eBuyClub

What eBuyClub does

eBuyClub, operated by parent entity Plebicom, is a cashback and promotional code platform founded in 2000 and headquartered in Paris, France. The platform enables consumers in France and Belgium to earn cashback refunds on online purchases, in-store purchases (via mobile app receipt scanning), and gift card purchases from a network of over 2,500 partner merchants, including major retailers such as Carrefour, Auchan, Amazon, Fnac, Nike, and Booking.com. The service is free for members, with a €3 welcome bonus and referral rewards of €3-5 plus 10% of referred users' lifetime cashback earnings. The platform monetizes by taking a commission from partner merchants on transactions and sharing 50% or more of that commission with users as cashback, paid out from a €10 minimum wallet balance via bank transfer, PayPal, Amazon gift card, or the proprietary eBuyCard.

The technology stack is a digital-first platform comprising a web application (eBuyClub.com), native iOS and Android mobile apps, and a browser extension (Alerte Bons Plans) available across Chrome, Safari, and Firefox that automatically activates cashback and tests promo codes at partner merchants. The product ecosystem includes a gift card marketplace with 237+ merchant partners, a referral tracking system, and the eBuyCard payment tool that adds 0.5% incremental cashback on gift card purchases. Distribution is entirely self-serve and product-led: users register directly, install the extension or app, and activate cashback independently, with customer support responding within 24-48 hours. The company serves a horizontal consumer segment — French and Belgian shoppers seeking to reduce spending on everyday purchases — and operates with 11-50 employees across a fully digital footprint.

Name

eBuyClub

Legal name

Plebicom

Website

https://ebuyclub.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Free cashback and coupon platform for French and Belgian consumers, offering refunds on online, in-store, and gift card purchases from over 2,500 partner merchants. Operates a web platform, mobile apps, and browser extension, monetizing via affiliate commissions shared with users.

Ownership category

akta.pro rank

Product category

Cashback & Affiliate Marketing Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback platform
• Affiliate marketing
• Coupon codes
• Gift card marketplace
• Loyalty rewards

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate Commission from Merchants: eBuyClub earns a commission from partner merchants when users complete purchases through the platform. This commission is shared with users as cashback (typically 50% or more of commission). Revenue accrues per transaction with no minimum purchase requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eBuyClub operates a digital cashback and promotional code platform that connects members with 2,500+ partner merchants across France and Belgium. Members earn refunds on purchases made online, in-store via mobile receipt scanning, and on gift cards, with cashback typically equal to 50% or more of the affiliate commission earned from merchants. The service is free for members, includes a €3 welcome bonus, supports payouts from a €10 wallet balance, and runs a lifetime referral program that pays 10% of referee cashback earnings.

Product overview

eBuyClub operates as a cashback and promotional code aggregation platform offering multiple earning mechanisms: online cashback through merchant partnerships, in-store cashback via mobile app receipt scanning, gift card purchases with immediate refunds, and a referral program. The core platform connects users with over 2,500 partner merchants across categories including retail, travel, electronics, and fashion. The product ecosystem includes a proprietary eBuyCard payment tool that adds incremental cashback rewards, a browser extension for automated deal alerts, and mobile applications for iOS and Android enabling location-based in-store offers. The platform monetizes through affiliate commissions from partner retailers, sharing a portion with users as cashback rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• eBuyClub CashBack Platform (Plateforme de Cashback) A web-based cashback and promotional code aggregation platform that allows French and Belgian members to earn refunds on purchases from over 2,500 partner merchants. Cashback is offered on online purchases, in-store via mobile receipt scanning, and on gift card purchases, with cashback rates up to 50% or more of merchant commissions on select merchants. Free membership with a €3 welcome bonus and payouts from a €10 wallet balance.
• eBuyCard A proprietary payment card that lets members pay using their accumulated cashback balance and earn an additional 0.5% cashback on gift card purchases made on the eBuyClub platform. Functions as a payment method for redeeming accumulated wallet funds.
• Gift Card Marketplace (Bons d'Achat) An online marketplace for purchasing digital gift cards from 237+ partner retailers with immediate cashback credited to the user's wallet. Features gift cards from major brands including Fnac, Decathlon, Zalando, Nike, and many others, with cashback rates of up to 15% on certain merchants.

Quantifiable outcome

• Cashback rates can reach up to 50% on select merchants
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor French retail chain offering cashback on grocery and retail purchases through eBuyClub platform. Cashback rates of 3-5% on gift cards.
• AuchancoreChannel Partner/ Reseller/ DistributorFrench retail chain with cashback program on retail purchases. Gift card cashback rates of 3-4%.
• FnaccoreChannel Partner/ Reseller/ DistributorFrench electronics and entertainment retailer. Cashback up to 9% online and 3% on gift cards.
• Leroy MerlincoreChannel Partner/ Reseller/ DistributorFrench home improvement retailer with cashback on home and garden purchases. Gift card cashback at 3.5%.
• DartycoreChannel Partner/ Reseller/ DistributorFrench electronics retailer. Cashback up to 9% on online purchases.
• ZalandocoreChannel Partner/ Reseller/ DistributorEuropean online fashion retailer with cashback up to 6% on gift cards.
• adidascoreChannel Partner/ Reseller/ DistributorSports apparel brand with cashback up to 7% on gift cards.
• NikecoreChannel Partner/ Reseller/ DistributorSports footwear and apparel brand. Cashback up to 4% on gift cards.
• CdiscountcoreChannel Partner/ Reseller/ DistributorMajor French e-commerce platform. Cashback up to 2.5% on purchases.
• SephoracoreChannel Partner/ Reseller/ DistributorBeauty retailer with cashback offers available through the platform.
• Booking.comcoreChannel Partner/ Reseller/ DistributorOnline travel agency offering cashback on hotel bookings.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce giant with cashback offers on purchases.
• DecathloncoreChannel Partner/ Reseller/ DistributorSports retailer. Gift card cashback up to 2.5%.
• TicketmasterminorChannel Partner/ Reseller/ DistributorEvent ticketing platform with cashback on ticket purchases.
• NetflixminorChannel Partner/ Reseller/ DistributorStreaming service gift cards with 2.5% cashback.
• PayPalcoreTechnology or IntegrationPayment processor enabling cashout to PayPal accounts. Listed as payment option for cashback withdrawals.
• TrustpilotminorOthersIndependent review platform hosting customer reviews for eBuyClub with Excellent 4.3/5 rating.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swagbucks: Swagbucks is a US-based rewards and cashback platform offering cashback across shopping, surveys, and games, illustrating the broader category benchmarks that frame eBuyClub's competitive set.
• TopCashback: TopCashback is one of the largest international cashback platforms with operations in the UK, US, and selected European markets, representing both a comparable model and a potential expansion benchmark or competitor for eBuyClub.
• Rakuten (formerly Ebates): Rakuten is a global cashback and loyalty shopping platform operating across multiple countries, providing an established incumbent benchmark for the eBuyClub business model and a potential competitive threat if Rakuten expands deeper into France/Belgium.

Direct peers

• Widilo: Widilo is a French cashback and promo code platform targeting French consumers with browser extension and gift card offerings, operating as a head-to-head competitor to eBuyClub.
• Poulpeo: Poulpeo is a French cashback platform offering cashback at major online merchants and travel sites with a freemium model similar to eBuyClub, directly competing for the same French consumer base.
• iGraal: iGraal is one of the largest cashback platforms in France, offering cashback across online merchants, gift cards, and in-store purchases — a directly competitive product to eBuyClub in the same French-speaking geography.
• Capital Koala: Capital Koala is a French cashback platform that directs consumer cashback into a child's savings account, offering a differentiated positioning but the same affiliate-revenue model and French consumer base as eBuyClub.
• Ma-Reduc.com: Ma-Reduc is a French coupon and cashback aggregator with thousands of merchant partners, serving the same French-speaking consumer audience and operating on the affiliate commission model.

Regional players

• BeRuby: BeRuby is a Spanish cashback and loyalty shopping platform operating in Spain and Latin America, comparable in business model and category to eBuyClub but serving different geographies.
• Shoop: Shoop is a German cashback platform operating across DACH merchants with the same affiliate-commission revenue model, providing a useful regional peer for European cashback unit economics even though it does not overlap geographically with eBuyClub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ebuyclub
• YouTubeyoutube.com/ebuyclub
• Facebookfacebook.com/ebuyclub
• LinkedInlinkedin.com/company/ebuyclub
• Instagraminstagram.com/ebuyclub
• TikToktiktok.com/@ebuyclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBuyClub