Precision Farming Limited
Precision Farming Limited is a New Zealand SaaS company that connects fertiliser co-operatives and farm management platforms to agricultural machinery consoles (John Deere, Trimble, Topcon), automating proof-of-application recording and compliance reporting for NZ farmers and contractors.
- Company typePrivate
- Founded-
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Precision Farming Limited does
Precision Farming Limited is a New Zealand-based private agricultural-technology company headquartered in Christchurch that builds a cloud-based SaaS platform connecting fertiliser and chemical ordering systems to industry-leading agricultural machinery platforms. The platform integrates with NZ fertiliser co-operatives (MyBallance, HawkEye, Ravensdown, Mainfert, Dickie Direct) and machinery ecosystems (John Deere Operations Centre, Trimble Ag Software, Topcon, Tirotech, Ag Leader, Case New Holland FieldOps), enabling electronic order dispatch, automated proof-of-application (POA) recording, and compliance reporting — including NZ-specific 190 N-Cap filings and Freshwater Farm Plans mandated by 2025.
The product surface comprises three principal offerings: a tiered farmer subscription (free Starter to enquiry-based Advanced POA with IoT), a self-applied GPS guidance app (Spreadify, free with paid tiers up to $96/month for Connected GPS), and a contractor subscription ($80/vehicle/month with Aircraft Connect by enquiry). Go-to-market is hybrid: product-led growth via a free Spreadify app and self-serve Starter plan, augmented by a Dealer Hub channel through agricultural equipment resellers (John Deere, Trimble via Vantage NZ, Topcon via SAM Machinery), direct inside sales for enterprise plans, and data-partner referrals from fertiliser co-ops.
The company serves New Zealand SMB farmers (dairy, drystock, arable, horticulture) and agricultural contractors (ground spreaders, sprayers, slurry operators, aircraft), with implied scale of over 100,000 farm maps and spreading records. Leadership comprises CEO Chloe Walker, Chair Sir Bill English (former NZ Prime Minister), CFO Gordon Meachen, and a board including Dr Ben Irons, Paul Sills, and Ben Irving. In March 2026 Precision Farming acquired NuPoint to broaden its product portfolio.
Precision Farming Limited firmographics
Firmographics- Name
- Precision Farming Limited
- Legal name
- Precision Farming Ltd
- Website
- https://precisionfarming.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Precision Farming Limited is a New Zealand SaaS company that connects fertiliser co-operatives and farm management platforms to agricultural machinery consoles (John Deere, Trimble, Topcon), automating proof-of-application recording and compliance reporting for NZ farmers and contractors.
- Ownership category
- akta.pro rank
Precision Farming Limited industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Machine Guidance & Automation Services (RTK, Autosteer Install/Support, Section Control) (AFACACAI)
Keywords
Where Precision Farming Limited is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Precision Farming Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Farmer Subscription Plans: Tiered subscription model for farmers with Starter (free), Connect ($15/farm/month), Standard ($30/farm/month), and Advanced (enquire for pricing) tiers. Annual billing available with 20% discount. Revenue generated from recurring subscriptions for software access, data connections, and compliance reporting features.
- Contractor Vehicle Connect: $80 per vehicle per month subscription for contractors connecting fleet headunits to digitise workflow and record proof of application. Aircraft Connect available by enquiry.
- Spreadify App: $30 per vehicle per month for Spreadify app (GPS guidance for self-spreading). Annual plan at $300 (20% discount). Free tier available for basic use. Upsell opportunity for irrigation sprinkler and pod placement upgrades.
- Connected GPS Service: $96 per month ($960 annually) for connecting GPS guidance systems to record proof of application and automatically return data to HawkEye or MyBallance accounts.
- Digital Farm Map Add-on: $300 per farm one-time/setup fee for digital farm mapping service.
- Ballance Integration Connection: $150 annual connection fee for integrating MyBallance account with Precision Farming connected contractor for automated ordering and POA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier for basic farm management |
| Subscription | Annual | Connect - $15/farm/month for single integration |
| Subscription | Annual | Standard - $30/farm/month with full feature set |
| Subscription | Multi-year contract | Advanced POA - Enterprise tier with IoT connectivity |
| Subscription | Annual | Spreadify - $30/vehicle/month self-spreading app |
| Subscription | Annual | Connected GPS - $96/month for hardware integration |
| Subscription | Monthly | Vehicle Connect - $80/vehicle/month for contractors |
| Unit Pricing | Pay-as-you-go | Digital Farm Map - $300/farm setup fee |
| Subscription | Annual | Ballance Integration - $150/year annual connection fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Precision Farming Limited product offering
Product offeringCore offering
Precision Farming develops a cloud-based SaaS platform that connects fertiliser and chemical ordering systems to industry-leading agricultural machinery platforms (John Deere, Trimble, Topcon, Tirotech). The platform automates proof-of-application recording, digital farm mapping, and compliance reporting (including NZ-specific N-CAP and Freshwater Farm Plans). The free Spreadify smartphone app provides GPS guidance for self-spreading and spraying, while paid subscription plans offer advanced integrations for farmers, contractors, and self-applied operators.
