Grokker
Grokker is a private, venture-backed SaaS company that sells an AI-powered employee health and wellbeing platform — combining a 4,000+ video library, HIPAA-compliant conversational AI for benefits navigation, and wearables integrations — primarily to enterprise HR and benefits departments, with a secondary direct-to-consumer subscription.
- Company typePrivate
- Founded2012
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Grokker does
Grokker is a private, venture-backed software company founded in 2012 and headquartered in San Jose, California, that operates an AI-powered employee health and wellbeing platform sold primarily to enterprise HR and benefits departments. The platform combines an award-winning library of 4,000+ expert-led instructional videos across yoga, fitness, cooking, meditation, and mindfulness with a HIPAA-compliant Knowledge Orchestrator that powers conversational AI (GrokkyAi) for benefits navigation, personalized recommendations, and ROI measurement. Add-on modules include the Healthy Weight Suite (with GLP-1 medication support), ConTri, Grokky Fetch/Fetch Pro, and a Reporting/analytics layer, with device integrations spanning Apple HealthKit, Fitbit, Garmin, Google Fit, and Apple Watch.
The company generates revenue through three streams: enterprise employer subscriptions sold via demo-driven field sales with customized per-employee pricing, direct-to-consumer individual subscriptions at $14.99/month with a 14-day free trial, and gift subscriptions ($20 for three months). Its named enterprise customer base spans at least a dozen Fortune-class logos across transportation, pharmaceuticals, healthcare, entertainment, retail, hospitality, and gaming, including Delta Airlines, Disney, Pfizer, GE, Target, Domino's, MGM, Mandarin Oriental, Boston Children's Hospital, Momentive/SurveyMonkey, Pinterest, and CVS Health. The platform is available in 21 languages and across mobile, desktop, and smart TV endpoints.
Grokker has raised approximately $22.5M in disclosed venture funding across three rounds between 2013 and 2016 from investors including First Round Capital, Khosla Ventures, SV Angel, Correlation Ventures, InterWest Partners, Aspect Ventures, and Comcast. Headcount is 11-50, and the company is led by founder and CEO Lorna Borenstein alongside a CRO/CDO, CTO, head of operations, and head of technology/R&D. Recent strategic emphasis has shifted toward AI-driven benefits navigation (GrokkyAi), internationalization, and obesity-care/wellness adjacencies including GLP-1 medication support.
Grokker firmographics
Firmographics- Name
- Grokker
- Legal name
- Grokker, Inc.
- Website
- https://grokker.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grokker is a private, venture-backed SaaS company that sells an AI-powered employee health and wellbeing platform — combining a 4,000+ video library, HIPAA-compliant conversational AI for benefits navigation, and wearables integrations — primarily to enterprise HR and benefits departments, with a secondary direct-to-consumer subscription.
- Ownership category
- akta.pro rank
Grokker industry classification
Industry- Product category
- Corporate Wellness / Employee Wellbeing Software
- NAICS
- Software Publishers (5132), Health and Welfare Funds (525120)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Grokker is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grokker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Employer Subscriptions: Grokker is offered to employees of enterprise companies as an HR benefits package. Employers subscribe on behalf of their workforce, with pricing customized based on employee count and selected modules. This is the primary B2B revenue stream.
- Individual Consumer Subscriptions: Direct-to-consumer subscription at $14.99/month for individual users. Consumers access the full video library across yoga, fitness, cooking, and meditation. A 14-day free trial is offered. Annual billing options are available with auto-renewal.
- Gift Subscriptions: Grokker sells gift memberships valid for 3 months at $20, marketed as a wellness gift. Gifts must be redeemed within 365 days of purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Subscription |
| Subscription | Annual | Individual Annual Subscription |
| Subscription | Multi-year contract | Gift Membership — 3 Months |
| Subscription | Annual | Enterprise Employer Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Grokker product offering
Product offeringCore offering
Grokker sells an AI-powered employee health operating system that combines a 4,000+ video wellness content library, a HIPAA-compliant conversational AI benefits navigation suite (GrokkyAi), and an integrated set of modules (ConTri, Healthy Weight Suite, Reporting) to unify fragmented HR and benefits data. It is sold primarily to enterprise employers as an employee wellbeing benefit and secondarily to individual consumers via a $14.99/month direct subscription.
Product overview
Grokker is an AI-powered employee health operating system consisting of a core platform with integrated modules. The core Grokker Platform provides holistic health engagement while GrokkyAi Intelligence Suite adds conversational AI for benefits navigation and real-time recommendations. Additional modules include ConTri (benefits navigation), Grokky Fetch/Fetch Pro (AI assistance), Healthy Weight Suite (weight management with GLP-1 support), Reporting (analytics), and Customer Success services. The company also offers a direct-to-consumer subscription for individual wellness content. The platform integrates with wearables (Apple Watch, Fitbit, Garmin, Google Fit) and Apple HealthKit for activity tracking.
Differentiator
Problem solved
Functional benefit
Brands
- GrokkyAi: AI-powered intelligent solution that guides employees to the lowest acuity benefits interventions, providing real-time, actionable recommendations for benefits ROI maximization.
- ConTri
- Grokky Fetch & Fetch Pro
- Healthy Weight Suite
- Grokker Innovation Labs
Products and services
- Grokker Platform AI-powered employee health operating system providing holistic health content, AI-driven benefits navigation, and challenges accessible via mobile apps, desktop web, and smart TVs. Sold primarily as an enterprise employee benefit to large employers.
