MB Country Living

What MB Country Living does

MB Country Living (also operating under the legacy name Minor Bros. Country Living) is a privately held, family-owned multi-category farm and pet supply retailer founded around 1960 and headquartered in Ontario, Canada. The company operates 7-8 physical retail locations across Southern Ontario — including Canborough, Fonthill, Fulton (Smithville), Niagara-on-the-Lake, Stevensville, Wainfleet, Waterford, and Waterdown — alongside an Odoo-powered e-commerce storefront that supports curbside pickup, gift cards, and customer accounts. Its catalog spans more than 8,660 SKUs across Feed (farm stock, domestic animals, specialty), Pet (dog, cat, small animal), Wild Birding (including its proprietary Birder's Choice brand), Equine, Farm, Homestead/hardware, Seasonal & Outdoor, Poultry, Clothing/workwear, and a Mill Market local gourmet food section.

The business model is a hybrid physical-retail and direct-to-consumer e-commerce model selling third-party brands (Purina, Masterfeeds, Royal Canin, Brooks, Tribute, Triple Crown, and others) alongside proprietary private-label lines (Birder's Choice wild bird seed, Healthy Basics economy pet food, and MB Country Living Brand Feed). Pricing is unit-based across all categories — ranging from sub-$1 egg flats to roughly $740 for premium outdoor cooking equipment — with no subscription, membership, or volume-tier model. Customer acquisition combines local foot traffic, an email newsletter, a TikTok presence, and seasonal events such as the recurring Chick Days poultry program.

End customers are exclusively individual consumers and small-scale operators — farmers, homesteaders, pet owners, birding hobbyists, equestrians, and backyard poultry keepers — across Southern Ontario. Revenue is not publicly disclosed; the absence of any institutional ownership, funding rounds, M&A activity, or public listing indicates a stable, family-controlled regional operator pursuing incremental organic growth through store expansion, category extension, private-label development, and digital channel buildout rather than aggressive scaling.

Name

MB Country Living

Legal name

MB Country Living

Website

https://mbcountryliving.ca

Company type

Private

Founded year

1960

Operating status

Operating

Short description

MB Country Living is a family-owned, multi-category farm and pet supply retailer operating 7-8 stores across Southern Ontario with an e-commerce and curbside pickup channel, serving farmers, homesteaders, pet owners, birders, equestrians, and backyard poultry keepers.

Ownership category

akta.pro rank

Product category

Rural and Farm Supply Retail

NAICS

All Other Miscellaneous Retailers (45999), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Farm supply retail
• Pet supply store
• Equine equipment
• Wild birding supplies
• Homestead products

Headquarters

HQ city

Dunnville

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail model selling physical products across multiple categories including feed, pet supplies, farm equipment, clothing, and seasonal merchandise. Products are sold at fixed prices through both in-store and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MB Country Living is a multi-category retail chain operating 7–8 physical stores across Southern Ontario plus an Odoo-powered online storefront, selling feed, pet supplies, wild birding products, equine equipment and apparel, farm and homestead hardware, seasonal/outdoor goods, clothing, poultry supplies, and a Mill Market gourmet food section to individual consumers. The business combines traditional brick-and-mortar retail with curbside pickup online ordering and recurring seasonal events such as Chick Days, and carries its own private-label brands (Birder's Choice, Healthy Basics, MB Country Living Brand Feed) alongside third-party brands like Purina, Masterfeeds, and Royal Canin.

Product overview

MB Country Living is a retail farm and pet supply store operating 7 locations across Southern Ontario, Canada. The company operates as a multi-category retailer offering a unified e-commerce platform (powered by Odoo) with curbside pickup. Its product portfolio spans Feed (own brand plus major brands like Purina, Masterfeeds, Royal Canin), Pet supplies, Wild Birding (including proprietary Birder's Choice brand), Equine equipment, Farm supplies, Homestead/hardware, Seasonal & Outdoor products, Clothing, Poultry supplies, and a Mill Market gourmet food section. The core offering is a broad consumer retail experience with both physical stores and online ordering, supplemented by seasonal events like annual Chick Days.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed (Farm Stock, Domestic Animals, Specialty)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Royal CaninminorOthersRoyal Canin is carried as a pet food brand, sold through MB Country Living's retail locations and online store.
• MasterfeedscoreOthersMasterfeeds is a major feed brand supplier, featured as one of the primary brands carried by MB Country Living in their equine and farm feed categories.
• PurinacoreOthersPurina is a key feed brand supplier carried across multiple categories including equine feed and rodent feed.
• HunterminorOthersHunter is featured as one of the brands carried, appearing in the logo/brands section of the website.
• BRCminorOthersBRC is featured as one of the brands carried, appearing in the logo/brands section of the website.
• ArmstrongminorOthersArmstrong is featured as one of the brands carried, appearing in the logo/brands section of the website.
• Minor BroscoreOthersMinor Bros is the parent company behind MB Country Living, with 60+ years of history supporting local farms in Southern Ontario.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Princess Auto: Canadian retailer of farm, hardware, tools, and outdoor equipment with strong rural Ontario presence. Comparable in farm and homestead/hardware assortment and Canadian regional focus.

Others

• Masterfeeds: Major Canadian feed manufacturer and one of MB Country Living's core brand suppliers. Relevant as an ecosystem participant and vertical-anchored partner rather than a direct retail competitor.

Broad incumbents

• Canadian Tire: Iconic Canadian mass retailer covering hardware, automotive, seasonal, outdoor living, and pet. Overlaps with MB Country Living across homestead, seasonal, outdoor, and pet categories at a much larger national scale.
• RONA: Canadian home improvement and hardware retailer with overlap on homestead, hardware, paint, fasteners, and outdoor categories that MB Country Living carries across multiple storefronts.
• Tractor Supply Co. The largest U.S. farm and rural lifestyle retailer, carrying farm supplies, pet, equine, hardware, and clothing categories that closely mirror MB Country Living's assortment. Comparable in product mix and customer use cases, though far larger and geographically dispersed.
• Amazon Canada: Dominant e-commerce platform competing on price, selection, and Subscribe & Save across pet food, feed, hardware, and seasonal categories that MB Country Living sells through its Odoo storefront.

Direct peers

• Rural King: U.S. farm and home supply chain carrying feed, pet, equine, hardware, and outdoor products. Closely mirrors MB Country Living's category mix and rural lifestyle customer.
• Home Hardware: Canadian dealer-owned hardware and farm/home retailer. Directly comparable in assortment (hardware, farm supplies, seasonal, paint, fasteners) and in serving rural Ontario households through local-store formats.
• Pet Valu: Canada's largest specialty pet retailer with broad pet food, accessory, and wellness assortment. Directly comparable in the Pet category that is one of MB Country Living's primary segments.
• Peavey Industries (Peavey Mart / MainStreet Hardware): Canadian farm, hardware, and pet retailer historically operating rural-format stores across Western Canada. Closely comparable in assortment and rural customer base, though geographically non-overlapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mb-country-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Country Living