What Itaptoo does

iTapToo Drinks B.V. is a privately held Dutch company headquartered in Sint-Oedenrode that designs, sells, and leases workplace water-dispensing systems to businesses and government institutions in the Netherlands and Belgium. The company sells two hardware models — the Delta tabletop unit and the Origin freestanding unit — both of which dispense filtered, chilled, still, or sparkling water with optional natural flavor additions drawn from a portfolio of eight flavors. The core proprietary technology is the Refillmix system, a concentrated dry-mix powder (yielding approximately 420 glasses per kilogram, with a 12-month packaged shelf life) that is loaded into the dispenser like a coffee-machine refill, eliminating the need for bottled or canned beverages at the workplace. An online Dashboard provides customers with real-time consumption, flavor popularity, and quantified sustainability metrics (CO2 and packaging saved).

iTapToo's commercial model is a classic razor-and-blade: revenue is generated from upfront hardware sale or lease of the Delta or Origin refillpoints, plus recurring consumable revenue from the proprietary Refillmix refills at a publicly disclosed price point of €0.23 per drink. The go-to-market is a hybrid of direct B2B sales (custom enterprise quotes via the website, with consultative help choosing the right model) and an indirect dealer/reseller channel for regional distribution. Pricing benefits include eligibility under the Dutch MIA/VAMIL fiscal-advantage scheme (Vermogenscode F 1307), which offers accelerated depreciation and tax benefits to qualifying buyers. The product is positioned around three pillars: workplace vitality (3 kcal per 100 ml, sugar-free, no artificial sweeteners), sustainability (up to 95% less CO2 vs. bottled water, 1.1M+ packaging units saved across the customer base), and cost efficiency versus vending and bottled alternatives. Customer segments are primarily Dutch offices and corporate accounts (MKB through enterprise), government and provincial bodies, production and logistics sites, and resellers — with named logos spanning KPN, TU Delft, Wienerberger, Actemium, TVM, Vepo Cheese, Provincie Flevoland, and multiple gemeenten.

Name

Itaptoo

Legal name

iTapToo Drinks B.V.

Website

https://itaptoo.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

iTapToo Drinks B.V. is a Dutch B2B provider of workplace flavored-water dispensing systems (Delta and Origin refillpoints) paired with proprietary Refillmix dry-mix consumables, serving offices, government, and production facilities in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Workplace Water Dispensing Equipment

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industry

Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

Keywords

• Workplace water dispensers
• Flavored water systems
• Office hydration solutions
• Dry mix beverage concentrates
• Water cooler equipment

Headquarters

HQ city

Sint-oedenrode

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales/Leasing: Sale or lease of iTapToo water dispensing equipment (Delta and Origin models). Customers can purchase or lease the refillpoints for their facilities. The company offers flexible acquisition options including both purchase and lease arrangements.
2. Refill Mix Consumables: Recurring revenue from proprietary dry mix refill cartridges. One kg refill mix yields approximately 420 glasses. Customers order refills via the online dashboard with delivery within two days. The refill mix comes in various flavors and provides the ongoing revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

iTapToo designs, manufactures and supplies workplace water tap dispensing systems (Delta tabletop and Origin freestanding models) that serve filtered, chilled, still or sparkling water flavored with a proprietary concentrated dry mix (Refillmix). The company sells or leases the hardware to businesses and governments and generates recurring revenue from Refillmix consumables, delivered on demand through an online dashboard with real-time usage and sustainability impact reporting.

Product overview

iTapToo offers a portfolio of two hardware models (Delta and Origin) and a consumable system (Refillmix) for providing flavored, sugar-free water at workplaces. Both the compact Delta tabletop model and the larger Origin freestanding model dispense filtered, chilled, still, or sparkling water with natural flavor additions. Users can select from eight flavors including Green Tea-Cranberry, Blueberry, Mint-Raspberry, Mango-Passion, Ice Tea Peach, Lemon-Lime, Elderflower, and Apple. The Refillmix dry mix system is refilled like a coffee machine, with one kilogram yielding approximately 420 glasses. An optional Dashboard provides organizations with real-time usage analytics and impact reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Delta: Compact tabletop water cooler and refillpoint designed for smaller workspaces, suitable for offices, practices, shops, or flexible workspaces. Designed for 20+ users.
• Origin
• Refillmix

Products and services

• Delta Compact tabletop refillpoint water dispenser with a touch screen that provides filtered, chilled, sparkling and flavored water. Designed for smaller workspaces, including offices, practices, shops or flexible workspaces, and suitable for environments with approximately 20+ users. Sold or leased to businesses and government customers in the Netherlands and Belgium.
• Origin Larger freestanding refillpoint designed for high-traffic work environments and larger spaces where many people gather. Provides the same functionality as Delta (filtered, chilled, still or sparkling flavored water) with greater capacity to serve more users simultaneously. Sold or leased to enterprise, government and MKB customers in the Netherlands and Belgium.
• Refillmix Proprietary concentrated dry mix powder that combines with water on-demand inside the Delta or Origin dispenser to create flavored, sugar-free, sweetener-free and allergen-free beverages. One kilogram yields approximately 420 glasses or about 83 liters of drink, contains natural ingredients including turmeric extract, grape skin extract, citric acid and stevia leaf extract, and has a 12-month shelf life in packaging (6 months inside the refillpoint). Available in eight flavors and ordered as a recurring consumable via the iTapToo online dashboard with delivery typically within two days.

Quantifiable outcome

• 1.1 million+ packaging units saved across customer base
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SodaStream: Owned by PepsiCo, SodaStream sells countertop machines that carbonate and flavor water using concentrated syrups. Closest direct analogue to iTapToo's flavor-on-demand dispenser model, though primarily consumer/D2C rather than B2B.
• Mitte: Berlin-based smart water dispenser using mineral cartridges to remineralize and flavor water on demand. Directly comparable on the dispense-from-concentrate technology and B2B/home positioning, and a fellow European early-stage peer.
• Nordaq: Swedish B2B provider of office water systems with proprietary filtration and flavor technology, serving offices, hotels and restaurants. Closely mirrors iTapToo's B2B office hydration model across Northern Europe and is the most comparable peer in segment.
• Waterlogic (now part of Culligan): Global B2B office water dispenser and purification company serving enterprises and government. Directly comparable customer base (offices, workplaces) and dispenser-plus-service recurring revenue model.

Broad incumbents

• BWT: Austrian water technology company offering filtration, softening and point-of-use dispensers across residential and commercial markets. Overlaps with iTapToo on dispenser hardware and water treatment, but with a much broader portfolio and geographic reach.
• Culligan: US-headquartered global water treatment and office bottled-water/delivery company. Comparable enterprise customer base (offices, municipalities) and recurring service revenue model, at much larger scale.
• Primo Water: Public water and coffee solutions company providing bottled water delivery, dispensers and refill services to offices and homes across North America. Comparable recurring water/dispenser revenue model at much larger scale.
• Brita (Clorox): Global water filtration brand owned by Clorox, offering pitchers and on-tap dispensers. Adjacent in water flavor/filtration but consumer-focused rather than B2B concentrate dispensing.
• Nestlé Waters: Global bottled water giant (Perrier, S.Pellegrino, Vittel) within Nestlé. Represents the incumbent alternative iTapToo is displacing in offices and provides scale and distribution threats if it enters dispense-on-premise.

Emerging players

• Soda King: UK-based maker of soda makers and flavor concentrates for at-home carbonated soft drinks. Comparable concentrate-based flavored-water technology, though primarily consumer-channel rather than B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/itaptoo
• GitHubfacebook.com/iTapToo
• Facebookfacebook.com/iTapToo
• LinkedInlinkedin.com/company/itaptoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itaptoo