rubin's care
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ImmunocinecoreStrategic or Co-development PartnerDr. Dan Rubin serves as Director of Business Development for Immunocine, a Cancun-based world-class immunotherapy treatment center. Naturopathic Specialists and Immunocine have partnered to create a tumor biobank for patients desiring to store their tumor samples for future personalized dendritic cell therapy production.
• Medicine in MotioncoreStrategic or Co-development PartnerRobb Blackaby, DPT, ATC, CFMT, co-founded Medicine in Motion (MIM) in 2010 and serves as CEO. MIM is the premier sports medicine provider for action sports events locally, nationally, and internationally. Robb brings his expertise from MIM to Naturopathic Specialists.
• Urban Roots FarmscoreStrategic or Co-development PartnerRobb Blackaby is co-founder, Partner, and Director of Health Education and Well-being with Urban Root Farms (URF), an indoor vertical farm in Scottsdale emphasizing nutrient-dense microgreens and edible flowers. URF donates microgreens regularly to Joy Bus Diner, which uses them in meal delivery to homebound cancer patients.
• Joy Bus DinerminorStrategic or Co-development PartnerUrban Roots Farms donates microgreens to Joy Bus Diner, which utilizes them in meal delivery service to homebound patients with cancer. Naturopathic Specialists is connected through Robb Blackaby's role at Urban Roots Farms.
• SunStory SupplementsminorChannel Partner/ Reseller/ DistributorSunStory Supplements is an affiliate brand that the doctors at Naturopathic Specialists recommend for some patients. They extend a discount to orders by NS patients using provided links.
• Dharma Dr.minorChannel Partner/ Reseller/ DistributorTrusted affiliate brand recommended by doctors at Naturopathic Specialists. Uses bilateral stimulation to support healing, growth, and transformation. Discount code CARE10 available for NS patients.
• Thaena BioticminorChannel Partner/ Reseller/ DistributorTrusted affiliate brand - world's first-of-its-kind human-derived postbiotic supplement recommended by NS doctors.
• Aires TechcoreChannel Partner/ Reseller/ DistributorNaturopathic Specialists is an Aires Tech certified EMF friendly space. Aires technology is scientifically proven to neutralize harmful EMFs from electronic devices. Auto-applied 35% discount at checkout for NS patients.
• MolekuleminorChannel Partner/ Reseller/ DistributorMolekule air purifiers protect indoor air quality. Referral code LISTENANDCARE available for NS patients.
• Amla GreenminorChannel Partner/ Reseller/ DistributorTrusted affiliate brand for Indian gooseberry products that may improve health for those with high blood sugar, blood pressure, or cholesterol.
• Aion GearminorChannel Partner/ Reseller/ DistributorRevolutionary weighted vest engineered to biostack movement. Discount code listen&care for NS patients.
• WavWatchminorChannel Partner/ Reseller/ DistributorPersonal wellness device. Discount code LISTENANDCARE for NS patients.
• Terra BiologicalminorChannel Partner/ Reseller/ DistributorOxaloacetate CFS supplement brand. Discount code NS139 for NS patients.
• RedLifeminorChannel Partner/ Reseller/ DistributorRed/Near-Infrared Light Therapy products. Bundle discount code NS4Light30, individual item code NS4Light25 for NS patients.
• A2ndActminorStrategic or Co-development PartnerDr. Melissa Coats was appointed in 2019 to the board of A2ndAct, which supports women survivors of all cancers who are using their newly realized gifts of life and experience to give back for the greater good. She served until the board concluded in 2022.
• Oncology Association of Naturopathic Physicians (OncANP)coreStrategic or Co-development PartnerDr. Dan Rubin founded and served as Founding President of OncANP in 2004. The association provided definition, validation, and standardization of the field of naturopathic oncology.
• Sonoran University of Health OutcomescoreStrategic or Co-development PartnerDr. Monica Graffius graduated from Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine). The practice serves as a teaching and training facility for residents and students.
• Naturopaths Without BordersminorStrategic or Co-development PartnerDr. Monica Graffius served as President of Naturopaths Without Borders during her time at Sonoran University, reflecting her dedication to integrative oncology and global health initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Infusio: Integrative medicine provider offering immune-modulating IV therapies, stem cell-related protocols, and supportive cancer care with locations in Germany and U.S. operations. Comparable in combining IV-based integrative therapies with a specialty oncology positioning and international patient reach.
• Hope4Cancer Treatment Centers: Integrative and alternative cancer treatment provider with a Scottsdale, AZ presence alongside its flagship Baja, Mexico clinic. Comparable in offering non-conventional oncology modalities (IV therapy, immune support, nutrition) to patients seeking alternatives to standard oncology care.
• Riordan Clinic: Wichita, KS-based nonprofit integrative and naturopathic medicine clinic emphasizing nutrition, immune support, and chronic disease management including cancer. Comparable in clinical philosophy (naturopathic-led, IV therapies, supplements, lab-trended protocols) and founder-driven brand.
• An Oasis of Healing: Phoenix/Scottsdale-based integrative oncology clinic offering naturopathic, holistic, and metabolic therapies alongside conventional cancer care. Most geographically proximate direct competitor to NS, competing for the same patient segment in the Arizona integrative oncology market.
• Issels Immuno-Oncology: Santa Barbara, CA-based private clinic focused on integrative immunotherapy and non-toxic cancer treatments. Comparable as a privately operated specialty clinic offering immunomodulatory and integrative oncology protocols to domestic and international patients.

Others

• PinnacleCare: Concierge health advisory and medical second-opinion service listed as a partner on NS's website. Comparable as part of the broader concierge/specialty health navigation ecosystem serving high-touch patients; not a direct competitor but a complementary ecosystem participant.

Broad incumbents

• Cleveland Clinic Center for Integrative and Lifestyle Medicine: Academic health system's integrative medicine program offering acupuncture, mind-body therapies, and nutrition alongside conventional care. Comparable in offering integrative services to oncology patients, but as part of a much broader portfolio inside an academic medical center.
• MD Anderson Integrative Medicine Center: Integrative medicine program within one of the largest U.S. cancer centers, providing acupuncture, meditation, nutrition, and other modalities to complement conventional oncology. Comparable as an integrative oncology provider serving adult and pediatric cancer patients, but embedded in a top-tier academic system.
• Cancer Treatment Centers of America (City of Hope): National, now City of Hope-affiliated, multi-site oncology hospital system that has historically offered integrative oncology services alongside conventional treatment. Comparable at the patient-segment level (adult cancer patients seeking whole-person care) but operates at vastly greater scale.
• Memorial Sloan Kettering Integrative Medicine Service: Integrative medicine service within MSK offering massage, acupuncture, nutrition, and mind-body therapies alongside conventional cancer treatment. Comparable in addressing cancer treatment side effects and supportive care, but as part of a leading academic cancer center rather than a private specialty clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubelistenandcare.com/videos
• Facebooklistenandcare.com/facebook
• LinkedInlinkedin.com/company/naturopathic-specialists-l.l.c.
• Instagramlistenandcare.com/instagram

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturopathic Specialists, LLC