SodaKING
SodaKING Australia is a privately held Australian home soda maker company founded in 2015 that sells CO2-carbonation machines, 60L refill cylinders, flavour syrups, and reusable bottles through a Shopify storefront and 2,500+ Australian retail points including IGA, Big W, and United Petroleum, serving 200,000+ Australian households.
- Company typePrivate
- Founded2015
- HeadquartersMulgrave, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SodaKING does
SodaKING Australia is a privately held Australian consumer durables and consumables company founded in 2015 and headquartered in Keysborough, Victoria. The company sells home soda water maker machines (seven hardware models priced from $39.95 to $99 AUD) that carbonate tap water using standard Australian screw-fit 60L CO2 gas cylinders, alongside a consumables portfolio comprising flavour syrups (Classic Australian Flavours and the Natural Flavours Range, including sugar-free variants, priced $4.95–$6.95 AUD) and reusable PET bottles ($15.95–$19.95 AUD). Its core product is an open-system carbonation platform designed to be compatible with competitor machines that meet Australian standards, deliberately broadening the addressable installed base of cylinder buyers.
The business operates a hybrid direct-to-consumer and retail distribution model. SodaKING sells hardware, syrups, and bottles through its Shopify storefront (sodaking.com.au) with free shipping over $75 AUD, while CO2 cylinder refills are available in-store only at over 2,500+ Australian retail points including IGA, Big W, United Petroleum, and independent retailers, supported by an interactive store locator. The revenue mix combines one-time hardware and bottle purchases with a recurring cylinder exchange stream at $35 AUD per exchange — the latter is the structural annuity of the business, locked in by the wide physical refill network. Customer segments are Australian households seeking to reduce single-use plastic and beverage spend, and Australian retailers stocking the cylinder exchange inventory.
SodaKING reports over 100,000 Australian households and 200,000+ Australians using the system, with a cumulative environmental claim of 500 million+ bottles diverted from landfill. The company operates exclusively in Australia, employs no disclosed executive team publicly visible in source data, and is privately owned by a group described as 'fun loving Australians.' In 2024 the company undertook a sunset-inspired brand refresh and has continued expanding its product line, most recently with the Natural Flavours Range. No funding rounds, acquisitions, patents, certifications, or AI/ML capabilities are disclosed.
SodaKING firmographics
Firmographics- Name
- SodaKING
- Legal name
- SodaKING Australia
- Website
- https://sodaking.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SodaKING Australia is a privately held Australian home soda maker company founded in 2015 that sells CO2-carbonation machines, 60L refill cylinders, flavour syrups, and reusable bottles through a Shopify storefront and 2,500+ Australian retail points including IGA, Big W, and United Petroleum, serving 200,000+ Australian households.
- Ownership category
- akta.pro rank
SodaKING industry classification
Industry- Product category
- Home Beverage Appliances
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
Keywords
Where SodaKING is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SodaKING business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Soda Maker Hardware Sales: One-time hardware sales of soda water maker machines in various models (Adventurer, Aqua, Classica, Moderna, Retro, Spark) priced from $39.95 to $99.00 AUD.
- CO2 Gas Cylinder Sales and Exchanges: Sale and exchange of CO2 gas cylinders at over 2,500+ retailers. Cylinders are available in-store only at $35.00 AUD. Customers exchange empty cylinders for refilled ones.
- Flavour Syrup Sales: Sale of flavour syrups including Classic Australian Flavours and Natural Flavours Range in 250ml and 500ml sizes, priced from $4.95 to $6.95 AUD. Sugar-free options available.