- GrokkyAi Intelligence Suite AI-powered conversational intelligence suite that guides employees to appropriate benefits interventions using HIPAA-compliant natural language processing and benefits data orchestration. Powers real-time Q&A for benefits navigation, health concerns, and personalized recommendations.
- ConTri Benefits navigation module that helps employees understand and utilize their health and wellness benefits more effectively.
- Grokky Fetch & Fetch Pro AI-powered wellbeing engagement tool that provides employees with on-demand benefits and wellbeing assistance, part of the GrokkyAi ecosystem.
- Healthy Weight Suite Holistic weight management program using positive psychology, food-inclusion methodology, hyper-personalization, and behavior change design rather than restrictive dieting. Includes support for GLP-1 drug evaluation and coverage decisions.
- Grokker Individual Subscription Direct-to-consumer wellness subscription offering on-demand video classes in yoga, fitness, cooking, and meditation. Includes 4,000+ videos with 130+ expert trainers, streamed across mobile, desktop, Apple TV, Roku, and Chromecast. Priced at $14.99/month with a 14-day free trial.
Quantifiable outcome
- 2X higher engagement over alternative wellbeing providers (CVS Health case study)
- +4 more outcomes
Companies that use Grokker
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Grokker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Grokker partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Grokker competitors and assessment
Company assessmentDirect peers
- Limeade: Limeade is a direct competitor in the employee wellbeing and engagement platform space, selling to enterprise HR teams with similar wellness content, engagement programs, and benefits navigation capabilities. Both target mid-to-large employers and compete on engagement metrics and integration breadth.
- Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a leading enterprise wellbeing platform with deep employer footprints, similar four-pillar wellbeing model (physical, mental, financial, social), and competing on engagement and outcomes measurement. Significantly larger scale and capital base than Grokker.
- Wellable: Wellable is a corporate wellness platform offering wellbeing programs, challenges, and content libraries to employers. It is a smaller but direct competitor in the same B2B HR benefits channel as Grokker, with overlapping content-driven engagement model.
- Wondr Health: Wondr Health is a direct competitor to Grokker's Healthy Weight Suite, offering employer-sponsored behavioral weight management programs with similar focus on lasting behavior change and integration with benefits ecosystems including GLP-1 support.
Broad incumbents
- Headspace Health: Headspace Health (Headspace + Ginger) is a broad incumbent in employer mental health and wellbeing benefits, with a much larger content library, B2B employer sales motion, and significantly more capital. Overlaps with Grokker on meditation/mindfulness content and B2B HR distribution.
- Calm Business: Calm Business is the B2B arm of Calm, a leading consumer wellness and meditation app with a substantial enterprise sales motion. Competes with Grokker on mindfulness content, employer benefit distribution, and consumer-to-enterprise brand funnel.
- Castlight Health: Castlight Health is an established benefits navigation and employee engagement platform selling to enterprise employers and health plans. Direct overlap with GrokkyAi's benefits navigation value proposition and enterprise HR buyer persona.
Emerging players
- Spring Health: Spring Health is a high-growth employer mental health benefits platform with precision mental health navigation and AI-driven matching. Competes indirectly with GrokkyAi's benefits navigation and Grokker's mental health content via a more specialized, clinically-oriented model.
- Omada Health: Omada Health is a virtual chronic condition management platform serving employer and health plan customers, with strong clinical evidence and GLP-1 companion offerings. Competes with Grokker's Healthy Weight Suite and broader chronic care navigation capability.
- Welltok: Welltok is a health activation and benefits engagement platform serving employer, health plan, and provider customers. Comparable to Grokker in unifying fragmented benefits data and driving utilization, though with a more consumer/patient-focused data activation angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grokker social profiles
Digital presenceGrokker compliance and trust
Trust signalCompliance1 record
Grokker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grokker leadership team
Management profileNumber of profiles
Profiles5 records
Grokker funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grokker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grokker
What does Grokker do?
Grokker sells an AI-powered employee health operating system that combines a 4,000+ video wellness content library, a HIPAA-compliant conversational AI benefits navigation suite (GrokkyAi), and an integrated set of modules (ConTri, Healthy Weight Suite, Reporting) to unify fragmented HR and benefits data. It is sold primarily to enterprise employers as an employee wellbeing benefit and secondarily to individual consumers via a $14.99/month direct subscription.
Is Grokker a public or private company?
Grokker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grokker founded?
Grokker was founded in 2012. It employs 11 to 50 people.
Where is Grokker based?
Grokker is headquartered in San Jose, United States, in the North America region.
How does Grokker make money?
Three revenue lines are on record. Enterprise Employer Subscriptions are the primary driver. The others are individual Consumer Subscriptions and gift Subscriptions.
Who are Grokker's main competitors?
Direct peers on record are Limeade, Virgin Pulse / Personify Health, Wellable and Wondr Health. Broad incumbents are Headspace Health, Calm Business and Castlight Health. Emerging players are Spring Health, Omada Health and Welltok.
Does Grokker have an API?
No public API is recorded for Grokker.
What industry is Grokker in?
Grokker's product category is Corporate Wellness / Employee Wellbeing Software. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 5132 and its SIC code is 7372.