Ukrainian Premier League

Name

Ukrainian Premier League

Legal name

ТОВ «ПРЕМ'ЄР-ЛІГА.» (LLC "PREMIER LEAGUE.")

Website

https://upl.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football League

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Professional football league
• Football competition management
• Sports broadcasting platform
• Football match streaming
• Football club association

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

The Ukrainian Premier League (UPL) is the governing body for top-tier professional football in Ukraine, organizing and administering the UPL Championship, UPL-2, and the National U-19 League competitions among member clubs. It also operates the UPL.TV streaming platform for live broadcasting of league matches and produces original football content, while distributing coverage internationally through partnerships with OneFootball, PANDA Interactive, and GoNet.

Product overview

Ukrainian Premier League operates a broadcasting and media platform centered around UPL.TV, which streams live matches and provides match coverage. The league produces original content including the Football 360 weekly analysis show and Match-Center wrap-up studio program. International distribution is handled through broadcasting partnerships with OneFootball, PANDA Interactive, and GoNet. The platform also provides match statistics, schedules, standings, and player data across its championship competitions including UPL and UPL-2.

Differentiator

Problem solved

Functional benefit

Brands

• UPL.TV: Official broadcasting platform for UPL matches and content
• Football 360
• Національна Ліга U-19

Products and services

• UPL.TV Official broadcasting platform of the Ukrainian Premier League providing live streams and on-demand match coverage of UPL Championship, UPL-2, and U-19 National League competitions to viewers worldwide.
• Match-Center Sunday evening wrap-up studio show summarizing each round of the UPL Championship, replacing Football 360 through the end of the 2025/26 football season.
• Football 360 Weekly wrap-up studio show summarizing every round of the UPL Championship, produced by UPL.TV creative and production team and featuring top experts, club management, players, and coaches. Discontinued in April 2026 due to economic circumstances.
• UPL Championship Top-tier professional football competition in Ukraine contested by the country's leading professional football clubs, organized by the UPL since 2008.
• UPL-2 Championship Second-tier professional football competition organized by the Ukrainian Premier League.
• National U-19 League National youth football league for under-19 teams organized by the Ukrainian Premier League.
• UPL.TV International Broadcasting Distribution International broadcasting distribution service providing UPL match coverage worldwide through partnerships with OneFootball (worldwide), PANDA Interactive (USA, Canada, Great Britain), and GoNet (Czech Republic and European Union).

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• PUMAcoreGTM or Marketing Partner · 21 July 2026PUMA is a sponsor of the Ukrainian Premier League, providing official match balls (PUMA STELLAR NITRO designated as FIFA Quality Pro ball for UPL).
• betkingcoreGTM or Marketing Partnerbetking became a strategic partner of the Ukrainian Premier League, announced on July 21, 2026. This is a key sponsorship arrangement for the league.
• VBETcoreGTM or Marketing PartnerVBET is a title sponsor of the Ukrainian Premier League, with the league officially branded as 'VBET Ukrainian Premier League'.
• OneFootballcoreChannel Partner/ Reseller/ DistributorOneFootball provides worldwide streaming coverage of UPL matches as an international broadcaster partner.
• GoNetminorChannel Partner/ Reseller/ DistributorGoNet provides streaming coverage of UPL matches in the Czech Republic and European Union.
• PANDA InteractiveminorChannel Partner/ Reseller/ DistributorPANDA Interactive provides streaming coverage of UPL matches in USA, Canada, and Great Britain.

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• LaLiga: LaLiga is a major incumbent European football league with an owned streaming product (LaLiga+), making it a direct structural benchmark for UPL.TV's DTC streaming ambitions and broader league media strategy.
• Premier League (England): The English Premier League is the global benchmark for association football leagues, making it the ultimate reference point for league structure, broadcasting monetization, and sponsorship economics across all UPL operations.

Regional players

• Russian Premier League (RPL): The Russian Premier League is the most structurally comparable peer given shared post-Soviet football market origins and similar tier-2 European league standing. While currently operating in a different commercial context due to sanctions, it is the closest historical regional analog for league operations, broadcasting deals, and sponsorship models.
• Croatian First Football League (SuperSport HNL): The Croatian top-tier football league is a comparable small-market European league with strong betting sponsor presence (SuperSport title), similar competitive scale in UEFA, and overlapping international broadcaster ecosystem.
• Turkish Süper Lig: The top-tier Turkish football league is a comparable Eastern European-adjacent league with strong title sponsor betting relationships (e.g., Trendyol), large fan base, and similar positioning in UEFA competitions as a non-top-5 European league.
• Serbian SuperLiga: The Serbian top-tier football league is a regional peer with comparable Balkan/Eastern European league scale, similar broadcasting partnerships in EU territories, and comparable betting sponsor reliance.
• Romanian Liga I: The top-tier Romanian football league is a structurally similar Eastern European peer with comparable league scale, broadcasting model, and reliance on betting sponsors, making it a useful benchmark for sponsorship economics in the region.
• Polish Ekstraklasa: The top-tier Polish football league is a key regional peer given geographic proximity to Ukraine, comparable broadcasting footprint in Central/Eastern Europe, and similar mid-tier European league commercial scale with betting-operator title sponsorships.
• Czech First League (Chance Liga): The Czech First League is a direct regional peer given shared GoNet broadcasting partner, similar market scale, comparable league format with title sponsor from the betting category, and Central/Eastern European commercial positioning.
• Hungarian Nemzeti Bajnokság I (OTP Bank Liga): The Hungarian top-tier league is a comparable Central European football league with similar market size, sponsorship structure led by a banking partner, and overlapping broadcasting footprint in the EU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UPL
• YouTubeyoutube.com/@upltv2023
• LinkedInlinkedin.com/company/ukrainian-premier-league
• Facebookfacebook.com/UPL
• Instagraminstagram.com/upl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ukrainian Premier League