- Reusable Bottle Sales: Sale of reusable PET bottles including Classica 500mL Twin Pack ($15.95 AUD) and Moderna 1 Litre Twin Pack ($19.95 AUD) for home soda making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level soda makers from $39.95 AUD |
| One time/ perpetual license | Pay-as-you-go | Mid-range soda makers from $75.00 AUD |
| One time/ perpetual license | Pay-as-you-go | Premium soda makers at $99.00 AUD |
| Unit Pricing | Pay-as-you-go | Gas cylinders at $35.00 AUD (in-store only) |
| Unit Pricing | Pay-as-you-go | Flavour syrups from $4.95 to $6.95 AUD |
| One time/ perpetual license | Pay-as-you-go | Reusable bottles from $15.95 to $19.95 AUD |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
SodaKING product offering
Product offeringCore offering
SodaKING designs, sources and distributes a home soda water making system consisting of carbonating machines, refillable 60L CO2 gas cylinders with a standard Australian screw fitting, flavour syrups (Classic Australian and Natural ranges), and reusable PET bottles. Products are sold direct-to-consumer via the SodaKING Shopify storefront and through over 2,500+ Australian retailers for cylinder exchange and consumable purchases.
Product overview
SodaKING is a home soda water system consisting of physical appliances and consumables. The core product line includes seven soda water maker machine models (Spark, Aqua, Adventurer, and Retro Red lines) that carbonate tap water using standard Australian screw-fit CO2 gas cylinders. Each cylinder produces up to 60L of sparkling water. The consumables portfolio includes Classic Australian Flavours (with sugar and sugar-free variants in 250ml) and a Natural Flavours Range (500ml). Reusable bottle accessories come in two formats: the compact Classica 500ml Twin Pack and the larger Moderna 1L Twin Pack. The company operates an open system design, with cylinders compatible with leading competitor soda maker brands. Over 200,000 Australian households use the system, with products available at IGA, Big W, United Petroleum, and independent retailers across 2,500+ exchange points.
Differentiator
Problem solved
Functional benefit
Products and services
- Soda Water Makers (Spark, Aqua, Adventurer, Retro Red, Classica, Moderna lines) Home soda water maker machines that carbonate tap water using CO2 gas cylinders with standard Australian screw fitting. Users fill a bottle with water, insert a CO2 cylinder, and press/pull a lever to carbonate. Available across seven models including Spark, Aqua, Adventurer, Retro Red, Classica, and Moderna lines, priced from $39.95 to $99.00 AUD. Compatible with leading soda maker brands.
- Single CO2 Gas Cylinder (60L) Australian standards approved 60L CO2 gas cylinder with standard screw fitting that produces up to 60L of soda water per cylinder and saves approximately 160 x 375ml bottles from landfill. Compatible with SodaKING soda makers and other leading machine manufacturers. Priced at $35.00 AUD and available for exchange at over 2,500+ retailers nationwide.
- Classic Australian Flavours (with and without sugar) Soda syrup flavours formulated in Australia to match classic Australian flavours. Available in Cola, Creamy Soda, Ginger Beer, Lemon Squash, Lemonade, Raspberry, and Lemon Lime and Bitters (LLB), in both regular and sugar-free versions, packed in 250ml bottles.
- Natural Flavour Range Premium natural-flavour range made with natural ingredients in Cola, Lemon-Lime, Lemonade, Orange, and Summer Berry varieties, packed in 500ml bottles and priced at $6.95 AUD. Positioned as a premium natural alternative to the Classic range.
- Classica 500mL Twin Pack Reusable Bottles Compact reusable PET bottle twin pack (2 x 500ml) designed for portability. Ideal for charging carbonated water and carrying to exercise, work, or school. Compact size fits in bags. Priced at $15.95 AUD.
- Moderna 1 Litre Twin Pack Reusable Bottles Reusable PET bottle twin pack (2 x 1 litre) for home soda use. Larger capacity bottles for household carbonated water production. Priced at $19.95 AUD.
Quantifiable outcome
- Each cylinder saves approximately 160 375ml bottles from landfill
- +3 more outcomes
Companies that use SodaKING
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SodaKING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SodaKING partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IGAcoreIGA network of independent retailers stocks SodaKING refill cylinders and products. Major distribution channel for cylinder exchanges across Australia.
- Big WcoreNational discount retailer Big W stocks SodaKING refill cylinders and products in their stores across Australia.
