Hippo Labs
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Hippo Labs firmographics
Firmographics- Name
- Hippo Labs
- Legal name
- Hippo Labs Ltd
- Website
- https://hippolabs.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hippo Labs industry classification
Industry- Product category
- Healthcare Practice Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industry
- Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)
Keywords
Where Hippo Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hippo Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Hippo Labs operates as a SaaS platform providing automated patient recall and population health management tools to NHS GP practices, PCNs, federations, and ICBs. The platform is subscription-based with practices paying for access to automated recall workflows, analytics dashboards, and EHR integrations. Onboarding is provided as part of the service with dedicated customer success support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise NHS (ICB/PCN/Federation level) |
| Subscription | Annual | Individual GP Practice |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hippo Labs product offering
Product offeringCore offering
Hippo Labs provides a cloud-based SaaS platform that automates patient recall and population health management for NHS primary care. The platform integrates bidirectionally with EMIS Web and SystmOne EHR systems, identifies patient cohorts for QOF targets and long-term condition reviews, and sends personalised recall messages across the NHS App, SMS, email, and WhatsApp. Subscription access is sold to NHS GP practices, Primary Care Networks, Federations, and Integrated Care Boards.
Product overview
Hippo Labs offers the Hippo Platform as a unified product with integrated modules. The core offering is the Hippo Recaller intelligent patient engagement platform, supplemented by Analytics and Care Optimisation modules. The platform provides end-to-end recall automation including cohort building, multi-channel patient communication (NHS App, SMS, email, WhatsApp), appointment tracking, and population health analytics. All modules share a common data infrastructure with bi-directional integration to EMIS Web and SystmOne, enabling real-time visibility and automated workflows without manual data entry.
Differentiator
Problem solved
Functional benefit
Brands
- Hippo Recaller: Automated patient recall platform enabling multi-channel communication (SMS, WhatsApp, email, NHS App) for GP practice patient outreach campaigns.
- Hippo Platform
Products and services
- Hippo Platform Unified SaaS platform for automated patient recall, population health analytics, and long-term condition management built for NHS primary care. Integrates directly with EMIS Web and SystmOne via bidirectional sync, enabling real-time patient identification and automated recall workflows across multiple channels for GP practices, PCNs, and ICBs.
- Hippo Recaller Intelligent patient engagement application that automates the entire recall workflow from patient identification to appointment booking. Identifies patients needing clinical action based on EHR criteria and sends personalised recall messages via SMS, email, WhatsApp, or NHS App, then tracks responses automatically and integrates booking back into EMIS Web or SystmOne.
- Hippo Advanced Analytics Real-time analytics product providing practice-level, PCN-level, and ICB-level views of recall performance, QOF progress, and patient outcomes. Surfaces health inequalities, identifies underserved populations, tracks public health outcomes, and supports custom report generation across NHS primary care deployments.
Quantifiable outcome
- 50-60% recall uptake vs industry average of below 20%
- +10 more outcomes
Companies that use Hippo Labs
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Hippo Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Hippo Labs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Prostate Cancer UKcorePartnership for early prostate cancer screening pilot targeting men in higher-risk cohorts for PSA blood testing. Hippo Recaller identified eligible men and sent approximately 700 tailored recall messages. Pilot resulted in 71 men tested and 7 new cancer diagnoses, tripling the practice's prostate cancer detection rate. Hippo is exploring further deployments with national partners to scale this impact across the UK.
- NHS EnglandcoreHippo Labs is named as a key integration partner in the NHS App roadmap, working closely with NHS England to deliver next-generation messaging capabilities within the NHS App. This collaboration enables Hippo to send recall notifications natively via the NHS App with push alerts, making it the only recall automation tool with this capability. The partnership supports secure communication between patients and providers, smarter inbox functionality, and improved user journeys.
- EMIS WebcoreFull bidirectional integration with EMIS Web clinical system. Patient data syncs daily, and recall actions write back to patient records automatically. No manual exports or data entry required. Integration enables Hippo to read patient data for cohort identification and write recall codes back to the clinical record.
- SystmOne (TPP)coreSeamless integration with TPP SystmOne clinical system, providing the same bidirectional data sync as EMIS Web integration. No change to clinical workflow required - Hippo works alongside existing TPP systems. Same daily data refresh and automated coding capabilities.
- NHS AppcoreNative integration with NHS App enabling recall notifications via push alerts with deep-link booking. Hippo is the only recall automation tool with native NHS App integration, achieving 53% booking success rate with notifications enabled. Integration enables patients to book appointments directly from the NHS notification.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Hippo Labs competitors and assessment
Company assessmentDirect peers
- DrDoctor: UK healthtech providing patient engagement, appointment management, and digital outreach tools to NHS trusts and primary care. Competes with Hippo in patient-facing communication, recall, and appointment booking workflows.
- iPlato: Long-established UK provider of SMS patient messaging, appointment reminders, and patient recall services for NHS GP practices. Directly competes with Hippo Recaller in the automated recall and patient engagement category.
- Mjog by Livi: Established patient messaging and recall service for UK GP practices, now part of Livi (digital GP provider). Directly comparable in automated patient reminder and recall functionality to NHS primary care.
- accuRx: UK healthtech providing patient messaging, appointment booking, and patient engagement tools to NHS GP practices. Closest direct competitor to Hippo in primary care patient communication and recall, with overlapping NHS App and EHR integration strategies.
Broad incumbents
- Patient Access (Egton): Long-standing NHS patient-facing platform for appointment booking, prescriptions, and record access. Provides overlapping patient engagement and appointment booking capabilities that compete with Hippo Recaller's communication features.
- EMIS Group: Major UK supplier of EMIS Web, the dominant EHR system used by NHS GP practices. Provides broader primary care software including some patient communication features and could plausibly add competing recall automation to its platform.
- TPP (The Phoenix Partnership): Developer of SystmOne, the second major EHR system used by NHS GP practices. Holds deep patient data and integration leverage that Hippo depends on, and could bundle patient recall functionality directly into its platform.
Emerging players
- Hero Health: UK NHS primary care platform for patient communications and care navigation; listed as a Hippo integration partner. Overlaps on patient engagement workflows but focuses on broader triage rather than automated recall.
- Wellola: Irish/UK provider of patient portals and digital care pathways for primary care and community health. Overlaps with Hippo on NHS primary care patient engagement, though typically focused on portal-based rather than recall-driven workflows.
Others
- Babylon Health (closed) / eMed: UK-origin digital health company that operated NHS primary care services and patient engagement tools before restructuring. Useful comparable for assessing UK NHS digital health commercial dynamics and scale potential.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hippo Labs social profiles
Digital presenceHippo Labs compliance and trust
Trust signalCompliance5 records
Hippo Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hippo Labs leadership team
Management profileNumber of profiles
Profiles1 record
Hippo Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hippo Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hippo Labs
What does Hippo Labs do?
Hippo Labs provides a cloud-based SaaS platform that automates patient recall and population health management for NHS primary care. The platform integrates bidirectionally with EMIS Web and SystmOne EHR systems, identifies patient cohorts for QOF targets and long-term condition reviews, and sends personalised recall messages across the NHS App, SMS, email, and WhatsApp. Subscription access is sold to NHS GP practices, Primary Care Networks, Federations, and Integrated Care Boards.
Is Hippo Labs a public or private company?
Hippo Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hippo Labs founded?
Hippo Labs was founded in 2021. It employs 1 to 10 people.
Where is Hippo Labs based?
Hippo Labs is headquartered in London, United Kingdom, in the Europe region.
How does Hippo Labs make money?
One revenue line is on record: saaS Platform Subscription.
Who are Hippo Labs's main competitors?
Direct peers on record are DrDoctor, iPlato, Mjog by Livi and accuRx. Broad incumbents are Patient Access (Egton), EMIS Group and TPP (The Phoenix Partnership). Emerging players are Hero Health and Wellola. Babylon Health (closed) / eMed is listed as an others.
Does Hippo Labs have an API?
No public API is recorded for Hippo Labs.
What industry is Hippo Labs in?
Hippo Labs's product category is Healthcare Practice Management Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLALAFAL, Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management). Its SIC code is 7372.