Woodcock Cycle Works Inc

What Woodcock Cycle Works Inc does

Woodcock Cycle Works Inc is a privately held specialty bicycle and outdoor recreation retailer headquartered at 433 St. Mary's Road, Winnipeg, Manitoba. Founded in 1987 and operating with 11–50 employees, the company functions as a single-location "big box of bikes" anchored by a retail showroom, an integrated service department, a Retül Bike Fit Studio, and the Yellow Derny Cafe (Manitoba's only bike shop cafe). It carries 12+ premium bicycle brands — Specialized, Giant, Santa Cruz, Cervelo, Factor, Orbea, Kona, Cube, Electra, Gazelle, Liv, and Surly — across road, mountain, commuter/urban, gravel/cyclocross, BMX, fat, children's, and e-bike categories, and has extended into winter sports (XC ski, snowshoes, winter cycling gear) to broaden seasonality.

The underlying business is a traditional brick-and-mortar specialty retailer augmented by an own-site e-commerce storefront offering Canada-wide shipping on orders over $150. Core technology assets are limited to standard retail/e-commerce tooling plus the Retül motion-capture bike fitting system used in the dedicated fit studio; no proprietary platform, app, or API is disclosed. Supporting services include bicycle and ski/snowboard repair, bicycle rentals, Rackworks vehicle-rack installation, Ride Club group rides (Mountain Madness, Easy Peasy, Destination, Gravel Odyssey), the Kids Of Mud youth program, and customer financing on larger purchases.

Revenue is generated across five streams — product sales (one-time retail across bikes, parts, components, apparel, and accessories), service and repair (professional services), Retül bike fitting (professional services), rentals (transaction fees), and the Yellow Derny Cafe (transaction fees). Customer base is a long-tail consumer mix spanning road cyclists, mountain bikers, commuters, families, BMX riders, winter cyclists, and winter sports enthusiasts. Pricing is unit-based at retail, ranging from sub-$10 accessories to ~$3,999.99 complete bikes and ~$1,115.99 premium components. The company holds the 2023 NBDA Bicycle Retailer Excellence Award and was named to Canadian Cyclist's Best Bike Shops in 2019.

Name

Woodcock Cycle Works Inc

Legal name

Woodcock Cycle Works Inc

Website

https://woodcockcycle.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodcock Cycle Works is a privately held Winnipeg bicycle and outdoor recreation retailer founded in 1987, selling premium bikes, e-bikes, and winter sports gear while offering repair, Retül bike fitting, rentals, and an in-store cafe to Prairie and Canada-wide customers.

Ownership category

akta.pro rank

Product category

Bicycle and Winter Sports Retail

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail
• Bike repair services
• Cycling equipment
• Winter sports gear
• E-bike sales

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of bicycles, parts, accessories, and outdoor gear including bikes from major brands like Specialized, Giant, Kona, Orbea, Cervelo, and others. Also sells apparel, components, and snow sports equipment.
2. Service & Repair: Full-service bicycle repair and maintenance including general tune-ups, brake service, drivetrain work. Also offers ski and snowboard service.
3. Bike Fitting: Retül Bike Fit Service - professional bicycle fitting using Retül technology system.
4. Rentals: Bicycle rental services for various bike types.
5. Yellow Derny Cafe: Manitoba's only Bike Shop Cafe operating as an in-store cafe serving coffee and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Woodcock Cycle Works operates a brick-and-mortar specialty bicycle and winter-sports retail store in Winnipeg, Manitoba, founded in 1987. The store sells new bicycles (road, mountain, commuter, gravel, fat, BMX, children's, and e-bikes), cycling apparel, parts, components, and seasonal sports equipment (XC skis, snowshoes, winter gear) sourced from third-party brands. Beyond retail, the business delivers in-house professional services including Retul Bike Fit, mechanical repair, ski/snowboard service, equipment rentals, Rackworks vehicle-rack installations, and operates the Yellow Derny cafe on premises.

