Town Square Community Center

What Town Square Community Center does

Town Square Community Center is a 501(c)(3) nonprofit community center operated by Green Lake Renewal, Inc. (Tax ID 26-4753668), housed in the historic 1899 Green Lake County Courthouse at 492 Hill Street in downtown Green Lake, Wisconsin. The organization acquired the National Register of Historic Places-listed building from Green Lake County in 2012 and since then has converted it into a multi-use community hub serving nearly 60,000 visitors annually. Its operations span five core sub-brands — Green Lake Fitness (24/7 fitness center), Hangers Resale Shop, The Hub (children's play space), MakerSpace, and Lobby Art Gallery — alongside rental event venues including the Ballroom, Mill Pond Terrace, Studio A/B, Club Room, and Terrace Tent.

The business model combines earned revenue from event-space rentals (rooms at $25–$100/hour, wedding packages at $1,500–$2,500) and program/class fees (e.g., $18 yoga drop-ins, $50 workshops, $20 ecstatic dance, $50 kids cooking camp), with contributed revenue from individual donations, an ongoing Capital Campaign for building preservation, and an Endowment Fund accepting multi-year pledges, IRA distributions, planned giving, stock gifts, and property. Monthly bingo events ($10–$25 packs), Summer Markets, and the 53rd annual Green Lake Fine Art Show are signature recurring revenue and community-engagement drivers. Strategic partnerships with Art MidWisconsin, Dartford Historical Society, Green Lake Bird and Nature Club, American Red Cross, and others extend programming without proportional internal build-out.

Customers are segmented across general community members, children and youth (camps, art classes), wedding and event clients, community groups and clubs, and health/wellness seekers. Go-to-market is community-led, relying on word-of-mouth, a weekly eNewsletter via Constant Contact, an active Facebook presence, local press, and an active volunteer network. The center is 100% community funded with no tax dollars and is governed by a Board of Directors. In 2025 it commissioned a comprehensive Historic Structure report to guide preservation and accessibility capex for the 127-year-old building.

Name

Town Square Community Center

Legal name

Green Lake Renewal, Inc.

Website

https://greenlaketownsquare.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Town Square Community Center is a 501(c)(3) nonprofit community hub in Green Lake, Wisconsin, operating from the 1899 historic courthouse and serving nearly 60,000 annual visitors with fitness, arts, wellness, kids, and event-rental programming funded entirely by donations and earned revenue.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Purpose Event Halls & Community Centers (THAHAAAI)

akta.pro secondary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Community center services
• Event venue rentals
• Nonprofit community programming
• Wedding venue spaces
• Fitness and wellness classes

Headquarters

HQ city

Green Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Space and Venue Rentals: Town Square generates revenue through renting out its various spaces including the Ballroom, Studio A and B, Club Room, Mill Pond Terrace, MakerSpace, and Terrace Tent for events, meetings, classes, and celebrations. Rental options include hourly, daily, and package rates for weddings and corporate events.
2. Program and Class Fees: Revenue from various programs including art classes (Art MidWisconsin), fitness classes, kids camps (Broadway Music Camp, Kids in the Kitchen, Art Camp), wellness programs (yoga, sound healing), and educational workshops. Fees vary by program.
3. Bingo Events: Monthly themed bingo events (last Saturday of each month) generate revenue through game pack sales ranging from $10-$25 plus progressive bingo entries. Supports community programming.
4. Donations and Charitable Contributions: As a 501(c)3 nonprofit operated by Green Lake Renewal, Inc., Town Square relies on community donations, endowment gifts, and planned giving to support operations and preservation of the historic building.
5. Capital Campaign: Ongoing capital campaign to fund urgently-needed repairs, accessibility improvements, and long-term preservation of the 1899 historic courthouse building. Includes online giving options.
6. Endowment Fund: Long-term financial sustainability fund accepting multi-year gifts, IRA distributions, planned giving, stock gifts, and property donations to ensure Town Square's future operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Town Square Community Center operates a multi-purpose nonprofit community center housed in the historic 1899 Green Lake County Courthouse, offering event venue rentals (Ballroom, Studios, Club Room, Mill Pond Terrace, Terrace Tent), a 24/7 fitness center (Green Lake Fitness), a children's play space (The Hub), a MakerSpace, a Lobby Art Gallery, and a resale shop (Hangers). It also runs community programs and classes (yoga, art, sound healing, kids camps), recurring events (Bingo, Summer Market, support groups), and major annual community events (Green Lake Fine Art Show, Party on the Pond, Affair for the Square).

