Phuket Hotels Association

What Phuket Hotels Association does

Phuket Hotels Association is a Phuket-based nonprofit trade association founded in 2016 that represents more than 110 member hotels, resorts and hospitality affiliates operating on the island. Its core function is collective representation: it serves as the unified voice of Phuket's accommodation sector in dealings with government, media and destination stakeholders, and runs programs covering destination marketing, education, environmental stewardship and member services.

The association's product surface is built around branded events and member programs rather than commercial technology. Flagship properties include PHIST (the Phuket Hotels for Islands Sustaining Tourism event, in its 8th edition with 1,300+ delegates), BEING (a wellness hospitality conference in its second edition), PHOODIE (a food and beverage-focused gathering) and the recurring Phuket Green Day environmental initiative. Adjacent offerings include GSTC Certificate Training, Plant-Forward Excellence training, the Waves of Safety campaign, the RISE Program for women in hospitality, and co-delivered initiatives with UN Women on inclusive sourcing. The association has also secured the right to host the GSTC2026 Global Sustainable Tourism Conference in Phuket.

The business model is member-funded: revenue is generated from membership dues paid by hotels and hospitality affiliates, supplemented by event sponsorship, ticketing and partner contributions from organizations such as GSTC, UN Women and Greenview. The association does not disclose financial metrics; staffing is small (1–10 range), consistent with a lean trade-body operating model. Distribution is principally through direct member relations, the association's website and social channels, and via co-branded partnerships with international sustainability and tourism bodies.

Name

Phuket Hotels Association

Legal name

Phuket Hotels Association

Website

https://phukethotelsassociation.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality Association Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Hospitality association services
• Destination marketing
• Sustainability certification training
• Hotel networking events
• Tourism industry advocacy

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Revenue is generated through membership fees from hotels and affiliates. The association is nonprofit and uses membership funds to support scholarships, sustainability initiatives, and destination marketing activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Phuket Hotels Association is a nonprofit membership organization that brings together 110+ hotels and hospitality affiliates in Phuket, Thailand. Its core offering is membership access combined with five pillars of services: destination marketing (Brand Phuket), education and certification training (GSTC, plant-forward workshops), environmental initiatives (Phuket Green Day, sustainability programs), networking events (General Managers Meetings, PHIST, BEING, PHOODIE, RISE), and government liaison/advocacy for the island's hospitality industry.

Product overview

Phuket Hotels Association is a nonprofit organization comprising 110+ member hotels and affiliates, organized around five core pillars: Destination Marketing, Education, Environmental initiatives, Membership, and Government Liaison. The association operates as an event-driven platform offering annual flagship events (PHIST sustainability conference, Thailand BEING wellness conference, PHOODIE food festival, Phuket Green Day environmental initiatives), professional development programs (RISE women leadership, GSTC certification training, inclusive sourcing workshops), and community initiatives (scholarship programs, safety campaigns). The organization primarily functions as a networking and advocacy collective rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• PHIST: Phuket Hotels for Island Sustaining Tourism - Asia's biggest sustainability event for hospitality industry, organized in partnership with C9 Hotelworks and Greenview.
• PHOODIE
• BEING
• Phuket Green Day

Products and services

• Phuket Hotels Association Membership Recurring membership in the nonprofit association for hotels, resorts, and hospitality affiliates operating in Phuket; delivers access to networking summits, certification training, advocacy, and destination marketing.
• PHIST (Phuket Hotels for Island Sustaining Tourism) Annual sustainability conference positioned as Asia's largest tourism sustainability platform, bringing together hotel executives, policy makers, and innovators for multi-stakeholder discussions on environmental and community-driven sustainability.
• Thailand BEING Wellness Conference Annual wellness conference and community platform exploring how wellness reshapes travel and investment, covering medical and destination wellness, sports, and regulation.
• PHOODIE Phuket Food Festival Annual island-wide food festival showcasing Phuket's culinary scene and local food culture.
• Phuket Green Day Island-wide beach and street clean-up initiative organized by the Environment Committee in partnership with local government offices and aligned with the International Coastal Cleanup by Ocean Conservancy.
• GSTC Hotel Certification Training

