TheBoatClub

What TheBoatClub does

TheBoatClub is a privately held UK boating club founded in 2013 by Christopher White and Stuart Rawlinson, operating from Parkstone Bay Marina in Poole Harbour. The company offers three interconnected service lines: subscription-based membership boating (Club and Cruise tiers with recurring £595/month plus a £7,500 joining fee, supporting a capped 4:1 member-to-boat ratio), luxury yacht charter (day charters, charter-and-stay packages with partner hotels, and film/media hire), and new boat sales as the sole UK and Channel Islands distributor for De Antonio Yachts and Invictus Yachts, supplemented by yacht management, an Owner Membership programme, and RYA-certified training through Harbour Sea School.

Underlying technology is modest: a bespoke members-only booking app commissioned in 2018-2019 enables unlimited-access reservations across a fleet of 25+ day boats and motor cruisers (Axopar, Jeanneau NC37, De Antonio D32, Invictus GT320s, Nimbus W9), with a second marina location at Berthon Lymington providing Solent access. Membership and Charter are distributed through direct sales via the proprietary booking platform and website, supported by partner referrals from luxury hotels (Chewton Glen, The Nici, The Priory, The Captains Club), experiential marketing at international boat shows (BOOT Düsseldorf, Cannes Yachting Festival, Southampton Boat Show), and lifestyle brand collaborations (Midas Prosecco, Poole Audi, Lamborghini, Victoria's Secret, The Macallan).

Revenue is generated through a hybrid model: recurring membership subscriptions, transactional charter fees, one-time new boat sales, share-of-charter fees under the Owner Membership programme (£350/day example for an Axopar 37 with a projected 10% annual vessel return), and recurring yacht management contracts. Customers are predominantly UK high-net-worth individuals (100+ members by 2022/23) and South Coast corporate clients using the water for hospitality and team-building, with a secondary segment of prospective yacht purchasers and existing boat owners monetising through the owner and management programmes.

Name

TheBoatClub

Legal name

The Boat Club Limited

Website

https://theboatclub.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TheBoatClub is a private UK boating club founded in 2013 in Poole Harbour offering subscription-based access to a fleet of 25+ day boats and luxury yachts, supplemented by yacht charter, sole UK distribution for De Antonio and Invictus Yachts, and yacht management services for high-net-worth individuals and corporate clients across the South Coast.

Ownership category

akta.pro rank

Product category

Boat Club Memberships & Luxury Yacht Services

NAICS

Marinas (713930), Scenic and Sightseeing Transportation, Water (48721), Boat Dealers (441222)

SIC

Services-Membership Sports & Recreation Clubs (7997), Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Cruise Yacht Charters (Private Crewed) (THAEADAG)

Keywords

• Boat club memberships
• Yacht charter services
• Luxury boating experiences
• New yacht dealership
• Yacht management services

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring membership revenue from Club (£595/month), Cruise (£595/month + £7,800 annual upgrade), and Corporate memberships. Joining fee of £7,500 with limited annual memberships ensuring member-to-boat ratio of 4:1.
2. Charter Services: Crewed motor yacht and day boat charter services with captain, fuel and insurance included. Vessels include Grey Goose (£1,500/day), Thunderball (£1,800 half day), White Mist (£1,800/day), Crewless Sunseeker Manhattan 65 (£6,250/day).
3. New Boat Sales: Sole UK & Channel Islands distributor for De Antonio Yachts and Invictus Yachts. Sales of new boats including De Antonio D28 (£148,950), D32 (£244,950), D42 (£350,000), Capoforte FX240 (£69,950).
4. Owner Member Programme: Boat owners can place vessels into the fleet, earning charter fees (£350/day example for Axopar 37) when members use the boat. Projected 10% annual return on £200,000 vessel value.
5. Yacht Management Services: Year-round yacht management packages covering maintenance, winterising, crew placement, and RYA training for boat owners and charter compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Boat Club operates a private members boating club from Poole Harbour providing recurring membership access to a curated fleet of day boats and motor cruisers (Club, Cruise, and Corporate tiers), crewed yacht charter services (day charters, charter-and-stay hotel packages, film/media hire), and new yacht sales as the sole UK and Channel Islands distributor for De Antonio Yachts and Invictus Yachts. Membership, charter, and sales offerings are supported by a proprietary booking app, year-round yacht management, and an Owner Member programme that lets boat owners earn income from vessels placed into the fleet.

Product overview

The Boat Club is a private members' club on the water offering three interconnected service lines: Membership Boating (Club and Cruise tiers with unlimited access to a curated fleet of day boats and motor cruisers), Luxury Charter Services (day charters, charter-and-stay packages, and film/media productions), and New Boat Sales (as exclusive UK dealer for De Antonio Yachts and Invictus Yachts). The company operates from Parkstone Bay Marina in Poole Harbour and expanded in 2016 to include a Côte d'Azur location. Add-on services include yacht management, owner membership programmes, and RYA-certified training.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Entry-level recurring membership providing access to a collection of RIBs, day boats, and enclosed cabin boats for exploring Poole Harbour and the bay between Studland and Bournemouth Pier. Includes £7,500 one-time joining fee and £595/month subscription. Targeted at individual members seeking flexible day boating in Poole Harbour.
• Cruise Membership Premium membership tier providing access to motor cruisers up to 40ft including Jeanneau NC37, De Antonio D32, Invictus GT320s, Axopar 37 Cabin, and Nimbus W9, with cruising range from Weymouth to West Solent. Includes private members' deck and clubhouse access. £7,500 joining fee, £595/month, plus £7,800 annual upgrade fee.
• Corporate Membership Business-focused membership package providing client hospitality, team building, and brand-activation opportunities aboard the fleet for companies on the South Coast. Joining fee from £500 and monthly fee from £595 (excluding VAT).
• Day Charter Crewed motor yacht and day-boat charter for up to 12 guests along the South Coast, including vessels such as Grey Goose (Axopar 37 Brabus), Thunderball (De Antonio D32), White Mist (Jeanneau NC37), Blue Mist (Invictus GT320s), and Crewless (Sunseeker Manhattan 65), with all prices including captain, fuel, and insurance.
• Charter & Stay Combined yacht charter and luxury hotel packages bundling crewed boat charters with stays at partner properties including Chewton Glen, The Nici, The Priory, and The Captains Club Hotel, with door-to-door shuttle and gourmet picnic hampers.
• Film & Media Charter Charter of boats for high-end photography, film, television, and media productions along the South Coast, with professional crew and production support including models, stylists, and videographers supplied via partner studios.
• De Antonio Yachts UK Dealership Sole UK and Channel Islands dealer for De Antonio Yachts, a Spanish-designed brand known for innovative hidden outboard engines and Mediterranean styling. Models include E23, D29, D32, D36, D42, D50 Open, D50 Coupé, and D60.
• Invictus Yacht Dealership UK dealer for Invictus Yachts, an Italian luxury yacht brand focused on comfort and immersion in natural surroundings, offering models GT280s, GT320s, and ST550 for sale and for inclusion in the charter fleet.
• Yacht Management Year-round yacht management packages covering maintenance, winterising, crew placement, training, and MCA compliance for boat owners and charter compliance needs. Backed by a 360-degree yacht management platform.
• Owner Member Programme Programme allowing boat owners to place vessels into The Boat Club fleet for shared use, earning charter income while maintaining personal access (capped at 60 outings per year), with year-round management handled by the team.
• Training & Concierge RYA Powerboat Level II training through Harbour Sea School plus captain services, restaurant and event reservations, and bespoke concierge support for members. Available to all new members and accessible alongside membership tiers.