- United PetroleumcoreUnited Petroleum convenience stores stock SodaKING products and provide cylinder exchange services at their retail locations.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
SodaKING competitors and assessment
Company assessmentDirect peers
- SodaStream: Global leader in home soda making systems owned by PepsiCo; sells machines, CO2 cylinders and flavours through retail and D2C. Direct competitor to SodaKING, with SodaKING's open-system design explicitly compatible with SodaStream's Australian-standard cylinders.
- Aarke: Premium Scandinavian home soda maker brand using standard CO2 fittings. Competes on design-led hardware with recurring cylinder and flavour sales; comparable business model to SodaKING in the cylinder-refill razor/blade dynamic.
- Drinkmate: Home carbonation system brand offering machines, CO2 cylinders and flavourings. Directly competes with SodaKING on the same consumer use case and open-standard CO2 ecosystem.
- iSi North America: Manufacturer of soda siphons, whipped cream dispensers and CO2 chargers. Overlaps with SodaKING on home carbonation hardware and refillable cylinder consumables for end consumers.
Regional players
- Breville Group: Australian-listed small appliance company producing kitchen and beverage hardware. Operates in the same Australian home appliance category and retail channels as SodaKING, with broader product depth across coffee, cooking and beverage prep.
Broad incumbents
- Philips (soda maker line): Global home appliance major that sells home soda makers and CO2 cylinder systems alongside a much broader kitchen appliance portfolio. Comparable on soda-maker category but competes from a wider brand and distribution base.
- Keurig Dr Pepper: Large beverage and at-home drink-system company owning Keurig brewers, Dr Pepper/Snapple brands and now SodaStream. Analogous razor/blade model (machine + consumable pods/cartridges) at much larger scale than SodaKING.
- Ninja (SharkNinja): Global small appliance company with a growing presence in sparkling water makers and cold brew systems. Competes in the same home beverage appliance category as SodaKING with much larger R&D and marketing budgets.
Emerging players
- MySodapop: Direct-to-consumer soda flavouring brand selling concentrates and flavour drops for sparkling water makers. Overlaps with SodaKING's Classic Australian Flavours and Natural Flavours Range syrups on the consumables side.
- Torani: Flavoured syrup manufacturer primarily for coffee and beverages; sells through foodservice and retail. Comparable to SodaKING on the flavour syrup product category though SodaKING is positioned as home soda system rather than foodservice syrup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
SodaKING social profiles
Digital presenceSodaKING financial estimates
Financial estimateRevenue estimate
Valuation estimate
SodaKING leadership team
Management profileNumber of profiles
SodaKING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SodaKING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SodaKING
What does SodaKING do?
SodaKING designs, sources and distributes a home soda water making system consisting of carbonating machines, refillable 60L CO2 gas cylinders with a standard Australian screw fitting, flavour syrups (Classic Australian and Natural ranges), and reusable PET bottles. Products are sold direct-to-consumer via the SodaKING Shopify storefront and through over 2,500+ Australian retailers for cylinder exchange and consumable purchases.
Is SodaKING a public or private company?
SodaKING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SodaKING founded?
SodaKING was founded in 2015. It employs 11 to 50 people.
Where is SodaKING based?
SodaKING is headquartered in Mulgrave, Australia, in the Oceania region.
How does SodaKING make money?
Four revenue lines are on record. Soda Maker Hardware Sales are the primary driver. The others are CO2 Gas Cylinder Sales and Exchanges, flavour Syrup Sales and reusable Bottle Sales.
Who are SodaKING's main competitors?
Direct peers on record are SodaStream, Aarke, Drinkmate and iSi North America. Breville Group is listed as a regional player. Broad incumbents are Philips (soda maker line), Keurig Dr Pepper and Ninja (SharkNinja). Emerging players are MySodapop and Torani.
Does SodaKING have an API?
No public API is recorded for SodaKING.
What industry is SodaKING in?
SodaKING's product category is Home Beverage Appliances. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups. Its NAICS code is 3121 and its SIC code is 3634.