The Pool Team (pty) Ltd

What The Pool Team (pty) Ltd does

The Pool Team (Pty) Ltd is South Africa's largest chain of retail pool stores, operating a hybrid physical retail and e-commerce model anchored at thepoolteam.co.za. The company sells swimming pool and Koi pond supplies across a broad SKU range that includes pumps (Speck Badu, Pentair, EartheCo, DragonFly), automatic and robotic cleaners (Aiper, Niya, Kreepy Krauly, Zodiac), heating solutions (Aqua Pro inverter heat pumps with Wi-Fi, solar panels, pool covers), chemicals (chlorine, algaecide, shock treatment, chlorinators), filtration, electrical components, hardware, and accessories. The catalog spans price points from PVC fittings at R13.95 to high-end heat pumps at R62,499, with an owned Aqua Pro private-label chemical line alongside a curated mix of third-party brands (Zodiac, Kreepy Krauly, Speck, Pentair, Aiper, HTH, Zoggs).

The business operates a direct-to-consumer retail model with one-time unit-priced product sales, supplemented by bundle deals and promotional discounts. The e-commerce site is built on Magento with a Smartwave Porto theme and offers nationwide delivery across South Africa alongside free in-store collection at any store location. Customer acquisition combines the e-commerce storefront, WhatsApp-based support, email newsletters, a Facebook presence, DIY video content, and product reviews; customer support spans both online and in-store channels. Payment flexibility is extensive, with integrations including Payflex, Payfast, Mobicred, RCS, Mastercard, Visa, American Express, Apple Pay, Samsung Pay, Snapscan, Zapper, and Ukeshe.

The primary customer segment is residential swimming pool owners, with secondary segments in Koi pond enthusiasts and pool service professionals/tradespeople (the latter served via a Trader Application form). The company is a private South African entity under the name The Pool Team (Pty) Ltd, with no founding date, ownership details, headcount, or revenue disclosed in the available data, and no certifications, patents, awards, M&A activity, or leadership team information on record.

Name

The Pool Team (pty) Ltd

Legal name

The Pool Team (pty) Ltd

Website

https://thepoolteam.co.za

Company type

Private

Founded year

1973

Operating status

Operating

Short description

The Pool Team (Pty) Ltd is South Africa's largest chain of retail pool stores, selling swimming pool and Koi pond supplies — pumps, cleaners, heaters, chemicals, filtration, and accessories — to residential pool owners, Koi hobbyists, and trade customers via physical stores and a Magento e-commerce site with nationwide delivery.

Ownership category

akta.pro rank

Product category

Swimming Pool Supplies Retail

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Cleaning Robots (CRACARAC), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Swimming pool supplies
• Pool equipment retail
• Pool maintenance chemicals
• Koi pond supplies
• Pool heating solutions

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue is generated through one-time product sales of swimming pool equipment, chemicals, accessories, and supplies. Products are sold at fixed retail prices with occasional promotional discounts and special offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Pool Team is South Africa's largest chain of retail pool stores, selling swimming pool and Koi pond supplies through a network of physical stores and a Magento-based e-commerce platform. Its offering spans pumps, cleaners, heating solutions, chemicals, filtration, electrical components, hardware, Koi products, and pool accessories, including its own Aqua Pro private-label chemical range alongside third-party brands such as Zodiac, Speck, Pentair, Aiper, and Kreepy Krauly.

