Original Travels Co
Original Travels Co is a Marrakech-based, nine-person boutique atelier that designs and operates fully bespoke private Morocco journeys (honeymoons, family trips, cultural, and adventure) for direct travelers and as a DMC partner to international tour operators and travel platforms such as KimKim, Evaneos, and Zicasso.
- Company typePrivate
- Founded2018
- HeadquartersMarrakech, Morocco
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Original Travels Co does
Original Travels Co is a Marrakech-based, privately-held bespoke Morocco travel design atelier founded in 2018 (with collective experience dating back 19 years) by a nine-person team of Moroccan-born professionals rooted in the High Atlas. The company designs and sells fully customized private journeys across Morocco — covering accommodations in personally vetted riads, boutique hotels, and desert camps; licensed multilingual local guides; private 4x4 transportation; curated cultural and adventure experiences; and 24/7 in-country support via WhatsApp. Pricing is quote-based and entirely bespoke, with no fixed packages; each trip is architected through a consultative sales process beginning with a personal (in-person or video) conversation and managed end-to-end by a single consultant. Commercial products include a curated signature Voyages portfolio (eight hand-drawn templates such as Marrakech Royale, Grand Family Voyages, and Saharan Splendour), an Exclusive Encounters inventory of invitation-only experiences (Villa Mabrouka, Sultan's Dinner in a 400-year-old Fez palace, seasonal Saffron Harvest), and luxury desert camp, village homestay, and M'Goun summit trek add-ons.
The firm operates a hybrid go-to-market: a direct-to-consumer inquiry funnel (website planning form, WhatsApp, email, phone) targeting honeymooners, families, and cultural-immersion travelers, alongside a B2B Destination Management Company arm serving international tour operators and travel platforms. Distribution is anchored by listings on at least eight platforms (KimKim, Evaneos, Zicasso, TravelStride, Rough Guides, Planet Escape, Leatherback Travel, Abrid), which collectively drive the disclosed 1,000+ travelers annually at 98% satisfaction rate. There is no proprietary technology stack; the offering is human-expertise-led, relationship-based, and content-marketed via an editorial journal of field reports authored by team members.
Revenue mechanics are one-time, project-based bespoke trip sales priced per itinerary, supplemented by invitation-only luxury add-ons. The business carries no external investment (bootstrap), no patents, no API surface, and no mobile app. Brand assets include verified 5.0-star ratings on Google, Trustpilot, TripAdvisor, and KimKim; founding-year NGO partnerships with Tawaya (Rbat) and Imodda (desert nomad families); a 1% for the Planet commitment since 2019 via KimKim; and ongoing investment in a community Kasbah building in Rbat — positioning the firm as a values-driven, sustainability-anchored alternative to mass-market Morocco tour operators.
Original Travels Co firmographics
Firmographics- Name
- Original Travels Co
- Legal name
- Original Travels Co
- Website
- https://originaltravelsco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Original Travels Co is a Marrakech-based, nine-person boutique atelier that designs and operates fully bespoke private Morocco journeys (honeymoons, family trips, cultural, and adventure) for direct travelers and as a DMC partner to international tour operators and travel platforms such as KimKim, Evaneos, and Zicasso.
- Ownership category
- akta.pro rank
Where Original Travels Co is headquartered
LocationHeadquarters
- HQ city
- Marrakech
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Original Travels Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Bespoke Journey Design and Travel Planning: The company designs and sells fully customized private Morocco journeys. Revenue is generated through the curation and coordination of all travel elements — accommodations (personally vetted riads, boutique hotels, desert camps), licensed local guides, transportation, curated experiences, and on-ground support. The revenue model is bespoke project-based pricing based on trip scope, duration, luxury level, and group size. No fixed packages or templates.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Original Travels Co product offering
Product offeringCore offering
Original Travels Co designs and sells fully customized, private Morocco journeys for individual travelers (couples, families, honeymooners, cultural and adventure seekers), covering personally-vetted accommodations, licensed local guides, transportation, curated experiences, and 24/7 on-ground support. The company also provides B2B Destination Management Company (DMC) services to international tour operators, acting as a local Morocco ground-operations partner for accommodation sourcing, guide coordination, transportation, and traveler support.
