LASA HOME LTD

What LASA HOME LTD does

LASA HOME LTD, operating through the Portuguese legal entity KROMA – REPRESENTAÇÃO E COMÉRCIO DE TÊXTEIS, UNIPESSOAL, LDA., is a direct-to-consumer e-commerce retailer of home and hospitality textiles headquartered in Vila Nova de Gaia (Ínfias), Portugal. The company designs, manufactures, and sells a unified assortment spanning Bath (towels, bathrobes, bath mats, accessories), Bed (sheets, duvets, pillowcases, blankets), Kitchen (tea towels, tablecloths), Kids (Ducks and Clouds themed baby/small-child collections), and Beach (cotton beach towels), along with a partner-brand program featuring Casa Alegre. Products are predominantly cotton-based with select lines using recycled materials, sold at fixed retail prices in euros with VAT included.

The company's go-to-market is a single owned online storefront (lasahome.com) operating in English and Portuguese, with checkout supporting Visa/MasterCard via Stripe, PayPal, MB NET, ATM reference, and MBWAY, and free shipping offered on orders over €99. It ships to 28 European markets spanning the EU, UK, Ireland, Norway-adjacent Nordics, CEE, Baltics, and Andorra, serving individual consumers end-to-end without intermediaries.

The revenue model is one-time unit-priced DTC sales; there is no disclosed subscription, no B2B/hospitality channel, no select-customer logos, no external funding, and no management team disclosed. The company has achieved consecutive "Prémio 5 Estrelas" consumer recognition (2025, extending into 2026) and is GDPR-compliant with Portuguese e-commerce consumer-dispute compliance.

Name

LASA HOME LTD

Legal name

KROMA – REPRESENTAÇÃO E COMÉRCIO DE TÊXTEIS, UNIPESSOAL, LDA.

Website

https://lasahome.com

Company type

Private

Operating status

Operating

Short description

LASA HOME LTD is a Portuguese direct-to-consumer e-commerce retailer that designs, manufactures, and sells home and hospitality textiles — bath, bed, kitchen, kids, and beach — to individual consumers across 28 European markets through its own online storefront.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Home Furnishings Retailers (44912), All Other Home Furnishings Retailers (449129)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

akta.pro secondary industries

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Home textiles
• Bath linen
• Bed linen
• Kitchen textiles
• Beach towels

Headquarters

HQ city

Guimarães

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Sales: LASA HOME generates revenue through direct-to-consumer online sales of home textile products including towels, bathrobes, bedding, and kitchen linens. Products are sold at fixed retail prices in euros with VAT included. The company offers free shipping on orders over €99 and accepts multiple payment methods including credit cards, ATM references, and MBWAY.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LASA HOME designs, manufactures, and sells home and hospitality textiles through a direct-to-consumer e-commerce storefront at lasahome.com. The product portfolio spans bath (towels, bathrobes, bath mats, accessories), bed (sheets, duvets, pillowcases, blankets), kitchen (tea towels, tablecloths), kids/babies collections, and beach towels, made primarily from cotton with some recycled-material variants.

Product overview

LASA HOME is a home textile company offering a unified portfolio of bathroom, bedroom, kitchen, and beach products. The core offerings include towels, bathrobes, bath mats, bed linens (sheets, duvets, pillowcases, blankets), kitchen textiles (tea towels, tablecloths), and beach towels. The company also features themed sub-brands for children including the Ducks Collection and Clouds Collection with duckling and cloud motifs respectively. Additional partner brands such as Casa Alegre are offered through the Lasa Home & Partners category. Products are primarily made from cotton with various textures and colors, with some items featuring recycled materials.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Alegre: Partner brand under Lasa Home & Partners category

Products and services

• Towels
• Bathrobes
• Bath Mats
• Bath Accessories
• Sheets
• Duvets
• Pillowcases
• Blankets
• Kitchen Towels
• Tablecloths
• Kids/Babies Collection
• Beach Towels
• Casa Alegre (Partner Brand)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Brooklinen: US-based DTC home textile brand selling sheets, towels, robes and loungewear direct to consumers online, the closest direct-to-consumer analog to LASA HOME's bed-and-bath assortment.
• Parachute Home: DTC home brand offering bedding, bath linens, robes and kitchen textiles, directly comparable to LASA HOME on product mix, premium cotton positioning and online-first distribution.
• LinenMe: European (Lithuania-based) DTC linen home textile brand selling bedding, towels, table linens and kitchen textiles, the closest geographic and category peer to LASA HOME in the EU.
• Hawkins New York: DTC home brand spanning bedding, bath, kitchen and tabletop, comparable to LASA HOME on multi-category home textile assortment and design-led positioning.
• Cuddledown: Long-running DTC and catalog home textile retailer selling bedding, towels and robes, overlapping with LASA HOME on core bath and bed categories and cotton-focused assortment.

Broad incumbents

• Zara Home: Inditex-owned home concept offering bed, bath, table and decorative textiles across EU stores and zarahome.com, a broad incumbent competitor with significant marketing and store reach.
• H&M Home: Mass-market apparel group's home concept selling bedding, towels and decorative textiles online and in EU stores, competing with LASA HOME on price-point and trend-driven assortment.
• West Elm: Williams-Sonoma-owned home furnishings retailer with bedding, bath and tabletop assortments sold via stores and online, comparable to LASA HOME on design-led home textile merchandising in EU markets.
• MUJI: Japanese-origin lifestyle retailer with a strong European footprint selling cotton bath towels, bedding and household textiles, directly comparable to LASA HOME's private-label cotton assortment.
• IKEA: Global home furnishings incumbent with deep textile assortment (bed, bath, kitchen) sold across EU stores and online, the dominant scale competitor for any EU-based home textile retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LASA HOME LTD