YMCA360 Studios

What YMCA360 Studios does

YMCA 360 Studios, Inc. is a 501(c)(3) Kansas not-for-profit corporation, headquartered in Wichita, Kansas, that operates YMCA 360, a digital wellness platform delivering on-demand and livestream fitness, yoga, mindfulness, youth sports, and senior-focused programming to members of partner YMCA associations across the United States, Canada, and Europe. The platform is built around a multi-device video streaming architecture distributed through native applications on iOS, Android, Apple TV, Roku, Amazon Fire TV, Android TV, and the web at ymca360.org, with video hosted on Wistia and an integration layer that syncs with Apple Health, Google Health Connect, Google Fit, and wearables including Apple Watch, Garmin, Fitbit, and Google Watch. Content is organized into branded channels (Fitness First, Kids and Family, Mindfulness and Yoga, Livestream, Boomers and Beyond, Around The Y, and Challenges) and currently spans 500+ on-demand classes with weekly new releases and hundreds of certified YMCA instructors.

The business model is a hybrid of consumer and enterprise distribution rather than direct-to-consumer subscription. Members access the platform through credentials issued by participating YMCA associations, who pay YMCA 360 Studios as a platform service provider; a separate YMCA 360+ tier bundles digital all-access with limited facility services. Enterprise revenue is generated through wellness-program partnerships with Optum (Renew Active and One Pass), Blue Cross Blue Shield of Kansas, and an Employee Wellness channel that enables employers to sponsor YMCA 360 access. Pricing is not publicly disclosed and varies by local association, reflecting the federated structure of the YMCA network.

The platform operates as a product-led growth channel embedded inside the broader YMCA member experience, with channel partners (associations and insurers) handling member acquisition and marketing. Operating geographies span North America and Europe, the platform is GDPR-compliant for European users, and the organization falls within the nonprofit social-services mission of Youth Development, Healthy Living, and Social Responsibility that defines the broader YMCA network.

Name

YMCA360 Studios

Legal name

YMCA 360 Studios, Inc.

Website

https://ymca360.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

YMCA 360 Studios operates a digital wellness platform delivering on-demand and livestream fitness, yoga, and youth programs to YMCA members across the US, Canada, and Europe, distributed through partner associations and enterprise wellness partnerships with Optum and Blue Cross Blue Shield.

Ownership category

akta.pro rank

Product category

Digital Fitness Streaming Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Digital fitness platform
• On-demand workout streaming
• Wellness membership app
• Livestream exercise classes
• Corporate wellness benefits

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. YMCA Membership Bundle: YMCA 360 is offered as a digital member benefit included with YMCA membership. Members access the platform as part of their YMCA membership without additional subscription fees. The platform is provided as a service to members of Partner Y Associations.
2. Partner Association Licensing: YMCA 360 operates as a platform service provider on behalf of Partner Y Associations. Partner associations provide the platform to their members as a membership benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

YMCA 360 operates a digital wellness streaming platform that delivers on-demand and livestream fitness, wellness, youth sports, mindfulness, and senior-focused programming to YMCA members via iOS, Android, web, Apple TV, Roku, Amazon Fire TV, and Android TV applications. The platform is offered as a bundled digital member benefit through Partner YMCA Associations and as a covered wellness benefit through Optum (Renew Active and One Pass), Blue Cross Blue Shield of Kansas, and employer wellness programs, integrating with wearables and health platforms to track activity, deliver personalized recommendations, and run gamified challenges.

