Genesis Centre
- Company typePrivate
- Founded2012
- HeadquartersCalgary, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Genesis Centre firmographics
Firmographics- Name
- Genesis Centre
- Legal name
- Genesis Centre of Community Wellness
- Website
- https://genesis-centre.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Genesis Centre industry classification
Industry- Product category
- Community Recreation Facility
- NAICS
- Fitness and Recreational Sports Centers (713940), Civic and Social Organizations (813410)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where Genesis Centre is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Genesis Centre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership and Admission Fees: Annual, monthly, 30-day, and daily passes for sports drop-in and facility access. Revenue from individual and family memberships across multiple age categories.
- Sport Venue Rentals: Hourly rental of sports facilities including Feature Gymnasium, Community Gymnasium, Field Houses, and Outdoor Fields. Rates vary by time of day (prime/non-prime), user type (adult/youth), and court configuration.
- Birthday Party Packages: Four tiered birthday party packages ranging from $250-$550, including venue space, activities (bouncy house or sport), and duration of 3 hours.
- Event Space Rentals: Rental of Multi-Purpose Rooms, Feature Gymnasium, and Commons area for special events including cultural gatherings, conferences, trade shows, and corporate events.
- Donations: Charitable donations from individuals and organizations supporting youth and family programs in Northeast Calgary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership - unlimited 12-month access with no cancellation penalties |
| Subscription | Monthly | Monthly membership with no long-term commitment |
| Subscription | Monthly | 30-day admission pass |
| Unit Pricing | Pay-as-you-go | Single-day admission |
| Unit Pricing | Pay-as-you-go | Late night access (10 PM - 11 PM) |
| Usage-based | Pay-as-you-go | Feature Gymnasium sport booking rates |
| Usage-based | Pay-as-you-go | Community Gymnasium sport booking rates |
| Usage-based | Pay-as-you-go | Field House booking rates |
| Usage-based | Pay-as-you-go | Outdoor field booking rates |
| Unit Pricing | Pay-as-you-go | Birthday party packages (3-hour booking) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Genesis Centre product offering
Product offeringCore offering
Genesis Centre operates a 225,000 square foot non-profit multi-purpose complex in Northeast Calgary offering sport drop-in activities (badminton, basketball, volleyball, pickleball, soccer), hourly sport and event venue rentals (Feature Gymnasium, Community Gymnasium, Indoor Field Houses, Outdoor Fields, Multi-Purpose Rooms), birthday party packages, and a range of community programs for youth, families, and seniors. The facility functions as the North of McKnight Community Hub, co-locating the Saddletowne YMCA, Calgary Public Library branch, and Trellis to deliver integrated recreation, cultural, and social services.
Product overview
Genesis Centre is a non-profit community recreation facility operating as a single unified offering rather than a platform-plus-modules architecture. The organization provides a 225,000 square foot multi-purpose complex serving Northeast Calgary with integrated services including Sport Drop-In activities, Sport Venue Booking, Event Venue Booking, Birthday Party Packages, Community Programs (Active Seniors, Toddler Time), Lending Library, Community Grants, Volunteer Program, Donation Program, Virtual Facility Tours, and the Lotus Link blog publication. The facility houses co-located partners including the Saddletowne YMCA and Calgary Public Library branch, all operating under the North of McKnight Community Hub initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Sport Drop-In Public drop-in sports activities including badminton, basketball, volleyball, pickleball, and soccer available to members and single-day visitors at Genesis Centre's sports facilities.
- Sport Venue Booking Hourly rental of sport facilities including Feature Gymnasium, Community Gymnasium, Indoor Field Houses, and Outdoor Fields for groups, leagues, and organizations. Rates vary by prime/non-prime times, adult/youth status, and court configuration.
- Event Venue Booking Event space rentals for special events, meetings, conferences, cultural events, trade shows, and corporate functions. Includes access to the Feature Gymnasium, Community Gymnasium, Multi-Purpose Rooms, and Commons area.
- Birthday Party Packages Four tiered birthday party packages priced from $250 to $550 for 3-hour bookings, featuring bouncy houses, sports activities, party rooms, and catering options for children ages 1-10.
- Community Programs Active living and social programs including the Active Seniors Program, Toddler Time, Wellness Room, and partner agency services (YMCA English classes, Calgary Immigrant Women's Association programs).
