Plan International Brasil

What Plan International Brasil does

Plan International Brasil is the Brazilian country office of Plan International, a global non-governmental organization dedicated to children's rights and gender equality. Founded in 1997 and headquartered in São Paulo, the organization operates five offices across Brazil (São Paulo, São Luís, Codó, Teresina, Salvador) and runs programs in 130+ communities concentrated in Maranhão, Piauí, Bahia, and São Paulo. Its mission centers on protecting girls from violence, preventing child marriage and adolescent pregnancy, and ensuring access to education and empowerment opportunities for vulnerable children and adolescents; per its own reporting, the organization has reached 75,000+ beneficiaries through 80+ successful projects in 300+ communities.

The organization delivers its mission through a portfolio of social programs rather than a technology platform. Core offerings include Apadrinhamento (a monthly child-sponsorship subscription program), thematic initiatives such as Fundo Acelere o Relógio (girls' rights acceleration fund), Projeto Bacuri (child protection in vulnerable regions), and dedicated campaigns against child marriage and adolescent pregnancy, supported by an in-house Estudos e Pesquisas research division that produces evidence used in legislative advocacy. Cultural products such as the 'A Revolução das Princesas' book collection and an associated e-commerce store (lojaplanbrasil.com.br) extend the brand into merchandise.

Revenue is generated through four primary streams: recurring individual sponsorship donations (subscription model), corporate partnerships (multi-year contracts with CSR-motivated companies), one-time crowdfunding campaigns (e.g., R$69 ecological-cup campaign via Benfeitoria), and project-specific institutional funding from foundations such as Porticus, Stiftung, and Fundación Mapfre. Operating geographies are domestic (Brazil), with reputational and funding linkages to Plan International's 80+ country global network. The organization has earned third-party validation through Selo Melhores ONGs, Selo Doar A+ from Instituto Doar, and inclusion in the NGO Advisor Top 100 global rankings.

Name

Plan International Brasil

Legal name

Plan International Brasil

Website

https://plan.org.br

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Plan International Brasil is a São Paulo–headquartered non-governmental organization, founded in 1997, that runs child-rights and gender-equality programs for vulnerable children and adolescents across 130+ communities in Maranhão, Piauí, Bahia, and São Paulo, funded by individual sponsorships, corporate partnerships, and institutional grants.

Ownership category

akta.pro rank

Product category

Non-profit Child Welfare and Gender Equality Services

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Child rights advocacy
• Gender equality programs
• Child sponsorship programs
• Humanitarian NGO services
• Social development programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations (Apadrinhamento): Recurring sponsorship program where individuals sponsor a child or adolescent, providing monthly financial support for their development and well-being.
2. Corporate Partnerships: Partnerships with companies for social responsibility programs, donations, and collaborative projects targeting children and adolescent welfare.
3. Crowdfunding Campaigns: Occasional crowdfunding campaigns for specific projects, such as the ecological cup campaign for R$69.00 targeting children free from violence.
4. Project Funding: Funding for specific social projects addressing issues like child marriage, adolescent pregnancy, and violence prevention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Plan International Brasil is a non-governmental organization that promotes gender equality and protects the rights of children and adolescents, especially girls, from violence. Its core offerings include a recurring child sponsorship program (Apadrinhamento), targeted advocacy and community projects on issues such as child marriage and adolescent pregnancy, corporate partnership programs, research and policy studies, and a commercial book collection (A Revolução das Princesas) sold through its online store.

Product overview

Plan International Brasil is a non-governmental organization focused on promoting gender equality and protecting girls from violence. Rather than offering a unified technology platform, the organization operates a portfolio of social programs including the child sponsorship initiative (Apadrinhamento), the 'A Revolução das Princesas' book collection, and multiple project initiatives such as Fundo Acelere o Relógio, Projeto Bacuri, Gravidez na Adolescência, and Casamento Infantil. The organization also conducts research and produces advocacy materials through its Estudos e Pesquisas division. These programs work together to deliver protection, education, and empowerment services to children and adolescents across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Apadrinhamento (Child Sponsorship Program) Subscription-based child sponsorship program allowing individuals to make recurring monthly donations to support the education, health, and protection of a specific child or adolescent in Plan International Brasil programs. Target users: individual donors in Brazil.
• Corporate Engagement Program Contracted corporate social responsibility program offering talks, team engagement activities, and collaborative social projects for companies seeking ESG and CSR outcomes. Target users: corporate CSR, sustainability, and HR/employee engagement teams.
• Loja Plan (Online Store) E-commerce retail channel operated by Plan International Brasil that sells branded merchandise and the organization's book collection 'A Revolução das Princesas'. Target users: individual consumers, supporters, and gift purchasers in Brazil.
• A Revolução das Princesas (The Princesses' Revolution Book Collection) Commercial book collection that reinterprets traditional fairy tales to empower girls and challenge gender stereotypes, sold via Loja Plan. Target users: parents, educators, and individual consumers.