Product overview

YMCA 360 is a unified digital wellness platform offering on-demand video, livestream fitness classes, and wellness programming through a tiered membership model. The core YMCA 360 platform integrates mobile apps (iOS, Android), web browser access, and TV applications (Apple TV, Roku, Amazon Fire TV, Android TV). Content channels include Fitness First, Kids and Family, Mindfulness and Yoga, Boomers and Beyond, Around The Y, and Challenges. Wellness program partnerships with Optum (Renew Active, One Pass), Blue Cross Blue Shield of Kansas, and corporate Employee Wellness programs extend platform access through employer-sponsored fitness benefits. Membership tiers include YMCA 360+ (digital plus limited facility access), Individual, and Family options.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA 360 Digital Wellness Platform Digital wellness platform providing on-demand and livestream fitness classes, wellness programs, and challenges accessible via mobile apps, web, and TV apps for YMCA members at partner associations.
• YMCA 360 Mobile App Native mobile application for iPhone, iPad, and Android devices enabling members to access on-demand and live stream workouts, track activity, join challenges, and earn points on the go.
• YMCA 360 TV App Television application for Apple TV, Roku, Amazon Fire TV, and Android TV enabling members to stream on-demand and live fitness classes on home television screens.
• Fitness First Channel Content channel offering group exercise and fitness classes including bootcamp, strength training, cycling, and circuit workouts for all fitness levels.
• Kids and Family Channel Youth and family programming channel covering youth sports, arts activities, and creative content designed to build confidence and creativity in children.
• Mindfulness and Yoga Channel Meditation and yoga programming channel offering active, meditative programs for mindful wellness and stress relief.
• Boomers and Beyond Channel Senior wellness channel designed for active older adults featuring low-impact exercises and programs tailored for healthy aging.
• Around The Y Channel Senior-focused programming channel offering low-impact exercises and activities tailored for seniors to stay active and connected.
• Livestream Programming Live stream fitness classes featuring hundreds of YMCA instructors from around The Y, allowing real-time participation in group exercise sessions.
• Challenges Channel Fitness challenge programs allowing members to compete, earn points, track activity, and achieve personal fitness goals through structured challenges.
• Renew Active Program Access Provides YMCA 360 platform access to eligible members through Optum's Renew Active Medicare Advantage wellness program.
• One Pass Program Access Provides YMCA 360 platform access to eligible members through Optum's One Pass wellness program.
• Blue Cross Blue Shield of Kansas Wellness Partnership Offers Blue Cross Blue Shield of Kansas members digital fitness access through YMCA 360 as a covered wellness benefit.
• Employee Wellness Program Corporate wellness offering that enables employers to provide YMCA 360 fitness content and wellness benefits to their employees.

Quantifiable outcome

• 500+ on-demand exercise classes and programs accessible 24/7
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Optum (Renew Active)coreGTM or Marketing PartnerYMCA 360 is offered as part of Optum's Renew Active program, providing digital fitness access to eligible health plan members. This partnership extends YMCA 360's reach to Optum's membership base as a covered wellness benefit.
• Optum (One Pass)coreGTM or Marketing PartnerYMCA 360 is integrated with Optum's One Pass program, allowing eligible members to access YMCA 360 as part of their fitness benefit.
• Blue Cross Blue Shield of KansascoreGTM or Marketing PartnerYMCA 360 is offered as a wellness program benefit for members of Blue Cross Blue Shield of Kansas, providing digital fitness access to BCBSKS members.
• Partner YMCA AssociationsflagshipChannel Partner/ Reseller/ DistributorYMCA 360 partners with YMCA associations across the United States, Canada, and Europe to provide its digital platform as a service to their members. Partner Y associations manage their members' access, coordinate local features and content, and host challenges and competitions for their members.
• WistiacoreTechnology or IntegrationYMCA 360 videos are hosted via Wistia, ensuring optimal video access and streaming performance for the platform's content library.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daily Burn: Daily Burn is a streaming fitness service offering live and on-demand workouts across multiple modalities — a direct comparable to YMCA 360's core digital streaming and content library model.
• BODi (Beachbody): BODi provides on-demand fitness programs, nutrition coaching, and live classes — a comparable subscription-based digital wellness platform with similar breadth across fitness modalities.
• iFIT (Icon Health & Fitness): iFIT streams thousands of on-demand and livestream workouts across cardio, strength, and yoga — directly comparable to YMCA 360's content model, with similar wearable and equipment integrations.
• ClassPass: ClassPass aggregates fitness studios and digital classes into a subscription, offering both in-person and on-demand access — comparable to YMCA 360 in offering multi-channel fitness access through a subscription model.
• Peloton Interactive: Peloton operates a connected fitness platform with livestream and on-demand classes across cycling, strength, yoga, and more — a direct competitor to YMCA 360's core digital fitness offering, though with proprietary hardware.

Emerging players

• Grokker: Grokker provides an enterprise wellbeing platform with on-demand fitness, mindfulness, and nutrition content for employers and health plans — a closely comparable B2B2C digital wellness platform.
• Wellbeats: Wellbeats is a corporate wellness platform offering on-demand fitness, mindfulness, and nutrition content to employers — closely comparable to YMCA 360's Employee Wellness and BCBS partnership models.
• FitnessOnDemand: FitnessOnDemand provides virtual fitness content delivery for gyms, hotels, and multi-family housing — comparable in digital fitness content distribution, though primarily serving facility operators rather than direct consumers.

Broad incumbents

• Les Mills On Demand: Les Mills provides premium workout content and programming used by gyms worldwide, with an on-demand streaming platform — a comparable fitness content provider serving both consumers and partner facilities.
• Apple Fitness+: Apple's subscription fitness service offers on-demand workouts integrated with Apple Watch across multiple modalities — directly comparable in digital delivery and wearable integration to YMCA 360, though anchored in Apple's broader ecosystem.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ymca360-studios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA360 Studios