What ECOMIST LTD does

ECOMIST Ltd is a New Zealand-headquartered consumer goods company, trading as "Ecomist", that was established in 1992 and operates as a division of Damar Industries Limited. The company invented the original automatic aerosol insect-control dispenser concept and built its core platform around proprietary solenoid-valve technology that delivers ultra-fine particles with extended airborne residence time. Its two flagship hardware products — the E4 Automatic Dispenser for residential use and the Maxi Pro Dispenser for commercial environments (650ml cans, programmable day/hour scheduling) — programmatically aerosolise compatible refill cans including Insect Killer formulated with natural pyrethrins derived from Chrysanthemum daisies sourced from Tasmania and East Africa, and an Odour Neutraliser with French-perfumist-developed fragrances (30+ variants).

The business follows a razor-and-blade revenue model: one-time hardware sales (E4 NZD $44, starter packs NZD $61-$125) seed an installed base that drives recurring consumable demand via refill-can subscriptions with a 3-, 4-, 5- or 6-month delivery cadence. Distribution combines a direct-to-consumer e-commerce storefront (ecomist.co.nz), a nationwide New Zealand franchise network of independently owned regional operators, physical retail stockists, and a four-country international distributor footprint covering Australia, the Philippines, Singapore and South Korea. The company has extended the core dispenser platform into adjacent categories via three sub-brands — Purefolio (air-purification sprays and gels, mould-eliminators, surface sanitizers, laundry sanitizer, battery-powered airPROTECT Fan Dispenser and USB-rechargeable Nano Atomizer Spray Gun), ArmiSan (75% alcohol hand sanitizer) and Pingi (reusable silica-gel moisture absorbers sold in 22 countries) — plus a professional pest-control services arm at ecomistservices.co.nz.

Customer segments span residential consumers seeking DIY automated insect and odour control and commercial operators in food service, hospitality, healthcare and office environments requiring 24-hour automated pest compliance. ECOMIST holds regulatory approvals including NZFSA Type B (food-premises use), APVMA (Australian Pesticides and Veterinary Medicines Authority) and TÜV Rheinland (for Pingi products), and was recognised in 1997 by the Australia and New Zealand Aerosol Associations with a "best new product invention" award. No external funding rounds, headcount-scale data or standalone revenue figures have been disclosed in source material.

Name

ECOMIST LTD

Legal name

Ecomist Systems, a division of Damar Industries Limited

Website

https://ecomist.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

ECOMIST Ltd, a 1992-founded New Zealand division of Damar Industries, develops automatic aerosol insect control, odour neutralization, and air purification systems for residential and commercial customers via e-commerce, a national franchise network, and four-market international distribution.

Ownership category

akta.pro rank

Product category

Pest Control Equipment

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Automatic Dispensers & Refills (Metered Aerosol/Timed Release) (CRAJAEAG)

akta.pro secondary industries

Household Insecticide Aerosols & Sprays (CRAJAHAA), Aerosol Disinfectants & Foggers (CRAJANAD)

Keywords

• Automatic insect dispensers
• Odour neutralising systems
• Aerosol pest control
• Air purification products
• Moisture absorbers

Headquarters

HQ city

Rotorua

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales (Dispensers): Ecomist generates revenue from selling automatic aerosol dispensers including the E4 Dispenser, Maxi Dispenser, and Purefolio airPROTECT Fan Dispenser. These are one-time hardware purchases with a 1-year warranty.
2. Consumables and Refills: Recurring revenue from aerosol refill cans including Insect Killer, Odour Neutraliser, and Air Purifier products. Products are available on subscription with automatic delivery options (every 3-6 months). Each can lasts approximately one month depending on dispenser settings and light exposure.
3. Pest Control Services: Ecomist also provides professional pest control services for commercial and residential customers through ecomistservices.co.nz, offering customised solutions and fragrantcing services for commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Ecomist develops, manufactures and sells automatic aerosol dispensing hardware (E4 and Maxi dispensers) along with consumable refill cans for insect control (using natural pyrethrins), odour neutralisation with French perfume fragrances, and air purification. The dispensers use proprietary solenoid valve technology to deliver ultra-fine particles on programmable schedules. The company also offers Purefolio air purification and sanitisation products, Pingi reusable silica-gel moisture absorbers, ArmiSan hand sanitiser, and professional pest control services through a franchise network.

Product overview

Ecomist is a New Zealand company (established 1992) offering a multi-product ecosystem centred on two flagship hardware platforms — the E4 Automatic Dispenser and the Maxi Dispenser — which automatically aerosolise insecticide, odour neutraliser, or fragrance cans at programmed intervals. The dispenser-and-refill model drives recurring revenue: customers purchase a dispenser once and then subscribe to or re-order refill cans. Key refill categories include Insect Killer with Natural Pyrethrins (250ml and 650ml sizes), Odour Neutraliser with French Perfume (in 30+ fragrance variants), Insect Sniper residual surface spray, Insect Grenade room foggers, and Bug Bullit personal repellent. Complementing the dispenser portfolio is the Purefolio sub-brand (air purification sprays and gels, surface mould remover, laundry sanitiser, car air purifier, and the airPROTECT fan dispenser and Nano Atomizer Spray Gun). The Pingi range provides reusable dehumidifiers in three sizes. Hygiene products include ArmiSan hand sanitiser. Ecomist also operates a franchise network delivering professional pest control services (ecomistservices.co.nz). Products are sold and distributed through franchisees throughout New Zealand, with international distributors in Australia, the Philippines, Singapore, and South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Purefolio: Sub-brand for air purification, mould elimination, and sanitisation products including sprays, gels, and laundry sanitiser concentrate. Uses Australian natural plant actives.
• ArmiSan
• Pingi

Quantifiable outcome

• Eliminates 99.9% of bacteria, mould, and germs on surfaces
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ecomist AustraliacoreChannel Partner/ Reseller/ DistributorPrimary international distribution partner for Australia market. Contact: 1800 243 500, www.ecomist.com.au
• Ecomist PhilippinesminorChannel Partner/ Reseller/ DistributorInternational distribution partner for Philippines market. Contact: 02 687 2161
• Ecomist SingaporeminorChannel Partner/ Reseller/ DistributorInternational distribution partner for Singapore market. Contact: 6286 6238
• Ecomist South KoreaminorChannel Partner/ Reseller/ DistributorInternational distribution partner for South Korea market. Contact: 080 918 5100, www.ecomist.co.kr
• WindcavecoreTechnology or IntegrationSecure payment service provider for processing credit card transactions. Hosts and manages the payment page with encrypted transaction sessions. Ecomist does not store credit card details.
• Damar Industries LimitedcoreOthersEcomist is a division of Damar Industries Limited. Parent company provides operational infrastructure and corporate governance for the Ecomist brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SC Johnson: SC Johnson is a global CPG incumbent owning Glade, Raid, and other household brands with extensive R&D, regulatory, and distribution capabilities - the broad portfolio incumbent that pressures niche players like Ecomist across both air care and insecticide categories.
• Reckitt Benckiser: Reckitt Benckiser is the diversified multinational owner of Air Wick, Mortein, and Finish, operating broadly across household hygiene, air care, and pest control - a large-scale incumbent against which Ecomist's narrow dispenser portfolio competes for shelf and consumer mindshare.
• Rentokil Initial: Rentokil Initial is a global pest control services and hygiene company that operates in the commercial pest management space where Ecomist also sells commercial-grade dispensers and runs its own pest services arm (ecomistservices.co.nz).

Direct peers

• Air Wick (Reckitt Benckiser): Air Wick by Reckitt is a leading global automatic aerosol air freshener brand with timed-release dispensers and fragrance refills - directly comparable to Ecomist's automatic dispenser-and-refill model for odour neutralising and fragrancing in homes and commercial spaces.
• Renuzit (Henkel): Henkel's Renuzit offers adjustable air fresheners with fragrance refill options for household odour control - comparable to Ecomist's Odour Neutraliser refill line in use case, customer segment, and recurring-consumption model.
• Raid (SC Johnson): Raid is SC Johnson's global household insecticide brand offering aerosol sprays, automatic dispensers, and foggers - directly comparable to Ecomist's insecticide aerosol and Insect Grenade fogger products in pest-prone markets.
• Febreze (Procter & Gamble): P&G's Febreze competes in automatic and manual air freshening, with plug-in and aerosol formats targeting the same household fragrance routines that Ecomist's dispenser line serves.
• Glade (SC Johnson): SC Johnson's Glade brand offers automatic aerosol dispensers and refill cans for air freshening and odour control - the closest large-scale analogue to Ecomist's E4/Maxi dispensers and French-perfume odour neutraliser refills in both residential and commercial channels.
• DampRid (Reckitt): DampRid (Reckitt) sells moisture absorber products in the same household category as Ecomist's Pingi silica-gel dehumidifiers, and its broad retail distribution across the US represents the type of scaled competitor Pingi faces in international markets.
• Mortein (Reckitt Benckiser): Mortein is Reckitt's flagship household insecticide aerosol brand in Australia and New Zealand, directly competing with Ecomist's Natural Pyrethrin Insect Killer for the same residential and commercial pest-control use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EcomistNZ
• LinkedInlinkedin.com/company/ecomist-nz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOMIST LTD