Vipros

What Vipros does

Vipros is a French B2B multi-brand promotional and loyalty platform operated by Do It! SARL, headquartered in Schiltigheim, France. The platform connects industrial manufacturers with over 21,000 professional businesses across Metropolitan France, enabling brands to run budget-controlled cashback campaigns and a unified loyalty program. Professionals access the platform free of charge via the web and mobile applications (iOS and Android) to register purchases, submit invoice proofs, earn partial refunds, and accumulate loyalty points (VIPoints) redeemable for multi-brand gift cards in denominations of €50–€500, fulfilled via Glady.

The platform is built around three core product lines: VIPros Cashback, a promotional engine for time-limited partial refund campaigns; VIPros Fidélité, the first multi-brand and multi-retailer B2B loyalty program in France; and VIPros Mag, an editorial content hub covering partner brand news. Supporting services include trade marketing tools for local distributor negotiations and automated marketing capabilities that the company describes as leveraging data collection and artificial intelligence for promotional optimization. The platform captures cross-brand purchase data, integrates automatic invoice transmission with partner e-commerce sites, and includes a niche integration with Valobat's ValoDépôt waste-deposit application (25 VIPoints per construction site deposit). Two vertical sub-brands, VIPros BATI (construction) and VIPros AGRI (agriculture), demonstrate explicit sector specialization.

Vipros generates revenue through a performance-based pricing model targeting industrial brand partners, with no revenue contribution from professional end-users. Each brand partner pays an annual base fee starting at €12,000 (indexed on revenue generated through the platform the prior year), plus variable monthly performance fees of up to €1.20 per product line processed and 1% of revenue. The named brand partner portfolio includes Bosch Professional, Kärcher France, Hansgrohe France, Hager, Philips, Viega, Rems, KS Tools, Freud, Delpha, Lacmé, Solidur, Valobat, Qwetch, Roth, Wirquin, NoContest, and Hüppe. Operations are restricted to Metropolitan France and the company lists institutional support from the French Ministry and the Building Federation (Fédération du Bâtiment). Leadership is held by Hugues Lecomte as Directeur Général; the company appears bootstrapped with no disclosed external funding or parent organization.

Name

Vipros

Legal name

Do It !

Website

https://vipros.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vipros is a French B2B multi-brand cashback and loyalty platform connecting industrial manufacturers with 21,000+ professional businesses across Metropolitan France. Brands pay subscription and performance fees to run campaigns; professionals earn cashback and VIPoints for multi-brand gift cards.

Ownership category

akta.pro rank

Product category

B2B Loyalty & Cashback Platform

NAICS

All Other Business Support Services (561499)

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• B2B loyalty program
• Cashback platform
• Trade marketing
• Multi-brand rewards
• Professional purchasing

Headquarters

HQ city

Schiltigheim

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Brand Partner Subscriptions: Industrial brands pay an annual base fee indexed on their revenue generated through Vipros the previous year. For first year, based on estimates. Starting from 12k€ per year. This provides predictable annual recurring revenue from brand partners.
2. Variable Performance Fees: Monthly fees calculated based on number of product lines processed and revenue generated. Degressive rates apply as brands grow throughout the year. Up to 1.20€ per product line and 1% of revenue. Tied to actual platform activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vipros operates a multi-brand B2B cashback and loyalty platform that lets French professional businesses earn partial refunds (cashback) and loyalty points (VIPoints) on purchases from partner industrial brands, with points redeemable for multi-store gift cards. Industrial brands fund the program through annual base subscriptions plus variable performance fees, while professional end-users (artisans, tradespeople, small businesses with fewer than 100 employees) join and use the platform free of charge. The offering is supported by automated invoice processing, a content platform (VIPros Mag), trade marketing services, and marketing automation tools.

Product overview

VIPros is a B2B promotional engine and multi-brand loyalty platform for French professionals. The platform operates as a centralized hub connecting industrial brands with over 21,000 registered businesses through two core offerings: VIPros Cashback (time-limited partial refund promotional campaigns) and VIPros Fidélité (a multi-brand loyalty program where professionals earn VIPoints redeemable for multi-brand gift cards). Supporting services include trade marketing tools, VIPros Mag content platform, and automated marketing capabilities. The platform also integrates with the ValoDépôt waste management application for construction site debris tracking. Brands pay a performance-based model combining annual base fees (from €12k/year) and variable monthly fees (up to €1.20/line and 1% of revenue).

