Melmac
- Company typePrivate
- Founded2012
- HeadquartersViña Del Mar, Chile
- Headcount1–10
- GTM typeB2B
- OfferingServices
Melmac firmographics
Firmographics- Name
- Melmac
- Legal name
- Melmac
- Website
- https://melmac.cl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Melmac industry classification
Industry- Product category
- Digital Marketing and Web Development Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Melmac is headquartered
LocationHeadquarters
- HQ city
- Viña Del Mar
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Melmac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Maintenance Plans: Monthly subscription plans for WordPress/WooCommerce site maintenance including updates, backups, security, and technical support. Plans range from basic (UF 2/month) to premium (UF 7/month).
- Web Development Projects: One-time fees for website development projects including corporate sites, landing pages, and ecommerce stores. Pricing ranges from $500,000–$1,500,000 CLP for basic projects to over $3,000,000 CLP for complex ecommerce solutions.
- Google Ads Management: Professional management of Google Ads campaigns including search, display, shopping, and Performance Max campaigns. Focus on ROI and measurable results with monthly reporting.
- Meta Ads Management: Facebook and Instagram advertising management including audience targeting, creative development, A/B testing, and conversion optimization with monthly performance reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan: UF 2/month - WordPress updates, monthly backups, uptime monitoring, email support |
| Subscription | Monthly | Standard Plan: UF 4/month - Everything in Basic plus 4 content changes/month, weekly backups, monthly reports, security optimization, WhatsApp support |
| Subscription | Monthly | Premium Plan: UF 7/month - Everything in Standard plus unlimited content changes, daily backups, quarterly speed optimization, priority support, monthly SEO review |
| One time/ perpetual license | Pay-as-you-go | Corporate Website: $500,000–$1,500,000 CLP |
| One time/ perpetual license | Pay-as-you-go | Ecommerce Store: $1,500,000–$3,000,000+ CLP |
| One time/ perpetual license | Pay-as-you-go | Landing Pages: Starting from $500,000 CLP |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Melmac product offering
Product offeringCore offering
Melmac is a Chile-focused digital agency that sells Google Ads and Meta Ads campaign management, conversion-focused corporate website, landing-page, and ecommerce development, and monthly WordPress/WooCommerce maintenance. These services operate together through campaign tracking, reporting, and continuous optimization for Chilean service companies and ecommerce businesses.
Product overview
Melmac is a digital advertising and web development agency that operates as a modular service portfolio rather than a unified software platform. The core offering integrates four service modules: Google Ads management, Meta Ads (Facebook/Instagram) management, Web Development, and Web Maintenance. These services are designed to work together as a complete digital sales system, combining paid advertising, website development/maintenance, and data analytics to generate qualified leads and measurable business growth for Chilean service companies and ecommerce businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Maintenance Monthly WordPress and WooCommerce maintenance for Chilean businesses, including updates, automated backups, uptime monitoring, security optimization, performance support, and monthly reporting under Basic, Standard, and Premium plans.
- Web Development Professional corporate websites, advertising landing pages, and ecommerce stores built with WordPress and WooCommerce, including SEO, mobile optimization, speed optimization, MercadoPago and Transbank payment integration, and dispatch-system integration for Chile.
- Google Ads Management Management of Google Search, Shopping, Display, Performance Max, and YouTube campaigns, including keyword research, conversion-focused copywriting, landing-page alignment, monthly reporting, and continuous ROI optimization.
- Meta Ads Management Facebook and Instagram advertising management for lead generation, ecommerce conversions, traffic, brand awareness, and remarketing, including audience targeting, creative development, A/B testing, conversion optimization, and monthly performance reports.
Quantifiable outcome
- 53% of mobile visits lost if site takes longer than 3 seconds to load (used as client pain point)
- +1 more outcomes
Companies that use Melmac
Customer profileSegments3 records
Ideal customer profiles3 records
Melmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Melmac partnerships and signals
Strategic signalScale indicators3 records
Melmac competitors and assessment
Company assessmentDirect peers
- WebFX: Performance digital marketing agency delivering PPC management, SEO, web development, and ecommerce solutions. Closely aligned with Melmac's integrated ads + web development + analytics value proposition for SMB and mid-market clients.
- Disruptive Advertising: Performance marketing agency focused on paid media (Google Ads, Meta Ads) and conversion optimization for ecommerce and SaaS clients. Comparable to Melmac in its ROI-led, metrics-driven positioning around paid ad management.
- SmartSites: Full-service digital agency offering web design, PPC management, and SEO to SMBs across multiple verticals. Directly comparable to Melmac in targeting SMBs with bundled digital marketing and web services.
- KlientBoost: PPC and conversion-rate-optimization agency specializing in Google Ads, Facebook Ads, and landing page development. Direct comparable to Melmac's Google/Meta Ads management plus landing page optimization services.
- Power Digital Marketing: Full-service performance marketing agency offering paid media, SEO, web development, and ecommerce services to mid-market brands. Closely matches Melmac's integrated service portfolio and revenue model.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC (Google Ads, Meta Ads), web design, and content marketing to SMBs. Directly comparable to Melmac in service mix and SMB target segment, though operating primarily in the US market.
- Tinuiti: Independent performance marketing agency with strong emphasis on Google and Meta Ads management plus ecommerce and CRM integration. Comparable in its data-driven ads-led approach, though significantly larger in scale.
Broad incumbents
- Rock Content: LATAM-origin digital marketing platform combining content production, SEO, and performance marketing services. Comparable as a broader regional player offering integrated digital marketing solutions, though with a more platform-driven model.
- Publicis Groupe Chile: Global advertising holding company with established operations in Chile offering full-service advertising, media buying, and digital services. Comparable as a competitor for Chilean enterprise-level digital marketing budgets, though serving a much broader market.
- DDB Worldwide / Tribal Chile: Global creative agency network with Chilean operations providing integrated advertising and digital services. Broad incumbent competitor in the Chilean advertising market against which Melmac positions its boutique specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Melmac social profiles
Digital presenceMelmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melmac leadership team
Management profileNumber of profiles
Melmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melmac
What does Melmac do?
Melmac is a Chile-focused digital agency that sells Google Ads and Meta Ads campaign management, conversion-focused corporate website, landing-page, and ecommerce development, and monthly WordPress/WooCommerce maintenance. These services operate together through campaign tracking, reporting, and continuous optimization for Chilean service companies and ecommerce businesses.
Is Melmac a public or private company?
Melmac is a private company. It is classified as unknown and is currently operating.
When was Melmac founded?
Melmac was founded in 2012. It employs 1 to 10 people.
Where is Melmac based?
Melmac is headquartered in Viña Del Mar, Chile, in the Latin America region.
How does Melmac make money?
Four revenue lines are on record. Web Maintenance Plans are the primary driver. The others are web Development Projects, google Ads Management and meta Ads Management.
Who are Melmac's main competitors?
Direct peers on record are WebFX, Disruptive Advertising, SmartSites, KlientBoost, Power Digital Marketing, Thrive Internet Marketing Agency and Tinuiti. Broad incumbents are Rock Content, Publicis Groupe Chile and DDB Worldwide / Tribal Chile.
Does Melmac have an API?
No public API is recorded for Melmac.
What industry is Melmac in?
Melmac's product category is Digital Marketing and Web Development Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541830 and its SIC code is 7311.