Kundalini Yoga In The Loop (kyl)
Kundalini Yoga in the Loop (KYL) is a privately-held Chicago yoga studio, founded in 2003 by Shakta Kaur, that delivers hybrid (in-person and Zoom) Kundalini Yoga classes, Level 1 and 2 teacher training, Breathwalk instruction, White Tantric Yoga workshops, and a $20/month subscription video library (Shakta Shakti) to individual students worldwide.
- Company typePrivate
- Founded2003
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kundalini Yoga In The Loop (kyl) does
Kundalini Yoga in the Loop (KYL) is a Chicago-based, privately-held Kundalini Yoga instruction business founded in 2003 by Shakta Kaur (Susan P. Kezios) and operated from a single studio at 410 South Michigan Ave (Fine Arts Building, Suite 514). The company delivers Kundalini Yoga through hybrid in-person and Zoom classes, Level 1 and Level 2 teacher training, Breathwalk instructor training, annual White Tantric Yoga workshops, and curated India spiritual travel tours. Its target audience is individual adults seeking Kundalini Yoga practice, meditation, breathwork, and spiritual development, alongside a secondary segment of aspiring Kundalini Yoga teachers pursuing certification. All curriculum derives from Yogi Bhajan's catalog of approximately 8,000 kriyas and 5,000 meditations, used under formal license from the Kundalini Research Institute (KRI)/3HO.
KYL operates a multi-stream revenue model: recurring class fees booked via Acuity Scheduling, a $20/month "Shakta Shakti" subscription video library (300+ recorded classes, processed via Stripe), episodic tuition for teacher and Breathwalk instructor training, one-time product sales (kurtas at $39.95, books $5-$39.99, DVDs, jewelry at $16-$20) through a Squarespace storefront, and event revenue from White Tantric workshops and India travel tours. Marketing is community-led, relying on testimonials, a YouTube channel of free classes, email newsletters, a free yogic resources library, and the global 3HO/KRI community network.
The technology stack is exclusively third-party SaaS (Squarespace, Acuity, Zoom, Stripe, PayPal, Google Analytics) with no proprietary app, API, or AI/ML infrastructure. The business is structured as a sole proprietorship-style operation with no disclosed subsidiaries, no institutional funding, and no co-investors; Shakta Kaur functions as founder, primary instructor, and the central credentialed asset (KRI Level 1 & 2 Lead Teacher Trainer, Level 3 Teacher, former Yoga Alliance Board Chair & Interim CEO, 2004-2008). The operating footprint is global in reach (virtual classes, video subscription, international teaching across Europe, India, Australia, Canada) but anchored in a single physical Chicago studio.
Kundalini Yoga In The Loop (kyl) firmographics
Firmographics- Name
- Kundalini Yoga In The Loop (kyl)
- Legal name
- Kundalini Yoga in the Loop
- Website
- https://shaktakaur.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kundalini Yoga in the Loop (KYL) is a privately-held Chicago yoga studio, founded in 2003 by Shakta Kaur, that delivers hybrid (in-person and Zoom) Kundalini Yoga classes, Level 1 and 2 teacher training, Breathwalk instruction, White Tantric Yoga workshops, and a $20/month subscription video library (Shakta Shakti) to individual students worldwide.
- Ownership category
- akta.pro rank
Kundalini Yoga In The Loop (kyl) industry classification
Industry- Product category
- Yoga Instruction Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Kundalini Yoga In The Loop (kyl) is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kundalini Yoga In The Loop (kyl) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Class Fees: Revenue from in-person and virtual Kundalini Yoga classes, Breathwalk sessions, and workshops. Classes are booked via Acuity scheduling system.
- Video Subscription (Shakta Shakti): Monthly subscription service at $20/month providing access to over 300 recorded Zoom classes and workshops. Payments processed through Stripe.
- Product Sales: Sale of books, DVDs, kurtas, jewelry (pendants, necklaces), and meditation accessories through the online store.
- Teacher Training Programs: Level 1 and Level 2 Kundalini Yoga teacher training programs, as well as Breathwalk instructor training programs.
- Travel Tours: Organized India travel tours with Shakta Kaur, including accommodations, meals, guided tours, and spiritual experiences. Next trip scheduled October 9-23, 2026.
- White Tantric Yoga Workshops: Full-day White Tantric Yoga workshops facilitated by trained representatives, including vegetarian lunch and fruit snacks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shakta Shakti Video Library Subscription |
| Unit Pricing | Pay-as-you-go | Breathwalk Guide with 20 Programs |
| Unit Pricing | Pay-as-you-go | Breathwalk Guide with 5 Programs |
| Unit Pricing | Pay-as-you-go | Books and Publications |
| Unit Pricing | Pay-as-you-go | Kurtas (White Yoga Attire) |
| Unit Pricing | Pay-as-you-go | Jewelry (Pendants and Necklaces) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Kundalini Yoga In The Loop (kyl) product offering
Product offeringCore offering
Kundalini Yoga in the Loop operates a Chicago-based Kundalini Yoga studio offering live in-person and virtual classes via Zoom, a subscription video library (Shakta Shakti) with over 300 recorded classes, Level 1 and Level 2 teacher training programs, Breathwalk instructor certification, and White Tantric Yoga workshops. The studio also sells yoga-related merchandise including kurtas, books, DVDs, jewelry, and organizes annual spiritual travel tours to India with the founder Shakta Kaur.