Differentiator

Problem solved

Functional benefit

Brands

• VIPros BATI: B2B promotional platform program for building/construction sector brands
• VIPros AGRI

Products and services

• VIPros Cashback A cashback promotion engine for industrial brands offering partial refunds on proof of purchase to French professional businesses. Campaigns can be national or local, time-limited, and targeted to specific customer segments, with budgets controlled by the brand partner.
• VIPros Fidélité (Loyalty Program) The first multi-brand, multi-retailer B2B loyalty program in France. Professionals earn VIPoints on purchases from any partner brand (e.g., 1–10 VIPoints per €10 spent, or 25 VIPoints per ValoDépôt use), redeemable for multi-brand gift cards in denominations of €50, €80, €100, €200, and €500, fulfilled via Glady.
• VIPros Mag A content platform providing product information and news about Vipros partner brands for the professional member community, supporting top-of-funnel engagement and brand storytelling.
• Trade Marketing Services Services and tools enabling brands to run local trade marketing operations and distributor-specific promotional campaigns alongside national offers, including co-marketing at trade events and regional activations.
• Marketing Automation Automated marketing tools for brand partners that leverage collected purchase data and artificial intelligence to attract and retain professional customers through intelligent targeting and promotional optimization.

Quantifiable outcome

• 21,000+ qualified B2B businesses in the community
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bosch ProfessionalcoreStrategic or Co-development PartnerBosch Professional participates in the Vipros promotional ecosystem as a brand partner, using the platform to animate and retain professional customers. Nicolas Gros, DG France, has publicly endorsed Vipros as a mutualization tool for complementary industrial brands.
• Kärcher FrancecoreStrategic or Co-development PartnerKärcher France uses Vipros as a comprehensive tool to directly address professional cleaning solution customers and build long-term loyalty.
• Hansgrohe FrancecoreStrategic or Co-development PartnerHansgrohe France leverages Vipros's multiple commercial mechanisms and solutions to dynamically boost local and national sales, as described by Gaëtan Batard, Directeur des Ventes.
• French Ministry (Ministère)minorOthersThe French Ministry is listed among Vipros's supporters, indicating institutional backing for the platform.
• Building Federation (Fédération du Bâtiment)minorOthersThe Building Federation is listed among Vipros's supporters, indicating sectoral backing for the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eBuyClub: French cashback and couponing club that rewards members for purchases at partner e-commerce sites. Comparable platform mechanics, French market presence, and partner-aggregated promotional model.
• iGraal: French cashback platform that rewards consumers for online purchases at partner retailers. Operates the same core cashback/loyalty mechanics as Vipros but targets consumer end-buyers rather than B2B professionals; directly comparable business model and French market focus.
• Poulpeo: French cashback and loyalty platform offering rebates on partner retailer purchases. Closely mirrors Vipros's cashback engine and multi-partner aggregation model, though focused on consumer rather than professional buyers.

Regional players

• Club Pro / BatiClub (Cedeo family): Trade loyalty programs run by French distribution groups (e.g., Cedeo/BatiClub) serving plumbing, heating, and building professionals. Comparable B2B professional loyalty mechanic for French trades, but operated by individual distributors rather than as an independent multi-brand aggregator.

Emerging players

• LoyaltyLion: Ecommerce loyalty and rewards platform offering points programs, referral schemes, and VIP tiers. Mirrors Vipros's points/gift card redemption mechanics but targets online retailers' consumer customers.
• Smile.io: Loyalty, referral, and rewards platform for ecommerce brands. Operates the multi-brand points program mechanics similar to Vipros's VIPoints, though serves online retailers' end customers rather than professional tradespeople.
• Yotpo: Cloud-based loyalty, reviews, and marketing platform for brands and retailers. Comparable technology stack for loyalty program management, though focused on D2C/B2C brands rather than B2B trade loyalty.
• Antavo: Enterprise loyalty cloud platform enabling brands to launch and manage omnichannel loyalty programs. Comparable SaaS loyalty infrastructure to what Vipros has built internally for its brand partners.

Broad incumbents

• ManoMano: Leading French marketplace for DIY, tools, and home improvement serving both consumers and professional tradespeople. Shares Vipros's brand-partner roster and professional trade audience but is a far larger direct marketplace rather than a promotional aggregation platform.
• Rakuten France: Major consumer cashback and marketplace operator with a French presence. Operates a much broader consumer-facing cashback/marketplace ecosystem that overlaps with Vipros's promotional mechanics but at vastly greater scale and consumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VIPros.fr
• LinkedInlinkedin.com/company/vipros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vipros