Product overview
Original Travels Co operates as a bespoke Morocco travel atelier offering tailor-made private journeys designed by Moroccan-born professionals. The core offering consists of custom trip planning services and curated signature voyage templates, complemented by exclusive invitation-only encounters, luxury desert camp accommodations, village homestays, and adventure activities including M'Goun summit treks. For travel industry partners, the company provides professional DMC/B2B services encompassing accommodation sourcing, licensed local guides, transportation, and 24/7 operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Morocco Private Journeys Fully customized, tailor-made private Morocco journeys crafted by Moroccan-born designers for individual travelers, couples, families, honeymooners, and small groups, covering personalized itineraries, accommodations, guides, transport, and on-ground support.
- Signature Voyages Pre-designed curated journey templates serving as inspiration starting points for bespoke itineraries, including Marrakech Royale (5-7 nights), Grand Family Voyages (7-14 nights), Amour Marocain (4-6 nights), Saharan Splendour (8-12 nights), Imperial Grandeur (7-10 nights), Atlas Ascension (5-8 nights), Côte Atlantique (4-6 nights), and L'Oasis Cachée (4 nights).
- Signature Experiences Curated cultural encounters and adventures woven into bespoke Morocco journeys, including Morocco's Last Nomads, Hot Air Balloon over Marrakech, Vintage Car Discovery, Bread with an Amazigh Family, Traditional Hammam Ritual, Saffron Harvest, Palace Dinner in Fez, Private Jet Across Morocco, Cooking with Lalla Zahra, Blue Hour in Chefchaouen, Gnawa Masters, Sahara Nights Under the Stars, Volubilis at Golden Hour, and Andalusian Rabat.
- Exclusive Encounters Invitation-only private experiences including Villa Mabrouka in Tangier, Sultan's Dinner in a 400-year-old Fez palace, and the Seasonal Red Gold Saffron Harvest at dawn in Taliouine.
- B2B / DMC Services for Travel Companies Professional Destination Management Company services for international tour operators and travel companies, including hand-picked accommodations, expert licensed local guides, quality transportation via 4x4s and minibuses, and 24/7 on-ground support for travelers in Morocco.
Quantifiable outcome
- 98% satisfaction rate across 1,000+ annual travelers through B2B partnerships
- +1 more outcomes
Companies that use Original Travels Co
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Original Travels Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Original Travels Co partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreSignatory contributor to 1% for the Planet since 2019 via KimKim. One percent of revenue on every trip is channelled to verified environmental causes. This is a key sustainability commitment that differentiates the company for values-driven travelers and platform partners.
- KimKimcoreKimKim is a primary platform partner and the platform through which Original Travels Co contributes to 1% for the Planet. KimKim refers travelers seeking bespoke Morocco journeys and lists the company as a verified Morocco specialist. The partnership is described as a key distribution channel and the company's most prominent platform relationship.
- EvaneoscoreEvaneos is a major international travel platform that lists Original Travels Co as a Morocco specialist. The partnership allows Evaneos users to access the company's local expertise and bespoke journey design capabilities for Morocco trips.
- ZicassocoreZicasso is a luxury travel platform that matches travelers with specialist operators. Original Travels Co is listed as a verified Morocco specialist partner, providing bespoke journey design services to Zicasso's clientele.
- TravelStridecoreTravelStride is a travel booking platform that features Original Travels Co as a Morocco specialist operator, providing itinerary design and ground operations for Morocco trips booked through the platform.
- Rough GuidesminorRough Guides (now part of APA Publications) is a well-known travel guidebook publisher. Original Travels Co is featured as a trusted Morocco operator, leveraging Rough Guides' editorial authority to validate the company's local expertise.
- Planet EscapeminorPlanet Escape is a travel platform focused on curated travel experiences. Original Travels Co is listed as a trusted Morocco specialist partner on the platform.
- Leatherback TravelminorLeatherback Travel is a travel platform that features Original Travels Co as a verified Morocco specialist operator for bespoke journeys.
- AbridminorAbrid is a travel platform that lists Original Travels Co as a verified Morocco specialist. Partnership enables referral of travelers seeking authentic Morocco experiences.
- Tawaya NGOcoreTawaya is an NGO based in Rbat, the natal village of the team in the Atlas Mountains. Original Travels Co has partnered with Tawaya since their founding year (2018). The company supports Tawaya's community programs as part of its social responsibility commitments.
- ImoddacoreImodda is an NGO supporting children of desert nomad families. Original Travels Co has partnered with Imodda since their founding year (2018). The company supports this NGO as part of its commitment to responsible travel that benefits Moroccan communities.
- Finisterra Travel (Canada)coreFinisterra Travel, owned by Nicola Wilson based in Canada, is a travel company that consistently partners with Original Travels Co for Morocco programs. Nicola Wilson has provided a testimonial praising the team's responsiveness, adaptability across budgets, and ability to curate unique client experiences. This is cited as a reference B2B partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Original Travels Co competitors and assessment
Company assessmentDirect peers
- Evaneos: French-founded marketplace that connects travelers with local travel agents in 180+ destinations, including Morocco. Original Travels is an Evaneos-listed partner, making Evaneos both a distribution channel and a structural peer operating the same local-DMC aggregation thesis.
- Zicasso: US-based luxury travel marketplace that matches high-net-worth travelers with specialist tour operators worldwide. Original Travels is a Zicasso-listed Morocco specialist, and Zicasso serves an overlapping luxury bespoke clientele with similar curation and commission economics.
- Wild Frontiers: UK-based adventure and cultural tour operator offering small-group and tailormade journeys including Morocco. Comparable on boutique scale, owner-led brand, and emphasis on authentic local access and responsible travel.
- TravelLocal: UK-based platform that connects travelers directly with vetted local DMC operators worldwide, including Morocco. Operates the same local-DMC-meets-platform model Original Travels leverages, and lists multiple Morocco specialists as core inventory.
- KimKim: US-based travel platform that matches travelers with local specialists for fully customized trips; KimKim is Original Travels' most prominent channel partner and 1% for the Planet conduit, and operates a directly comparable 'local specialist' curation model.
- Audley Travel: UK-based bespoke tailor-made travel operator with country specialists in 80+ destinations including Morocco. Closely comparable on bespoke positioning, country-specialist model, and consultative sales motion; competes for the same high-end Morocco traveler.
- Kensington Tours: Canada-based luxury bespoke tour operator offering tailor-made itineraries with private guides across 90+ countries, including a strong Morocco program. Directly comparable on luxury bespoke positioning, private-guide model, and DMC-style execution.
Broad incumbents
- Intrepid Travel: Australia-based global adventure travel company with small-group Morocco tours, B-Corp certification, and strong responsible-travel credentials. Overlaps on Morocco and sustainability positioning but operates at much larger scale and via fixed-departure group tours rather than fully bespoke design.
- G Adventures: Canada-based adventure travel company with a substantial Morocco tour portfolio and a network of local 'Chief Experience Officers.' Comparable on Morocco ground operations and small-group travel but operates at materially larger scale with group departures rather than bespoke design.
- Abercrombie & Kent: Global luxury tour operator and DMC founded in Africa, with extensive Morocco programming and on-ground operations. Overlaps on luxury Morocco positioning and DMC execution but competes from a much larger, multi-destination portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Original Travels Co social profiles
Digital presenceOriginal Travels Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original Travels Co leadership team
Management profileNumber of profiles
Profiles10 records
Original Travels Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original Travels Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original Travels Co
What does Original Travels Co do?
Original Travels Co designs and sells fully customized, private Morocco journeys for individual travelers (couples, families, honeymooners, cultural and adventure seekers), covering personally-vetted accommodations, licensed local guides, transportation, curated experiences, and 24/7 on-ground support. The company also provides B2B Destination Management Company (DMC) services to international tour operators, acting as a local Morocco ground-operations partner for accommodation sourcing, guide coordination, transportation, and traveler support.
Is Original Travels Co a public or private company?
Original Travels Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Original Travels Co founded?
Original Travels Co was founded in 2018. It employs 1 to 10 people.
Where is Original Travels Co based?
Original Travels Co is headquartered in Marrakech, Morocco, in the Africa region.
How does Original Travels Co make money?
One revenue line is on record: bespoke Journey Design and Travel Planning.
Who are Original Travels Co's main competitors?
Direct peers on record are Evaneos, Zicasso, Wild Frontiers, TravelLocal, KimKim, Audley Travel and Kensington Tours. Broad incumbents are Intrepid Travel, G Adventures and Abercrombie & Kent.
Does Original Travels Co have an API?
No public API is recorded for Original Travels Co.