Redmoor Health

What Redmoor Health does

Redmoor Health is a UK-based digital health company founded in 2016 that helps NHS primary care organisations embed digital tools, improve workflows, and run patient communications at scale. It serves four customer segments: individual GP practices, Primary Care Networks (PCNs), Integrated Care Boards (ICBs) and NHS Regions, plus local government and third-sector organisations. The company combines a software platform — the Digital & Transformation Hub (D&T Hub) with its Digital Journey Planner, Digital Maturity Index, and Data EDGE benchmarking modules — with hands-on managed services including the Social Media Managed Service (covering 850+ practice pages), AI Avatar Videos, and ARRS-funded Managed Recall Support built on Hippo Recaller (interoperable with EMIS Web and SystmOne). It also offers CPD-certified training courses and procurement support for ICBs and PCNs.

The business model mixes subscription (£995/practice/year for D&T Hub, £50-60/month for SMMS, monthly Core D&T Support), managed services (D&T Managed Service and Managed Recall funded through ARRS D&T Lead and care coordinator roles), one-time licence bundles (AI Avatar Videos at £600/£500 per 50-video bundle), and professional services (training at £45.95-£499.95 per seat, fixed-scope procurement support). The December 2024 acquisition of The Well Led Practice added a staff feedback and leadership development platform. Distribution is sales-led, supported by the free Digital & Transformation Network community (1,000+ registered members, 3,000+ newsletter subscribers, 4,000+ annual webinar attendees) and the newly launched Redmoor Market Access Network for vetted suppliers. Strategic partnerships with NHS England (co-developed Digital Journey Planner), Patient.info (clinical content review), ORCHA (Market Access Network), and Primary Care Analytics (advanced dashboards) anchor credibility and capability.

Name

Redmoor Health

Legal name

Redmoor Health

Website

https://redmoorhealth.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Redmoor Health is a UK digital health company that helps GP practices, PCNs, ICBs, and local authorities embed digital tools, improve workflows, and run patient communications at scale via the D&T Hub platform and managed services.

Ownership category

akta.pro rank

Product category

Primary Care Digital Transformation Services

NAICS

Business Support Services (5614), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industry

Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Primary care digital transformation
• Patient communications services
• NHS practice consultancy
• Healthcare digital maturity
• Recall management platform

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Managed Service: Managed social media service for GP practices and PCNs with weekly posts, content creation, page management, and monthly reporting. Operates on a subscription model at £50-60 per month per practice.
2. Digital & Transformation Hub Subscription: Annual subscription for access to the D&T Hub platform at £995 per practice per year, providing self-assessment tools, dashboards, and knowledge resources.
3. Digital & Transformation Managed Service: Fully embedded partnership providing ongoing strategic transformation delivery. Funded via ARRS under the D&T Lead role. Includes dedicated Redmoor delivery team, full-spectrum support, and access to all tools and planning frameworks.
4. Training & Coaching Services: CPD-certified training courses for practice staff delivered remotely. Individual courses range from £45.95 to £499.95 per person. Includes Patient Note Summarising Bundle, Digital Champions Programme, and various digital skills workshops.
5. AI Avatar Videos: One-off add-on product ordered in bundles. First 50 videos for £600 (+VAT), subsequent bundles of 50 videos for £500 (+VAT).
6. Managed Recall Support: Structured recall delivery service funded through the ARRS care coordinator role. Includes dedicated recall resource, campaign design, outbound SMS/calls, and monthly reporting.
7. Procurement Support: Three strategic packages for ICBs, PCNs and GP Federations covering pre-procurement, shortlist stage, and post-procurement support for technology procurement processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Redmoor Health is a UK NHS-focused digital transformation and patient communications partner that helps GP practices, Primary Care Networks (PCNs), Integrated Care Boards (ICBs), NHS Regions, and local government organisations embed digital tools and run patient communications at scale. The company delivers consultancy, managed services, and proprietary platforms - including the Digital & Transformation Hub (D&T Hub), Digital Journey Planner, Data EDGE, Hippo Recaller, and AI Avatar Videos - alongside CPD-certified training, procurement support, and the Redmoor Market Access Network.

Product overview

Redmoor Health is a UK-based healthcare digital transformation and patient communications partner serving GP practices, Primary Care Networks (PCNs), Integrated Care Boards (ICBs), NHS Regions, local government, and the third sector. The offering is organized around two core pillars: Digital & Transformation Support (consultancy, tools, and hands-on delivery for access improvement, workflow efficiency, and digital adoption) and Patient Communications (managed social media, AI video, and targeted campaign delivery). The product portfolio centres on the Digital & Transformation Hub (D&T Hub) platform — encompassing the Digital Journey Planner (DJP), Digital Maturity Index (DMI), and Data EDGE benchmarking tool — supplemented by managed services including Social Media Managed Service (SMMS), AI Avatar Videos, Managed Recall Support (powered by Hippo Recaller, interoperable with EMIS Web and SystmOne), CPD-certified training courses, and Procurement Support Solutions. The Redmoor Market Access Network extends the ecosystem to curated digital health suppliers. Services are available à la carte or bundled in structured packages (Core D&T Support, Project-Based D&T, Embedded Partnership/D&T Managed Service), with ARRS funding eligibility for PCNs.

