Novak Educational Consulting, Inc.

What Novak Educational Consulting, Inc. does

Novak Educational Consulting, Inc. (DBA Novak Education) is a privately held, Massachusetts-incorporated professional learning and consulting firm founded by Dr. Katie Novak. The company designs and delivers evidence-based professional development for K-12 educators and school and district leaders, grounded in Universal Design for Learning (UDL), Multi-Tiered Systems of Support (MTSS), and inclusive practices. Core offerings span a portfolio of self-paced online courses (e.g., Managing ADHD in the Classroom, Building a More Student-Led Classroom, Bridge to Inclusive Practices, Standards-Based Grading), instructor-led facilitated cohorts delivered through the Canvas LMS, on-site and virtual keynotes and workshops, learning walks and instructional coaching, leadership consulting, and graduate-level credentials (a UDL Graduate Certificate with the University of Pennsylvania and graduate credits via Gordon College). The company also publishes 16 books authored by Dr. Novak (over 300,000 copies sold) and produces The Education Table podcast.

The technology stack is a conventional education-services stack rather than a proprietary platform: Novak Academy is a custom-branded storefront at academy.novakeducation.com for self-paced courses, facilitated courses run on Canvas (Instructure) at novakeducation.instructure.com, registration is processed via Corsizio, and the marketing and CRM layer is HubSpot with Google Analytics for web tracking. There is no proprietary AI/ML capability in the stack. The business model is multi-stream: (1) self-paced course sales at $345 per course with 6 months of access (one-time license); (2) facilitated instructor-led cohorts priced at $995 individual / $2,500 for up to 5 team members with graduate credit as an add-on (subscription/recurring); (3) professional services — keynotes, workshops, learning walks, leadership coaching — sold on a district contract basis; and (4) books sold through Amazon, Barnes & Noble, Audible, and bulk institutional channels. Distribution combines a self-serve online channel for individuals with a consultative direct-sales motion for school districts, supported by a community-led and content-led GTM (podcast, blog, social media, university partnerships).

Customer evidence indicates meaningful traction: more than 20,000 educators have completed Novak coursework; the firm worked with 42 Washington State districts through the WASA 'Inclusionary Practices' partnership over four years (producing a 12.8% increase in LRE-1 inclusion versus a 6.8% state-average gain); and Lowell Elementary (Seattle Public Schools) reported an attendance rise from 40.9% to 88.7%, a 3rd-grade growth-percentile jump from 17th to 37th for students with disabilities, and a doubling of mid-year ELA growth-target attainment. Despite this, the company remains a sub-50-person, bootstrapped firm with no disclosed institutional funding and no acquisition activity, and revenue is not publicly disclosed.

Name

Novak Educational Consulting, Inc.

Legal name

Novak Educational Consulting, Inc.

Website

https://novakeducation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Novak Educational Consulting provides evidence-based professional learning, online courses, and consulting on Universal Design for Learning, MTSS, and inclusive practices for K-12 teachers, school leaders, and districts.

Ownership category

akta.pro rank

Product category

K-12 Professional Development & Education Consulting

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Differentiated Instruction & Universal Design for Learning (UDL) Implementation Support (EDAKABAC)

akta.pro secondary industry

Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)

Keywords

• Professional development services
• Universal design learning
• Inclusive education consulting
• Online educator courses
• K-12 teacher training

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Self-Paced Courses: Individual educators purchase self-paced online courses through Novak Academy. Courses range from 10 to 45 continuing education hours, with options for graduate credit at an additional fee. One-time purchase model per course, with 6 months of access.
2. Facilitated Online Courses and Learning Series: Instructor-led virtual courses delivered over multiple live sessions with asynchronous components. Offered at team pricing ($2,500 for up to 5 members) and individual pricing ($995). Includes options for graduate-level professional development credits and Washington State clock hours at additional fees.
3. Professional Development Services (Keynotes, Workshops, Coaching): Direct engagement with schools and districts for on-site or virtual professional learning, leadership coaching support, and learning walks. Revenue is generated through service contracts with educational organizations and districts.
4. Books and Publications: Sale of books authored by Katie Novak (e.g., UDL Now! 3rd Edition, The Shift to Student-Led, UDL and Blended Learning) through Amazon, Barnes & Noble, and bulk order channels. Books complement the online courses and professional development offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Novak Educational Consulting designs and delivers evidence-based professional learning for K-12 educators focused on Universal Design for Learning (UDL), Multi-Tiered Systems of Support (MTSS), and inclusive practices. Its revenue-generating offerings include self-paced online courses on the Novak Academy platform, instructor-led facilitated cohort courses on Canvas, on-site and virtual keynotes, workshops, learning walks and coaching sold directly to districts, university-partnered graduate credential programs, and author-published books on UDL and student-led learning.

