PRIMARY CARE ANALYTICS LTD

What PRIMARY CARE ANALYTICS LTD does

Primary Care Analytics Ltd (PCA) is a Hereford, UK-based data analytics and consultancy firm serving primary care organisations within the NHS. Founded in 2023 as a wholly-owned subsidiary of Taurus Healthcare (a Herefordshire GP Federation), the company provides a modular dashboard platform that consolidates clinical, operational, workforce, and contractual data into actionable insights for GP practices, Primary Care Networks (PCNs), GP Federations, Integrated Care Boards (ICBs), NHS Trusts, Community Pharmacies, and emerging Neighbourhood models.

The company's core products are delivered through a secure web portal and built on integrations with EMIS clinical systems, SharePoint, and Microsoft Forms. Key offerings include the PHM+ Population Health Management Dashboard (from £3,000/yr), Practice Management Dashboard (£2,200/yr), QOF Tracker (£1,200/yr), Practice Staff Wellbeing Dashboard (£2,000/yr), Community Pharmacy Dashboard (£950/yr), and the Demand & Capacity Planning Toolkit. Service tiers range from dashboard-only access (Primary Care Portal) through analyst-supported packages (Primary Care Collaboration and Collaboration+) to fully bespoke dashboard development. PCA applies predictive analytics, risk stratification, and cohort identification techniques against millions of coded EMIS data points to support targeted clinical interventions, QOF maximisation, and health inequalities analysis — evidenced by a 200,000-population deployment across all five PCNs in Herefordshire.

Revenue is generated primarily through annual subscriptions (with multi-product bundle discounts) supplemented by professional services for analytical support, coding, and bespoke dashboard development. Distribution is direct via the website, email, and Microsoft Forms purchase links, with strong leverage from parent Taurus Healthcare's existing federation relationships and national reach through NHS Confederation involvement. ARRS funding and PCARP options support certain service tiers for primary care customers.

Name

PRIMARY CARE ANALYTICS LTD

Legal name

Primary Care Analytics Ltd

Website

https://primarycareanalytics.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Primary Care Analytics provides dashboards, analytics, and consultancy for UK NHS primary care organisations, including GP practices, PCNs, federations, ICBs, trusts, and community pharmacies, with core offerings spanning population health management, practice management, QOF tracking, and workforce wellbeing.

Ownership category

akta.pro rank

Product category

Healthcare Data Analytics

NAICS

Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA)

akta.pro secondary industries

Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC), Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

Keywords

• Primary care analytics
• Population health management
• GP practice dashboards
• QOF performance tracking
• NHS healthcare data

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dashboard Subscriptions: Annual subscription access to dashboards including Practice Management (£2,200), QOF Tracker (£1,200), Staff Wellbeing (£2,000), Community Pharmacy (£950), and PHM+ (from £3,000). Delivered via secure password-protected web portal.
2. Analytical Services: PCN Collaboration packages providing access to analytical team expertise for deciphering dashboards, collating data, guiding data quality, providing oversight presentations, and supporting coding or bespoke searches.
3. Custom Dashboard Development: Bespoke work creating tailored dashboards and programmes for general practice suppliers, pharmacy federations, and specific client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Primary Care Analytics provides a suite of subscription-based dashboards (PHM+, Practice Management, QOF Tracker, Staff Wellbeing, Community Pharmacy, Workforce Wellbeing, Demand & Capacity Planning) and professional analytical services for UK primary care organisations. Offerings are sold as standalone tools or bundled packages, delivered via a secure password-protected web portal, and combined with optional analyst support, bespoke dashboard development, and PCN/ICB collaboration packages. The company turns raw EMIS clinical system data into actionable insights for population health management, contract compliance (QOF), workforce engagement, and operational capacity planning.

Product overview

Primary Care Analytics provides a modular analytics platform for UK primary care organizations. The core offering centers on the PHM+ Population Health Management dashboard, complemented by practice-level tools including the Practice Management Dashboard, QOF Tracker, and Practice Staff Wellbeing Dashboard. Services are delivered at three tiers: Primary Care Portal (dashboard access), Primary Care Collaboration (analyst support), and Primary Care Collaboration+ (full customization with dedicated team access). Specialty offerings include Community Pharmacy dashboards, Demand & Capacity Planning Toolkit, and Workforce Wellbeing Dashboard for NHS Trusts. GP Federations, ICBs, and emerging Neighbourhood models receive tailored analytical support. All products are available as standalone tools or bundled packages with pricing ranging from £950 to £4,500 annually for practice-level offerings, with enterprise pricing starting from £3,000 for PHM+.

Differentiator

Problem solved

Functional benefit

Products and services

• PHM+ Population Health Management Dashboard A flexible population health management dashboard that enables rapid analysis of millions of data points to identify health inequalities, deprivation patterns, and patient cohorts for targeted interventions. It filters across demographics, lifestyle factors, long-term conditions, medical coding, and healthcare contacts, and is targeted at PCNs, Federations, ICBs, and Trusts.
• Practice Management Dashboard A single-view dashboard consolidating GP practice data covering demand, activity, capacity, workforce management, patient experience, finances, and CQC compliance, configurable with local measures and metrics. Available at £2,200 for 12 months for GP practices.
• QOF Tracker Automated Quality and Outcomes Framework performance tracker that identifies performance gaps and provides detailed reporting on current and required run rates to achieve QOF targets. Priced at £1,200 for 12 months with automatic dashboard refresh driven by clinical system searches.
• Practice Staff Wellbeing Dashboard Staff engagement and wellbeing tracking dashboard using NHS staff survey methodology, with quarterly surveys and trend analysis across staff groups. Priced at £2,000 for 12 months.
• Workforce Wellbeing Dashboard Trust-level staff engagement dashboard covering domains of valued recognition, positive contribution, supported potential, voice, team strength, and manager empowerment, with quarterly surveys and automatically updated dashboards.
• Community Pharmacy Dashboard Community pharmacy performance dashboard driven by national data covering Pharmacy First, Blood Pressure checks, smoking cessation, contraception consultations, and Flu jabs administered, benchmarked against national data refreshed monthly. Priced at £950 per annum for LPCs.
• Demand & Capacity Planning Toolkit Collates datasets on in-hours and out-of-hours appointments, telephony, online consultations, and workforce into a single dashboard view with analyst support for demand management and capacity optimisation.
• ICB Analytical Support Blueprint model embedding senior analytical capacity in ICBs alongside existing analytical teams, including programmes to assess ICB primary care analytical skills, capabilities, and PCN connections.
• Primary Care Portal Secure portal access to a range of dashboards including population health management, health inequalities, contractual delivery, and long-term conditions with continual new product development, targeted at Primary Care Networks.
• Primary Care Collaboration Mid-tier service providing analytical staff access to help PCNs make the most of existing data, including deciphering dashboards, collating national data, data quality guidance, PCN meeting presentations, and bespoke clinical searches.
• Primary Care Collaboration + Top-tier full service combining portal access, customisation options, development of local dashboards, full analytical team access, coding support, and leadership for PCN analytical conversations.
• Bespoke Work Custom dashboard development and programme support tailored to specific requirements, including pharmacy federation dashboards and embedded data alongside other sources for general practice suppliers.
• GP Federation Support Performance reporting dashboards for GP Federations covering clinical operational services, quality, HR, and finance, providing a complete view of organisational delivery and performance.
• Trust Analytical Support

Quantifiable outcome

• Reduced patient contacts and increased activation and confidence levels for fibromyalgia patients following cohort intervention
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, key and supporting.

