Your Care UK

What Your Care UK does

Your Care UK, legally registered as Your Care South West Ltd, is a family-run home care introductory agency headquartered at 111A High Street, Hanham, Bristol (BS15 3QG). The company operates as a matchmaker between clients seeking in-home care and vetted Personal Assistants (PAs), delivering a portfolio of services that include Companionship Visits, Dementia Care, Personal Care, Help at Home, Hourly Care, Visiting Care, and a structured Dementia Day Club (Living Well Days) in Hanham. The company's service footprint is concentrated across three local authority areas in the South West of England — Bristol, South Gloucestershire, and BANES — covering 60+ specific towns and villages.

Rather than employing carers directly in a traditional agency model, Your Care UK functions as an introduction service: it screens and vets PAs through a two-stage interview process, then matches them to clients based on personality, preferences, values, and care needs. The four-step sales process begins with a telephone consultation, proceeds to detailed needs assessment, then to in-person PA selection, and finally to commencement of care support ranging from 1 to 12 hours per visit. The Managing Director, Claire Westlake, leads the operation, and the company emphasizes dementia specialism, consistency of small care teams, and client-directed support. Pricing is not publicly disclosed and is determined on a quote basis during consultation.

Your Care UK generates revenue by introducing PAs to private-pay individuals and families requiring in-home support. Distribution is direct-to-consumer with no intermediary channels or resellers. Marketing is built around localized content marketing (blog articles on dementia and home care), social media (Facebook, LinkedIn, Instagram), and SEO-optimized location pages targeting the Bristol catchment area. The company is recognized through industry award finalist status (Great British Care Awards, Bristol Life Awards) and is a trained "Dementia Friend" via the Alzheimer's Society. No external funding, parent company, or institutional ownership has been disclosed.

Name

Your Care UK

Legal name

Your Care South West Ltd

Website

https://your-careuk.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Care UK is a family-run home care introductory agency in Bristol, South Gloucestershire, and BANES, matching private-pay individuals and families — particularly older adults and people with dementia — with vetted Personal Assistants for in-home support.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home care services
• Dementia care
• Personal care assistance
• Elderly companionship
• Domestic home support

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Assistant Introduction Services: Your Care UK operates as a care introduction agency, matching individuals with vetted personal assistants for home care services including companionship, dementia care, personal care, and domestic support. Revenue is generated through the introduction of personal assistants to clients requiring care support, with the company facilitating the match and ongoing relationship management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Your Care UK is a family-run home care introductory agency that matches individuals and families with vetted Personal Assistants for in-home care across Bristol, South Gloucestershire, and BANES. Services include companionship visits, dementia care, personal care (washing, dressing, medication), help at home (cleaning, shopping, meal prep), hourly care (1–12 hours), visiting care, and a Dementia Day Club in Hanham.

Product overview

Your Care UK operates as a family-run home care introductory agency offering a unified portfolio of care services across Bristol, South Gloucestershire, and BANES. Rather than a single product, the company provides multiple coordinated service lines: Companionship Visits for social support; Dementia Care and the Dementia Day Club (Living Well Days) for specialist dementia support; Help At Home for domestic assistance; Hourly Care (Living Well Visits) and Visiting Care for flexible scheduled support; and Personal Care for intimate daily routines. All services are delivered through carefully matched Personal Assistants, with a four-step process: initial consultation, telephone assessment, meeting the PA, and commencing support. The introductory agency model means Your Care makes the introduction between clients and PAs, with ongoing guidance available but day-to-day direction provided by the client.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Visits Regular visits providing social interaction, conversation, and emotional support for individuals who may feel isolated or lonely, targeted at older adults seeking to remain independent at home.
• Dementia Care Specialist support for individuals living with dementia, offering consistent, person-centred care to help maintain independence and quality of life at home, delivered by dementia-trained Personal Assistants.
• Dementia Day Club Bristol (Living Well Days) A structured daytime dementia support service providing routine, stimulation, and social connection in a safe, welcoming environment with dementia-trained staff, located in Hanham, Bristol.
• Help At Home Practical domestic support including cleaning, shopping, meal preparation, laundry, and general household tasks to help individuals remain independent at home.
• Hourly Care (Living Well Visits) Flexible hourly home care visits, typically ranging from one to twelve hours, providing practical and emotional support tailored to individual needs.
• Personal Care Support with personal routines including washing, dressing, medication assistance, and mealtimes to maintain dignity and independence for clients in their own homes.
• Visiting Care Regular scheduled visits providing consistent support with daily activities, enabling individuals to stay safely in their own homes with familiar Personal Assistants.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Age UK BristolminorOthersReferral and information partnership - Age UK Bristol is referenced as a local charity providing support services for older people. Your Care UK mentions them as a local resource in their blog content about Bristol charities supporting older people.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Cera Care: Tech-enabled UK home care provider using AI-driven carer matching, digital care plans, and family portals. Targets the same elderly/dementia population as Your Care UK but with a technology-led proposition competing on speed and transparency.
• Elder: UK live-in care specialist using a digital matching platform for elderly and dementia clients. Targets a related but somewhat distinct care segment (live-in) versus Your Care UK's visiting care, but serves the same family decision-maker in the same market.

Direct peers

• Bluebird Care: UK-wide home care franchise providing personal care, dementia care, companionship, and live-in care. Competes head-to-head with Your Care UK in the Bristol/South West region with similar service lines and customer segments.
• Radfield Home Care: Family-run origin UK home care franchise offering personal care, dementia care, and companionship. Strong conceptual overlap with Your Care UK's family-run positioning and elderly/dementia focus.
• Home Instead UK: UK's largest home care franchise network focused on older adults, including specialist dementia care. Directly comparable to Your Care UK in service mix, target customer, and relationship-led care model, but operating at national scale via franchisees.
• Right at Home UK: UK network of locally-owned home care offices providing personal care, dementia care, and companionship to older adults. Same target market and service mix as Your Care UK, with national brand backing.
• SureCare: UK home care franchise providing elderly care, dementia support, and personal care services. Competes in the same Bristol/South West market with similar visiting/hourly care offerings.
• Caremark: UK home care franchise network delivering personal care, dementia care, and companionship to elderly clients. Directly comparable franchise-style operating model serving the same customer base as Your Care UK.
• Helping Hands Home Care: Established UK home care provider offering visiting, hourly, and live-in care including dementia support. Overlaps directly with Your Care UK's visiting/hourly care and dementia specialization, though operating at much larger national scale.

Broad incumbents

• Prestige Nursing & Care: Larger UK-wide nursing and home care provider offering complex care, dementia support, and personal care. Overlaps with Your Care UK's dementia and personal care offerings but at materially greater scale and clinical breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YourCareBristol
• LinkedInlinkedin.com/company/your-care-south-west-ltd
• Instagraminstagram.com/yourcarebristol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Care UK