Usf Athletics

What Usf Athletics does

USF Athletics is the official athletics department of the University of South Florida, a public state university based in Tampa, Florida. The department operates approximately 20 NCAA Division I varsity sports programs (9 men's and 11 women's, including football, men's and women's basketball, baseball, softball, soccer, volleyball, lacrosse, sailing, golf, tennis, cross country, track & field, and beach volleyball) competing in the American Athletic Conference. It serves University of South Florida students, alumni, Tampa Bay-area sports fans, corporate sponsors, and donors through live sporting events, digital content, and community engagement programs. The organization is governed by the University of South Florida and NCAA/AAC frameworks and is funded through a combination of university allocations, ticket sales, donations, media rights, and corporate sponsorships.

The department's core products and platforms include BullsVision (a subscription video streaming service for live and archived game broadcasts delivered via Sidearm Sports), Bulls Unlimited (a 24/7 internet radio station streaming via TuneIn), Bulls Club (the official annual fund and membership program), and a podcast series featuring coach and athlete interviews. Ticket distribution is operated through Ticketmaster across all ticketed sports. Merchandise is sold through the official USF Team Store, a Fanatics Experience storefront, with additional integration through BKSTR/Follett. Digital marketing reaches fans via X/Twitter (59.8K followers), Instagram, Facebook, YouTube, email (Fan Gram), and podcasts. A signature capital project is the new on-campus football stadium (opening Fall 2027) featuring 28 luxury suites, 22 living room boxes, 17 loge boxes, and approximately 2,200 club seats, alongside the TGH Center for Athletic Excellence, a 150,000-square-foot training facility named for flagship partner Tampa General Hospital.

USF Athletics generates revenue across four primary streams: ticket sales (direct-to-consumer via Ticketmaster for football, basketball, baseball, soccer, volleyball, softball, lacrosse, tennis, and track & field), merchandise sales (via Fanatics/BKSTR), corporate sponsorships (Tampa General Hospital, Coca-Cola, Adidas, Yuengling, Florida Blue, USF Credit Union, LifeLink Infinity, and others), and donations and fundraising through the Bulls Club annual fund and related programs. Pricing is subscription- and ticket-based, with examples including softball season tickets starting at $65 with optional baseball add-on at $25, and premium seating tiers at the forthcoming stadium. The department's growth strategy centers on facility-led revenue expansion via the new stadium and training center, enhanced digital content distribution, elevated coaching hires in basketball, and deepening corporate sponsorship partnerships.

Name

Usf Athletics

Legal name

University of South Florida Athletics

Website

https://www.gousfbulls.com

Company type

Private

Operating status

Operating

Short description

USF Athletics is the NCAA Division I athletics department of the University of South Florida, operating approximately 20 varsity sports in the American Athletic Conference. It serves students, alumni, Tampa Bay fans, corporate sponsors, and donors through ticketing, merchandise, sponsorships, digital streaming, and fundraising programs.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro primary industry

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Athletics Marketing, Communications & Fan Engagement (EDALAIAM), College/University Athletic Departments & Varsity Programs (MPAKACAB)

Keywords

• Collegiate athletics
• Sports ticketing
• Athletic fundraising
• Sports broadcasting
• University athletics

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Direct ticket sales for football, basketball, baseball, soccer, volleyball, softball, lacrosse, tennis, and track & field events through Ticketmaster
2. Donations and Fundraising: Bulls Club annual fund donations, membership benefits, and athletic scholarships funding
3. Merchandise Sales: Official USF merchandise through USF Team Store (Fanatics Experience)
4. Sponsorship Revenue: Corporate sponsorships from Tampa General Hospital, Coca-Cola, Adidas, and other partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

USF Athletics operates the official intercollegiate athletics program of the University of South Florida, fielding 20+ varsity sports teams in the American Athletic Conference at the NCAA Division I level. It sells tickets to sporting events through Ticketmaster, broadcasts games via BullsVision streaming and Bulls Unlimited radio, sells official merchandise, and operates the Bulls Club fundraising and membership program to support student-athletes.

Product overview

USF Athletics is the official athletics department of the University of South Florida, operating as a unified multi-sport athletic program competing in NCAA Division I (American Athletic Conference). The organization offers a comprehensive portfolio of digital products including BullsVision (video streaming via Sidearm Sports), Bulls Unlimited (radio streaming via TuneIn), and the Bulls Club (donation/membership platform). The program encompasses 20 varsity sports (9 men's, 11 women's), with the flagship Bulls Stadium development underway (opening Fall 2027). Digital content distribution includes ticket sales through Ticketmaster, merchandise through Follett/BKSTR, and podcasts featuring coach interviews.

Differentiator

Problem solved

Functional benefit

Brands

• Bulls Unlimited: 24/7 radio home for USF Bulls Athletics audio content
• Bulls Vision
• Bulls Club
• Bulls Fest

Products and services

• BullsVision Video streaming service providing live game broadcasts, on-demand content, and exclusive coverage of all USF Bulls sports teams through the Sidearm Sports platform; available to fans wanting to follow USF Athletics remotely.
• Bulls Unlimited 24/7 internet radio station dedicated to USF Athletics, distributed via TuneIn, providing continuous audio coverage of Bulls sports including live game broadcasts, interviews, and sports talk content for fans.
• Bulls Club Official fundraising and membership program for USF Athletics, supporting student-athletes through annual fund contributions, donations, and various membership tiers offering exclusive benefits to donors and supporters.
• Bulls Podcast Series Audio interview series featuring USF Athletics coaches, athletes, and staff — including episodes with Men's Basketball Head Coach Chris Mack (hosted by Joey Johnston), Women's Basketball Head Coach Kristy Curry (hosted by Darek Sharp), and the Bull Speed Ahead Podcast.
• USF Team Store (Fanatics Experience) Official online and physical merchandise store selling USF Athletics branded apparel, gear, and memorabilia, powered by Fanatics Experience, with Adidas as the official athletic apparel provider.
• USF Athletics Ticketing (Ticketmaster) Primary ticket sales service for all USF Athletics events including football, men's and women's basketball, baseball, soccer, volleyball, softball, lacrosse, and tennis, distributed through Ticketmaster with season tickets, single-game, group, and student ticket offerings.

Quantifiable outcome

• 44-17 record with 19th NCAA regional appearance and 10th conference championship in softball

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Tampa General HospitalflagshipStrategic or Co-development Partner · 1 August 2026Tampa General Hospital is a major sponsor of USF Athletics and the naming partner for the TGH Center for Athletic Excellence (150,000 sq ft facility). The partnership includes jersey/helmet branding for football uniforms, premium seating at the new stadium, and collaborative community health initiatives.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is an official sponsor of USF Athletics with advertising presence on the website and at events.
• AdidascoreGTM or Marketing PartnerAdidas provides official athletic apparel and footwear for USF Athletics teams.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the primary ticketing platform for all USF Athletics events.
• FanaticscoreChannel Partner/ Reseller/ DistributorFanatics operates the official USF Team Store for merchandise sales.
• YuenglingminorGTM or Marketing PartnerYuengling is a sponsor with advertising presence at USF Athletics events.
• Florida BlueminorGTM or Marketing PartnerFlorida Blue (health insurance) is a sponsor of USF Athletics.
• USF Credit UnionminorGTM or Marketing PartnerUSF Credit Union is a sponsor of USF Athletics.
• LifeLinkminorGTM or Marketing PartnerLifeLink Infinity is an organ donation awareness partner with USF Athletics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clemson Tigers Athletics: Power-conference (ACC) benchmark program with a comparable football-centric revenue mix, premium-stadium economics, and multi-sport NCAA Division I portfolio. Useful upper-bound benchmark for USF's stadium and premium-seating ambitions.
• Florida Gators Athletics: Same-state SEC program operating at Power-conference scale. Competes for in-state recruits, ticket buyers, and sponsor mindshare with USF, though at a meaningfully larger resource base.
• Florida State Seminoles Athletics: Same-state ACC program that competes with USF for Florida recruits, regional fan share, and Tampa Bay broadcast exposure, while operating at Power-conference scale.

Direct peers

• UCF Knights Athletics: American Athletic Conference rival and fellow Florida-based NCAA Division I program. Closest comparable in conference footprint, sport portfolio, and recruiting geography to USF Athletics.
• SMU Mustangs Athletics: Former AAC peer with comparable NCAA Division I program size; serves as a useful reference for G5-to-Power conference transition economics relevant to USF's growth path.
• East Carolina Pirates Athletics: AAC member with a comparable NCAA Division I sports portfolio and Group-of-5 revenue structure, including football, baseball, and women's sports programs.
• Memphis Tigers Athletics: AAC member competing in similar NCAA Division I sports portfolio and geographic footprint. Closely comparable in brand scale, G5 revenue mix, and donor-driven economics.
• Houston Cougars Athletics: Former AAC peer that successfully transitioned to a Power conference (Big 12). Comparable NCAA Division I multi-sport program with similar Texas/Sun Belt market dynamics and stadium development history.
• Tulane Green Wave Athletics: AAC member operating a similar NCAA Division I multi-sport program with comparable G5 media-rights economics and donor-funded operating model.
• Cincinnati Bearcats Athletics: Long-standing AAC member at NCAA Division I with a similar broad multi-sport portfolio and Group-of-5 revenue profile. Operates as a direct conference comparable to USF Athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/USFAthletics
• YouTubeyoutube.com/@BullsVision
• Facebookfacebook.com/USFAthletics
• Instagraminstagram.com/usfathletics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usf Athletics