Thaena Inc

What Thaena Inc does

Thaena Inc is a Portland, Oregon-based supplement company founded in 2019 by Dr. Andrea McBeth, ND, that develops and sells ThaenaBiotic®, the world's first human-derived, fully sterilized postbiotic supplement. The product is manufactured from rigorously screened healthy human donor material using a patent-pending ThaenaKilled process that combines autoclaving with precise pH adjustment and lyophilization to eliminate viable microorganisms while preserving over 10,000 postbiotic molecular signatures including short-chain fatty acids, bile acids, bioactive peptides, indoles, ceramides, and amino acids. The output is delivered in enteric-coated vegetarian capsules at $119-$199 per bottle (subscription or one-time), with fewer than 1% of donor applicants qualifying for the program.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via Shopify, a wholesale Provider Portal serving 2,172 credentialed healthcare practitioners (MD, ND, LAc, DC, PA, RN, RD, LMT, DO, NP) across all 50 U.S. states, and an affiliate program that pays $50-$100 per qualifying sale. Supporting products include a 27+ hour Microbiome Masterclass Series aimed at provider education and the Chloe App, a clinical tracking application built in partnership with People Science that collects real-world user outcome data in exchange for a 30% product discount. The firm is female-founded, privately held, and operates with a small team (1-10 employees) supported by a board and advisory group that includes functional medicine veterans from the Cleveland Clinic Center for Functional Medicine and Yale School of Medicine.

Revenue mechanics span subscription DTC sales, wholesale provider transactions, and affiliate-driven conversions, with all channels orbiting the single flagship SKU ThaenaBiotic®. The company has no disclosed funding rounds or external institutional investors in the available data, and operates U.S.-only with affiliate payouts restricted to U.S. customers. Strategic posture emphasizes clinical credibility through scientific advisory depth, provider network density, and CE-tier educational content rather than mass-market consumer advertising.

Name

Thaena Inc

Legal name

Thaena Inc.

Website

https://thaena.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Thaena Inc develops and sells ThaenaBiotic®, a human-derived, sterilized postbiotic supplement manufactured via a patent-pending autoclave process, distributed direct-to-consumer and through a network of 2,172+ credentialed healthcare providers across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Postbiotic Supplements

NAICS

Biological Product (except Diagnostic) Manufacturing (325414), Food (Health) Supplement Retailers (456191)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Microbiome-Derived Metabolite Therapeutics (postbiotics) (HLAAAFAB)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Microbiome Manufacturing, Formulation & Delivery Technologies (encapsulation, spores, oral delivery) (HLAAAFAJ)

Keywords

• Postbiotic supplements
• Gut health supplements
• Human-derived postbiotics
• Microbiome support products
• Sterilized postbiotic capsules

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription purchases of ThaenaBiotic capsules (7, 30, or 90 capsule sizes) through e-commerce website. Subscription model offers 40% first-order discount with recurring monthly billing.
2. Wholesale to Healthcare Providers: Healthcare providers (MD, ND, DC, etc.) purchase ThaenaBiotic at wholesale pricing for resale or direct dispensing to patients through the Provider Portal.
3. Affiliate/Referral Sales: Affiliates and influencers earn commissions ($50-$100 per qualifying sale) when customers use their unique codes at checkout. One-time use per customer, valid for 3 months from first public post.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Thaena develops, manufactures, and sells ThaenaBiotic®, the world's first human-derived, fully sterilized postbiotic supplement. The product delivers 10,000+ molecular signatures (short-chain fatty acids, bioactive peptides, indoles, bile acids, ceramides, amino acids) sourced from rigorously screened healthy human donors, processed through a patent-pending ThaenaKilled autoclaving and pH-adjustment protocol combined with lyophilization, and delivered in enteric-coated vegetarian capsules. Supporting offerings include the Microbiome Masterclass educational series and a wholesale Provider Portal for licensed clinicians.

Product overview

Thaena Inc offers a single-core-product business model centered on ThaenaBiotic®, the world's first human-derived, sterilized postbiotic supplement containing 10,000+ molecular signatures from exceptionally healthy donors. The company supports this flagship offering with an educational platform including the Microbiome Masterclass Series, a clinical tracking mobile application called Chloe App (partnered with People Science), a wholesale Provider Portal for healthcare professionals, and an Affiliate Program for marketing partnerships. All offerings orbit the central ThaenaBiotic® product, which is manufactured using a proprietary ThaenaKilled sterilization process and distributed through direct-to-consumer, provider wholesale, and affiliate channels.

Differentiator

Problem solved

Functional benefit

Products and services

• ThaenaBiotic® ThaenaBiotic® is a human-derived, fully sterilized postbiotic supplement in enteric-coated vegetarian capsules, containing 10,000+ molecular signatures (short-chain fatty acids, bioactive peptides, indoles, bile acids, ceramides, amino acids) sourced from rigorously screened healthy human donors and processed through the patent-pending ThaenaKilled autoclaving, pH-adjustment, and lyophilization process. Available in 7-, 30-, and 90-capsule sizes, sold direct-to-consumer via thaena.com and at wholesale to licensed healthcare providers.
• Microbiome Masterclass Series Educational video content series derived from the annual Microbiome Symposiums featuring expert doctors (Dr. Heather Zwickey, Dr. Corina Dunlap, Dr. Cory Szybala, Dr. Andrea McBeth, Dr. Patrick Hanaway). Includes 27+ hours of premium microbiome content with CE-tier material made available to healthcare providers as part of the Provider Portal offering.

Quantifiable outcome

• 81.63% of 247 surveyed users reported ThaenaBiotic helped alleviate at least one symptom
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seed Health: DTC next-gen microbiome supplement company combining probiotics with prebiotics and postbiotic metabolites, sold via subscription with a strong scientific brand. Directly comparable on product category, premium positioning, and consumer GTM.
• Pendulum Therapeutics: Microbiome-based therapeutics company with clinically studied probiotic formulations targeting metabolic and gut health conditions. Comparable on the convergence of microbiome science, clinical research focus, and provider-channel distribution.
• Viome: Gut microbiome testing plus personalized supplement and food recommendations. Overlaps with Thaena on gut health diagnostics-adjacent data, personalized DTC supplements, and use of consumer microbiome insights to drive product formulation.
• ZOE: Consumer gut health platform combining at-home microbiome testing with personalized nutrition scores and supplements. Comparable on the integration of microbiome testing, personalized supplement recommendations, and premium DTC positioning.
• DayTwo: Personalized gut microbiome nutrition platform offering microbiome analysis and food/supplement recommendations. Comparable on applying gut microbiome science to consumer health outcomes through a personalized product model.
• BIOHM Health: Gut health supplement brand founded by a microbiome researcher, combining probiotics, prebiotics, and digestive enzymes. Comparable as a functional-medicine-positioned gut health CPG brand with similar target consumer.
• Ombre: DTC gut health testing and personalized probiotic supplements sold directly to consumers. Comparable on combining microbiome testing with personalized supplement subscriptions and a similar price point.

Broad incumbents

• Novonesis: Global bioscience company (formerly Chr. Hansen) and one of the world's largest producers of probiotic and postbiotic microbial ingredients for food, supplements, and animal health. Comparable as a developer and manufacturer of postbiotic ingredients at industrial scale.
• Florastor: Established probiotic brand (Saccharomyces boulardii) widely recommended by gastroenterologists and pharmacists. Comparable as a healthcare provider-distributed gut health supplement with broader retail and pharmacy reach.
• BioGaia: Public Swedish probiotic company with clinically documented Lactobacillus reuteri strains sold globally across consumer health and infant nutrition. Comparable as a clinically backed probiotic brand with broad distribution and significant R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thaena.inc
• LinkedInlinkedin.com/company/thaena-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thaena Inc