Vitana a.s.

Name

Vitana a.s.

Legal name

Orkla Foods Česko a Slovensko a.s.

Website

https://orkla.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Packaged Foods — Spices & Seasonings

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Packaged food products
• Spice seasonings
• Bouillons broth
• Instant soups
• Ready meals

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer packaged goods sales: Vitana generates revenue through the sale of packaged spices, seasonings, bouillons, and food products to consumers via retail chains and e-commerce platforms in Czech Republic, Slovakia, and export markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Vitana a.s. manufactures and sells packaged spices, seasoning blends, bouillons (cubes and liquid concentrates), instant soups, sauces, liquid seasonings, and rice side dishes under the Vitana, Masox, J.C Horn, and BASK brands. The products are designed for home cooking and food service preparation, distributed through retail chains, e-commerce platforms, and food service channels in Czech Republic, Slovakia, and 63 export markets.

Product overview

Vitana a.s. is a Czech food manufacturer and part of Orkla Foods Česko a Slovensko, specializing in spices, seasonings, bouillons, and food enhancers. The product portfolio centers on Vitana branded spices (including WORLD and Smoky Taste sub-lines), liquid bouillons (in beef, chicken, vegetable variants), Masox bouillons, J.C Horn spices, BASK rice/side dishes, sauces including chilli sauces (Vasco da Gama), instant soups, and liquid seasonings. The company positions itself as the most trusted spice brand in the Czech Republic market.

Differentiator

Problem solved

Functional benefit

Brands

• Vitana: Brand of spices, seasoning mixes, instant soups, ready-made meals, bouillons, and liquid seasonings. Vitana defended its position as the most trusted brand in the spice category in 2023 for the fourth consecutive year.
• Hamé
• Masox
• Simply Fresh
• J.C Horn
• BASK
• Znojmia
• Otma
• Majka
• Doma
• Apetit
• Chefclub
• Credin
• Sonneveld
• Slovácká Fruta
• Khell-Food

Products and services

• Tekuté bujóny Vitana (Liquid Bouillons) Liquid bouillons in beef, chicken, and vegetable varieties. Each 180ml bottle contains concentrate for up to 9 liters of broth, featuring a measurement scale for easy dosing and no preservatives. Targeted at home cooks and food service operators.
• Vitana Kořenicí směsi (Spice Blends) Extensive range of spice mixtures and seasonings for Czech and international cuisine, including the WORLD edition with Garam Masala, Ras El Hanout, Provencal herbs, Curry, and Gingerbread spice variants. Targeted at home cooks across Czech Republic, Slovakia, and export markets.
• Smoky Taste Series Spice and steak sauce line featuring smoky flavor profiles. Includes seasoning mixes for chicken, beef, pork, and wings and three BBQ sauce variants (BBQ Sweet & Mild, BBQ Grilled Ribs, BBQ Honey & Chipotle). Targeted at consumers seeking grilled and barbecue flavors.
• Masox Bouillons Bouillon cubes and powders for preparing soups, sauces, and seasoned dishes. Targeted at home cooks and food service operators.
• J.C Horn Spices Spice brand offering various spice products under the Vitana portfolio. Targeted at retail consumers in Czech Republic and Slovakia.
• BASK Rice and Side Dishes Rice products and side dishes for accompaniment to main courses, produced under the Vitana portfolio. Targeted at retail consumers and food service.
• Vitana Omáčky (Vitana Sauces) Sauces and dressings including steak sauces, chilli sauces (Vasco da Gama, Vitana Sladká), and BBQ sauces. Targeted at home cooks in Czech and Slovak markets.
• Instantní polévky (Instant Soups) Dehydrated instant soups for quick meal preparation. Targeted at retail consumers seeking convenience meals.
• Tekuté koření (Liquid Seasonings) Liquid seasonings for convenient flavoring of dishes. Targeted at home cooks and food service operators.

Quantifiable outcome

• Most Trusted Brand in spice category - 4th consecutive year (2023)
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Orkla Foods Česko a SlovenskoflagshipStrategic or Co-development Partner · 1 January 2018Vitana is part of Orkla Foods Česko a Slovensko group since 2018, along with Hamé brand. The integration created the third largest packaged food producer in Czech Republic and fifth in Slovakia.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kotányi: Austrian family-owned spice and seasoning manufacturer with a pan-European retail footprint. Directly comparable to Vitana on core product (spices, spice blends, seasonings) and target market (Central European consumers).
• Prymat: Polish spice, herb, and seasoning brand (part of McCormick). Direct competitor in Central European retail with overlapping SKU mix (spice mixes, bouillons, mustards, ketchup) and similar private-label exposure.
• Podravka: Croatian food conglomerate with strong CEE retail brands (Vegeta universal seasoning, bouillons, sauces). Closely comparable to Vitana on product mix, regional positioning, and export orientation within CEE.
• Fuchs Gewürze: German family-owned spice and seasoning producer serving retail and industrial customers across Europe. Directly comparable on category, B2B/B2C split, and Central European retail exposure.
• Hamé: Czech packaged-food brand (pâtés, ready meals, canned vegetables) operating under the same parent as Vitana. Comparable on retail channels, Czech consumer base, and manufacturing footprint, though overlapping product mix is limited.

Broad incumbents

• Knorr (Unilever): Global Unilever brand in bouillons, soups, sauces, and seasonings. Direct overlap with Vitana's Masox bouillon, instant soup, and sauce categories; competes in the same Czech/Slovak retail aisles.
• Dr. Oetker: German multinational with baking, pizza, and seasoning ranges. Comparable on CPG manufacturing model and European retail distribution, with overlapping presence in spice/seasoning adjacencies.
• Maggi (Nestlé): Nestlé-owned brand spanning bouillons, seasonings, noodles, and instant soups. Comparable on product format (bouillon cubes/powders, instant soups) and on Central European retail presence.
• McCormick & Company: Global leader in spices, seasonings, and flavors. Comparable to Vitana on product category and CPG manufacturing model, but operates at vastly larger scale across global retail and foodservice channels.
• Orkla Foods (parent and other subsidiaries): Orkla ASA's broader foods portfolio (e.g., Orkla Foods Sverige, Felix, Kalev). Comparable as sister entities within the same parent group operating in adjacent Nordic/Baltic/CEE packaged-food categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orklafoodsceskoaslovensko

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitana a.s.