Nordic Mountain Ski Area

What Nordic Mountain Ski Area does

Revenue is generated through direct-to-consumer channels — the shop.nordicmountain.com e-commerce platform and an on-site ticket counter — with no third-party resellers. Core streams include dynamically priced day lift tickets (6-hour flex, all-day, night, tot, beginner area, First Tracks Friday), season passes ($399 individual, $778 two-person, $1,149 family, with installment financing and $15 insurance), equipment rentals (Nordica daily and seasonal), private and multi-week youth lessons including the award-winning Terrain Based Learning (TBL) program, snow tubing, three on-mountain dining venues (Nordy's Pub, Nordic Cafe, Bistro), and a pro shop. Operational technology is conventional for the segment: RFID lift-pass cards with online reload, dynamic pricing engines, and SMS/text snow alerts. Customer acquisition runs through Instagram, Facebook, YouTube, email newsletter, and on-mountain events (Rail Jam, Winterfest, Pond Skim), with a dedicated group sales coordinator targeting schools, ski clubs, and corporate groups of 20 or more.

Name

Nordic Mountain Ski Area

Legal name

Nordic Mountain, INC.

Website

https://nordicmountain.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Mountain is a privately held, family-owned 60-acre regional ski resort in Wild Rose, Wisconsin, operating seasonally since 1975 under Schmitz Brothers, LLC., serving beginner through expert skiers, families, youth lesson participants, and groups via lift tickets, season passes, rentals, Terrain Based Learning instruction, and snow tubing.

Ownership category

akta.pro rank

Product category

Ski Resort & Winter Recreation

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Winter recreation services
• Snow sports instruction
• Ski equipment rentals
• Snow tubing park

Headquarters

HQ city

Wild Rose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift Tickets: Primary revenue driver. Dynamic pricing model where tickets are cheaper on weekdays and when purchased in advance online. Window prices are higher walk-up rates. Ticket types include 6-hour flex, all-day, night, tot tickets (free for ages 6 and under with paid adult ticket), beginner area tickets, and First Tracks Friday tickets. RFID reload system enables repeat visits.
2. Season Passes: Season passes (Individual $399, 2-Person $778, Family $1,149) represent a large upfront payment covering unlimited skiing for the season. SNO Pass upgrades add unlimited access to sister resorts (Little Switzerland, Crystal Ridge) and partner resort discounts for $200-250 additional. A financing option allows payment in installments. Season passes also drive ancillary revenue from rentals and F&B.
3. Equipment Rentals: Ski and snowboard rental packages (skis/board, boots, poles, helmet) sold at $35 online or $45 at window. Individual components (skis/snowboard only, boots only, helmet only) available at window. Seasonal rentals with Nordica equipment are available for purchase for the full season.
4. Ski and Snowboard Lessons: Private lessons (1.5 hours, $109 for one person, $49/person for up to 4 additional participants). Multi-week youth programs ($249-$379). Terrain Based Learning access included with lift and rental packages. Add-ons (lift ticket, rental) available at discounted rates.
5. Snow Tubing: 2-hour tubing tickets at $20 online; all-night tubing (Wed-Thu, 4:30pm-8:30pm) at $26 online. Group tubing (20+) receives discounted rates. Season pass holders get free weekday tubing.
6. Food and Beverage (Nordy's Pub, Nordic Cafe, Bistro): Nordy's Pub serves upscale bar food and specialty drinks. Nordic Cafe offers quick cafeteria-style food and pizza. Bistro provides espresso-based drinks, sandwiches, and quick bites. Pub built from timber cleared when runs were first established in 1975. Food service staff are employed seasonally.
7. Pro Shop Merchandise: On-site pro shop sells Nordic Mountain branded apparel, gloves, mittens, hats, snow pants, helmets, goggles, sunglasses, stickers, and travel mugs, as well as items from partner brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Nordic Mountain is a 60-acre ski and snowboard resort that sells lift-access tickets, multi-week and private lessons, seasonal and multi-resort passes (Season Passes and the Schmitz Brothers SNO Pass), equipment rentals, snow tubing sessions, and on-mountain dining across three venues. The resort also operates a Pro Shop retail outlet, an independent youth Mountain Racing program, and First Tracks Fridays early-access events for season pass holders, serving individuals, families, school and scout groups, and corporate outings.

Product overview

Nordic Mountain is a ski and snowboard resort in Wild Rose, Wisconsin offering a unified winter recreation experience across 60 acres with 265 feet of skiable vertical. The core offering combines lift-access skiing/snowboarding with equipment rentals, professional instruction through Terrain Based Learning, and snow tubing. Supporting services include three dining venues (Nordy's Pub, Nordic Cafe, Bistro), a pro shop, terrain parks, ski racing programs, and group booking capabilities. Season pass products range from individual passes to SNO Pass (unlimited at partner resorts). The resort operates with RFID ticket systems and text-based mobile alerts for snow updates.

Differentiator

Problem solved

Functional benefit

Brands

• SNO Pass: A multi-resort season pass program offering unlimited skiing at Nordic Mountain, Little Switzerland, and Crystal Ridge, plus partner resort benefits across North America.
• Nordy's Pub
• Terrain Based Learning

Products and services

• Ski & Snowboard Lift Tickets Day and night lift access passes for skiing and snowboarding at Nordic Mountain, sold by age category (Adult, Teen, Child, Senior, 4 & Under), Half Day vs. Full Day, and Night Session, with dynamic online pricing offering up to 44% off the window rate.
• Season Passes Annual unlimited-lift season passes for Nordic Mountain with categorized tiers by age and pass type, available with installment payment plans, and bundled perks including First Tracks Fridays and Bring-A-Friend tickets.
• Equipment Rentals On-site rental of Nordica skis, snowboards, and boots, available bundled with Lift Tickets in combined packages and tailored to lesson participants and walk-up guests.
• Snow Tubing Multi-lane snow tubing park sessions sold as 2-hour time-window tickets, available as a standalone activity or as part of group and lesson packages.
• Ski & Snowboard Lessons Group and private ski and snowboard lessons, multi-week lesson programs, and beginner instructional sessions taught using the award-winning Terrain Based Learning methodology, available bundled with Lift + Rental packages.
• Nordy's Pub On-mountain pub-style restaurant serving food and beverages to ski, snowboard, and tubing guests during operating hours.
• Nordic Cafe Casual on-mountain cafe serving quick meals, snacks, and beverages to guests throughout the ski day.
• The Bistro Sit-down on-mountain dining venue at Nordic Mountain offering a broader food and beverage menu for resort guests.
• Pro Shop Retail merchandise outlet on property selling Nordic Mountain branded apparel, accessories, and related ski and snowboard gear to guests.
• Group Bookings Coordinated group packages for parties of 15 or more offered to schools, scouts, clubs, athletic teams, and corporate groups, bundling lift tickets, lessons, tubing, and dining, coordinated by a dedicated group sales contact.
• SNO Pass Multi-resort season subscription pass operated by the Schmitz Brothers resort group, providing unlimited access to Nordic Mountain, Little Switzerland, and Crystal Ridge plus discounts at 25+ affiliated partner resorts.
• First Tracks Fridays Early-mountain access perk for Season Pass holders on selected Fridays, granting first chair privileges before general public opening.
• Mountain Racing Program Independent youth ski racing program for ages 8–17 managed at Nordic Mountain, offering seasonal race training, gate training, and competition participation led by the program Head Coach.