Product overview

Town Square Community Center is a community center operating from the historic 1899 Green Lake County courthouse, offering a diverse portfolio of programs, events, and rental spaces. The center provides fitness facilities (Green Lake Fitness), children's programming (The Hub play space, Broadway Music Camp, Kids in the Kitchen, Art Camp), creative spaces (MakerSpace, Lobby Art Gallery, Hangers Resale Shop), and wellness classes (Kundalini Yoga, Sound Healing Meditation, Ecstatic Dance). Event venues include the Ballroom, Mill Pond Terrace, Studio A/B, Club Room, and Terrace Tent for weddings and meetings. Community programming includes monthly Bingo nights, Summer Markets, AA/Al-Anon meetings, Caregivers Support Group, and Bird and Nature Club. The center hosts major annual events including the Green Lake Fine Art Show (53rd year), Party on the Pond, Affair for the Square, and Blood Drives.

Differentiator

Problem solved

Functional benefit

Brands

• Green Lake Fitness: 24/7 fitness center with cardio and strength equipment
• Hangers Resale Shop
• The Hub
• MakerSpace
• Lobby Art Gallery
• Town Square Bingo
• Summer Market at Town Square
• Green Lake Fine Art Show
• Art MidWisconsin
• Town Square Tap

Products and services

• Green Lake Fitness 24/7 fitness center with cardio and strength equipment located within Town Square Community Center, available to community members and visitors.
• The Hub Free family-friendly indoor play space designed for young children and their caregivers, featuring a colorful playground, toys, and cozy seating.
• Hangers Resale Shop Resale shop offering unique finds and great deals, with proceeds supporting Town Square Community Center operations.
• MakerSpace Creative workshop space where all ages can explore, invent, and build with tools, equipment, and supplies for art projects, crafting, and more. Open during Town Square hours and available for hourly rental.
• Lobby Art Gallery Rotating exhibits featuring local artists displayed in the Town Square lobby, open to the public during operating hours.
• Studio A Rental Multi-purpose rental space (1,560 sq ft, capacity 100) with Mill Pond views, low stage, and podium suitable for lectures, fitness classes, and presentations. Hourly rate $50, daily rate $225.
• Studio B Rental Meeting space (560 sq ft, capacity 20) equipped with OWL videoconferencing system, mounted TV, and dry erase board for classes and small meetings. Hourly rate $30, daily rate $135.
• Club Room Rental Rental space (1,200 sq ft, capacity 48) with cafe tables, stage, kitchenette, and outdoor access overlooking Mill Pond. Hourly rate $40.
• Ballroom Rental Historic event space (1,800 sq ft, capacity 120 seated/180 lecture) in the restored former courtroom featuring original tin ceilings, chandeliers, hardwood floors, and Mill Pond views. Wedding package $1,500. Includes bar service.
• Mill Pond Terrace Rental Large outdoor event space overlooking Mill Pond suitable for events up to 250 guests, with tent options, string lighting, and fire pit. Wedding package $1,500; hourly rate $100; daily rate $1,000.
• Terrace Tent Rental Outdoor tent space (20' x 40') on Mill Pond Terrace for gatherings and parties adjacent to Town Square Tap. Hourly rate $50, daily rate $200.
• Wedding Venue Services Wedding packages combining historic Ballroom and Mill Pond Terrace venues with full event management, AV equipment, tables/chairs, and catering coordination. Packages range from $1,500 (single venue) to $2,500 (combo).
• Town Square Bingo Monthly family bingo nights held on the last Saturday of each month with themed events, 13 games, progressive jackpot, and concessions. Game packs range $10-$25.
• Summer Market at Town Square Weekly outdoor market held Fridays from May through September featuring fresh produce, handmade goods, local art, and baked treats from local vendors.
• Green Lake Fine Art Show