Quantifiable outcome

• Research shows 5 days at sea improves cognitive function by 29% in word recall and enhances logical reasoning and perceptual abilities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• De Antonio YachtscoreChannel Partner/ Reseller/ DistributorSole UK and Channel Islands distributor for De Antonio Yachts since 2020/21. First boat arrived April 2021 with 3 further yachts commissioned same year. Represents complete De Antonio range including D23, D29, D32, D36, D42, D50, D60 models.
• Invictus YachtscoreChannel Partner/ Reseller/ DistributorUK representative for Invictus Yachts alongside De Antonio Yachts. Provides access to Invictus GT320s, ST550, and GT280s models for sales and charter fleet.
• The Nici HotelflagshipStrategic or Co-development PartnerExclusive partnership announced March 2025 offering guests exclusive benefits including 20% discount on room rates, priority reservations, and tailored packages combining luxury hotel stays with boat charters.
• Chewton Glen Hotel & SpaflagshipStrategic or Co-development PartnerLuxury partnership offering guests combined yacht charter and five-star hotel experiences. Chewton Glen provides spa, fine dining, and accommodation while The Boat Club provides crewed motor yacht charters with gourmet picnics from hotel kitchens.
• The Priory HotelcoreStrategic or Co-development PartnerExclusive partnership providing guests with luxury boating experiences from The Priory's private moorings. Hotel's Head Chef provides picnic hampers for onboard dining. Hosts events including regatta season launch and art showcases.
• The Captains Club HotelcoreStrategic or Co-development PartnerDecade-long partnership providing guests exclusive access to boat charters with door-to-door shuttle service to hotel lobby. Enables coordinated hospitality experiences along South Coast.
• Harbour Sea SchoolcoreImplementation/ SI/ Consulting PartnerIn-house training partner providing RYA Powerboat Level II training for all new members. Located at Parkstone Bay Marina. Offers ongoing support, advanced courses, and tailored training sessions for member progression.
• Rick Stein's SandbanksminorGTM or Marketing PartnerWaterside restaurant partnership offering members dining options accessible by boat. Part of luxury lifestyle partner network.
• The Hut (Isle of Wight)minorGTM or Marketing PartnerIconic waterside restaurant partnership accessible by boat. Mediterranean beach club atmosphere with award-winning seafood and Solent views.
• Shell Bay RestaurantminorGTM or Marketing PartnerWaterside dining partnership with step ashore dock and captivating harbour views. Popular destination for boat arrivals.
• Yachts of StyleminorGTM or Marketing PartnerBespoke luxury yacht charter partner providing services globally. Collaboration for Cannes Yachting Festival and premium charter experiences.
• Auto VivendiminorGTM or Marketing PartnerLuxury automotive partner featured in lifestyle partner network for member experiences.
• Broadstone Golf ClubminorGTM or Marketing PartnerLuxury golf club partnership for lifestyle experiences beyond water.
• Midas ProseccominorGTM or Marketing PartnerExclusive events sponsor since 2023, celebrating launch of charter division with collaborative partnership.
• Poole AudiminorGTM or Marketing PartnerExclusive corporate partnership established 2014/15. Personal chauffeur service connecting members with marina.
• Savills PropertyminorGTM or Marketing PartnerLuxury property partner featured in partner network for lifestyle connections.
• Kindful CreativeminorStrategic or Co-development PartnerCreative services partner specialising in videography, photography, podcasting, brand videos, and corporate content for marketing and events.
• Salty Studio SandbanksminorStrategic or Co-development PartnerCreative partner providing professional models, makeup artists, stylists, photographers and videographers for film and media productions.
• Berthon Lymington MarinaminorChannel Partner/ Reseller/ DistributorSecond marina location hosting Foxglove vessel for members. Provides Lymington base for Solent cruising.
• Dawsons (Bang & Olufsen)minorGTM or Marketing PartnerExclusive partnership providing premium B&O A5 speaker system on Rambler vessel for enhanced audio experience.

Scale indicators5 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Borrow A Boat: UK-based boat rental marketplace offering bareboat and skippered charters across UK waters. Comparable on geography and product (charter access without ownership), competing for the same HNW South Coast customer as The Boat Club's charter division.
• Boatsetter: Global peer-to-peer boat rental marketplace connecting boat owners with renters. Comparable to The Boat Club's charter and Owner Member programme, addressing similar HNW and aspirational leisure boaters seeking access without ownership.
• SamBoat: European peer-to-peer boat rental platform with strong presence in France and the Mediterranean. Directly comparable to The Boat Club's charter business and its planned 2026 Mediterranean expansion.
• Click&Boat: Europe-headquartered boat rental platform with broad charter inventory. Comparable to The Boat Club on crewed and bareboat charter, and overlap with Mediterranean expansion plans.
• Freedom Boat Club: Largest membership-based boat club franchise in the world, with hundreds of locations primarily in the US. Closest direct peer in business model: members pay a fee for unlimited access to a fleet of boats at their local club, mirroring The Boat Club's subscription and fleet-access proposition.

Broad incumbents

• MarineMax: Largest US recreational boat and yacht dealer with charter and brokerage services. Comparable on boat sales and luxury leisure boating services; illustrates the scaled incumbent model The Boat Club could evolve toward.
• Fairline: UK luxury motor yacht manufacturer historically positioned in the same South Coast HNW market. Notably, Fairline 34 Targa was part of The Boat Club's early fleet, reflecting direct segment overlap.
• Sunseeker: UK-based global luxury motor yacht manufacturer. Comparable on the luxury yacht segment The Boat Club sells into (as a De Antonio/Invictus dealer), and represents the broader incumbent manufacturing landscape The Boat Club competes against for premium boating mindshare.
• Burgess: Global luxury yacht broker and charter house. Comparable on the superyacht charter and brokerage services adjacent to The Boat Club's charter and yacht management offerings, and targets the same UHNW customer segment.
• Princess Yachts: Major UK luxury yacht manufacturer with global dealer network. Operates in the same premium motor yacht category The Boat Club serves as distributor for De Antonio and Invictus, and represents the type of broader incumbent a luxury boating customer might compare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@the_boat_club
• Facebookfacebook.com/theboatclubco
• Instagraminstagram.com/the_boat_club
• LinkedInlinkedin.com/company/the-boat-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheBoatClub