Maas + Roos Signage Gmbh

What Maas + Roos Signage Gmbh does

Maas+Roos Signage GmbH is a privately held German manufacturer of static-analog and digital illuminated signage systems, headquartered in Hilpoltstein, Bavaria. Founded in 1959, the company develops, manufactures, and supplies illuminated letters, pylons, flexface boxes, facade and rooftop sign systems, illuminated banners, advertising towers, and self-sufficient solar/wind-powered signage from a 15,000+ sqm production facility described as one of the most modern in Europe. Its core product lines are GREENFLEX (a fully recyclable illuminated letter system made from up to 80% renewable raw materials), LPFLEX (premium solid acrylic letters with proprietary LED binning), MR Classic (conventional signage systems), and SOLARWIND (autonomous solar and wind-powered advertising systems).

The company sells directly to enterprise customers through a consultation-based B2B motion, with project management, design, logistics, customs handling (AEO-C and Authorized Exporter status), and worldwide installation delivered through a partner network covering Germany, Dubai, India, and the USA. Revenue is generated through project-based one-off and series-production signage contracts with multi-year engagements, supplemented by professional services including consulting, customs clearance, and installation. Customer logos span Bayer, Coca-Cola, Ericsson, E.ON, Epiroc, Hugo Boss, HSBC, Cartier, Tiffany & Co., ICA MAXI, and Avicii Arena, indicating enterprise brand roll-outs across healthcare, beverage, telecom, energy, mining, fashion, banking, luxury, retail, and entertainment end-markets. Sustainability is embedded across operations, supported by ISO 9001 and ISO 14001 certifications, an in-house water treatment plant, and planned 629,000 kWh/year of solar generation.

Name

Maas + Roos Signage Gmbh

Legal name

MAAS+ROOS SIGNAGE GmbH

Website

https://www.maasroos.com

Company type

Private

Operating status

Operating

Short description

Maas+Roos Signage GmbH is a German manufacturer of illuminated and digital signage systems, founded in 1959 and based in Hilpoltstein, Bavaria, serving enterprise customers worldwide with project-based branded signage, logistics, and installation services.

Ownership category

akta.pro rank

Product category

Illuminated Signage Manufacturing

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Commercial Printing (2750)

akta.pro primary industry

OOH Production, Printing & Installation Services (BPAFALAL)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Corporate Event Decor, Branding & Signage (HSACADAJ), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Illuminated signage systems
• LED advertising displays
• Custom illuminated letters
• Commercial signage manufacturing
• Light advertising production

Headquarters

HQ city

Hilpoltstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Signage Products Sales: Development, manufacturing, and supply of static-analog and digital signage systems. Products include illuminated letters, pylons, flexface boxes, facade and rooftop sign systems, illuminated banners and custom solutions. Ranges from one-off products to extensive series products rolled out worldwide.
2. Consulting Services: Comprehensive consultation on illuminated signage and ideal solutions for specific projects and requirements.
3. Logistics Services: International logistics and customs solutions including air freight, sea freight, and land transport. Offers parcel, general cargo, full or part load shipping nationally, Europe-wide, and internationally.
4. Customs Solutions: Customs clearance services with AEO-C status, authorization as approved exporter, and export control compliance support.
5. Installation Services: Worldwide partner network ensuring smooth and flawless installation at any location worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maas+Roos Signage develops, manufactures and supplies static-analog and digital signage and illuminated advertising systems. Their portfolio includes illuminated letters (LPFLEX premium acrylic, GREENFLEX recyclable), MR Classic signage (pylons, flexface boxes, facades, rooftops), SOLARWIND self-sufficient solar/wind-powered systems, advertising towers, and large-scale systems. They provide complete project services from consultation and design through international logistics, customs clearance, and installation via a worldwide partner network.

Product overview

MAAS+ROOS SIGNAGE GmbH is an internationally operating manufacturer of static-analog and digital signage systems, founded in 1959. The company offers a comprehensive portfolio of illuminated signage products including Greenflex (world's first fully recyclable illuminated letters with up to 80% renewable materials), LPFLEX (premium solid acrylic letters with multiple profile types), MR Classic (classic signage systems including pylons, flexface boxes, and custom solutions), SOLARWIND (self-sufficient solar and wind-powered signage), and Advertising Towers and Large Systems. Products span illuminated letters with various lighting effects (side-lit, halo-lit, face-lit, neon-look), advertising towers, and stretched banner systems. The company provides complete project services from consultation and design through installation using a worldwide partner network. Manufacturing takes place at a state-of-the-art facility in Hilpoltstein, Bavaria with over 15,000 sqm production area.

