Instituto Brasileiro De Trânsito

What Instituto Brasileiro De Trânsito does

Instituto Brasileiro de Trânsito (IBT) is a Brazilian traffic safety training institute founded in 2015 and headquartered in Passo Fundo, Rio Grande do Sul. The company delivers a multi-format curriculum covering defensive driving, economic driving, motorcycle riding, emergency vehicle operation, and SENATRAN-homologated specialized transport certifications (MOPP, Cargas Indivisíveis, Transporte Escolar, Transporte de Emergência, Coletivo de Passageiros, NR 20). Delivery channels include on-site corporate training (InCompany), self-paced online courses via the Hotmart marketplace, in-person motorcycle training on cone tracks, and digital products (eBooks, card game) sold through Hotmart and Mercado Livre.

The underlying methodology combines proprietary frameworks such as the HIPER (Hiper Econômica) curriculum for automated heavy trucks of 48.5–74 tons and the Avaliação de Dirigibilidade (Drivability Assessment), a diagnostic process that scores driver competence and behavior for fleet operators. Courses are homologated under SENATRAN Portaria nº 781/2020 and CONTRAN Resolution 730/2018, giving IBT a regulated pathway into Brazil's mandatory professional driver certification market. Cumulative disclosed operational metrics exceed 4,000 training hours and 2,300+ drivers trained.

The business model is hybrid: quote-based professional services for B2B corporate fleets and government clients (InCompany and customized palestras), plus transactional digital revenue from EAD online courses (R$47–R$280 per course with installment options), eBooks (R$49.90–R$89.90), and a physical educational game (R$149.90). GTM is sales-led via WhatsApp and direct outreach for enterprise contracts, complemented by self-serve e-commerce on third-party marketplaces for the consumer and SMB tail. The company is privately held with no disclosed institutional funding and operates with a lean team of 1–10 employees.

Name

Instituto Brasileiro De Trânsito

Legal name

Instituto Brasileiro de Trânsito

Website

https://ibtransito.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Brasileiro de Trânsito (IBT) is a Brazilian traffic safety training institute founded in 2015, delivering defensive driving, economic driving, and SENATRAN-homologated specialized transport courses to corporate fleets, government agencies, and individual drivers across Brazil via in-person, online (Hotmart), and hybrid formats.

Ownership category

akta.pro rank

Product category

Traffic Safety Training & Driver Education Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

Keywords

• Traffic safety training
• Defensive driving courses
• Corporate fleet training
• Motorcycle safety training
• Online driver education

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate Training (InCompany): Customized defensive driving, economic driving, and motorcycle training programs delivered in-person for corporate fleets, government agencies, and public sector organizations. Pricing is quote-based and customized to client needs.
2. EAD Online Courses: Self-paced online courses sold through Hotmart platform including defensive driving, motorcycle riding, hyper economic driving, and specialized transportation certifications. Courses range from R$47 to R$280 with installment payment options.
3. Digital Products (eBooks and Games): Sale of digital educational products including defensive driving guide (R$49.90), motorcycle riding guide (R$89.90), and 'Cartas do Trânsito' card game (R$149.90) through Hotmart and Mercado Livre platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Instituto Brasileiro de Trânsito provides professional traffic safety training and driver education for corporate fleets, public sector organizations, and individual drivers across Brazil. Offerings include defensive driving (light vehicles, heavy vehicles, motorcycles), economic and hyper-economic driving (including the proprietary HIPER methodology for automated heavy trucks), emergency vehicle operation, drivability assessments, and SENATRAN-homologated specialized transportation courses (MOPP, school transport, emergency transport, indivisible cargo, collective passenger transport). Delivery formats include InCompany (on-site corporate training), EAD (online self-paced courses via Hotmart), in-person practical training, and hybrid programs.