Product overview
Precision Farming Limited offers a modular SaaS platform connecting fertiliser and chemical ordering systems to rural partners and industry-leading machinery platforms for smarter, more efficient spreading and spraying. The core Precision Farming Platform integrates with John Deere Operations Centre, Trimble Ag Software, and Topcon vehicle consoles, while the free Spreadify app provides smartphone GPS guidance for self-spreading. Farmer plans ($0-$30+/month) range from basic map drawing to advanced IoT connectivity for effluent and irrigation. Contractor plans ($80+/vehicle/month) enable vehicle and aircraft headunit connectivity. The platform automates proof-of-application recording, compliance reporting (including 190 N-Cap), and data exchange with fertiliser co-ops including MyBallance, Hawkeye, Ballance, Ravensdown, Mainfert, and Dickie Direct.
Differentiator
Problem solved
Functional benefit
Brands
- Spreadify: A smartphone and tablet app for self-spreading, spraying, and effluent or irrigation placement that provides GPS guidance, proof of placement, and digital paddock diary functionality.
Products and services
- Precision Farming Platform Core cloud-based SaaS platform that connects fertiliser and chemical ordering systems to industry-leading agricultural machinery platforms (John Deere Operations Centre, Trimble Ag Software, Topcon, Tirotech) and to fertiliser cooperatives (MyBallance, HawkEye, Mainfert, Dickie Direct). Provides automated proof-of-application recording, digital farm mapping, electronic job ordering, and compliance reporting. Designed for New Zealand farmers and agricultural contractors.
- Spreadify Free smartphone and tablet GPS guidance app for self-spreading, spraying, and effluent or irrigation placement. Provides simple GPS guidance, proof of placement, and digital paddock diary with MyBallance and HawkEye connectivity for automated compliance reporting. Used by farmers running self-spreading operations.
- John Deere Integration Integration module connecting John Deere Operations Centre to Precision Farming. Digitises contractor workflows, pushes spreading/spraying orders to in-vehicle John Deere consoles, and returns automated proof-of-application for compliance reporting. Available to dealers and contractors via the Dealer Hub.
- Trimble Integration Integration with Trimble Ag Software API for fertiliser and spray application automation. Enables electronic spreading/spraying orders to be pushed to Trimble vehicle displays, with proof of application automatically returned. Distributed in New Zealand exclusively by Vantage New Zealand.
- Topcon Integration Integration with Topcon vehicle console for spreading and spraying automation. Connects Topcon-enabled vehicles, including SAM spreaders, to Precision Farming for electronic order delivery and automated proof-of-application return.
- Tirotech Integration Contractor solutions integration with Tirotech hardware for vehicle headunit connectivity, job management, and proof-of-application recording. Targeted at agricultural contractors running Tirotech-enabled fleets.
- Harvest Effluent Irrigation Integration IoT connectivity module that connects Harvest effluent irrigation hardware to Precision Farming, delivering a real-time, centralised dashboard of irrigator location, movement, and paddock application history with geo-spatial proof of application. Targeted at farmers and contractors managing effluent irrigation.
Quantifiable outcome
- 5-10% saving in fertiliser application through improved accuracy using GPS guidance
- +2 more outcomes
Companies that use Precision Farming Limited
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Precision Farming Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
Precision Farming Limited partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Trimble / Vantage New ZealandcoreStrategic partnership announced at Fieldays 2023. Trimble Ag Software API integration revolutionises fertiliser and spray application for NZ farmers. Vantage NZ as exclusive Trimble distributor enables nationwide rollout.
- John DeerecoreIntegration between Precision Farming software and John Deere Operations Centre. Enables seamless data flow for spreading and spraying orders, automated proof of application, and fleet management for John Deere-enabled vehicles.
- TrimblecoreIntegration with Trimble Ag Software API for vehicle guidance products. Enables digital reporting for self-spreading, real-time insights, and contractor fleet management. Distributed exclusively by Vantage New Zealand in NZ.
- TopconcoreIntegration with Topcon console systems for SAM Machinery spreaders. Enables electronic order delivery, automated proof of application return, and digital reporting for self-spreading.
- TirotechcoreIntegration for contractor vehicle connectivity, enabling digitised workflow and proof of application recording for Tirotech-enabled fleets.
- MyBallancecoreDirect integration with MyBallance fertiliser platform. Electronic orders flow from digital maps to Precision Farming dispatch, with automated proof of application returned to farmer accounts for compliance reporting.
- HawkEyecoreIntegration with HawkEye fertiliser platform. Electronic spreading/spraying orders placed on digital maps flow through to Precision Farming and proof of application returns automatically.
- SAM MachinerycoreSAM Machinery distributes Precision Connect products through Topcon-enabled spreaders. Dealer referral system for connecting customers with Precision Farming software.