Product overview

The Pool Team is South Africa's largest chain of retail pool stores, offering a comprehensive portfolio of swimming pool and Koi pond supplies. The product range spans multiple categories including pool pumps (Speck Badu, Pentair, Eartheco), pool cleaners (robotic cleaners like Aiper, Niya, Kreepy Krauly, Zodiac), heating solutions (Aqua Pro heat pumps with Wi-Fi, solar panels, pool covers), pool chemicals (Aqua Pro branded chlorine, algaecide, shock treatment), filtration systems (sand and cartridge filters), electrical components (LED pool lights, timers, DB boxes), pool equipment (weirs, fittings, housing), Koi pond products (Ultra Zap bio filters, UV lights, DragonFly pumps), hardware (Marblelite, piping, fittings), and pool fun accessories. Major third-party brands carried include Zodiac, Kreepy Krauly, Speck, HTH, Zoggs, Aiper, and Pentair. The company also offers its own Aqua Pro private label chemical range and provides nationwide delivery across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Pumps Retail range of pool pumps including pool pumps, spa/jacuzzi pumps, variable speed drive (VSD) pumps, submersible pumps, and pump housing units, plus associated spare parts for residential pool water circulation.
• Pool Cleaners Range of automatic and robotic pool cleaners (Niya, Kreepy Krauly, Zodiac, Aiper), manual cleaners, leaf catchers, and cleaner hoses for residential pool cleaning.
• Heating Solutions Pool heating product range including Aqua Pro inverter heat pumps with Wi-Fi, solar panels, and pool covers for residential pool temperature management.
• Pool Chemicals Full pool chemical range including chlorine, shock treatment, algaecide, floaters, dispensers, test kits, chlorinators, value chemical kits, and Koi chemicals for residential pool sanitation.
• Pool Equipment Pool infrastructure components including weirs, pool features, pump and filter housing, pool covers, spa/jacuzzi equipment, and fittings for residential pool installations.
• Pool Electrical Electrical components for pools including LED pool lights (white and color-changing), transformers, timers, and DB distribution boxes.
• Pool Filters Pool filtration systems including sand filters, cartridge filters, filter housing units, and associated spare parts for residential pool water filtration.
• Koi Pond Products Specialised Koi pond supplies including AquaZoi water conditioners, sludge and algae removers, Ultra Zap bio filters, UV lights, bottom drains, and spare parts for Koi pond owners.
• Pool Fun Accessories Pool accessories including inflatables, safety equipment, games, Zoggs goggles, and pool toys for residential pool enjoyment.
• Pool Hardware and Construction Materials Construction and maintenance materials including Marblelite pool finishes, fibreglass products, pool mosaics, resin, piping, fittings, glue, sand, and salt for pool building and repair.
• Aqua Pro Chemical Range (Private Label) Own-brand Aqua Pro line of pool chemicals including chlorine (10kg), algaecide (2L), 5-in-1 floaters, shock treatment, and test kits, marketed under the retailer's private label for residential pool maintenance and sanitation.
• Speck Badu Solar Smart Pump Solar-powered pool pump for energy-efficient pool water circulation, sold under the Speck Badu brand at R11,399.95.
• Pentair Intelliflo Variable Speed Pump Variable speed drive (VSD) pump for optimised energy efficiency in pool water circulation, sold under the Pentair brand at R41,999.95.
• Aiper Scuba S1 Robotic Pool Cleaner Cordless robotic pool cleaner under the Aiper brand for automated pool floor and wall cleaning in residential pools.
• Aqua Pro 21kW Inverter Plus Wi-Fi Heat Pump Wi-Fi enabled inverter heat pump under the Aqua Pro brand for pools up to 100,000 litres, featuring inverter technology for energy efficiency, priced at R48,699.95.
• Zodiac EI Classic Mini Salt Chlorinator Salt chlorinator for residential pools up to 60,000 litres, providing automated chlorine generation, sold under the Zodiac brand.
• Ultra Zap Bio Filters Koi pond bio filters containing living bacteria that biologically degrade nitrogen, breaking down ammonia into nitrite and then nitrate, available in 15L, 25L, and 50L sizes.
• Ultra Zap UV Light Systems UV light systems for Koi pond sterilization available in 8W, 15W, 30W, and 55W variants, suitable for ponds up to 50,000 litres.
• Aiper Surfer S2 Solar Skimmer Solar-powered robotic surface skimmer under the Aiper brand that automatically removes leaves, insects, pollen, and debris from the pool surface before they sink.
• DragonFly Submersible Water Pump Submersible water pumps suitable for fountains, aquariums, and Koi ponds, sold with a 2-year warranty under the DragonFly brand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Builders Warehouse South Africa: South Africa's largest DIY and home improvement retailer, carrying an extensive pool supplies section including pumps, chemicals, and equipment. Comparable because it competes for the same residential pool owner wallet share and offers nationwide delivery, but as part of a broader home improvement portfolio rather than pool-specialist focus.
• SCP Distributors: A Pool Corp subsidiary operating a network of specialty pool equipment and supplies distribution centers across the US. Comparable as a pool supplies distribution specialist with similar product breadth but a more distributor/trade-led model versus a consumer-facing retail chain.
• Pool Corporation: The largest wholesale distributor of swimming pool supplies globally, serving both residential pool professionals and retailers. Comparable because it sits in the same pool supplies value chain with overlapping product categories and customer profiles (pool service professionals and trade buyers).

Direct peers

• Leslie's Poolmart: The largest pool supplies retailer in the United States, operating a hybrid physical-store and e-commerce model similar to The Pool Team. Directly comparable in product mix (chemicals, pumps, cleaners, heaters) and target customer (residential pool owners), but at materially larger scale and broader geographic reach.

Emerging players

• Aiper: A leading manufacturer of cordless robotic pool cleaners and surface skimmers that The Pool Team retails. Comparable because it is both a supplier to and aspirational product brand in the same category, increasingly selling DTC and could compete with retailers in the robotic cleaner segment.

Regional players

• Pool & Spa Warehouse: An Australian specialist pool and spa retailer offering pumps, cleaners, chemicals, and heaters online and in-store. Comparable in product mix and residential pool owner focus, but operating in the Australian market rather than South Africa.
• Swimart: Australia's largest specialist retail network for swimming pool and spa supplies, with store locations and online sales of chemicals, equipment, and accessories. Directly comparable as a multi-store pool specialist retailer, but in a different geography (Australia/New Zealand).
• Pinellas Pools & Spas: A pool and spa retail/service operator in Florida with storefront and service offering similar to The Pool Team. Comparable in being a multi-store pool specialist with equipment sales plus professional service, but operating in a different regional market (US Southeast).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/ThePoolTeam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pool Team (pty) Ltd