Three Rivers Archery Supply
Three Rivers Archery Supply is a privately held Indiana-based specialty retailer selling traditional longbow and recurve archery equipment, arrows, accessories, hunting gear, and custom-fletching services to bowhunters, target archers, youth, bowfishers, and historical reenactors via e-commerce, print catalog, and walk-in retail.
- Company typePrivate
- Founded-
- HeadquartersAshley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Three Rivers Archery Supply does
Three Rivers Archery Supply, Inc. ("3Rivers Archery") is a privately held, Indiana-incorporated specialty retailer focused exclusively on traditional archery equipment, operating from its principal offices and walk-in retail location in Ashley, Indiana. The company sells longbows, recurve bows, arrows (wood, carbon, aluminum, fiberglass), bow accessories, bowstrings, bowfishing gear, hunting equipment, targets, youth and NASP equipment, primitive/medieval archery supplies, muzzleloading items, and educational books/DVDs. Its core differentiator within the broader archery retail market is its specialization in traditional (non-compound) archery, supported by deep technical expertise and proprietary consumer-facing digital tools — most notably the Dynamic Spine Arrow Calculator (a mathematical tool that matches arrow dynamic spine to bow specifications) and the Arrow Builder (an interactive configurator for custom-fletched arrows with real-time pricing).
The business operates a product-led, direct-to-consumer go-to-market motion, distributing through its e-commerce storefront (3riversarchery.com), a free annual print catalog bulk-mailed weekly, and a walk-in retail location in Ashley. International shipping is offered via USPS and UPS, with delivery windows up to six weeks. Revenue is generated primarily through one-time product sales, complemented by a custom arrow fletching service (Standard 5–10 day and Express 24–48 hour turnaround) and ancillary content sales. Pricing is unit-based with a free-shipping threshold of $99+ (code SHIP99), free shipping on all bow purchases, a 30-day return policy, and a 20% restocking fee thereafter.
The customer base is fragmented across multiple niche segments — traditional bowhunters, target and competition archers, youth/NASP archers, bowfishers, and medieval/historical reenactors — served through a multi-channel marketing approach built around the Archer's Den blog, social media (Facebook, Instagram, X/Twitter, YouTube), email newsletters, the ProStaff brand ambassador program, and participation in industry events. Named management is limited (Teresa Williams, VP of Operations; Dave Echterling, Customer Relations and Sales Manager); Williams was elected to the ATA Board of Directors in April 2017, signaling industry standing. The company carries its own sub-brands including Traditional Only (carbon shafting), DAS Bows, and Tomahawk Bows, and has no disclosed institutional investors, parent company, or acquisition history.
Three Rivers Archery Supply firmographics
Firmographics- Name
- Three Rivers Archery Supply
- Legal name
- Three Rivers Archery Supply, Inc.
- Website
- https://3riversarchery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Three Rivers Archery Supply is a privately held Indiana-based specialty retailer selling traditional longbow and recurve archery equipment, arrows, accessories, hunting gear, and custom-fletching services to bowhunters, target archers, youth, bowfishers, and historical reenactors via e-commerce, print catalog, and walk-in retail.
- Ownership category
- akta.pro rank
Three Rivers Archery Supply industry classification
Industry- Product category
- Archery Equipment Retail
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
Keywords
Where Three Rivers Archery Supply is headquartered
LocationHeadquarters
- HQ city
- Ashley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Three Rivers Archery Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sales of traditional archery equipment including bows (recurve, longbow, traditional), arrows (wood, carbon, aluminum, fiberglass), bow accessories, bowfishing gear, hunting equipment, shooting gear, targets, muzzleloading supplies, primitives, and youth archery products. Also includes books and DVDs on archery topics.
- Custom Arrow Fletching Service: Custom arrow fletching service with Standard (5-10 days) and Express (24-48 hours) options. Customers select shaft, fletch style, feather type/colors, and components through the Arrow Builder tool.
- Catalog Sales: Print catalog distribution with free catalogs available to customers. Catalog mailings processed weekly in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Arrow Weight Tubes |
| Unit Pricing | Pay-as-you-go | Carbon Collars |
| Unit Pricing | Pay-as-you-go | Custom Arrow Building |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Three Rivers Archery Supply product offering
Product offeringCore offering
Three Rivers Archery Supply is a specialty retailer that sells traditional archery equipment focused on longbows and recurve bows, alongside a comprehensive range of arrows (wood, carbon, aluminum, fiberglass), bow accessories, bow strings, bowfishing gear, hunting equipment, targets, muzzleloading supplies, primitive/medieval archery gear, and youth archery products. The company offers custom arrow fletching services and proprietary configuration tools (Dynamic Spine Calculator and Arrow Builder), distributing through its e-commerce website, free print catalog, and walk-in retail store in Ashley, Indiana.
Product overview
3Rivers Archery Supply is a traditional archery equipment retailer offering a comprehensive catalog centered on longbows and recurve bows—their core expertise. The product portfolio spans five main categories: (1) Traditional Bows including longbows, recurve bows, bow building kits, and specialty bows like Tomahawk Bows and DAS Bows; (2) Complete Arrows including fletched arrows, shafting (carbon, aluminum, wood, fiberglass), arrow building components (nocks, inserts, points, broadheads), and arrow tools; (3) Bow Accessories including sights, rests, stabilizers, strings, and cases; (4) Specialty categories including bowfishing equipment, youth archery gear, primitive/medieval equipment, muzzleloading supplies, hunting gear, and targets; and (5) Digital tools including the Arrow Builder for custom arrow configuration, Dynamic Spine Arrow Calculator for matching arrows to bows, and Product Finder for guided shopping. The company also offers educational content through their Archer's Den blog, a print/digital catalog, traditional archery shooting school listings, and a ProStaff brand ambassador program.