Product overview

Woodcock Cycle Works is a bicycle and outdoor recreation retailer operating as a single-store retail operation in Winnipeg, Manitoba since 1987. The company offers a comprehensive product portfolio organized around three main pillars: bicycles (spanning road, mountain, commuter, BMX, children's, e-bikes, gravel, and fat bikes from brands like Specialized, Giant, Kona, Orbea, Liv, Cervelo, Electra, Factor, Santa Cruz, Cube, Gazelle, and Surly), winter recreation equipment (XC ski, snowshoes, and winter cycling gear), and bicycle parts/components (including cables, BMX parts, bottom brackets, and brakes from Jagwire, SRAM, Shimano, Campagnolo, and Wheels Manufacturing). Services include professional Retul bike fitting, full bicycle and ski/snowboard repair, rentals, the Yellow Derny Cafe (Manitoba's only bike shop cafe), Rackworks vehicle rack service, and a Ride Club group riding program. The business positions itself as Manitoba's biggest bike shop with award-winning service and a state-of-the-art Retul Bike Fit Studio.

Differentiator

Problem solved

Functional benefit

Brands

• The Yellow Derny Cafe: Manitoba's only Bike Shop Cafe operated by Woodcock Cycle Works, offering quality coffee beans and brewing gear.

Products and services

• New Bicycles (multi-category)
• Cycling Apparel and Accessories
• Bicycle Parts and Components
• Winter Sports Equipment (XC skis, snowshoes, winter gear)
• Retul Bike Fit Service
• Bicycle Service and Repair
• Ski and Snowboard Service
• Equipment Rentals
• Rackworks Vehicle Rack Installation
• Yellow Derny Cafe

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sporting goods retailer with expanding Canadian store count, selling bikes, components, and outdoor gear at value price points. Competes with Woodcock on entry-level bike and accessory categories while undercutting on price.
• Canadian Tire: Mass-market Canadian retailer with cycling, ski, and outdoor categories in hundreds of locations. Comparable only at the broad assortment level; lacks the specialist service, fitting, and brand depth that define Woodcock's value proposition.
• Sport Chek: Canada's largest sporting goods retailer, carrying bikes, fitness, and winter sports across national storefronts. Overlaps with Woodcock's bike and winter sports assortment but operates at national scale with a much broader, non-specialized assortment.
• Trek Bicycle Stores: Major bicycle manufacturer and global retailer of company-owned bike shops carrying Trek and partner brands with full service and fitting. Overlaps with Woodcock as a multi-brand full-service bike retailer, though vertically integrated with a single flagship brand.
• Atmosphere (formerly MEC): Canadian outdoor and cycling retailer carrying bikes, components, apparel, and ski equipment nationally. Comparable to Woodcock's cycling and winter sports assortment but as a generalist outdoor cooperator/retailer rather than a cycling specialist.

Regional players

• Olympia Cycle & Ski: Winnipeg-area independent bicycle and ski retailer offering bikes, gear, and service. Directly comparable as a same-city competitor with overlapping product mix, though smaller and less brand-diversified than Woodcock.
• Currie's Sports: Manitoba-based sporting goods retailer with cycling, ski, and outdoor categories. Comparable to Woodcock's regional Winnipeg footprint and multi-category product offering, though with a broader sporting-goods rather than cycling-specialist positioning.

Direct peers

• Bushtukah: Ottawa-based specialty outdoor and cycling retailer carrying premium bike brands (Specialized, Giant, Trek), apparel, ski gear, and full service. Operates with a similar full-service, multi-category, community-oriented model to Woodcock.
• Pro-Cycle: Quebec-based independent bike retailer carrying premium road, mountain, and commuter brands with full service and fitting. Comparable to Woodcock as a Canadian specialty cycling retailer with similar brand mix and service-oriented model.
• Sweet Pete's Bike Shop: Long-established independent premium bike retailer in Toronto offering multiple locations, full-service repair, professional fitting, and a broad multi-brand portfolio. Directly comparable to Woodcock as a similarly positioned Canadian independent specialty bike shop at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodcockcycle
• Instagraminstagram.com/woodcockcycle
• LinkedInlinkedin.com/company/woodcock-cycle-works

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodcock Cycle Works Inc