Product overview

Instituto Brasileiro de Trânsito (IBT) is a comprehensive traffic education and training institute offering a multi-format portfolio of defensive driving, motorcycle training, and specialized transportation courses. The portfolio spans: (1) Business/Corporate Training including Safe Drive Comercial, Direção Defensiva for light/heavy vehicles and motorcycles, Condução Econômica, Condução Hiper Econômica, and Eco Driving e Etanol; (2) Public Sector Training covering emergency vehicle operation, public fleet management, and motorcycle training for municipal/public security; (3) Specialized Online Courses (EAD) including MOPP, Cargas Indivisíveis, Transporte Escolar, Transporte de Emergência, Coletivo de Passageiros, and NR 20, all approved by SENATRAN; (4) In-Person Practical Training featuring motorcycle riding courses, and (5) Digital Products including eBooks and educational games. Training is delivered via InCompany (in-person at company), online (EAD), and hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Drive - Comercial Corporate training program focused on defensive driving and safety for commercial sales teams, combining leadership at the wheel, decision-making under pressure, and corporate responsibility.
• Legislação de Trânsito Training program covering Brazilian traffic legislation, administrative and criminal procedures, and legal aspects of traffic regulations for professional application.
• Condução Econômica Economic driving training focused on fuel efficiency, reduced vehicle wear, tire longevity, and maintenance cost reduction through smooth driving techniques.
• Direção Defensiva - Veículos Pesados Defensive driving course for heavy vehicles (trucks, buses, and large utility vehicles) focused on risk management, accident reduction, and fleet professionalization.
• Direção Defensiva - Veículos Leves Defensive driving training for light vehicles (cars, vans, and small utility vehicles) focused on risk anticipation, accident prevention, and fleet cost reduction.
• Direção Defensiva - Motos Defensive driving course specifically designed for motorcyclists, covering safety techniques, risk perception, and advanced control in critical situations.
• Avaliação de Dirigibilidade Professional driving assessment that analyzes driver competence and behavior through technical evaluation of skills in different scenarios and risk situations, producing diagnostic reports for fleet operations.
• eBook - Direção Defensiva: Guia Completo para segurança nas estradas 56-page digital guide in 4 chapters covering defensive driving fundamentals, risk management, standard operating procedures, and defensive driving techniques; sold for R$49.90.
• eBook - Pilote sua Moto com Mais Segurança: do Básico ao Avançado Comprehensive digital guide for motorcyclists from beginner to advanced level, covering defensive riding, preventive strategies, risk management, advanced techniques, adverse conditions, and long-distance riding; sold for R$89.90.
• Cartas do Trânsito (Educational Card Game) Educational card game featuring real traffic situations designed to generate reflections and discussions about behavior, ethics, and road safety; sold for R$149.90.
• Condução Hiper Econômica (Online Course) Online course focused on diesel fuel economy for drivers of automated heavy trucks (48.5 to 74 tons) using the proprietary HIPER methodology, comprising 12 online lessons in 5 hours; priced at R$80.00.
• Condução de Veículos de Emergência Specialized in-person training for emergency vehicle operators covering advanced driving techniques under emergency conditions, speed and trajectory management, and decision-making under stress.
• Treinamentos em Gestão Pública (Defensive Driving for Public Management) Comprehensive training programs for the public sector including defensive driving adapted for municipal reality and specialized motorcycle training for prefectures, SAMU, motorcycle medics, municipal guards, and security forces; covers public asset protection, economy, and institutional image.
• Treinamento de Pilotagem de Motos (Presencial) In-person motorcycle training combining theory and practice on cone tracks, covering preventive riding, risk management, cornering, counter-steering, braking, and real-time feedback.
• Direção Defensiva - Online (EAD) Online defensive driving course with 20 hours covering CTB approaches for two-wheeled vehicles (15h) and first aid concepts (5h), approved with minimum grade 7.0; priced at R$150.00.
• Eco Driving e Etanol Eco-driving program with focus on ethanol fuel, combining operational performance, financial savings, and environmental responsibility through advanced driving techniques.
• MOPP (Movimento e Operação de Produtos Perigosos) Specialized online course for drivers of dangerous products transport vehicles, providing orientation on proper handling of hazardous materials according to specific legislation.
• Cargas Indivisíveis Specialized online course for indivisible, special, exceptional, or oversized cargo transport, training drivers on proper handling and operation of project vehicles.
• Transporte Escolar Specialized online course for school transport drivers covering qualification and improvement for safe transportation of children in vans or buses.
• Transporte de Emergência (Online) Online course for emergency vehicle transport drivers preparing them to operate safely and preserve physical integrity of occupants and others in traffic.
• Coletivo de Passageiros Specialization online course for collective passenger transport drivers (category D required) covering safe driving skills and professional development; Formation R$280 or Update R$190 with installment options.
• NR 20 (Flammable and Combustible Materials) Work regulation online courses for professionals handling flammable and combustible liquids in Class I, II, and III facilities, available in Basic (8h/R$100), Intermediate (16h/R$150), and Advanced (32h/R$200) levels.
• Cursos Especializados - EAD (Bundle of SENATRAN-Approved Specialized Courses) Online specialized courses for dangerous products transport, indivisible cargo, school transport, emergency transport, and collective passenger transport, plus defensive driving and first aid, all approved by SENATRAN.
• Personalize seu Treinamento (Customized Corporate Training) Customized training solutions designed specifically for company needs, with diagnostic assessment, tailored content, and methodologies favoring practical retention.
• Palestras (Traffic Safety Presentations / Lectures) Engaging traffic safety presentations covering defensive driving, SIPAT integration, interactive activities, and case studies, designed to drive real results and behavioral change in organizations.