Differentiator

Problem solved

Functional benefit

Brands

• GREENFLEX: World's first fully recyclable illuminated letter system made from up to 80% renewable materials, designed with sustainability in mind.
• LPFLEX
• SOLARWIND
• MR Classic

Products and services

• GREENFLEX World's first fully recyclable illuminated letter system made from up to 80% renewable raw materials (recycled wood), designed for sustainability with end-of-life recyclability into individual components. Saves up to 67% CO2 compared to typical solid acrylic letters. Targets sustainability-focused enterprise customers and brand-conscious clients.
• LPFLEX Premium solid acrylic illuminated letters offering best possible illumination in smallest spaces via single LED assignment with proprietary LED binning robot for consistent color. Includes multiple profile types (LP 1-9) for various lighting effects including side-lit, halo-lit, face-lit, and neon-look options. Less than 10% light loss over time. Used by luxury and premium brands including Hugo Boss, DKNY, HSBC, and Cartier.
• MR Classic Classic illuminated signage systems including pylons, flexface boxes (spanntuchtransparente), facade and rooftop sign systems, illuminated banners (leuchttransparente), and custom solutions. Features multiple profile types (Profile 01, Profile 1-11) for different installation methods and aesthetics. Serves enterprise customers across industries including Bayer, Coca-Cola, and Ericsson.
• SOLARWIND Self-sufficient advertising system with solar and wind energy module. Offers ISLAND (off-grid) and HYBRID (grid-connected) solutions for sustainable illuminated signage without reliance on external power sources. Targets customers seeking sustainable signage with energy independence.
• Advertising Towers and Large Systems Attention-grabbing advertising towers and large-scale signage systems with spectacular presence and long-distance effect. Includes stretched banner advertising, special 3D shapes, and various mast types (spun concrete, steel tube, steel lattice). Designed for high-visibility brand presentation and landmark installations.
• Logistics and Customs Solutions Comprehensive international logistics and customs services for signage projects. Includes land transport (express, fix day, standard), air freight, sea freight (FCL/LCL), and customs clearance with AEO-C certification, ATLAS system integration, and BAFA export control registration. Supports both one-off projects and extensive worldwide project rollouts.

Quantifiable outcome

• 67% CO2 savings with GREENFLEX compared to typical solid acrylic letters
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• US LED: Provider of LED lighting products and signage retrofit solutions, including channel letter modules and cabinet lighting. Direct competitor in LED-based illuminated signage components and energy-efficient retrofits.
• AgiLight (a Signify company): Specialty LED sign lighting solutions provider serving commercial signage manufacturers. Directly comparable on LED modules for channel letters, box signs and accent lighting used by sign shops and OEMs.
• SloanLED: US-based manufacturer of LED modules and lighting systems specifically designed for channel letters and signage applications. Directly competes with LPFLEX on LED illumination quality and reliability for sign builders.
• Watchfire Signs: Manufacturer of LED signs and digital displays for outdoor advertising and on-premise business signage. Comparable as a direct competitor in illuminated commercial signage systems, particularly for retail and enterprise end-customers.
• Prismaflex International: European manufacturer of signage, large-format digital printing, and OOH display structures with a comparable product mix spanning static and dynamic signage. Directly comparable in production scale and customer segments across Europe.
• Spandex Group: European distributor and manufacturer of signmaking materials, including self-adhesive films, digital print media, and sign-making hardware. Comparable as a supplier-network peer serving the same sign shops and OOH producers across Europe.

Broad incumbents

• LG Electronics (Commercial Displays): Global electronics giant with a commercial display business serving digital signage, retail and enterprise customers. Competes indirectly by offering large-format LCD/OLED displays that increasingly substitute traditional illuminated signage.
• Signify (formerly Philips Lighting): Global lighting and illumination conglomerate with a broad signage and architectural lighting portfolio. Comparable as a larger incumbent in illuminated systems and LED technology, though it operates across many lighting segments beyond Maas+Roos's signage focus.
• Daktronics: Large US manufacturer of electronic display systems including LED video displays, scoreboards and dynamic message signs. Comparable as a broader incumbent in OOH digital displays, competing for the same enterprise and venue signage budgets.
• Zumtobel Group: Austrian-listed lighting group with strong architectural and outdoor illumination portfolio. Comparable as a broader lighting incumbent whose outdoor lighting solutions overlap with Maas+Roos's architectural and facade signage systems.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas + Roos Signage Gmbh