Planet Yes

What Planet Yes does

Planet Yes is a privately held Netherlands-based software and consultancy firm founded in 2011 and headquartered in Zwolle, providing ESG (Environmental, Social, and Governance) software, advisory services, and reporting tools primarily to small and medium-sized enterprises (MKB) in the Netherlands and Belgium, with a limited marketing footprint in the United States. The company's core offering is a cloud-based ESG platform composed of three integrated modules: ESG-Workflow (a structured, template-driven process tool covering double materiality assessment, stakeholder analysis, KPIs, actions, and reporting), ESG-Organizer (a centralized document, data, and action management hub supporting collaboration across internal teams and external advisors), and ESG-Reporting (a report generation module producing outputs aligned with VSME, CSRD, and GRI standards). These modules are supported by integrations with HR, ERP, energy, and financial systems and include real-time KPI dashboards with alerting.

The company's commercial model blends subscription-based SaaS (ESG-Workflow/Organizer/Reporting) with professional services from ESG consultants who have collectively completed more than 2,500 ESG cycles. Pricing is quote-based and varies with organization size and complexity, delivered through a consultancy-led, sales-driven motion that combines inbound content marketing (blog, LinkedIn, Instagram, YouTube, newsletter), a free VSME Check tool as a top-of-funnel lead generator, and HubSpot-scheduled demo calls with named representatives. Distribution is augmented by the Planet Yes Family, a network of certified partners (Crowe Foederer HR Services, Hoek en Blok, Schuiteman Accountants & Adviseurs, Omnyacc Accountants & Adviseurs, Profinis) that provide localized ESG advisory and referral reach. Planet Yes reports 1,250+ customer organizations, 10,000+ daily users, and 2,000+ ESG profiles built on the platform, with named customers spanning healthcare, electronics/retail, construction, automotive, and holding/investment verticals.

Planet Yes is founder-owned, with co-founders Jurgen Hoole (CEO), Lex de Bruijn (COO), and Frank Oddens involved in leadership, and reports no external funding, parent entity, or M&A activity. The company is positioned to benefit from regulatory tailwinds in European SMB ESG reporting, particularly the incoming CSRD/VSME obligations, and has expanded its product surface to include EcoVadis ESG profile services. Headcount is reported at 1-10 employees, which is notably lean relative to the customer base, reflecting a capital-efficient, partner-augmented operating model rather than a high-growth venture-backed trajectory.

Name

Planet Yes

Legal name

Planet Yes

Website

https://planetyes.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Planet Yes is a Netherlands-based provider of cloud ESG software and consultancy that helps small and medium-sized enterprises structure, manage, and report on sustainability performance in line with VSME, CSRD, and GRI standards, primarily in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

ESG / Sustainability Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

Keywords

• ESG software
• Sustainability reporting
• VSME compliance
• Carbon footprint tracking
• ESG consultancy

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ESG Software Subscriptions: SaaS-based ESG software platform offered on subscription basis with tools for workflow management, data organization, and reporting. Includes access to ESG-Workflow, ESG-Organizer, and ESG-Reporting modules.
2. ESG Consultancy Services: Expert consulting services provided by experienced ESG consultants with over 2,500 ESG cycles of experience. Includes guidance through ESG implementation, materiality analysis, and reporting preparation.
3. Training and Certification Programs: Training programs for partners who become part of the Planet Yes Family network, enabling them to provide ESG guidance and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Planet Yes provides ESG software and consultancy services to help SMEs manage sustainability performance and compliance. Its cloud-based platform combines three integrated modules — ESG-Workflow, ESG-Organizer, and ESG-Reporting — to guide organizations through materiality assessment, data collection, KPI tracking, and reporting aligned with VSME, CSRD, and GRI standards. These tools are paired with expert consultancy services delivered by consultants who have supported over 2,500 ESG cycles.