Quantifiable outcome

• 1,300+ delegates at PHIST 2025 including hotel executives and policy makers
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Thai Hotels AssociationmajorStrategic or Co-development Partner · 14 September 2021Co-organized Phuket Green Day September 2021, the largest coordinated coastal clean-up on the island with 500+ volunteers.
• Patong Hotel AssociationmajorStrategic or Co-development Partner · 14 September 2021Co-organized Phuket Green Day September 2021 alongside Thai Hotels Association and Phuket Tourist Association.
• Phuket Tourist AssociationmajorStrategic or Co-development Partner · 14 September 2021Co-organized Phuket Green Day September 2021 alongside Thai Hotels Association and Patong Hotel Association.
• C9 HotelworkscoreStrategic or Co-development PartnerCo-curator of the BEING wellness conference alongside Mrs B Group and Delivering Asia, bringing together 700+ practitioners, innovators, and industry leaders.
• Mrs B GroupcoreStrategic or Co-development PartnerCo-curator of the BEING wellness conference alongside C9 Hotelworks and Delivering Asia.
• Delivering AsiacoreStrategic or Co-development PartnerCo-curator of the BEING wellness conference alongside C9 Hotelworks and Mrs B Group.
• UN WomencoreStrategic or Co-development PartnerPartner for the Deepening Learning & Mapping of Inclusive Sourcing workshop, supporting inclusive sourcing initiatives in the hospitality industry.
• GreenviewcoreStrategic or Co-development PartnerCo-organizer with C9 Hotelworks of PHIST (Phuket Hotels for Islands Sustaining Tourism), Asia's largest tourism sustainability platform.
• GSTC (Global Sustainable Tourism Council)coreStrategic or Co-development PartnerHost of GSTC2026 Conference in Phuket and partner for GSTC Certificate Training and Hotel Certification programs.
• Ocean Conservancy (International Coastal Cleanup)minorStrategic or Co-development PartnerPhuket Green Day coincides with the International Coastal Cleanup, a global coastal clean-up event launched by Ocean Conservancy.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skal International: Global network of hospitality industry professionals organized into local clubs. Closely comparable mission around industry collaboration, advocacy, and professional development across destinations.
• Thai Hotels Association: National-level hotel trade association in Thailand representing hotel operators across the country. Directly comparable membership-association model to PHA and a known co-organizer of Phuket Green Day.
• Patong Hotel Association: Phuket-area hotel association focused on the Patong sub-market. Identical organizational structure and similar destination-marketing role; already co-collaborates with PHA on island-wide initiatives like Phuket Green Day.

Broad incumbents

• Pacific Asia Travel Association (PATA): Regional industry body representing a broad set of Asia-Pacific travel and tourism stakeholders. PHA's PHIST sustainability mandate and PATA's industry-wide sustainability efforts make them comparable on advocacy and event production.
• Tourism Authority of Thailand: Government national tourism organization responsible for destination marketing of Thailand globally. PHA's Brand Phuket mandate overlaps and complements TAT's role, making it a broader incumbent counterparty.

Regional players

• Maldives Association of Tourism Industry: National tourism industry body in the Maldives representing resorts and operators. Comparable to PHA in advocating for island-resort operators on sustainability, destination marketing, and government liaison.
• Bali Hotels Association: Destination-specific hotel association in Bali with the same 'island hotel association' structure and sustainability mandate. Direct analogue to Phuket in terms of size, geography, and tourism model.

Others

• C9 Hotelworks: Phuket-based hospitality research and consulting firm that co-curates BEING and PHIST with PHA. Ecosystem partner providing data and analysis that complement the association's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhuketHotelsAssociation
• LinkedInlinkedin.com/company/phuket-hotels-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phuket Hotels Association