Quantifiable outcome

• Over 4,000 hours of training delivered and more than 2,300 drivers trained
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Others

• Lytx: Video telematics and driver-coaching platform used by commercial fleets to identify risky driving behavior. It is an adjacent/competing solution to IBT's training-led approach—fleets can choose between telematics-driven coaching and traditional driver training, so Lytx is a partial substitute rather than a direct peer.
• Samsara: Fleet management platform with built-in driver safety scoring and coaching workflows. Comparable to IBT only insofar as both target fleet risk reduction; Samsara competes via telematics rather than instructor-led training, making it an enabling/adjacent player in the same buyer budget conversation.
• Geotab: Global fleet telematics provider whose Marketplace includes driver coaching and safety add-ons. Relevant to IBT as a competing channel for fleet risk-management budgets, but does not deliver instructor-led driver training, so it is an adjacent/ecosystem peer.

Direct peers

• Smith System: North America's leading fleet driver safety training provider, selling defensive-driving and collision-reduction programs to corporate fleets. Highly comparable to IBT's corporate InCompany defensive-driving line in target customer (fleet operators) and outcome-based value proposition (accident and cost reduction).

Broad incumbents

• SENAC: Brazil's national commercial learning service offers transportation, logistics, and driver-related short courses as part of a broader professional-education catalog. It overlaps with IBT on professional driver training but serves a much wider vocational portfolio rather than specializing in traffic safety.
• National Safety Council (NSC) Defensive Driving: US-based safety organization offering certified defensive-driving and traffic safety courses to corporate and individual learners. Comparable to IBT in product mix (defensive driving, online + in-person) but operates within a much larger North American safety-training portfolio.
• SEST SENAT: The Serviço Social do Transporte and Serviço Nacional de Aprendizagem do Transporte operate Brazil's largest transport-sector training network, offering defensive driving, economic driving, and specialized transport courses to professional drivers and fleets nationwide—the closest institutional analog to IBT, but at vastly greater scale and geographic reach.

Emerging players

• ABRAMET: The Brazilian Motorcyclist Association provides rider training, advocacy, and safety content—directly comparable to IBT's motorcycle-focused Pilotagem de Moto and defensive motorcycling courses, though with a stronger association/membership orientation rather than commercial training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ibt.pilotagem
• Instagraminstagram.com/ibtransito

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Brasileiro De Trânsito