Differentiator
Problem solved
Functional benefit
Brands
- Traditional Only: Brand of carbon arrow shafting offered by 3Rivers Archery
- DAS Bows
- Tomahawk Bows
Products and services
- Traditional Bows (Longbows, Recurve Bows, ILF Bows, Primitive Bows, Exotic Bows, Bow Kits, DAS Bows, Tomahawk Bows)
Companies that use Three Rivers Archery Supply
Customer profileSegments6 records
Ideal customer profiles5 records
Three Rivers Archery Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Three Rivers Archery Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Archery Trade Association (ATA)minorTeresa Williams, VP of Operations at 3Rivers Archery, was elected to the ATA Board of Directors in 2017 after winning a tie-breaking run-off election. Her term began April 1, 2017 and lasts four years.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Three Rivers Archery Supply competitors and assessment
Company assessmentBroad incumbents
- Midway USA: Shooting, hunting, and archery retailer with strong catalog and e-commerce presence. Comparable as a multi-channel competitor for hunting archery supplies (broadheads, targets, accessories) and consumables, though its core identity is centered on firearms and reloading.
- DICK'S Sporting Goods: Large sporting goods retailer with archery departments in many stores and online. Comparable for entry-level bows, youth archery, targets, and broadheads, but does not specialize in traditional/longbow archery.
- Sportsman's Warehouse: Outdoor sporting goods retailer with hunting, fishing, and archery departments across multiple US states. Comparable for hunting archery gear (broadheads, tree stands, hunting apparel) but broader and less specialist than 3Rivers in archery.
- Cabela's: Major hunting and outdoor retailer (operated under Bass Pro) with a broad archery category including bows, arrows, targets, and broadheads. Comparable as a competitor for traditional bowhunters and target archers, but with much larger scale and a generalized hunting/outdoor positioning.
- Bass Pro Shops: National big-box outdoor retailer carrying hunting, fishing, and archery equipment including bows, arrows, broadheads, and targets. Comparable as a competitor for hunting-oriented archery consumables and accessories, though archery is a small share of a much broader outdoor assortment.
- Gander Outdoors: Outdoor and hunting retailer carrying archery equipment alongside broader hunting, fishing, and camping categories. Comparable as a competitor for hunting-oriented archery customers but lacks 3Rivers' depth in traditional archery specifically.
- Scheels: Large US sporting goods chain with archery departments in many of its stores. Comparable for general archery equipment and youth programs, but operating with a generalist sporting goods model rather than traditional-archery specialization.
Others
- Easton Archery: Major manufacturer of aluminum and carbon arrow shafts used by hunters and target archers. Comparable because its shafts are a core SKU for 3Rivers' custom arrow builder and traditional archery customers; positioned as a supplier/brand rather than a retail competitor.
- Bear Archery: Heritage American bow brand manufacturing recurve and compound bows. Comparable as a participant in the traditional archery category and a likely brand stocked by 3Rivers, but operating as a manufacturer rather than a multi-brand retailer.
Direct peers
- Lancaster Archery Supply: Largest US specialty archery retailer, carrying traditional and compound bows, arrows, and accessories through e-commerce and a physical superstore. Directly comparable to 3Rivers as a multi-channel archery specialist, though broader in scope (including compound archery) and much larger in scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Three Rivers Archery Supply social profiles
Digital presenceThree Rivers Archery Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Rivers Archery Supply leadership team
Management profileNumber of profiles
Profiles2 records
Three Rivers Archery Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Rivers Archery Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Rivers Archery Supply
What does Three Rivers Archery Supply do?
Three Rivers Archery Supply is a specialty retailer that sells traditional archery equipment focused on longbows and recurve bows, alongside a comprehensive range of arrows (wood, carbon, aluminum, fiberglass), bow accessories, bow strings, bowfishing gear, hunting equipment, targets, muzzleloading supplies, primitive/medieval archery gear, and youth archery products. The company offers custom arrow fletching services and proprietary configuration tools (Dynamic Spine Calculator and Arrow Builder), distributing through its e-commerce website, free print catalog, and walk-in retail store in Ashley, Indiana.
Is Three Rivers Archery Supply a public or private company?
Three Rivers Archery Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Three Rivers Archery Supply founded?
Three Rivers Archery Supply was founded in -1. It employs 1 to 10 people.
Where is Three Rivers Archery Supply based?
Three Rivers Archery Supply is headquartered in Ashley, United States, in the North America region.
How does Three Rivers Archery Supply make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Arrow Fletching Service and catalog Sales.
Who are Three Rivers Archery Supply's main competitors?
Broad incumbents on record are Midway USA, DICK'S Sporting Goods, Sportsman's Warehouse, Cabela's, Bass Pro Shops, Gander Outdoors and Scheels. Others are Easton Archery and Bear Archery. Lancaster Archery Supply is listed as a direct peer.
Does Three Rivers Archery Supply have an API?
No public API is recorded for Three Rivers Archery Supply.
What industry is Three Rivers Archery Supply in?
Three Rivers Archery Supply's product category is Archery Equipment Retail. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras).