LifeLink
LifeLink operates OIN, an integrated Taiwanese SaaS platform combining CRM, cloud POS, reservation management, marketing tools, and a consumer app, serving SMB restaurants, retailers, local business districts, and market event organizers across Taiwan.
- Company typePrivate
- Founded2016
- HeadquartersTainan, Taiwan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LifeLink does
LifeLink (串門子雲盟事業股份有限公司, DBA LifeLink Cloud Co., Ltd. and OIN) is a privately held Taiwanese SaaS company founded in May 2016 and headquartered in Tainan, with an engineering office in Kaohsiung. The company operates an integrated O2O commerce platform branded "OIN" that bundles a CRM digital business management system, a CDP analytics center, a multi-store headquarters management system, a cloud POS, a reservation and queue management module, a marketing campaign toolkit, a digital marketplace management platform for event organizers, and a consumer-facing mobile app (台灣享樂遊/OIN VIP) distributed on Google Play and Apple App Store. Supporting infrastructure includes integrations with credit card, Google Pay, LINE Pay, e-wallet, cardless payment terminal, and electronic invoicing.
The platform is sold to Taiwan-based SMB customers in food and beverage, retail, local business districts, and market/fair organizers, with primary customers including restaurants, cafes, and chain brands such as 超玩咖D+, 水交社眷村食堂相聚場, 炭黔燒肉, Benefit健康餐盒, 海洋牧場, 走街串巷川味鉢鉢雞, and 菇菇的店. LifeLink monetizes through annual subscriptions priced in New Taiwan Dollars per module (訂候位管家 at TWD 30,000/year and 點點付POS at TWD 37,800/year; other module pricing not publicly disclosed), using a hybrid product-led growth motion via the consumer app combined with inside-sales consultation for enterprise and SMB accounts. The company is led by CEO CHIU CHIN-HUA, has approximately 20 employees, raised a single early-stage funding round of approximately USD 3.1M in May 2016, and in 2024 secured partnerships with six Tainan local business districts (赤崁, 成大, 海安, 虎尾, 五條港商圈, and 臺南商圈聯合會), an industry-academia cooperation with Southern Taiwan University of Science and Technology under the National Science and Technology Council, and recognition under national 零售暨服務業數據共享創新服務 and 連鎖餐飲智慧減碳計畫 programs.
LifeLink firmographics
Firmographics- Name
- LifeLink
- Legal name
- 串門子雲盟事業股份有限公司
- Website
- https://lifelink.com.tw
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LifeLink operates OIN, an integrated Taiwanese SaaS platform combining CRM, cloud POS, reservation management, marketing tools, and a consumer app, serving SMB restaurants, retailers, local business districts, and market event organizers across Taiwan.
- Ownership category
- akta.pro rank
LifeLink industry classification
Industry- Product category
- Retail & Restaurant SaaS
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where LifeLink is headquartered
LocationHeadquarters
- HQ city
- Tainan
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
LifeLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- 訂候位管家 (Subscription): Annual subscription-based SaaS for reservation and queue management. Includes online/phone reservations, in-store queue management, member management, and digital coupons.
- 點點付POS (Subscription): Annual subscription for cloud POS and table-side ordering solutions. Provides ordering speed and checkout efficiency.
- 串串行銷方案 (Subscription): Marketing solution with flexible coupon and promotion tools. Subscription-based with multi-store management.
- 好好辦市集 (Subscription): Digital marketplace management platform for event organizers. Annual subscription covering website generation, event management, and CRM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 訂候位管家 - Reservation and Queue Management |
| Subscription | Annual | 點點付POS - Cloud POS and Table-side Ordering |
| Subscription | Annual | 串串行銷方案 - Marketing and Promotion Tools |
| Subscription | Annual | 好好辦市集 - Marketplace Event Management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LifeLink product offering
Product offeringCore offering
LifeLink sells subscription-based SaaS solutions under the OIN brand for Taiwan's SMB restaurants, retailers, and chain operators. The product portfolio includes a CRM Digital Business Management System, reservation/queue management (訂候位管家), cloud POS with table-side ordering (點點付POS), a marketing campaign toolkit (串串行銷方案), and a marketplace event management platform (好好辦市集). A consumer-facing mobile app, Taiwan Fun Tour (台灣享樂遊), supports merchant discovery, coupon redemption, reservations, and loyalty accumulation.
Product overview
LifeLink (串門子雲盟事業股份有限公司) offers an integrated O2O commerce ecosystem called OIN (OIN宇宙) built around a core CRM Digital Business Management System and Consumer App (台灣享樂遊). The platform comprises four main modules: 訂候位管家 (reservation/queue management), 點點付POS (cloud POS with table-side ordering), 串串行銷方案 (marketing campaign tools), and 好好辦市集 (market/event management). Supporting infrastructure includes the OIN Smart Cloud for multi-store headquarters management, CDP data analytics center for real-time insights, and the OIN store-opening platform. The system integrates online and offline data for seamless omnichannel retail and restaurant operations.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM數位商務管理系統 (CRM Digital Business Management System) Core CRM platform providing 360-degree business growth solutions, integrating customer relationship management, precision marketing, and automated sales tools for brand management and customer loyalty. Targeted at SMB restaurants, retailers, and chain operators in Taiwan.
- 訂候位管家 (Reservation & Queue Management) Subscription SaaS module for online and phone reservations, on-site queue management with app notifications, deep member management, digital coupon distribution, brand announcements, and in-app customer service. Priced at TWD 30,000/year.
- 點點付POS (Cloud POS System) Cloud-based point-of-sale system integrating ordering, reservation, and order fulfillment. Supports app ordering and QR-code table-side ordering for improved service efficiency and table turnover. Priced at TWD 37,800/year.
- 串串行銷方案 (Marketing Solution) Flexible marketing toolkit with diverse campaign combinations including exchange vouchers, top-up vouchers, discount coupons, stamp cards, and automated smart coupon distribution. Operates independently without requiring POS lock-in.
- 好好辦市集 (Market Management Platform) Digital marketplace management platform for event organizers featuring vendor recruitment, event registration, auto-generated event websites, promotional coupon distribution, booth management, and online payment integration. Designed for market fair and event organizers.
- 台灣享樂遊APP / OIN VIP (Taiwan Fun Tour Consumer App) Consumer-facing mobile application for discovering stores, redeeming coupons, making reservations, ordering food, and accumulating rewards. Available on Google Play and Apple App Store for Android and iOS users in Taiwan.
- OIN智慧雲 / OIN總部管理系統 (OIN Smart Cloud Headquarters Management System) Multi-store management system enabling centralized control over multiple outlets, sales data integration, and performance tracking for franchise and chain operations. Supports real-time market response and strategic decision-making.
Quantifiable outcome
- 招商效率提升50%
Companies that use LifeLink
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
LifeLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature8 records
LifeLink partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 赤崁商圈coreLocal business district partnership in Tainan. Part of 2024 initiatives for商圈發展 and digital transformation. Cooperation includes retail and service industry data sharing innovation services.
- 成大商圈coreLocal business district partnership centered around National Cheng Kung University area in Tainan. Part of商圈 digital transformation initiatives.
- 海安商圈coreLocal business district partnership in Tainan. Part of商圈 development and marketing integration initiatives.
- 虎尾商圈coreLocal business district partnership. Part of商圈 digital ecosystem development.
- 五條港商圈coreLocal business district partnership in Tainan. Part of商圈 collective marketing and circular economy initiatives.
- 臺南商圈聯合會coreTainan City business association federation. Partner for商圈 unified marketing and digital transformation strategy across multiple districts.