Product overview

Novak Educational Consulting, Inc. is an education consulting firm offering a multi-format professional development portfolio centered on Universal Design for Learning (UDL), Multi-Tiered Systems of Support (MTSS), and inclusive practices. The core offering consists of two online learning platforms: Novak Academy (self-paced, on-demand courses at academy.novakeducation.com) and Canvas-based facilitated courses (at novakeducation.instructure.com). Course products include titles such as 'Managing ADHD in the Classroom,' 'Building a More Student-Led Classroom,' 'Bridge to Inclusive Practices,' 'Standards-Based Grading,' and 'Building Capacity for UDL Implementation.' Beyond online courses, the portfolio includes live professional development services (Keynotes, Workshops, Learning Walks & Coaching), leadership consulting, and credential programs (UDL Graduate Certificate with University of Pennsylvania, Graduate-Level Credits through Gordon College). The company also publishes books including 'The Shift to Student-Led,' 'UDL and Blended Learning,' and 'UDL Now!' and produces 'The Education Table' podcast. An assessment tool (Inclusive Practice Self-Assessment Survey) and resource guides complement the offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Novak Academy: Online learning platform offering self-paced and facilitated professional development courses for educators
• The Education Table

Products and services

• Novak Academy Self-Paced Online Courses Self-paced, on-demand online courses offering 10-45 continuing education hours plus optional graduate credit for individual K-12 educators on topics including UDL, MTSS, inclusive practices, ADHD support, standards-based grading, and student-led learning. Six months of access per enrollment.
• Novak Academy Facilitated Cohort Courses Instructor-led virtual courses delivered through Canvas LMS (novakeducation.instructure.com), featuring live sessions, collaborative assignments, and cohort-based learning with facilitator feedback. Sold at individual ($995) and team ($2,500 for up to 5) pricing.
• Keynotes Keynote presentations by Novak Education experts delivered at conferences and district events on UDL, MTSS, inclusive practices, and educational transformation.
• Workshops Interactive workshop sessions (in-person and virtual) on implementing UDL, MTSS, inclusive practices, and student-led learning for K-12 teachers and administrators.
• Learning Walks & Coaching Observation-based professional learning combining instructional coaching with feedback cycles to support UDL implementation in classroom settings for schools and districts.
• Leadership Coaching Support Consulting services for school and district leaders focused on implementing UDL, MTSS, and inclusive practices at the systems level.
• UDL Graduate Certificate Graduate certificate program in Learning and Leading with Universal Design for Learning offered in partnership with the University of Pennsylvania's Graduate School of Education, with Dr. Katie Novak as instructor.
• Graduate-Level Credits (Gordon College) Graduate-level professional development credits available through Gordon College for completion of selected Novak Academy courses, with official university-issued transcript.
• UDL Now! A Teacher's Guide (Book) Teacher's guide by Katie Novak, Ed.D. on applying Universal Design for Learning in K-12 classrooms, published in its 3rd edition and sold via Amazon, Barnes & Noble, Audible, and bulk order.
• The Shift to Student-Led (Book) Book by Katie Novak and Catlin R. Tucker on reimagining ten traditional teacher-led classroom workflows using UDL and blended learning to place students at the center of their learning.
• UDL and Blended Learning (Book) Book by Katie Novak and Catlin Tucker providing step-by-step guidance on implementing Universal Design for Learning with blended learning to create flexible, personalized learning pathways.

Quantifiable outcome

• 12.8% increase in students placed in general education for 80-100% of the school day (LRE 1) across 42 Washington State districts over 4 years, exceeding the state average of 6.8%
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Washington Association of School Administrators (WASA)coreStrategic or Co-development PartnerWASA was awarded funding from the Washington State legislature for the 'Inclusionary Practices: Statewide Support for District Change' project and partnered with Novak Educational Consulting to assist district leadership teams in developing and implementing plans for more inclusive learning environments for students with disabilities. Over four years, the partnership supported 42 districts and achieved a 12.8% increase in inclusion rates, exceeding the state average.
• Gordon CollegesupportingOthersGordon College serves as the university partner for Novak Education's graduate-level credit offerings. Educators who complete selected courses can earn 3 graduate-level credits with an official transcript issued by Gordon College.
• University of Pennsylvania Graduate School of EducationsupportingOthersNovak Education collaborates with the University of Pennsylvania's Graduate School of Education to offer a UDL Graduate Certificate program. Dr. Katie Novak serves as an instructor at the university.
• ESD 112 (Educational Service District 112)supportingOthersESD 112 is a Washington State Educational Service District that partners with Novak Education to offer Washington State clock hours for professional development courses. Clock hours are processed through PDEnroller.
• Catlin R. TuckercoreStrategic or Co-development PartnerCatlin R. Tucker, a recognized expert in blended learning and author, co-authored two books with Dr. Katie Novak: 'UDL and Blended Learning' and 'The Shift to Student-Led: Reimagining Classroom Workflows with UDL and Blended Learning.' The co-authored books and associated courses represent a significant content partnership.
• Seattle Public SchoolssupportingStrategic or Co-development PartnerSeattle Public Schools selected Lowell Elementary School as an 'Early Adopter' school for its inclusionary project and partnered with Novak Education to implement Universal Design for Learning (UDL) principles and Restorative Practices, resulting in significant improvements in attendance, academic proficiency, and inclusion.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solution Tree: Solution Tree is a K-12 professional development and publishing company offering conferences, workshops, and books on instructional practices. It is a direct peer in delivering district-level PD and authored content for educators.
• Teaching Channel: Teaching Channel (now part of the George Lucas Educational Foundation) delivers online video-based professional learning for K-12 educators. It is a direct peer in the online PD platform category.
• Learning Forward: Learning Forward is a national professional learning association serving K-12 educators and leaders with PD standards, conferences, and consulting. It competes for the same district-level professional learning budget that Novak Education targets.
• BetterLesson: BetterLesson provides online professional learning, coaching, and curriculum resources for K-12 teachers and leaders. It is a direct peer in delivering facilitator-led PD and self-paced content to schools and districts.
• McREL International: McREL International is a non-profit education research and development organization offering K-12 professional development, consulting, and leadership services. It is comparable in providing district-level PD and leadership coaching.
• EdTechTeam: EdTechTeam provides professional development and consulting focused on educational technology integration for schools and districts. It is a direct peer in delivering facilitated online and in-person PD to K-12 educators.
• WestEd: WestEd is a non-profit research, development, and service agency offering evidence-based K-12 professional learning, technical assistance, and evaluation. It is comparable in delivering district and state-level PD grounded in implementation research.
• CAST: CAST is the originator of the Universal Design for Learning framework and offers professional learning, courses, and resources for K-12 educators on UDL implementation. It is the most direct category peer to Novak Education in the UDL/inclusive practices niche.

Broad incumbents

• Corwin: Corwin is a large educational publishing and professional development provider with a broad portfolio across instructional leadership, equity, and curriculum. It overlaps with Novak Education in PD publishing and district consulting, but at a much larger scale and wider topic range.
• ASCD: ASCD is a large association serving curriculum directors, superintendents, and teachers with publications, conferences, and PD programs. It is a broad incumbent competing for the same administrator and teacher PD spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NovakEducation
• LinkedInlinkedin.com/company/novak-educational-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novak Educational Consulting, Inc.