Quantifiable outcome

• 75,000+ children and adolescents benefited by programs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AstraZenecacoreGTM or Marketing PartnerCorporate partner supporting social programs for children and adolescents. AstraZeneca collaborates with Plan International Brasil as part of its corporate social responsibility initiatives.
• NIVEAcoreGTM or Marketing PartnerCorporate partner in social impact initiatives focused on children's well-being and development.
• UNICEFcoreStrategic or Co-development PartnerStrategic partner in child rights initiatives. UNICEF and Plan International collaborate on programs affecting children and adolescents in Brazil.
• CarrefourcoreGTM or Marketing PartnerRetail partner supporting social programs through corporate social responsibility initiatives.
• AlcoacoreGTM or Marketing PartnerCorporate partner supporting community development programs and children's welfare initiatives.
• Fundación MapfreminorGTM or Marketing PartnerFoundation partner supporting social programs and research on childhood issues.
• The Body ShopminorGTM or Marketing PartnerBeauty and personal care brand partner in ethical sourcing and social impact campaigns.
• DAZNminorGTM or Marketing PartnerSports streaming platform partner in youth engagement and sports-related social programs.
• BarillaminorGTM or Marketing PartnerFood company partner supporting nutrition and food security programs for children.
• Stats PerformminorGTM or Marketing PartnerSports data and technology company supporting sports-related youth development programs.
• Ministério Público de São Paulo (MPSP)coreStrategic or Co-development PartnerGovernment partner collaborating on child protection and rights enforcement initiatives in São Paulo state.
• CMDCAminorStrategic or Co-development PartnerChild and Adolescent Rights Council partner in advocacy and policy initiatives.
• AllianceminorGTM or Marketing PartnerCorporate partner in various social impact initiatives.
• ChlorumminorGTM or Marketing PartnerPartner supporting environmental and sustainability programs for communities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ChildFund Brasil: International NGO running the same child-sponsorship (apadrinhamento) model in Brazil. Direct overlap in recurring-donor program structure, beneficiary focus, and community-based intervention delivery.
• World Vision Brasil: Child-focused international NGO with Brazilian operations using sponsorship, community development, and advocacy. Mirrors Plan Brasil's model of combining individual donors, corporate partners, and regional program offices.
• UNICEF Brasil: The Brazilian country office of the UN children's agency. Directly comparable as a child-rights organization operating nationally in Brazil with advocacy, programs, and institutional/corporate fundraising — and UNICEF is explicitly named as a Plan Brasil strategic partner.
• Save the Children Brasil: International child-rights NGO with a Brazilian presence. Closely comparable mission, sponsorship/fundraising model, and target beneficiary population (children, gender equality, protection from violence).
• Fundação Abrinq: Brazilian foundation dedicated to children's and adolescents' rights. Closely comparable domestic peer focused on child protection, advocacy, and corporate social-responsibility engagement in Brazil.
• Aldeias Infantis SOS Brasil: Brazilian arm of SOS Children's Villages, focused on children and adolescents in vulnerable situations. Comparable operating model combining direct service, sponsorship, and corporate partnerships.
• AVSI Brasil: Brazilian branch of an Italian international-development NGO. Comparable as an international NGO delivering education and child/youth programs with institutional funder reliance.

Broad incumbents

• Mercy Corps: Large global humanitarian organization. Comparable as an established international NGO with institutional and corporate funding, though focused more broadly on humanitarian response and economic development.
• CARE International Brasil: Large international humanitarian organization with Brazil presence. Comparable as a broader-incumbent NGO working on gender equality, poverty alleviation, and women's empowerment with diversified funding.

Emerging players

• Ashoka Brasil: Brazilian arm of a global social-entrepreneurship network. Comparable as a youth-and-social-change ecosystem player, with thematic overlap on child/adolescent empowerment but a different operating model (fellowship vs. direct programs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/planbr
• YouTubeyoutube.com/user/PlanBrasilTV
• Facebookfacebook.com/PlanInternationalBrasil
• LinkedInlinkedin.com/company/plan-international-brasil
• Instagraminstagram.com/planbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan International Brasil