Differentiator

Problem solved

Functional benefit

Brands

• Social Media Managed Service (SMMS): Managed social media service for GP practices and Primary Care Networks
• Digital & Transformation Hub
• Redmoor Market Access Network
• Digital Journey Planner
• Data EDGE
• Digital Maturity Index (DMI)
• AI Avatar Videos
• Managed Recall Support
• The Well-Led Practice

Products and services

• Social Media Managed Service (SMMS) Fully managed social media service for UK GP practices and PCNs, creating and scheduling 2-3 professionally designed posts per week aligned with national health campaigns and local priorities. Includes page setup, comment moderation, inbox management, monthly reporting, and clinically reviewed content via a partnership with Patient.info.
• AI Avatar Videos Short, personalised AI-generated videos using the likeness of a GP or practice lead, delivered in multiple languages with captions and accessibility features. Fully managed content creation shared via social media, websites, NHS App, or SMS for use in vaccination explainers, NHS Health Check advice, screening campaigns, and service updates.
• Google Reviews Management Claims and verifies Google Business profiles, monitors and responds to reviews and feedback, and protects and strengthens the online reputation of GP practices. Sold as an add-on to the Social Media Managed Service.
• Patient Communications Services Broader suite of patient communications services including newsletter management, logo design, customised marketing materials (leaflets, posters), expert content writing, Meta Ads and Google My Business optimisation, all tailored to primary care provider needs.
• Digital & Transformation Support Consultancy, digital tools, and hands-on delivery helping GP practices, PCNs, and systems achieve measurable improvements in patient access, admin efficiency, appointment utilisation, and income through CAIP and QOF performance. Offered across Core, Project-Based, and Embedded Partnership models, with a free 30-minute consultation entry point.
• Digital & Transformation Hub (D&T Hub) Subscription platform (£995 per practice per year) providing self-assessments across 35 Digital & Transformation topics, action-planning and CAIP compliance tracking tools, practice/PCN/ICB dashboards, a 35-topic Knowledge Base with SOPs, templates and comms resources, and downloadable toolkits. The Digital Maturity Index (DMI) for benchmarking is embedded within the Hub.
• Digital Journey Planner (DJP) Online self-assessment system for GP Practices developed in partnership with NHS England, covering communications foundations, access, patient journeys, workflows and efficiencies, leadership and workforce, and demand and capacity. Includes the Net Zero Journey Planner module and integrates into the D&T Hub.
• Net Zero Journey Planner Module Introductory module within the Digital Journey Planner designed to give GP practices awareness and clarity on the path to sustainability, providing practical steps to reduce emissions while supporting practice efficiencies, costs, and digital transitions.
• Data EDGE Benchmarking tool for practices, PCNs, and ICBs to view and compare a wide range of data metrics over time and against peers. Includes QOF, IIF, NHS App uptake, Online Consultations, Friends and Family Test, and GP Survey results, with benchmarking at practice, PCN, and ICB level.
• Managed Recall Support (with Hippo Recaller) Structured recall delivery service combining dedicated recall delivery, smarter cohorting, stronger patient communications, and ongoing follow-through. Uses the Hippo Recaller tool - interoperable with EMIS Web and SystmOne - to drive uptake across key pathways, funded through the ARRS care coordinator role.
• Implementation & Capability Full suite of training and coaching services for practices, PCNs, Federations, and Neighbourhood teams. Includes the Digital Champions Programme, D&T Lead Programme, Digital Adoption Programme, and system-specific training covering Cloud Telephony, Online Consultation, Clinical system configuration for EMIS and SystmOne, and NHS App.
• CPD-Certified Training Courses Growing library of CPD-certified online training courses for practice staff, including Patient Note Summarising Bundle (£399.95), Advanced Notes Summarising (£179.95), Basic Notes Summarising (£99.95), Medical Terminology & Body Systems Workshop (£99.95), Read Codes to Snomed CT (£99.95), Digital Champions Workshop (£499.95), Social Media Workshop (£45.95), and Office 365 and Teams courses (£45.95).
• Procurement Support Solutions Supports ICBs, PCNs, and GP Federations through three strategic packages: Pre-Procurement Support (engagement, requirements gathering, financial analysis), Shortlist Stage Support (supplier evaluation, demo events), and Post-Procurement Support (implementation, awareness sessions, adoption). Covers technologies including Advanced Telephony, Online Consultation, Video Consultation, Remote Monitoring, Patient Communications Systems, Wellbeing Tech, and Analytics.
• Redmoor Market Access Network Curated supplier network providing a structured, trusted route for vetted digital health suppliers to engage with Primary Care teams via Redmoor's D&T Network ecosystem. ORCHA is the first supplier partner.
• Communication Projects Targeted communications projects including channel audit and optimisation, messaging refresh aligned to national priorities, NHS App uptake campaigns with in-practice support, communications strategy with measures, and capability-build training sessions.
• Local Government & 3rd Sector Support Public health campaign delivery through GP practice social media, SMS, and on-the-ground engagement for local authorities, public health teams, and VCSE organisations. Includes Social Media Managed Campaigns (850+ GP practice reach), in-practice support with cohort targeting, AI Video Messaging, and campaign planning and evaluation.