Quantifiable outcome

• Nearly 60,000 annual visitors walk through Town Square's doors each year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Lake Bird and Nature ClubcoreStrategic or Co-development Partner · 1 January 2014Monthly meetings September through May in the Ballroom with 60-100 attendees. Hosts annual Bird Festival last weekend of April. Club has nearly 500 Facebook members.
• Art MidWisconsincoreStrategic or Co-development PartnerArt MidWisconsin is an award-winning regional collective of visual artists who partner with Town Square to bring art education programs to Green Lake. Programs include classes in watercolor, acrylics, pastels, oils, digital photography, and abstract art taught by professional artists.
• Dartford Historical SocietycoreStrategic or Co-development PartnerMonthly 'Green Lake Stories' program held on the Mill Pond Terrace, 2nd and 4th Wednesdays at noon from June-August. Historical society presents local history topics with Q&A sessions.
• American Red CrossminorStrategic or Co-development PartnerQuarterly blood drives hosted at Town Square in the Club Room, typically 11am-4pm, attracting community blood donors.
• Learn2Fish with UsminorStrategic or Co-development PartnerFishing education program for kids ages 6+ held at Mill Pond Terrace. Professional angler Greg Karch teaches casting, knot tying, and fish ID. Participants receive fishing rod and booklet.
• Green Lake ConservancyminorStrategic or Co-development PartnerJoint programming for 'Land, Legacy & Art' events featuring paintings of conservancy lands and community connection opportunities.
• Adam's RibminorChannel Partner/ Reseller/ DistributorLocal restaurant delivers sandwiches at noon for Green Lake Stories attendees who place orders by 11am.
• Fortifi BankminorGTM or Marketing PartnerLocal bank partnership supporting Town Square events such as Tee Up Golf Outing, demonstrating community business support.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Town Hall Seattle: Seattle-based nonprofit community arts and civic engagement venue offering performances, lectures, classes, and community events. Directly comparable to Town Square as a community-centered nonprofit venue hosting educational programs, cultural events, and civic gatherings.
• 92nd Street Y (92Y): 92Y is a New York-based multi-purpose community and cultural center offering classes, performances, wellness programs, and event rentals. Highly comparable to Town Square's model of combining educational/recreational programming, event venue rentals, and community gathering under one nonprofit umbrella.
• JCC of Greater Boston: Large Jewish Community Center operating fitness facilities, arts programming, summer camps, event rentals, and senior/community programs. Mirrors Town Square's broad-service community center approach spanning fitness (Green Lake Fitness), kids camps (Broadway Music Camp), and multi-generational programming.
• YMCA of Metropolitan Chicago: Regional YMCA operating fitness centers, youth programs, event spaces, and community programming. Comparable to Town Square's combination of 24/7 Green Lake Fitness, kids camps, wellness classes, and event rentals under a community-focused nonprofit umbrella.
• The Center for Arts in Natick (TCAN): Natick, MA-based nonprofit arts and community center offering classes, performances, and event rentals in a historic facility. Similar to Town Square in scale and model—a community-driven nonprofit providing arts education, event venue rentals, and cultural programming from a single historic building.
• Boys & Girls Clubs of America: National nonprofit network operating youth-focused community centers with after-school programs, camps, fitness, and arts activities. Comparable to Town Square's "Just for Kids" programming (Broadway Music Camp, Kids in the Kitchen, Art Camp) and The Hub play space, with a nonprofit community-center operational model.
• Old Town School of Folk Music: Chicago-based nonprofit arts and education center offering classes, concerts, and community programming in a historic facility. Comparable to Town Square in combining arts education (Art MidWisconsin classes), event venue rentals (Ballroom/Terrace), and community programming under a nonprofit model.
• The Depot (Minneapolis): Minneapolis historic event venue and hotel operating in a renovated 19th-century rail building, offering event rentals, public programming, and cultural events. Comparable to Town Square in repurposing a historic landmark as a multi-use event, cultural, and community venue with rentals as a primary revenue stream.
• Kroc Center (Salvation Army): The Salvation Army's Kroc Centers are multi-purpose community facilities combining fitness, arts education, event spaces, aquatics, and community programming. Operate on a similar nonprofit model and offer parallel services (fitness center, event rentals, classes, kids programs) to Town Square's portfolio.

Regional players

• Marcus Performing Arts Center: Milwaukee-based nonprofit performing arts and event venue offering concerts, theater, and event rentals. Regional Wisconsin peer—same geography, similar venue rental/event-hosting model, though with a narrower performing-arts focus versus Town Square's broad community-programming approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/townsquarecommunitycenter
• LinkedInlinkedin.com/company/downtown-green-lake-renewal-project

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Square Community Center