Product overview
Kundalini Yoga in the Loop (KYL) operates primarily as a Kundalini Yoga studio offering in-studio and virtual classes. The core offering includes live Kundalini Yoga classes, White Tantric Yoga workshops, Breathwalk training, and teacher training programs. Supplementary services include the Shakta Shakti Video Library subscription (a paid monthly service with over 300 recorded classes), a free online library of kriyas and meditations, India spiritual travel tours, and an online merchandise shop selling kurtas, books, DVDs, and jewelry. The business integrates with Squarespace for website and bookings, Zoom for virtual classes, PayPal and Stripe for payments, and Google for analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Shakta Shakti Video Library: Subscription-based video library offering over 300 recordings of Kundalini Yoga classes, workshops, and meditation sessions for $20/month
- Shakta Shakti
Products and services
- Shakta Shakti Video Library Subscription Paid monthly subscription service ($20/month) providing on-demand access to over 300 recorded Kundalini Yoga Zoom classes and workshops for self-paced study. Targeted at individual practitioners who cannot attend live classes or want flexible study options.
- Kundalini Yoga Classes (In-Studio and Virtual) Weekly live Kundalini Yoga classes held in-person at the Chicago studio and simultaneously streamed via Zoom in a hybrid format. Classes include kriyas, deep relaxation, and meditation, and are booked through the Acuity scheduling system at shakta.as.me. Open to all individuals who can breathe and move with no prerequisites required.
- Breathwalk Training Breathwalk personal intensive (one weekend) and Breathwalk instructor certification training (two weekends) delivered by Shakta Kaur, a Breathwalk Instructor Trainer. Designed for both personal development and for practitioners seeking Breathwalk instructor credentials.
- Kundalini Yoga Teacher Training (Level 1 and Level 2) Multi-month Level 1 and Level 2 Kundalini Yoga teacher training programs delivered under KRI certification, enabling participants to become certified Kundalini Yoga instructors. Aimed at aspiring yoga teachers who want a KRI-recognized credential from a senior Lead Teacher Trainer.
- White Tantric Yoga Workshops Full-day White Tantric Yoga workshops conducted as group meditation following instructions on video from the Mahan Tantric, facilitated by trained representatives in Chicago. Includes 6-8 kriyas lasting 11-62 minutes each, plus a vegetarian lunch. Targeted at experienced meditators seeking deep meditation practice.
- India Travel Tours with Shakta Kaur Organized multi-day spiritual travel tours to India led by Shakta Kaur, including accommodations, meals, English-speaking guides, sacred ceremonies, and visits to sites such as the Golden Temple and the Taj Mahal. Targeted at KYL community members and existing students.
- Yoga Merchandise (Kurtas, Books, DVDs, Jewelry, Breathwalk Guides) Squarespace-based online storefront selling Kundalini Yoga-themed merchandise: white kurtas ($39.95 each, sizes 32-54), books ranging from $5 (DVDs) to $39.99 (e.g., 'I Am A Woman'), Breathwalk guides ($19.95 for 5 programs / $29.95 for 20 programs), and jewelry including Durga and Dancing Shiva pendants ($20 each) and silver necklaces ($16-$20). Targeted at Kundalini Yoga students and community members.
Quantifiable outcome
- Regular Kundalini Yoga practice leads to happier attitude towards life, relationships, and self
Companies that use Kundalini Yoga In The Loop (kyl)
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kundalini Yoga In The Loop (kyl) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Kundalini Yoga In The Loop (kyl) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Yoga AlliancecoreShakta Kaur served on the Yoga Alliance Board of Directors from 2004-2008 as Board Chair & Interim CEO, representing 3HO/KRI. This partnership established credibility and standards for Kundalini Yoga teacher training certification programs.
- 3HO/KRI (Healthy, Happy, Holy Organization / Kundalini Research Institute)coreKundalini Yoga in the Loop is affiliated with 3HO/KRI, the global organization for Kundalini Yoga as taught by Yogi Bhajan. Shakta Kaur is a certified Level 1 & 2 Lead Teacher Trainer and Level 3 Teacher through this organization. The partnership provides access to standardized curricula, certification programs, and the broader 3HO community network worldwide.
- White Tantric Yoga (Humanology and Health Science)coreKYL hosts annual White Tantric Yoga workshops, facilitated by representatives of the Mahan Tantric (Yogi Bhajan's legacy organization). The organization manages the methodology and chooses facilitators who have studied personally with Yogi Bhajan.