- 南台科大-國科會運動科技產學合作計畫minorIndustry-academia cooperation with Southern Taiwan University of Science and Technology under National Science and Technology Council. Part of 2024 運動科技產學合作計畫.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
LifeLink competitors and assessment
Company assessmentDirect peers
- iCHEF: Taiwan-based cloud POS and restaurant management platform serving F&B SMBs with reservation, POS, CRM and analytics — directly overlapping with LifeLink's OIN POS, reservation and CDP modules in the same Taiwan SMB segment.
- eztable (易訂網): Taiwan restaurant reservation and table-management SaaS that competes directly with LifeLink's 訂候位管家 reservation/queue module for F&B merchants in Taiwan.
- Shopline: Hong Kong/Taiwan-headquartered commerce platform providing POS, online store, CRM and marketing tools to SMB retailers and F&B merchants — competing head-to-head with LifeLink's integrated CRM/POS/marketing stack in Taiwan.
- inline: Restaurant booking and guest-management platform popular with Taiwan F&B operators; competes with LifeLink's reservation/queue and consumer-discovery capabilities.
- Cyberbiz: Taiwan-headquartered ecommerce and retail-operations platform offering POS, online store and CRM to SMB merchants — directly comparable to LifeLink's integrated retail/restaurant commerce suite.
Broad incumbents
- Toast: US-listed restaurant-technology platform providing POS, payroll, marketing and guest-experience tools for F&B operators; a broader global incumbent whose integrated stack is the long-term competitive benchmark for LifeLink's OIN platform.
- Square (Block): Global SMB commerce ecosystem covering payments, POS, CRM, loyalty and marketing — overlapping with virtually every OIN module and a relevant incumbent for capability and pricing benchmarks.
- Lightspeed Commerce: Global commerce platform for retail and restaurant SMBs with POS, ecommerce and CRM; relevant as a broader incumbent demonstrating the integrated-stack template LifeLink is replicating at Taiwan SMB scale.
Regional players
- CHT (中華電信) SME cloud services: Taiwan telecom incumbent bundling cloud, POS and digital-marketing solutions for local SMBs; a regional competitor with distribution scale LifeLink lacks as it expands beyond Tainan.
Emerging players
- Accupass: Taiwan event-management and ticketing platform overlapping with LifeLink's newly launched 好好辦市集 module for market/event organisers and consumer registration flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LifeLink social profiles
Digital presenceLifeLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeLink leadership team
Management profileNumber of profiles
Profiles1 record
LifeLink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeLink
What does LifeLink do?
LifeLink sells subscription-based SaaS solutions under the OIN brand for Taiwan's SMB restaurants, retailers, and chain operators. The product portfolio includes a CRM Digital Business Management System, reservation/queue management (訂候位管家), cloud POS with table-side ordering (點點付POS), a marketing campaign toolkit (串串行銷方案), and a marketplace event management platform (好好辦市集). A consumer-facing mobile app, Taiwan Fun Tour (台灣享樂遊), supports merchant discovery, coupon redemption, reservations, and loyalty accumulation.
Is LifeLink a public or private company?
LifeLink is a private company. It is classified as unknown and is currently operating.
When was LifeLink founded?
LifeLink was founded in 2016. It employs 1 to 10 people.
Where is LifeLink based?
LifeLink is headquartered in Tainan, Taiwan, in the Asia region.
How does LifeLink make money?
Four revenue lines are on record. 訂候位管家 (Subscription) is the primary driver. The others are 點點付POS (Subscription), 串串行銷方案 (Subscription) and 好好辦市集 (Subscription).
Who are LifeLink's main competitors?
Direct peers on record are iCHEF, eztable (易訂網), Shopline, inline and Cyberbiz. Broad incumbents are Toast, Square (Block) and Lightspeed Commerce. CHT (中華電信) SME cloud services is listed as a regional player. Accupass is listed as an emerging player.
Does LifeLink have an API?
No public API is recorded for LifeLink.
What industry is LifeLink in?
LifeLink's product category is Retail & Restaurant SaaS. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).