The Devil's Gear Bike Shop

What The Devil's Gear Bike Shop does

The Devil's Gear Bike Shop is an independent, privately-held specialty retailer operating a single brick-and-mortar store at 845 Chapel St in New Haven, Connecticut, supplemented by an e-commerce site shipping to the Continental U.S. (excluding Alaska and Hawaii). The company sells complete bicycles across road, gravel, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's categories from brands such as Specialized, Bianchi, Kona, Marin, Brompton, Dahon, Haro, Bombtrack, and SE Bikes, alongside bike components from SRAM, Shimano, RockShox, Fox Factory, Zipp, and Wolf Tooth; cycling apparel and accessories from Pearl Izumi, Giro, GORE, Park Tool, Lezyne, Garmin, Ortlieb, and others; and skateboards curated to nurture the New Haven skate scene with an emphasis on pros of color.

The business generates revenue through one-time product sales, professional repair and maintenance services, custom bike fitting, used-bike sales, and trade-in/trade-up programs that create repeat-purchase mechanics — particularly the Kids' Bike Trade-Up. Klarna installment financing is offered as a transaction-fee revenue stream, and tiered shipping (free over $99, in-store pickup available) supports the online channel. Customer segments span commuter/urban riders (primary), gravel/adventure riders, competitive/race cyclists, children/youth riders, and the local skateboard community. The shop's go-to-market is direct-to-consumer via the physical storefront and own e-commerce site, with top-of-funnel community engagement through Devil's Gear After Dark events and organic social channels (Facebook, Twitter, YouTube).

No proprietary technology, AI/ML capabilities, public APIs, mobile app, subsidiaries, parent company, or institutional investors are disclosed. Founded year, ownership structure, management team, revenue, and headcount are all absent from public sources, representing material data gaps for any investment-grade diligence. The operating status is active, and the company is positioned as a community-rooted specialty retailer rather than a scalable technology business.

Name

The Devil's Gear Bike Shop

Legal name

The Devil's Gear Bike Shop

Website

https://thedevilsgear.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Devil's Gear Bike Shop is an independent specialty retailer operating one brick-and-mortar store in New Haven, Connecticut and an e-commerce site, selling bicycles, components, apparel, skateboards, and offering repair, fitting, and trade-in services to local commuters, cyclists, kids, and the skate community.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle retail
• Bike repair services
• Cycling apparel
• Skateboard shop
• Bike fitting services

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of bicycles (road, gravel, mountain, commuter, children's), skateboards, cycling apparel, accessories, and bike components/parts. Revenue generated through one-time product transactions at retail prices.
2. Repair Services: Bicycle repair and maintenance services including tune-ups, adjustments, and component replacement. Professional service fees for mechanical work.
3. Bike Fitting: Custom bike fitting services to optimize rider comfort and performance.
4. Trade-In/Trade-Up Programs: Bike trade-in and kids bike trade-up programs where customers can exchange used bikes for credit toward new purchases.
5. Financing: Klarna financing option allows customers to pay for purchases in installments, potentially increasing average order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Devil's Gear Bike Shop is a local New Haven, Connecticut specialty retailer selling complete bicycles across multiple disciplines (road, gravel, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's), cycling apparel and accessories, bike components and parts, and skateboards. The shop also provides in-house services including professional bicycle repair, custom bike fitting, used bike sales, and bike trade-in/trade-up programs, with Klarna installment financing available for purchases.

Product overview

The Devil's Gear Bike Shop is a community-oriented bicycle and skateboard retail store located in New Haven, CT, operating both a physical storefront and an e-commerce website. The company offers a comprehensive portfolio of products organized around a core bicycle retail business supplemented by a dedicated skateboarding section. The product portfolio consists of complete bicycles across multiple disciplines (Road, Gravel, Mountain, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, and Children's categories), extensive bike components/parts from major cycling component manufacturers, cycling apparel and accessories, and skateboarding products. Complementing the retail operation, the company provides services including professional repair service, bike fitting, bike trade-in/trade-up programs, and used bike sales. The business also offers Klarna financing to enable flexible payment options for customers. The shop positions itself as a destination for riders of all levels, from everyday commuters to competitive racers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Complete bicycles across multiple categories including Road, Gravel, Mountain, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, and Children's bikes from brands such as Sun Bicycles, Marin, Kona, SE Bikes, Specialized, Affinity Cycles, Bianchi, Brompton, Dahon, Fairdale, Haro, and Bombtrack Bicycle Company.
• Bike Components (Parts) Replacement bicycle parts including Bar Ends, BMX components, Bottom Brackets, Brakes/Levers/Pads, Cables, Cassettes/Freewheels, Chainrings, Chains, Cranksets, Derailleurs, Forks, Groups, Handlebar Grips/Tape, Handlebars, Headsets, Pedals, Saddles, Seatposts, Shift/Brake Combinations, Shifters, Shocks, Stems, and other components from brands like SRAM, Shimano, RockShox, Wheels Manufacturing, Fox Factory, Zipp, and Wolf Tooth.
• Shop Boards (Skateboards) Skateboards and skateboarding products dedicated to nurturing the New Haven skate scene, with assortment spanning generations of skateboarding and prominently featuring pros of color.
• Cycling Accessories Cycling accessories spanning Electronics, Fenders, Hydration, Lighting, Locks/Security, Nutrition, Packs/Racks/Baskets, Pumps/Inflation, Safety, Storage, Tools/Maintenance, and Trailers/Strollers from brands such as Park Tool, Lezyne, Topeak, Wera, ABUS, Burley, CamelBak, CatEye, Garmin, Kryptonite, Muc-Off, NiteRider, Ortlieb, and Tacx.
• Cycling Apparel Cycling clothing and accessories including Gloves, Jerseys/Tops, Outerwear, Protective/Armor, Running gear, Shorts/Bottoms, Socks, Triathlon wear, and Undergarments from brands such as SockGuy, Pearl Izumi, Endura, 45NRTH, DeFeet, Giro, GORE, and Swiftwick.
• Bicycle Repair Service Professional bicycle repair and maintenance services including tune-ups, adjustments, and component replacement, performed in the New Haven shop.
• Bike Fitting Professional custom bike fitting service to optimize rider comfort and performance on their bicycle.
• Bike Trade-In Program Program allowing customers to trade in their existing bicycles toward the purchase of a new bike.
• Kids' Bike Trade-Up Program Dedicated trade-up program for children's bikes that lets families exchange outgrown bikes for credit toward the next size as kids grow.
• Used Bikes Pre-owned bicycles available for purchase at the shop.
• Klarna Installment Financing Payment financing option offered through Klarna that allows customers to pay for purchases in installments rather than upfront.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KlarnaminorGTM or Marketing PartnerFinancing partner providing installment payment options for customers. Allows customers to pay for purchases over time rather than upfront.
• Call2RecycleminorOthersE-bike battery recycling program powered by Call2Recycle and endorsed by PeopleforBikes. Provides responsible disposal options for electric bike batteries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jenson USA: Online-direct specialty bike retailer carrying mountain, gravel, road, and commuter bikes plus apparel, accessories, and components. Competes head-on with Devil's Gear's e-commerce channel on price and selection for the same cyclist segments.
• Competitive Cyclist: Premium online bike retailer focused on road, gravel, and mountain with deep apparel and component assortments. Direct overlap with Devil's Gear's premium road/gravel/mountain positioning and brand roster.
• Mike's Bikes: Multi-location independent bike dealer in California selling Trek, Specialized, Giant, and other premium brands with full repair, fitting, and trade-in services. Directly comparable operating model of premium multi-brand IBD with service depth.
• Chain Reaction Cycles: Global online specialty bike and parts retailer with deep component, apparel, and accessory inventory. Competes with Devil's Gear's online storefront on price, selection, and shipping for the Continental US catchment.
• Tactics: Online skateboarding and snowboarding retailer carrying decks, apparel, footwear, and hard goods with curated brand rosters. Direct comparability to Devil's Gear's 'Shop Boards' skateboard segment on selection and online experience.

Broad incumbents

• Trek Bicycle (retail stores): Vertical bike brand and global retailer operating company-owned stores and authorized dealer network, including service-heavy franchised IBDs. Directly comparable retail/service model to Devil's Gear's multi-brand IBD positioning.
• Zumiez: National specialty action sports retailer with broad skateboard, apparel, and footwear assortment across hundreds of storefronts. Overlaps with Devil's Gear on the skateboard/community side but does not focus on bicycles.
• REI Co-op: National co-op retailer with a strong cycling and outdoor recreation assortment across bikes, apparel, accessories, and services. Overlaps with Devil's Gear on multi-brand bike retail but operates as a broad outdoor generalist, not a specialist bike/skate shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thedevilsgear
• YouTubeyoutube.com/user/DEVILSGEARBIKESHOP
• Facebookfacebook.com/thedevilsgear
• LinkedInlinkedin.com/company/devils-gear-bike-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Devil's Gear Bike Shop