Kitaro Waga

Name

Kitaro Waga

Legal name

Kitaro Waga

Website

https://kitarowaga.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wellness Education

SIC

Services-Educational Services (8200)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Breathwork education
• Mindfulness training
• Online wellness courses
• Nervous system regulation
• Hormetic stress training

Headquarters

HQ city

Switzerland

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Academy Membership: Monthly subscription membership ($7/month) providing access to the full Breath Rituals Academy including the Breathwork Foundation Course, Embodiment Breathing, 100+ guided sessions, weekly live sessions, 90-day roadmap, and private community.
2. Individual Courses: One-time purchases for individual courses including Master Breathwork and Mindfulness (50 lessons), The Hormesis Method, The Rest Protocol, and Breathing Beyond Limitations. Also available as the Ultimate Course Bundle containing all six courses.
3. Live Cohort Program: Time-limited live 5-week cohort course (Breathwork Lab) with early-bird pricing ($449) and standard pricing ($549). Includes 5 live sessions, personal coaching, 4-week daily challenge, and community access.
4. Newsletter (BreathNotes): Weekly email newsletter with tips on breathwork and mindfulness. Subscribers receive free content and occasional invitations to webinars or live guided sessions. Serves as a customer acquisition and retention touchpoint.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kitaro Waga teaches breathwork and mindfulness through online courses, workshops, events, and digital content. The business sells individual self-paced courses (e.g., Master Breathwork & Mindfulness, The Hormesis Method), a $7/month subscription membership (Breath Rituals Academy), and a live 5-week cohort program (Breathwork Lab). All content centers on a proprietary Hormetic Breathwork method blending Qigong and modern neuroscience for nervous system regulation and resilience building.

Product overview

Kitaro Waga offers a breathwork and mindfulness education platform with a portfolio of courses and a membership subscription. The core offerings include six individual courses: Breathwork Foundations (essential techniques), Master Breathwork & Mindfulness (50-lesson flagship), The Hormesis Method (hypoxic breathwork & cold exposure), The Rest Protocol (sleep & recovery), Kitaro's Movement Hub (100+ movement exercises), and Breathing Beyond Limitations (4-week mindset program). These courses are also bundled together as The Ultimate Course Bundle. Additionally, Breath Rituals Academy is a $7/month subscription platform providing access to the foundation course, embodiment breathing content, 100+ guided sessions, weekly live classes, a 90-day roadmap, and a community of 1,400+ members. Breathwork Lab is a separate live cohort offering a 5-week embodied breathing program with personal coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Breath Rituals Academy: Subscription membership program offering guided breathwork sessions, courses, live weekly sessions, and a private community of practitioners.

Products and services

• Breathwork Foundations A comprehensive breathwork course teaching essential techniques like diaphragmatic breathing, cyclic sighing, coherence breathing, Tummo-style breath holds, and guided flows combining multiple methods into powerful sessions.
• Master Breathwork & Mindfulness A 50-lesson in-depth breathwork and mindfulness course teaching skills and tools to build mental resilience, improve immune system, and become more mindful. Covers Box Breathing, Coherent Breathing, Cyclic Sighing, Cyclic Hyperventilation, and mindfulness practices.
• The Hormesis Method A deep dive into hypoxic breathwork and cold exposure. A scientifically-backed system for building mental clarity, physical resilience, and emotional stability by leveraging controlled stress through breathwork and cold exposure.
• The Rest Protocol A science-based, 5-week training that rewires how you sleep, move, recover, and breathe. Helps build real health, energy and focus without burning out by changing how you approach rest.
• Kitaro's Movement Hub A collection of 100+ exercises and program templates from Ido Portal's Movement Practice, including strength, mobility, handbalancing, locomotion, and object manipulation exercises.
• Breathing Beyond Limitations A 4-week guided journey designed to help dissolve limiting beliefs through daily Hormesis Breathwork sessions, mindful reflection, and journaling prompts. Each week focuses on one theme: awareness, intention, fear, and identity.
• Breath Rituals Academy A subscription membership platform offering access to the Breathwork Foundation Course, Embodiment Breathing, 100+ guided breathwork & mindfulness sessions, weekly live sessions, 90-day guided practice roadmap, and a private community of 1,400+ practitioners. Priced at $7/month with a 7-day free trial.
• Breathwork Lab A live 5-week embodied breathing cohort teaching breath, mindfulness and movement as one integrated practice. Includes 5 live weekly sessions with Kitaro, personal coaching & feedback, 4-week daily challenge, and community access. Early-bird price at $449, regular price $549.
• The Ultimate Course Bundle A bundled offering containing all six courses: Breathwork Foundations, Master Breathwork & Mindfulness, The Hormesis Method, The Rest Protocol, Kitaro's Movement Hub, and Breathing Beyond Limitations. Priced as a limited campaign offer.

Quantifiable outcome

• Members report reduced anxiety and depression through daily practice
• +4 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationPayment processing provider for all course and membership purchases. Stripe handles secure payment card processing; Kitaro Waga only retains transaction references and purchase history, not card details.
• Circle.socoreTechnology or IntegrationCommunity platform hosting all courses, membership content, and the private practitioner community. Provides the technical infrastructure for course delivery, member access, and community engagement features.
• Kit (formerly ConvertKit)coreTechnology or IntegrationEmail marketing platform used to send the BreathNotes weekly newsletter and automated email sequences. Every email includes one-click unsubscribe functionality.
• Google Analytics / YouTubesupportingTechnology or IntegrationWebsite analytics and video hosting platform. YouTube hosts the creator's main content channel (110K+ subscribers), while Google Analytics provides traffic insights. Data may be processed in the US.
• Meta (Facebook/Instagram)supportingGTM or Marketing PartnerMeta Pixel tracks website visitors for retargeting and ad measurement. Meta Instant Forms used within Facebook and Instagram ads to collect lead information directly.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Headspace: Headspace is one of the two dominant consumer meditation and mindfulness apps, offering guided content, courses, and employer B2B programs. It overlaps with Kitaro's mindfulness and breathwork instruction at a much larger scale and broader scope, but does not specialize in instructor-led, embodied breathwork facilitation the way Kitaro does.
• Insight Timer: Insight Timer is the largest free meditation app with a large library of guided sessions, courses, and a global teacher community. It competes with Kitaro for consumer meditation attention and offers free content that sets a price ceiling for entry-level breathwork subscriptions, but does not focus on instructor-led, embodiment-oriented breathwork curricula.
• Calm: Calm is the other leading consumer meditation, sleep, and mindfulness app with millions of subscribers and a broad content library. It is a broad incumbent that competes for the same consumer wellness wallet as Kitaro's Academy membership, but operates a media-scale subscription business rather than an instructor-led breathwork school.
• Mindvalley: Mindvalley is a large online personal-development education platform selling courses, quests, and memberships across mindfulness, body, mind, and performance categories. It overlaps with Kitaro's positioning as a destination for self-improvement learning but competes as a multi-instructor marketplace rather than a single-instructor brand.

Direct peers

• Wim Hof Method: The Wim Hof Method is a globally recognized breathwork and cold-exposure training program sold via online courses, an app, and instructor certifications. It is the most directly comparable competitor to Kitaro Waga, operating in the same breathwork facilitation niche with similar science-grounded positioning and a flagship instructor brand.
• Oxygen Advantage (Patrick McKeown): Oxygen Advantage, founded by Patrick McKeown, sells online breathwork courses, instructor certifications, and books focused on functional breathing and Buteyko-style methods. It is a direct peer in the online breathwork education category, targeting a similar health-and-performance-oriented professional audience with course-based and instructor-led offerings.

Emerging players

• FitMind: FitMind is a meditation and mental-training app targeting high-performers with short, science-grounded sessions. It is a smaller, more niche competitor that overlaps with Kitaro's science-backed, performance-oriented positioning but lacks an instructor-led embodied breathwork offering and a strong YouTube funnel.

Others

• BetterUp: BetterUp is a corporate coaching and mental wellness platform that sells B2B resilience, mindfulness, and coaching programs to enterprises. It represents the corporate-wellness adjacency Kitaro could expand into, rather than a direct consumer competitor, but targets overlapping end outcomes (stress, focus, resilience) for a similar professional buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kitarowaga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitaro Waga