• Taurus HealthcarecoreStrategic or Co-development PartnerParent company - Primary Care Analytics is a wholly-owned subsidiary of Taurus Healthcare, a GP Federation in Herefordshire. PCA's surplus gets reinvested back into Herefordshire General Practice. This relationship provides strategic direction through leadership team including Conor Price (also Primary Care CIO at Taurus), Paul Harris (Head of Data Strategy for Taurus), and Dr Lauren Parry (Director of Quality and Clinical Integration at Taurus).
• Redmoor HealthkeyStrategic or Co-development PartnerDigital healthcare specialists with decades of experience in digital primary care, communications, workforce optimisation and systems improvement. Partnership involves joint PHM webinars, combined product development (Digital Maturity Index), and mutual customer references. Lisa Drake, Director of Quality, Service and Improvement at Redmoor Health, provides testimonial endorsement.
• Bespoke Clinical ServicessupportingChannel Partner/ Reseller/ DistributorProvides high-quality, flexible pharmacist staffing solutions to PCNs, bridging gap between patients and overwhelmed NHS practices. BCS has 150+ expert pharmacists and PCN specialists covering the breadth of the country, specialising in ARRS roles.
• THC Primary CaresupportingStrategic or Co-development PartnerPrimary Care Network Specialists supporting PCN leadership and management, with purpose to influence and support positive change in healthcare field.
• NHS ConfederationkeyStrategic or Co-development PartnerNational healthcare leadership organisation. Conor Price serves as NHS Confederation's Primary Care National Co-Chair of the Data & Digital Design Group and National Chair of the Digital Transformation Lead Forum. PCA works closely with NHS Confederation on primary care data advocacy and policy.
• Herefordshire and Worcestershire Health & Care NHS TrustkeyStrategic or Co-development PartnerPartnership to develop Workforce Wellbeing Dashboard - a system for regularly understanding staff engagement and wellbeing with quarterly surveys and automatically updated dashboards.
• Ockham HealthsupportingGTM or Marketing PartnerHealthcare communications firm that produced PCA podcast series. Ben Gowland at Ockham Health facilitated podcast recordings with healthcare leaders on primary care data analytics.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TPP: Provider of SystmOne, the second major UK GP clinical system. As PCA's offerings appear centred on EMIS integration, TPP represents both an unaddressed segment and a potential competitor offering embedded analytics through its own platform.
• Capita (Public Service): Large outsourcing and digital services provider with a substantial NHS footprint including primary care support, digital, and analytics services. Represents an incumbent competitor for ICB-level analytics contracts that PCA targets at the smaller, more specialist tier.
• North of England Commissioning Support Unit (NECS): NHS-owned commissioning support unit providing analytics, BI, and transformation services to ICBs and primary care. A scaled incumbent offering similar analytical services to NHS customers, though less specialised in primary care than PCA.
• Graphnet Health: Established UK population health management platform provider aggregating data across primary, secondary, and community care for ICBs and NHS customers. Operates in the same Population Health Management analytics market as PCA but at a larger scale and with broader data scope (not GP-specialist).
• EMIS Group: Provider of EMIS, the dominant UK GP clinical system that PCA directly integrates with as its primary data source. EMIS also offers its own analytics and population health products, making it both a strategic data partner and a latent competitor within the UK primary care analytics market.

Direct peers

• Ardens Health Informatics: UK-based primary care analytics and template provider that builds dashboards, clinical templates, and benchmarking tools specifically for GP practices and PCNs. Closely comparable to PCA in product category, target customer (NHS general practice), and subscription/analytics model.

Others

• Redmoor Health: UK digital primary care consultancy and PCA's named strategic partner, jointly developing the Digital Maturity Index. While not a direct dashboard competitor, it co-sells and co-markets with PCA and represents an adjacent ecosystem participant shaping primary care digital adoption.

Emerging players

• Hippo Labs: Healthcare analytics and BI consultancy operating in the UK/NHS market with overlap to PCA's clinical and operational analytics services. Comparable on consulting-led delivery model with adjacent technical capabilities in population health visualisation.
• Outcomes Based Healthcare: UK-based outcomes analytics firm focused on measuring and valuing health outcomes across systems for commissioners and providers. Comparable through its NHS-facing analytics-as-a-service model and overlap with PCA's population health insights, but more outcomes-finance focused rather than operational dashboarding.
• Edenbridge Healthcare: UK primary care-focused data and analytics services firm supporting practices and PCNs with performance and operational reporting. Closely comparable at the practice/PCN segment, though smaller and less differentiated in dashboard productisation than PCA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primary-care-analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMARY CARE ANALYTICS LTD