- The Teachings of Yogi BhajancoreAll teachings, yoga sets, techniques, kriyas and meditations are courtesy of The Teachings of Yogi Bhajan, used with permission. KRI (Kundalini Research Institute) manages permissions at PO Box 1819, Santa Cruz, NM 87567.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Kundalini Yoga In The Loop (kyl) competitors and assessment
Company assessmentDirect peers
- Glo: Subscription online yoga, meditation, and Pilates platform with thousands of classes. Directly comparable to the Shakta Shakti video library in subscription model and on-demand yoga delivery.
- Yoga West: Kundalini Yoga studio and teacher training center in Los Angeles, affiliated with 3HO/KRI. Highly comparable as another in-person/virtual Kundalini studio offering Level 1 & 2 certification and workshops.
- Alo Moves: Premium subscription yoga and wellness content platform associated with Alo Yoga. Competes with Shakta Shakti for online yoga subscription dollars from the same consumer segment.
- Golden Bridge Yoga: Long-running Kundalini Yoga studio in Los Angeles offering classes, teacher training, and a comparable 3HO/KRI-aligned curriculum. Closest direct peer given shared modality, community orientation, and teacher-training focus.
- Spirit of Yoga (Sedona): Kundalini Yoga studio and teacher training center in Arizona offering Level 1 & 2 certification, daily classes, and specialty workshops — directly comparable in operating model and product mix.
Others
- Yoga Alliance: National yoga credentialing organization where KYL-affiliated teacher training programs register. Ecosystem enabler/standards body rather than direct competitor.
- Kundalini Research Institute (KRI / 3HO): Governing body for Kundalini Yoga as taught by Yogi Bhajan; manages curriculum, certification, and IP permissions that KYL's offerings depend on. Ecosystem partner and upstream authority rather than competitor.
- Yogi Tea / Yogi Bhajan legacy brands: Lifestyle and consumer brand ecosystem tied to the same Yogi Bhajan/3HO lineage that KYL teaches. Adjacent community/cultural peer rather than service competitor.
Broad incumbents
- Gaia: Subscription streaming platform with a large library of yoga, meditation, and spiritual-content classes. Adjacent competitor for the spiritually-oriented wellness viewer's subscription budget.
- Peloton Yoga: Large-scale connected fitness platform with a meaningful yoga class library. Represents the scaled, well-capitalized incumbent competing for the same on-demand yoga/wellness subscription dollar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kundalini Yoga In The Loop (kyl) social profiles
Digital presenceKundalini Yoga In The Loop (kyl) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kundalini Yoga In The Loop (kyl) leadership team
Management profileNumber of profiles
Profiles1 record
Kundalini Yoga In The Loop (kyl) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kundalini Yoga In The Loop (kyl) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kundalini Yoga In The Loop (kyl)
What does Kundalini Yoga In The Loop (kyl) do?
Kundalini Yoga in the Loop operates a Chicago-based Kundalini Yoga studio offering live in-person and virtual classes via Zoom, a subscription video library (Shakta Shakti) with over 300 recorded classes, Level 1 and Level 2 teacher training programs, Breathwalk instructor certification, and White Tantric Yoga workshops. The studio also sells yoga-related merchandise including kurtas, books, DVDs, jewelry, and organizes annual spiritual travel tours to India with the founder Shakta Kaur.
Is Kundalini Yoga In The Loop (kyl) a public or private company?
Kundalini Yoga In The Loop (kyl) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kundalini Yoga In The Loop (kyl) founded?
Kundalini Yoga In The Loop (kyl) was founded in 2003. It employs 1 to 10 people.
Where is Kundalini Yoga In The Loop (kyl) based?
Kundalini Yoga In The Loop (kyl) is headquartered in Chicago, United States, in the North America region.
How does Kundalini Yoga In The Loop (kyl) make money?
Six revenue lines are on record. Class Fees are the primary driver. The others are video Subscription (Shakta Shakti), product Sales, teacher Training Programs, travel Tours and white Tantric Yoga Workshops.
Who are Kundalini Yoga In The Loop (kyl)'s main competitors?
Direct peers on record are Glo, Yoga West, Alo Moves, Golden Bridge Yoga and Spirit of Yoga (Sedona). Others are Yoga Alliance, Kundalini Research Institute (KRI / 3HO) and Yogi Tea / Yogi Bhajan legacy brands. Broad incumbents are Gaia and Peloton Yoga.
Does Kundalini Yoga In The Loop (kyl) have an API?
No public API is recorded for Kundalini Yoga In The Loop (kyl).
What industry is Kundalini Yoga In The Loop (kyl) in?
Kundalini Yoga In The Loop (kyl)'s product category is Yoga Instruction Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 71394 and its SIC code is 7900.