- Vantage New ZealandcoreExclusive distributor of Trimble Agriculture products in New Zealand. Strategic partner bringing Trimble-Precision Farming integration to NZ farmers. Co-founded by Jemma Mulvihill.
- Ballance Agri-NutrientscoreMajor NZ fertiliser co-operative partner integrated via MyBallance platform for electronic ordering and proof of application automation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Precision Farming Limited competitors and assessment
Company assessmentBroad incumbents
- Granular (Corteva): Farm management software owned by Corteva serving row crop operations with planning, financials, and agronomy workflows. Comparable as a broader-incumbent FMIS competing for the same farmer workflow integration budget.
- CNH Industrial / Case IH FieldOps: Major agricultural equipment OEM with the FieldOps platform connecting machinery and farm data. Precision Farming integrates with Case New Holland FieldOps; comparable as a broader-incumbent equipment-OEM precision platform.
- John Deere Operations Center: John Deere's precision-agriculture platform connects machinery, fields, and operators and is integrated with Precision Farming via the Operations Centre API. Comparable as a broader incumbent in connected farm and fleet data management.
- Topcon Agriculture: Precision agriculture hardware and software provider offering guidance, sensing, and cloud platform capabilities. Integrated with Precision Farming via Topcon console; comparable as a broader incumbent spanning hardware and software.
- Climate FieldView (Bayer): Large-scale digital agriculture platform from Bayer offering field-level data, input planning, and equipment integration. Comparable as a broad incumbent FMIS/precision-ag platform with global reach and similar data-integration value proposition.
Direct peers
- Conservis: Farm management software focused on planning, records, and compliance for row-crop operations. Comparable as a subscription FMIS with an emphasis on data aggregation, traceability, and reporting.
- Trimble Agriculture: Provider of Trimble Ag Software and vehicle guidance platforms that Precision Farming integrates with directly via Trimble's API. Closely comparable as a precision-agriculture data and guidance platform serving farmers and contractors.
- Agworld (now part of Semios): Farm management information system focused on cropping operations, recordkeeping, and input planning with strong Australia/NZ presence. Comparable in providing FMIS, digital recordkeeping, and contractor/farmer collaboration workflows.
- Ag Leader AgFiniti: Cloud-based precision agriculture platform that aggregates data from Ag Leader hardware and other displays. Comparable as a precision-ag data platform bridging in-vehicle displays with farm records and POA.
Emerging players
- xFarm Technologies: European-focused farm management platform offering FMIS, sensor integration, and sustainability reporting. Comparable as an emerging player building an integrated precision-ag SaaS with similar connectivity and compliance themes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Precision Farming Limited social profiles
Digital presencePrecision Farming Limited compliance and trust
Trust signalCompliance1 record
Precision Farming Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Farming Limited leadership team
Management profileNumber of profiles
Profiles10 records
Precision Farming Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Farming Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Farming Limited
What does Precision Farming Limited do?
Precision Farming develops a cloud-based SaaS platform that connects fertiliser and chemical ordering systems to industry-leading agricultural machinery platforms (John Deere, Trimble, Topcon, Tirotech). The platform automates proof-of-application recording, digital farm mapping, and compliance reporting (including NZ-specific N-CAP and Freshwater Farm Plans). The free Spreadify smartphone app provides GPS guidance for self-spreading and spraying, while paid subscription plans offer advanced integrations for farmers, contractors, and self-applied operators.
Is Precision Farming Limited a public or private company?
Precision Farming Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Precision Farming Limited founded?
Precision Farming Limited was founded in -1. It employs 1 to 10 people.
Where is Precision Farming Limited based?
Precision Farming Limited is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Precision Farming Limited make money?
Six revenue lines are on record. Farmer Subscription Plans are the primary driver. The others are contractor Vehicle Connect, spreadify App, connected GPS Service, digital Farm Map Add-on and ballance Integration Connection.
Who are Precision Farming Limited's main competitors?
Broad incumbents on record are Granular (Corteva), CNH Industrial / Case IH FieldOps, John Deere Operations Center, Topcon Agriculture and Climate FieldView (Bayer). Direct peers are Conservis, Trimble Agriculture, Agworld (now part of Semios) and Ag Leader AgFiniti. xFarm Technologies is listed as an emerging player.
Does Precision Farming Limited have an API?
Yes. Precision Farming's platform integrates with third-party agricultural software platforms and machinery consoles through web services and APIs. The Terms of Service reference that 'Through the use of web services and APIs, the Service interoperates with a range of third party service features.' Data partners include MyBallance, Hawkeye, and various fertiliser providers, with integration to machinery platforms including Trimble Ag Software, John Deere Operations Centre, and Topcon vehicle consoles. The platform may store data (including personal information) on secure servers in Australia and New Zealand.
What industry is Precision Farming Limited in?
Precision Farming Limited's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 11511 and its SIC code is 3523.