Quantifiable outcome

• 15% reduction in DNAs across supported PCNs
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ORCHAcoreStrategic or Co-development PartnerORCHA is the first supplier partner to join the Redmoor Market Access Network. ORCHA focuses on helping health and care organisations confidently recommend digital health tools through independent assurance and clear navigation. Their CareNav solution supports practices and PCNs to safely redirect demand, enable self-care and self-management, and embed trusted digital tools into everyday workflows. This partnership reflects shared focus on prevention, demand management, and practical digital adoption in Primary Care.
• Primary Care AnalyticsminorStrategic or Co-development PartnerPartnership with Primary Care Analytics for advanced dashboard solutions and analytical support. Redmoor's D&T Hub provides maturity assessments and benchmarking tools within the Demand & Capacity module. For practices looking to enhance PHM capabilities, this partnership offers advanced dashboard solutions to help prioritise interventions.
• Patient.infocoreStrategic or Co-development PartnerClinical content co-designed and reviewed in partnership with Patient.info - one of the UK's most trusted health information platforms. Patient's content is created and reviewed by doctors, nurses, and pharmacists, and meets the NHS Standard for Creating Health Content. This ensures social media content delivered for practices is accurate, evidence-based, and safe for patients.
• NHS England GPREG TeamminorGTM or Marketing PartnerRedmoor Health is working in partnership with the NHS England GPREG team to support practices with the rollout of GPREG (Patient Registrations) initiative.
• Health Innovation North West Coast (HINWC)minorStrategic or Co-development PartnerCollaboration with HINWC team and GP leaders like Dr Matt Sawyer to develop the Net Zero Journey Planner module as part of the Digital Journey Planner.
• NHS EnglandcoreStrategic or Co-development PartnerDigital Journey Planner developed in partnership with NHS England to optimise general practice knowledge, understanding and processes, aiming to improve patient experience. Also collaborated on Net Zero Journey Planner module.

Scale indicators28 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eConsult Health: Online and video consultation platform for NHS primary care; competes in the same digital access and triage space Redmoor supports and helps ICBs procure.
• DrDoctor: NHS patient engagement and communications platform handling appointments, messaging and DNAs—directly comparable to Redmoor's patient comms and recall outcomes focus.
• Ardens: Supplies EMIS/SystmOne clinical templates, tools and support to GP practices and PCNs, overlapping Redmoor's digital transformation support and clinical-system enablement.
• accuRx: Provides patient communication and messaging software for NHS GP practices, directly overlapping Redmoor's patient communications and NHS App engagement work for the same primary-care customer base.
• Silicon Practice: Provides GP practice websites and digital patient-access tools (FootPrints), competing with Redmoor's website content, digital adoption and patient-communications services.
• myGP (iPLATO): Patient-facing appointment and messaging app for GP practices, overlapping Redmoor's NHS App uptake and patient engagement objectives.

Others

• ORCHA: Digital health assessment and navigation provider and a named Redmoor Market Access Network partner; adjacent ecosystem player enabling trusted digital-tool adoption in primary care.

Emerging players

• X-on Health: Cloud telephony (Surgery Connect) for GP practices; adjacent to Redmoor's cloud-telephony optimisation and access-improvement transformation work.
• Klinik Healthcare Solutions: Online triage and patient-flow solution for UK primary care, intersecting with Redmoor's total-triage and demand-management transformation programmes.

Broad incumbents

• EMIS Health: Major GP clinical system vendor whose platform Redmoor integrates with and builds services around; a broad incumbent covering overlapping primary-care digital capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5l3aZuVpeHJDXfm7DF0ow
• LinkedInlinkedin.com/company/redmoorhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmoor Health