Mevisto GmbH

What Mevisto GmbH does

Mevisto GmbH is an Austrian private limited company founded in 2013 in Kirchham, Upper Austria, operating as a subsidiary of INNOTECH Holding GmbH within the Innotech-Gruppe. The company manufactures personalized gemstones — specifically corundum-based sapphires and rubies — from elements extracted from human or animal hair or cremation ash. Its proprietary method integrates up to ten elements (calcium, iron, magnesium, titanium and others) into the gemstone's crystal structure, a personalization claim that the company states is scientifically verifiable, including through the stone's color intensity, and which it positions as distinct from carbon-only memorial diamonds given that cremation temperatures (850-1100°C) oxidize most carbon.

The product portfolio spans two core lines. The first is bespoke personalized gemstones delivered as loose stones in 30 working days or set in 14kt/18kt gold jewelry (pendants, rings, necklaces) in 50 working days. The second is 'Perle mit Seele' (Pearl with Soul), a DIY line of handcrafted ceramic pearls in high-alloy silver settings that customers personalize at home using a small amount of hair or ash and an included Mini-Labor kit, shipping within two days of ordering. Supporting offerings include Bestattungspakete (burial packages) coordinated with funeral homes.

Mevisto sells primarily through a hybrid B2C go-to-market: a Shopify-powered online shop, direct phone/email consultation (including weekends), and a tiered partner channel of funeral homes (Bestatter) and pet crematoriums (Tierkrematorien) across Austria, Germany, Switzerland and select international markets. Customer segments include grieving families, pet owners memorializing 'Seelentier' companions, life-milestone buyers (engagements, weddings), and pre-need/self-commemoration customers. Production capacity is stated at approximately 1,000-1,200 personalized stones per year; pricing is quote-based, varies by carat weight, cut and setting, and is not publicly disclosed. The company is family-managed, with founder Gerald Reiter serving as Managing Partner (geschäftsführender Gesellschafter).

Name

Mevisto GmbH

Legal name

Mevisto GmbH

Website

https://mevisto.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mevisto GmbH is an Austrian private manufacturer founded in 2013 that creates personalized sapphires, rubies and ceramic memorial pearls from human or animal hair or cremation ash, selling to grieving families, pet owners and life-milestone buyers via a Shopify shop and a DACH-region funeral home and pet crematorium partner network.

Ownership category

akta.pro rank

Product category

Memorial and Personalized Gemstone Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Colored Gemstone Cutting & Polishing (Lapidary) (CRAKAJAB)

Keywords

• Memorial jewelry
• Personalized gemstones
• Cremation keepsakes
• Funeral gemstones
• DIY memorial pearls

Headquarters

HQ city

Kirchham

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Personalized Gemstones (Sapphires and Rubies): One-time purchase of custom-made gemstones created from hair or ash. The process involves sending hair or ash samples to Mevisto, which are then transformed into personalized rubies or sapphires. Delivery time is 30 working days for loose gemstones and 50 working days for jewelry pieces. Prices vary based on carat weight, cut, and jewelry setting (14kt gold or 18kt gold options).
2. Pearl with Soul Products: Pre-made ceramic pearls in silver settings that customers personalize at home using a mini-laboratory kit. The kit includes the pearl and necessary materials to bind elements from hair or ash. After personalization, the pearl is ready to wear within two days of ordering. This provides a more accessible entry point product.
3. Jewelry Settings and Mounts: Sales of jewelry settings including pendants, rings, and necklaces. Gemstones are set in 14kt gold (default) or 18kt gold (upon request). The Pearls with Soul come set in high-alloy silver.
4. Burial Packages: Funeral packages (Bestattungspakete) that work in conjunction with funeral homes to facilitate the ash collection process for creating memorial gemstones.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mevisto GmbH manufactures personalized corundum gemstones (sapphires and rubies) created by integrating up to ten elements extracted from human or animal hair and cremation ashes into the crystal structure of each stone, with the gemstone's color determined by the elemental composition. The company also offers "Perle mit Seele" (Pearl with Soul), a DIY ceramic pearl in a silver setting that customers personalize at home using a mini-laboratory kit with a small amount of hair or ash. Products are sold as loose gemstones or mounted in 14kt or 18kt gold jewelry settings (pendants, rings, necklaces).

