Upcycle It / Refurbished Producent

What Upcycle It / Refurbished Producent does

UpcycleIT is a Danish private limited company (ApS) founded in 2022 and headquartered at Edwin Rahrs Vej 66, Brabrand (Aarhus area), Denmark. It operates as a specialized B2B refurbisher of business-grade IT hardware, professionally restoring notebooks, desktops, mobile devices, and docking stations sourced from major OEMs including Lenovo, HP, Dell, and Apple. The company is a subsidiary of Fourcom ApS (CVR 30717260) and runs a single production facility where every device passes through a documented 8-step refurbishment process: Intake & Registration, Data Erasure, Initial Cleaning, Testing & Grading, Software Imaging, Final Cleaning, Retail-Ready Packaging, and Ready for Dispatch. Output is categorized using a three-tier A/B/C grading system describing cosmetic condition and battery capacity, while functionality is tested separately on every unit.

The company holds Microsoft Authorized Refurbisher (MAR) status—one of few in the Nordic region and the only MAR partner in Denmark—enabling pre-installation of genuine Windows licenses on eligible devices. It is also certified under the Rejoose Refurbishment Impact Factor (RFI) methodology, which produces independently verified per-unit climate impact data including CO2 avoided, refurbishment emissions, lifecycle GWP, and avoided e-waste. The company offers a tiered warranty program: a standard 24-month bring-in warranty is included on all devices, with optional 1- or 2-year bring-in extensions, and on-site warranty (1-, 2-, or 3-year) available for eligible Windows-based laptops and desktops across Denmark, Sweden, Norway, and Finland with a 24 business-hour response commitment. Product data syndication is handled through Icecat and CNET integrations to support reseller webshop listings.

UpcycleIT operates an exclusively indirect go-to-market model. Distribution flows through four named channel partners—Fourcom in Denmark (its parent entity), Captech in Sweden, F9 in Finland, and BAB-Distribution in Germany—with no direct sales to end customers. Revenue is generated primarily through one-time hardware sales to these distributors, augmented by optional warranty extensions. Pricing is not publicly disclosed. The company is privately held, self-funded, with no external investment, public listing, or disclosed headcount or revenue figures. Its marketing emphasis is on relationship-based engagement through industry trade shows and face-to-face partner meetings across Europe.

Name

Upcycle It / Refurbished Producent

Legal name

UpcycleIT, a part of Fourcom ApS

Website

https://upcycleit.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

UpcycleIT is a Denmark-based B2B supplier of professionally refurbished business IT hardware—notebooks, desktops, mobile devices, and docking stations—sold exclusively through IT distributors across five European markets. The company is the only Microsoft Authorized Refurbisher in Denmark.

Ownership category

akta.pro rank

Product category

Refurbished IT Hardware

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Refurbished, Used & Recommerce Smartphones (CRACALAG), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Refurbished IT hardware
• IT channel distribution
• Business device refurbishment
• Microsoft Authorized Refurbisher
• IT asset lifecycle services

Headquarters

HQ city

Brabrand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Others

Revenue model

1. Refurbished IT Hardware Sales: Sale of professionally refurbished business IT devices (notebooks, desktops, mobile devices, docking stations) to distributors and resellers across Europe. One-time hardware transactions with optional warranty extensions. Revenue generated through product sales with standard 2-year warranty included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

UpcycleIT refurbishes used business-grade IT hardware — notebooks, desktops, mobile devices, and docking stations from manufacturers such as Lenovo, HP, Dell, and Apple — and sells the units graded A, B, or C to IT distributors across the Nordics and Germany. Devices are processed through a documented eight-step refurbishment workflow covering data erasure, inspection, repair, cleaning, and component replacement, and are backed by a standard 24-month warranty with optional extensions and on-site service in the Nordics.

Product overview

UpcycleIT is a professional refurbished IT company operating as a channel-focused supplier across Europe, with its production facility in Aarhus, Denmark. The core product portfolio consists of refurbished business devices across four main categories: Notebooks, Desktops, Mobile Devices (smartphones and tablets), and Docking Stations — sourced from manufacturers such as Lenovo, HP, Dell and Apple. Each device undergoes a documented 8-step refurbishment process including data erasure, testing, grading, software imaging, and retail-ready packaging. The company offers three cosmetic grading tiers (Grade A, Grade B, Grade C) alongside a tiered warranty program (24-month standard, extended bring-in warranty options, and on-site warranty for Nordic customers). Products are distributed exclusively through IT distributors, resellers, retailers, MSPs and system integrators. The company differentiates through Microsoft Authorized Refurbisher certification, independently verified climate impact data via Rejoose RFI methodology, and dedicated partner support.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Business Notebooks Refurbished business-grade notebooks from manufacturers such as Lenovo, HP, Dell, and Apple, processed through the documented eight-step refurbishment workflow and graded A, B, or C. Sold exclusively via IT distributors to resellers, retailers, MSPs, and system integrators across Denmark, Sweden, Norway, Finland, and Germany.
• Refurbished Business Desktops Refurbished business-grade desktop computers from manufacturers including Lenovo, HP, Dell, and Apple, refurbished through the same eight-step process and graded A, B, or C. Distributed via the same European IT channel as the notebook line.
• Refurbished Mobile Devices Refurbished mobile devices (tablets and smartphones) from business-oriented manufacturers, refurbished and graded A, B, or C under the same eight-step process. Sold exclusively through IT distributors to channel partners in the Nordics and Germany.
• Refurbished Docking Stations Refurbished business docking stations from enterprise manufacturers, refurbished and graded alongside the device catalog. Sold to channel partners across Denmark, Sweden, Norway, Finland, and Germany to complete enterprise workstation bundles.
• Standard 24-Month Bring-in Warranty Bring-in warranty bundled with every refurbished device sold, providing 24 months of repair coverage. Included in the device price and available to channel partners and their end customers.
• Extended Bring-in Warranty Optional paid warranty extension that lengthens the bring-in repair coverage beyond the standard 24 months. Purchased by channel partners or end customers as a paid add-on to the base refurbished device.
• On-Site Warranty Optional paid on-site warranty service available in Nordic countries, providing technician dispatch to the customer's location for covered repairs. Sold as an add-on to the standard or extended warranty on refurbished devices.

Quantifiable outcome

• 237.77 kg CO2e avoided per refurbished notebook unit; 6.79 kg CO2e refurbishment impact; 2.2 kg avoided e-waste; 10.92 kg CO2e lifecycle GWP
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationOfficial Microsoft Authorized Refurbisher (MAR) partner—one of only a few in the Nordic region and the only one in Denmark. Provides genuine Microsoft Windows licenses pre-installed on all eligible Windows devices through the Microsoft Authorized Refurbisher program.
• RejoosecoreTechnology or IntegrationPartner for independently verified climate impact methodology. The Rejoose Refurbishment Impact Factor (RFI) method calculates per-unit climate impact including refurbishment emissions, lifecycle GWP, and avoided emissions. Rejoose certifies UpcycleIT's implementation of the RFI method.
• FourcomcoreChannel Partner/ Reseller/ DistributorDistribution partner in Denmark. Part of Fourcom ApS (CVR: 30717260), which is the parent company of UpcycleIT.
• CaptechcoreChannel Partner/ Reseller/ DistributorDistribution partner in Sweden, serving resellers, retailers, MSPs, and system integrators in the Swedish market.
• F9coreChannel Partner/ Reseller/ DistributorDistribution partner in Finland, serving resellers, retailers, MSPs, and system integrators in the Finnish market.
• BAB-DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partner in Germany, serving resellers, retailers, MSPs, and system integrators in the German market.
• Nordic Service NetworkcoreImplementation/ SI/ Consulting PartnerCertified local service partners across Denmark, Sweden, Norway, and Finland that provide on-site warranty service for eligible Windows-based laptops and desktops. Technicians dispatched to customer locations with 24 business hour response time.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Apto Solutions: Apto Solutions specializes in IT asset disposition and certified refurbished enterprise hardware, including laptops, desktops, and mobile devices, sold to resellers and end customers. Directly comparable in business model and target segments.
• Wisetek: Wisetek provides certified refurbished IT equipment and ITAD services to enterprise and reseller channels, with a documented refurbishment process and quality grading. Operates in overlapping segments and value chain.
• SIMS Recycling Solutions (SIMS Lifecycle Services): SIMS provides enterprise IT asset disposition, recycling, and refurbishment services globally, with documented data erasure and grading standards. Comparable in process rigor and B2B enterprise channel.
• Tier1 Asset Management: Tier1 provides IT asset disposition (ITAD), refurbishment, and remarketing services for enterprise IT hardware, with documented testing and grading processes. It competes in the same B2B refurbished-IT value chain targeting enterprise and channel buyers.
• Foxway: Foxway is the leading Nordic-based refurbisher of IT devices, offering a comparable product portfolio (refurbished laptops, desktops, mobiles), similar ESG/sustainability positioning, and distribution across multiple European markets. It is the most directly comparable competitor in the same geographic and product footprint.
• Reborn Group: Reborn offers full device lifecycle services including refurbishment, resale, and reverse logistics for enterprise IT assets across multiple European countries. Highly comparable in operating model and customer base (distributors, resellers, enterprises).
• DataSpan: DataSpan offers IT lifecycle services including ITAD, refurbishment, and resale of enterprise hardware. Comparable in refurbishment process methodology and B2B channel distribution approach.

Broad incumbents

• Dell Refurbished (Dell Technologies): Dell Refurbished offers Dell-branded certified pre-owned enterprise hardware through OEM-direct programs. A large OEM incumbent in the same refurbished business-IT category, competing for procurement-driven refurbished demand.
• Ingram Micro Lifecycle: Ingram Micro Lifecycle offers ITAD and refurbishment as part of a broader global IT distribution and services portfolio. Less specialized than UpcycleIT in pure refurbishment but competes for the same reseller and enterprise channel demand.
• HP Renew (HP): HP Renew is HP's own certified refurbished hardware program, offering remanufactured business PCs through OEM-direct channels. An incumbent OEM competitor in the same product category with overlapping customer base.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upcycle-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upcycle It / Refurbished Producent