- Lending Library Free community lending library offering household items such as carpet cleaners, wagons, ladders, and sewing machines for community members in Northeast Calgary.
- Community Grants Grant program offering up to $3,000 to support community-driven projects, events, and programs that strengthen Northeast Calgary.
- Donation Program Charitable donation program supporting youth and family programs, facility improvements, and expanded services in Northeast Calgary.
- Virtual Facility Tour 3D virtual tour of the Genesis Centre facility allowing visitors to explore the multi-purpose complex remotely.
Quantifiable outcome
- Over 1 million visits in first year of operation (2012)
- +6 more outcomes
Companies that use Genesis Centre
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Genesis Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genesis Centre partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Saddletowne YMCAcoreYMCA co-located within the Genesis Centre facility, providing fitness classes, English language programs, and community services. Part of the North of McKnight Community Hub.
- Calgary Public Library - Saddletowne BranchcorePublic library branch co-located within the Genesis Centre complex, providing literacy, learning resources, and community programming. Part of the North of McKnight Community Hub.
- TrelliscoreSocial services organization co-located at Genesis Centre, part of the North of McKnight Community Hub providing community support and programming.
- United Way of Calgary and AreacoreOperates the North of McKnight Community Hub initiative in partnership with Genesis Centre, Saddletowne YMCA, Saddletowne Library, and Trellis. Provides funding and coordination for community hub programming.
- Planet YouthminorYouth-focused community organization partner at Genesis Centre, supporting youth programming and development initiatives.
- Gateway ConnectsminorCommunity services organization partner at Genesis Centre, providing resources and support for NE Calgary residents.
- Calgary Immigrant Women's AssociationminorProvides services at Genesis Centre's Community Wing for immigrant women and families, including support programs and resources.
- Workers' Resource CentreminorProvides employment-related resources and support services at Genesis Centre for workers and job seekers.
- Calgary United Soccer Association (CUSA)minorAdult soccer programming provider operating at Genesis Centre facilities.
- Calgary Women's Soccer Association (CWSA)minorWomen's soccer programming provider offering adult and youth soccer programs at Genesis Centre.
- Government of AlbertaminorFunding provider for community hub initiatives and programming at Genesis Centre, including Alberta Culture Days celebrations.
- Preferred Hotel PartnersminorPreferred hotels represented by Calgary Hotel Association offering affordable rates for tournament and event attendees. Part of Genesis Centre's event services ecosystem.
- Preferred Vendors (Fusion Bollywood, Great Events Rentals, Simply Elegant, Party Rental Depot)minorPreferred décor suppliers for events at Genesis Centre, providing wedding and special occasion services.
- Preferred Catering Partners (Great Events Groups, Simply Elegant, Masala Twist, Bikaner Sweets, Classic Fare Catering)minorApproved catering suppliers for events at Genesis Centre offering professional food services customized to events.
- Cheers (Bartending Services)minorPreferred bartending service vendor for events at Genesis Centre.
- Carnivals at HeartminorPreferred party games vendor for birthday parties and special events at Genesis Centre.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Genesis Centre competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Genesis Centre social profiles
Digital presenceGenesis Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis Centre leadership team
Management profileNumber of profiles
Profiles16 records
Genesis Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis Centre
What does Genesis Centre do?
Genesis Centre operates a 225,000 square foot non-profit multi-purpose complex in Northeast Calgary offering sport drop-in activities (badminton, basketball, volleyball, pickleball, soccer), hourly sport and event venue rentals (Feature Gymnasium, Community Gymnasium, Indoor Field Houses, Outdoor Fields, Multi-Purpose Rooms), birthday party packages, and a range of community programs for youth, families, and seniors. The facility functions as the North of McKnight Community Hub, co-locating the Saddletowne YMCA, Calgary Public Library branch, and Trellis to deliver integrated recreation, cultural, and social services.
Is Genesis Centre a public or private company?
Genesis Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Genesis Centre founded?
Genesis Centre was founded in 2012.
Where is Genesis Centre based?
Genesis Centre is headquartered in Calgary, Canada, in the North America region.
How does Genesis Centre make money?
Five revenue lines are on record. Membership and Admission Fees are the primary driver. The others are sport Venue Rentals, birthday Party Packages, event Space Rentals and donations.
Does Genesis Centre have an API?
No public API is recorded for Genesis Centre.
What industry is Genesis Centre in?
Genesis Centre's product category is Community Recreation Facility. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 713940 and its SIC code is 7997.