Product overview

Mevisto GmbH is a family-owned gemstone manufacturer that transforms hair or ash from humans or animals into personalized rubies, sapphires, and ceramic pearls. The company offers two core product lines: (1) Personalisierte Edelsteine - custom-cut sapphires and rubies created through a proprietary scientific process that integrates up to ten elements from the source material into the gemstone structure, taking 30 working days for stones and 50 working days for jewelry; and (2) Perle mit Seele - a DIY ceramic pearl personalization kit that allows customers to create memorial pearls at home using a mini-laboratory, with shipping within two days of ordering. Both products serve as memorial keepsakes and are scientifically verified for personalization. The company operates as part of the Innotech Group from Kirchham, Upper Austria, Austria, and has been in operation since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Perle mit Seele: DIY memory pearl product line - ceramic pearls that can be personalized at home using a mini-laboratory kit with small amounts of hair or ash, set in high-alloy silver.

Products and services

• Personalized Sapphires and Rubies (Personalisierte Edelsteine) Custom-made corundum gemstones (rubies and sapphires) created from elements of human or animal hair and ashes, integrating up to ten elements (calcium, iron, magnesium, titanium, etc.) into the crystal structure so each stone is scientifically unique and verifiable. Delivered as loose stones in 30 working days.
• Gemstone Jewelry (Edelsteinschmuck) Finished jewelry pieces in which personalized gemstones are mounted, including pendants, rings, and necklaces (Anhänger, Ringe, Ketten). Settings are 14kt gold by default with 18kt gold available on request. Delivered in 50 working days.
• Pearl with Soul (Perle mit Seele) DIY ceramic pearl in a high-alloy silver setting that customers personalize at home using a small amount of hair or ash via a mini-laboratory kit, with the elements filtered, bound in liquid, and introduced into the handcrafted ceramic pearl. Ships within two days of ordering.
• Mini-Labor (Mini-Laboratory Kit) Standalone shop accessory that helps filter elements from hair or ash material and bind them in liquid for personalizing the Perle mit Seele ceramic pearl at home.
• Burial Package (Bestattungspaket) Funeral package service coordinated with funeral homes (Bestatter) that facilitates ash collection and burial arrangements for creating memorial gemstones, particularly relevant in regions with strict burial laws.

Quantifiable outcome

• Up to 10 elements can be integrated into each gemstone, making each one unique
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Funeral Homes Network (Bestatter)coreChannel Partner/ Reseller/ DistributorMevisto works with an extensive network of funeral homes across Austria, Germany, Switzerland, and international markets. These partners facilitate the collection of ashes or hair from cremations and serve as local customer touchpoints. Partners are categorized as 'Partner Plus', 'Partner', and 'Partner without Certification'. The network spans multiple regions with detailed city and district-level coverage.
• Pet Crematoriums (Tierkrematorien)coreChannel Partner/ Reseller/ DistributorSpecialized partners for pet memorial services including crematoriums that facilitate collection of pet ashes or hair for creating memorial gemstones. Examples include Cremare Tierkrematorien GmbH (multiple locations), Memoria Tierbestattung GmbH, and numerous others across Germany and Austria.
• INNOTECH Holding GmbHflagshipStrategic or Co-development PartnerMevisto is a company of the Innotech-Group (Ein Unternehmen der Innotech-Gruppe). The Innotech group is a parent company that Mevisto belongs to, operating as part of their corporate structure.
• Jewelers and GoldsmithsminorChannel Partner/ Reseller/ DistributorSome jewelry partners (Juwelier/Goldschmiede) are listed in the funeral home partner finder, indicating partnerships with jewelers for setting stones and creating finished jewelry pieces.
• AKV Europa (Alpenländischer Kreditorenverband)minorOthersCredit checking agency used for creditworthiness verification of customers. Customer data is transmitted to AKV for this purpose.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MyPetDiamond: Pet-specialist memorial-diamond maker; comparable as a narrower, pet-focused competitor to Mevisto's pet memorial segment.
• Pet Cremains: Pet-specific memorial-diamond provider covering the same pet-humanization use case that Mevisto serves via its Tierkrematorien partnerships.

Direct peers

• Heart in Diamond: UK/Europe-headquartered memorial-diamond producer with global shipping; competes directly with Mevisto for personalized cremation gems and jewelry.
• Saint Diamonds: European memorial-diamond producer making diamonds from ashes; competes in similar European funeral-partner and online channels as Mevisto.
• LifeGem: US pioneer in memorial diamonds from ashes; comparable as one of the original category creators alongside Mevisto.
• Eterneva: US-based memorial-diamond company turning ashes/hair into personalized diamonds; closest English-language analogue to Mevisto's bespoke ashes-to-gemstone offering.
• Algordanza: Swiss-based market leader in memorial diamonds created from cremated ashes; competes head-on with Mevisto in the DACH region on the same personalized-from-remains proposition.
• LONITÉ: Swiss-based memorial-diamond company offering personalized diamonds from hair or ashes with jewelry settings; directly comparable offering to Mevisto's gem-plus-jewelry bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mevisto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mevisto GmbH