Quantifiable outcome

• Save up to 44% on lift tickets by purchasing online in advance
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Little SwitzerlandcoreStrategic or Co-development PartnerSister resort within the Schmitz Brothers group. Unlimited skiing and snowboarding included with the SNO Pass (at no additional cost beyond the $200-250 upgrade). Located in Slinger, WI. NASTAR course available 12-2pm weekends.
• Crystal RidgecoreStrategic or Co-development PartnerSister resort within the Schmitz Brothers group. Unlimited skiing and snowboarding included with the SNO Pass (at no additional cost beyond the $200-250 upgrade). Located in Wisconsin.
• SNO Pass Resort Partner Network (25+ resorts)coreChannel Partner/ Reseller/ DistributorSNO Pass holders receive 3 complimentary days at over 25 partner resorts including Ski Cooper CO, Yawgoo Valley RI, Mount Southington CT, Seven Oaks IA, Bogus Basin ID, Cherry Peak UT, Caberfae Peaks MI, Mt. Ashland OR, Eaglecrest AK, Mt. Spokane WA, Steeplechase MN, Red River NM, Plattekill Mountain NY, Masella Spain, McIntyre NH, Lost Valley ME, Norway Mountain MI, Ski Butternut MA, and Monarch Mountain CO. Additional resorts offer 25-50% off lift tickets including Timber Ridge MI, Granite Peak WI, Snow River Mountain MI, and Lutsen Mountain MN. Some resorts have blackout dates.
• PSIA-AASI (Professional Ski Instructors of America)coreStrategic or Co-development PartnerNordic Mountain is a proud PSIA-AASI Member School. The ski school has both registered and certified ski instructors and trainers that teach to nationally established standards. PSIA-AASI is a nonprofit association with over 31,000 members establishing credentialing standards for snow sports instructors.
• National Ski Areas Association (NSAA)coreStrategic or Co-development PartnerNordic Mountain endorses and promotes NSAA's Your Responsibility Code and the Wisconsin Alpine Sports Act. The resort participates in NSAA's Smart Style terrain park safety initiative (co-sponsored by Burton Snowboards) and helmet safety campaigns.
• National Ski Patrol (NSP)coreStrategic or Co-development PartnerNordic Mountain Ski Patrol is affiliated with the National Ski Patrol (NSP). The patrol provides its members with NSP membership, National lift pass deals, and access to NSP training programs including Outdoor Emergency Care (OEC) and toboggan training. Annual dues approximately $50 plus $65 OEC exam fee.
• Mountain RacingminorStrategic or Co-development PartnerMountain Racing is an independent youth ski racing program (ages 8-17) managed at Nordic Mountain. Head coach Susie Weber ([email protected]) leads the program which trains for high-speed adventure with a focus on creating great skiers first, then great racers. Race events include NASTAR at partner resort Little Switzerland.
• Schmitz Brothers, LLCcoreStrategic or Co-development PartnerParent company of Nordic Mountain, Little Switzerland, and Crystal Ridge resorts. All rights reserved © 2026 Schmitz Brothers, LLC., Inc. The Schmitz Brothers group collectively offers the SNO Pass multi-resort product.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caberfae Peaks: Michigan ski area included as a SNO Pass partner (3 free days) and competing for the Upper Midwest ski trip market. Similar small-to-mid size and beginner-friendly terrain approach.
• Devil's Head Resort: Wisconsin ski resort and conference center in Merrimac that competes for the same Madison-area day-trip and family ski market as Nordic Mountain, with similar terrain park and lesson programs.
• Cascade Mountain: Wisconsin ski area near Portage that competes directly with Nordic Mountain for the southern Wisconsin day-trip market, with comparable terrain parks, tubing, and lessons offerings.
• Sunburst Ski Area: Small Wisconsin ski hill near Kewaskum that overlaps with Nordic Mountain's beginner/family segments and competes for the same Milwaukee-area day-trip skier.
• Granite Peak Ski Area: Largest ski area in Wisconsin, located in Rib Mountain. Competes for the same Midwest regional skier as Nordic Mountain but at a significantly larger scale, and is also a SNO Pass partner offering 25-50% off lift tickets.
• Little Switzerland: Sister Wisconsin ski area under the Schmitz Brothers group, bundled into the same SNO Pass product with Nordic Mountain. Operates as a regional ski hill in Slinger, WI, with comparable terrain size and Midwest day-trip customer base.
• Tyrol Basin: Wisconsin ski area near Mt. Horeb with comparable small-mountain positioning, night skiing, and terrain parks, serving the Madison-area market that also overlaps Nordic Mountain's trade area.
• Crystal Ridge Ski Area: Third Schmitz Brothers resort in Wisconsin, also included in the SNO Pass for unlimited skiing. Directly comparable small-to-mid Wisconsin ski area competing for the same regional Midwest skier.

Regional players

• Chestnut Mountain Resort: Midwest ski resort located in Galena, IL along the Mississippi. Comparable scale and family-friendly positioning but serves the Illinois/Iowa market rather than Nordic Mountain's Wisconsin core.

Broad incumbents

• Boyne Mountain Resort: Larger Michigan destination resort with lodging, golf, water park, and year-round amenities. Competes for Midwest ski trips at a higher price point and broader experience scope than Nordic Mountain's day-trip model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz0hKBBgUZS695sMKB0jCmA
• Facebookfacebook.com/nordicmountain
• Instagraminstagram.com/nordicmountain
• LinkedInlinkedin.com/company/nordic-mountain-ski-area

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Mountain Ski Area