Product overview

Planet Yes offers a unified ESG software platform comprising three integrated tools: ESG-Workflow (structured step-by-step guidance through materiality, KPIs, and actions), ESG-Organizer (central data hub consolidating all ESG data and documents), and ESG-Reporting (multi-purpose reporting aligned with VSME, CSRD, and GRI standards). These tools are complemented by expert ESG Consultancy services. The platform enables organizations to collect, organize, and report on Environmental, Social, and Governance data through automated data integration from existing IT systems, smart templates, real-time dashboards, and audit-ready documentation trails.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG-Workflow Structured workflow tool that guides organizations step-by-step through ESG components including materiality assessment, stakeholder analysis, KPIs, actions, and reporting, with practical formats, checklists, and over 50 templates. Designed for SMEs undertaking ESG implementation.
• ESG-Organizer Centralized data and document repository that brings together all ESG-related data, documents, and actions in a single logical structure, enabling collaboration with colleagues, partners, and advisors while preventing fragmented storage and duplicate work. Targeted at SMEs managing multi-stakeholder ESG data.
• ESG-Reporting Reporting module that lets organizations record ESG data once and produce multiple reports for tenders, annual reports, and stakeholder meetings, aligned with international standards including VSME, CSRD, and GRI. Built for SMEs needing multi-purpose, standards-based sustainability reporting.
• ESG Consultancy Expert consulting service delivered by consultants with experience across more than 2,500 ESG cycles, providing structured step-by-step guidance, materiality analysis, goal support, and knowledge transfer to client teams. Sold as a standalone service and bundled with the ESG software platform for SMEs and mid-market companies implementing ESG.

Quantifiable outcome

• 3-5x faster ESG implementation compared to manual approaches
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Crowe Foederer HR ServicesminorImplementation/ SI/ Consulting PartnerHR services partner within the Planet Yes Family network, providing human resources expertise integrated with ESG consulting services.
• Hoek en BlokminorImplementation/ SI/ Consulting PartnerConsulting partner affiliated with Nyenrode Business University, providing ESG advisory services as part of the Planet Yes Family network.
• Schuiteman Accountants & AdviseursminorImplementation/ SI/ Consulting PartnerAccounting and advisory firm partner providing ESG consulting and audit support as part of the Planet Yes Family network.
• Omnyacc Accountants & AdviseursminorImplementation/ SI/ Consulting PartnerAccounting and advisory partner offering ESG guidance and sustainability reporting support as part of the Planet Yes Family network.
• ProfinisminorImplementation/ SI/ Consulting PartnerFinancial advisory partner providing ESG-related consulting services through the Planet Yes Family network.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Watershed: Enterprise-grade climate data and reporting platform covering carbon accounting, CSRD, and disclosure workflows. Direct peer in ESG data platform category with overlap on CSRD/audit-ready reporting capabilities.
• Greenly: Carbon accounting and ESG platform purpose-built for SMBs, with automated data integrations and reporting aligned to GHG Protocol. Direct competitor to Planet Yes in the SMB/MKB segment with similar SaaS-plus-services positioning.
• IntegrityNext: Supply chain sustainability and ESG compliance platform used by procurement teams to monitor suppliers. Comparable as a SaaS ESG/compliance platform addressing B2B supplier use cases overlapping with Planet Yes's B2B supplier segment.
• Sweep: ESG data management platform for mid-market companies with workflow, carbon, and CSRD reporting capabilities. Direct peer offering a comparable integrated ESG workflow + data platform model.

Broad incumbents

• Workiva: Leading cloud platform for SEC, CSRD, and sustainability reporting used by large enterprises. Comparable to Planet Yes as a software-driven ESG/sustainability reporting solution, but targets larger organizations with broader compliance scope.
• Microsoft Sustainability Manager: Cloud-based ESG data and reporting solution built on the Microsoft Cloud, offering carbon accounting and CSRD-aligned disclosures. Comparable as a broad ESG data platform serving compliance and reporting use cases.
• EcoVadis: Sustainability ratings platform used by large enterprises to assess supplier ESG performance (explicitly referenced on Planet Yes's website). Comparable as an ESG ratings/benchmarking destination for supply chain reporting.

Emerging players

• Emitwise: Carbon accounting software focused on Scope 3 emissions and supply chain data, supporting CSRD readiness. Comparable in climate data and reporting orientation, though more specialized than Planet Yes's broader ESG scope.
• Synesgy: Digital ESG rating and assessment platform for SMBs that provides standardized sustainability scores for supply chain and financing use cases. Comparable as an ESG ratings/data provider targeting SMB and supply-chain scenarios.
• Persefon: Sustainability software targeting SMBs and mid-market companies with CSRD/EU taxonomy reporting capabilities. Comparable niche positioning to Planet Yes in the underserved SMB sustainability segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PlanetYes_NL
• Facebookfacebook.com/people/Planet-Yes/61580935041065
• LinkedInlinkedin.com/company/planet-yes
• Instagraminstagram.com/planet_yes_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Yes