Lilly Drogerie Eood
Lilly Drogerie Eood is a privately held Bulgarian omnichannel beauty and personal care retailer operating the lillydrogerie.bg e-commerce platform and physical stores, serving individual consumers and families nationwide with 2,000+ SKUs across cosmetics, hair care, hygiene, baby, and home categories, complemented by a mobile-app loyalty program and multi-carrier delivery.
- Company typePrivate
- Founded2010
- HeadquartersSofia, Bulgaria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Lilly Drogerie Eood does
Lilly Drogerie Eood (Лили Дрогерие ЕООД) is a privately held Bulgarian limited liability company that operates an omnichannel beauty and personal care retail business under the lillydrogerie.bg domain and a network of physical stores. Its headquarters are in Sofia at ул. Иван Денкоглу 26, ет.2. The company targets individual Bulgarian consumers and families with children, offering more than 2,000 SKUs across cosmetics, fragrances, makeup, hair care (over 100 brands including L'Oreal, Garnier, Syoss, Palette, Wellaton, Prestige), personal hygiene, men's grooming, dermocosmetics, Korean cosmetics, baby and children's products, home care, food supplements, and beauty/health devices. Pricing is presented in dual EUR/BGN currency with unit pricing that varies by category, and the company runs regular promotional catalogs and discounts.
The commercial platform is a Magento-based e-commerce storefront built by the Bulgarian agency Stenik, with standard integrations for Google Analytics, Google Tag Manager, Facebook Pixel, Zopim live chat, and payments via Visa, Mastercard, Apple Pay, Google Pay, and cash on delivery. Order fulfillment is handled through three logistics partners — Speedy, Econt, and BoxNow parcel lockers — enabling delivery to all Bulgarian settlements, with free BoxNow delivery for orders above €14.99 (29.32 BGN). The Lilly Club mobile-app loyalty program issues 'цветчета' (flowers) points per purchase that customers redeem for discounts, and is the company's primary mechanism for retention and first-party data capture. Marketing combines paid search (Google AdWords), paid social (Facebook), email newsletters, and printed monthly catalogs. No external investors, parent company, M&A activity, or headcount figures are disclosed.
The revenue model is direct-to-consumer retail product sales across both online and physical channels, with pricing, promotions, and assortment curated for the Bulgarian market. The GTM motion is a hybrid online-plus-storefront approach, leveraging nationwide last-mile coverage, a broad multi-brand assortment, and loyalty-driven repeat purchase. No AI/ML capabilities, patents, awards, or leadership-team details were disclosed in the available source material.
Lilly Drogerie Eood firmographics
Firmographics- Name
- Lilly Drogerie Eood
- Legal name
- Лили Дрогерие ЕООД
- Website
- https://lillydrogerie.bg
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lilly Drogerie Eood is a privately held Bulgarian omnichannel beauty and personal care retailer operating the lillydrogerie.bg e-commerce platform and physical stores, serving individual consumers and families nationwide with 2,000+ SKUs across cosmetics, hair care, hygiene, baby, and home categories, complemented by a mobile-app loyalty program and multi-carrier delivery.
- Ownership category
- akta.pro rank
Lilly Drogerie Eood industry classification
Industry- Product category
- Beauty and Personal Care Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)
- akta.pro secondary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Lilly Drogerie Eood is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Lilly Drogerie Eood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (Retail): Revenue generated from selling beauty, personal care, cosmetics, health supplements, baby care, and home products through both online and physical retail channels. Products are sourced from various international brands including L'Oreal, Garnier, Schwarzkopf, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Product pricing varies by brand and category |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lilly Drogerie Eood product offering
Product offeringCore offering
Lilly Drogerie Eood is a Bulgarian multi-category drugstore retailer that sells beauty, cosmetics, personal care, hair care, fragrances, baby care, home care, and health supplement products through a Magento-based online store (lillydrogerie.bg) and a network of physical stores across Bulgaria. The company carries 100+ hair care brands (including L'Oreal, Garnier, Syoss, Palette, Wellaton, Prestige) alongside Korean cosmetics, dermocosmetics, and beauty devices, and operates the Lilly Club loyalty program.
Product overview
Lilly Drogerie Eood operates a Bulgarian retail e-commerce platform combining a physical store network with online operations. The core product is a multi-category digital storefront offering cosmetics, personal care, household products, health supplements, and baby care items. The product portfolio includes over 100 hair care brands (L'Oreal, Garnier, Syoss, Palette, Wellaton, Prestige, etc.) across hair dyes, styling, and treatment categories. Additional offerings include Korean cosmetics, fragrances, makeup, dermocosmetics, and home health products. The platform is complemented by the Lilly Club loyalty program with mobile app access. The company provides delivery services across Bulgaria through integration with Speedy, Econt, and BoxNow carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lilly Drogerie E-commerce Store (lillydrogerie.bg)
Companies that use Lilly Drogerie Eood
Customer profileSegments2 records
Ideal customer profiles2 records
Lilly Drogerie Eood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lilly Drogerie Eood partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BoxNowcoreBoxNow is a parcel locker service partner that enables convenient order pickup for Lilly Drogerie customers. Free delivery is offered for orders over 14.99€/29.32лв when using BoxNow lockers.
- SpeedycoreSpeedy is a courier delivery service partner enabling home delivery of online orders throughout Bulgaria.
- EcontcoreEcont is a courier delivery service partner providing delivery options for online orders across Bulgaria.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lilly Drogerie Eood competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lilly Drogerie Eood social profiles
Digital presenceLilly Drogerie Eood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lilly Drogerie Eood leadership team
Management profileNumber of profiles
Lilly Drogerie Eood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lilly Drogerie Eood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lilly Drogerie Eood
What does Lilly Drogerie Eood do?
Lilly Drogerie Eood is a Bulgarian multi-category drugstore retailer that sells beauty, cosmetics, personal care, hair care, fragrances, baby care, home care, and health supplement products through a Magento-based online store (lillydrogerie.bg) and a network of physical stores across Bulgaria. The company carries 100+ hair care brands (including L'Oreal, Garnier, Syoss, Palette, Wellaton, Prestige) alongside Korean cosmetics, dermocosmetics, and beauty devices, and operates the Lilly Club loyalty program.
Is Lilly Drogerie Eood a public or private company?
Lilly Drogerie Eood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lilly Drogerie Eood founded?
Lilly Drogerie Eood was founded in 2010. It employs 501 to 1,000 people.
Where is Lilly Drogerie Eood based?
Lilly Drogerie Eood is headquartered in Sofia, Bulgaria, in the Europe region.
How does Lilly Drogerie Eood make money?
One revenue line is on record: product Sales (Retail).
Does Lilly Drogerie Eood have an API?
No public API is recorded for Lilly Drogerie Eood.
What industry is Lilly Drogerie Eood in?
Lilly Drogerie Eood's product category is Beauty and Personal Care Retail. Its primary akta.pro industry code is CRAGAJAL, Variety Stores with Pharmacy / Health & Beauty Focus, with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 5912.