Mehrpunkt Gmbh & Co. Kg

What Mehrpunkt Gmbh & Co. Kg does

Mehrpunkt GmbH & Co. KG is a privately held, full-service event agency headquartered in Freiburg, Germany, founded circa 2009 and operating under a GmbH & Co. KG legal structure with managing directors Petra Reischmann and Nicolas Häbel. The firm designs, plans, and executes corporate events, conferences, congresses, incentive trips, team events, anniversary celebrations, trade-association events, and digital event formats. Customers are primarily B2B enterprises and public institutions in Germany (with concentration in Baden-Württemberg) across industries including automotive, technology distribution, sportswear, manufacturing, pharmaceuticals, energy technology, and chambers of commerce; named clients include HUMMEL AG, DocuWare, Bechtle, IHK Südlicher Oberrhein, AVNET Abacus, Pierre Fabre, Victron Energy, KRAMER, and the Baden-Württemberg Ministry of Economic Affairs.

The product portfolio centres on end-to-end event management and is supported by an in-house digital Teilnehmermanagement platform for registration, real-time check-in apps, on-site badge printing, automated multilingual email communications, CRM import/export, and analytics. Adjacent offerings include graphic design, the mehrbox branded gift and merchandise line, pre-packaged team event formats (ice sculpting, golf, kitchen party, summer events, canoeing), social-media event promotion, and metaverse/XR event services. The technology stack combines standard SaaS (Squarespace for web, Microsoft Translator for live translation, AI Voice for announcements) with application-level AI integration via ChatGPT, Microsoft Copilot, MidJourney, Adobe Firefly, and DALL-E, including event-specific custom GPTs. The agency also operates Die LOKation, an owned event venue in a historic locomotive hall at the Freiburg headquarters, used both as a client venue and a capability showcase.

Revenue is generated predominantly through professional services fees for custom event projects, complemented by package pricing for standardised team events at 45–125 EUR per person, venue rental at Die LOKation, and merchandise sales through mehrbox. Distribution is sales-led via website inquiry, phone, and email, supplemented by content marketing through the mehrblick blog, the 'ein bissle mehr' podcast, Instagram, newsletter, and a kununu employer brand presence. Sustainability is a documented strategic priority, with active participation in the IHK KLIMAfit programme since 2023, ISO 20121 implementation via the fwd Konvoi since February 2024, and prior Green Event BW certifications; a CO2 balance of approximately 26.5 tonnes was reported for 2022 operations.

Name

Mehrpunkt Gmbh & Co. Kg

Legal name

mehrpunkt GmbH & Co. KG

Website

https://mehrpunkt.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mehrpunkt GmbH & Co. KG is a Freiburg-based, full-service event agency that designs, plans, and executes corporate events, conferences, incentives, and metaverse/XR events for B2B clients across Germany, supported by in-house digital attendee management and an owned venue.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Party Invitations, Stationery & Guest Management (HSACACAK), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Corporate event management
• Event planning services
• Attendee management software
• Conference organization
• Incentive travel services

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Execution Services: Full-service event agency offering concept development, planning, and on-site execution of corporate events including conferences, incentives, team events, anniversary celebrations, and congresses. Revenue is generated through professional service fees.
2. Teilnehmermanagement (Attendee Management): Standalone or bundled digital attendee management services including registration, check-in, badge printing, email automation, and reporting. Can be booked as individual packages or complete solutions.
3. Art Work and Graphic Design: Graphic design services for events including flyers, posters, invitations, digital info elements, booth backdrops, stage surfaces, signage, badges, lanyards, giveaways, moderation cards, bauchbinden, social media and newsletter elements.
4. mehrbox (Branded Gift Boxes): Sale of personalized and premium gift boxes for corporate events, incentive programs, and client appreciation. The mehrbox product line includes customizable gift combinations.
5. Event Packages (Teamevents): Pre-packaged team event formats including ice sculpting (79 EUR/person for 50-100 people), golfing (45 EUR/person from 10 persons), kitchen parties (105-125 EUR/person depending on group size), summer events (109-119 EUR/person), canoeing (from 50 persons, price on request), and others. These are offered as standardized packages with optional add-ons.
6. Location Rental (Die LOKation): The company operates and rents out its own event venue, 'Die LOKation', located in a locomotive hall in Freiburg, which serves as both a showpiece for client events and a revenue-generating rental asset.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mehrpunkt GmbH & Co. KG is a full-service event agency based in Freiburg, Germany that designs, plans, and executes corporate events, conferences, congresses, incentive trips, and digital event formats for business clients. The agency bundles concept development, venue sourcing, supplier coordination, on-site execution, social media promotion, and an in-house digital participant management solution (registration, check-in app, badge printing, automated emails). It also operates a branded gift product line (mehrbox) and an owned event venue (Die LOKation).

Product overview

Mehrpunkt is an established event agency from Freiburg offering a comprehensive portfolio of event services. The core offering centers on event planning and realization (corporate events, congresses, conferences, incentives), supported by a dedicated participant management system for digital registration, check-in, and attendee communication. Adjacent offerings include the mehrbox branded gift line, the Die LOKation owned event venue, and pre-packaged team event formats. The agency also provides social media event promotion, metaverse/XR event services, and publishes thought leadership content via its mehrblick blog. The portfolio positions Mehrpunkt as a full-service event agency with specialized digital and creative capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• mehrbox: A tailored and high-quality gift/ gift-box solution for occasions, developed as a branded product offering within the company's event concepts.

Products and services

• Teilnehmermanagement (Digital Participant Management)

Quantifiable outcome

• Over 3,000 visitors attracted to a single Metaverse/XR Expo event in Stuttgart
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• fwd: Bundesvereinigung der VeranstaltungswirtschaftcoreStrategic or Co-development Partner · 1 January 2024mehrpunkt participates in the fwd Konvoi, a structured program with 12 workshops and training sessions over one year to implement a sustainability management system according to ISO 20121. The program involves nine other event industry companies including agencies, exhibition builders, and caterers.
• KLIMAfit Program of IHK Südlicher OberrheincoreStrategic or Co-development Partner · 1 January 2023mehrpunkt participates in the KLIMAfit program run by the IHK (Chamber of Commerce), focused on reducing operational CO2 emissions through annual carbon accounting and continuous emission reduction measures.
• Die LOKationcoreStrategic or Co-development PartnerDie LOKation is mehrpunkt's own event venue — a historic locomotive hall in Freiburg — which serves as both a flagship showcase of the agency's capabilities and a standalone venue rental business. The venue is separately branded and marketed at die-lokation.de.
• Ministerium für Wirtschaft, Arbeit und Tourismus Baden-WürttembergflagshipStrategic or Co-development Partnermehrpunkt served as the general agency for the Virtuelle Welten & XR Expo, a large Metaverse/XR conference for the ministry. This was a major project involving event planning, marketing, graphic design, and execution at the Hanns-Martin-Schleyer Halle and Porsche-Arena in Stuttgart.
• Virtual Dimension Center (VDC) FellbachflagshipStrategic or Co-development PartnerVDC Fellbach co-organized the Virtuelle Welten & XR Expo with mehrpunkt serving as the general agency. The event brought together XR experts from Baden-Württemberg, Germany, and internationally.
• Oma's KücheminorOthersRestaurant in Freiburg's city center used for client events, providing catering for the Victron Energy international team event with a Baden three-course menu.
• Greenbeats (Drum Workshop)minorOthersPartner for team-building activities, providing drum circle workshops as part of corporate events. Used for the Victron Energy team event in Heidelberg.
• Große SpieleminorOthersmehrpunkt sponsors Große Spiele, an initiative that supports four Freiburg sports clubs with sponsorship and visibility. mehrpunkt contributes as an event company providing promotion at sporting events.
• AtmosfairminorOthersClimate protection organization to which mehrpunkt donates to offset carbon emissions. Used as part of the KLIMAfit program to compensate for CO2 emissions.
• Fürstenberg (Brauerei)minorOthersFürstenberg brewery from Donaueschingen collaborated with mehrpunkt on sampling events in Freiburg, distributing cool beer over six days across the city.
• HALTI (Outdoormarke)minorOthersFinnish outdoor brand that mehrpunkt partners with to provide branded clothing (jackets, gloves, caps) for corporate events. Used for ice sculpting team events where branded clothing becomes part of the participant experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• satis&fy: Major German event technology and live-event production company. Comparable as a full-service event agency with in-house technical production, venue solutions, and corporate event delivery across Germany and Europe.
• Insglück Gesellschaft für Markeninszenierung: Berlin-based creative event and brand-experience agency. Comparable as a full-service corporate event agency focused on conceptual design and execution for enterprise and brand clients in Germany.
• VOK DAMS: One of Germany's largest independent event and live-marketing agencies, headquartered in Wuppertal. Directly comparable as a full-service corporate event agency serving enterprise clients across Germany with similar end-to-end event planning, production, and experiential capabilities.
• Gahrens + Battermann: German event technology and AV production specialist. Comparable as a provider of event technology infrastructure, which overlaps with mehrpunkt's attendee management and on-site technical delivery.
• MPM Event: Established Munich-based event agency serving enterprise clients with corporate events, incentives, and conferences. Comparable offering and target customer base to mehrpunkt, with broader geographic reach.

Broad incumbents

• MCI Group: Global meetings, events, and association management firm. Comparable as a much larger, established full-service event agency with international footprint serving associations and enterprises.
• Eventbrite: Global self-service event-management and ticketing platform. Comparable at the attendee-management technology layer where mehrpunkt competes via in-house tooling, though Eventbrite operates a SaaS marketplace model rather than full-service agency.
• Cvent: Leading enterprise event management software platform. Comparable in the attendee-management, registration, and event-marketing software category where mehrpunkt builds its participant management service on top of similar capabilities.

Others

• fwd: Bundesvereinigung der Veranstaltungswirtschaft: German event-industry association running the fwdKonvoi program in which mehrpunkt participates for ISO 20121. Ecosystem connection: association partner driving sustainability standards across the German event agency landscape.
• Die LOKation: Mehrpunkt's own venue sub-brand, included for reference; comparable to other event venues in Freiburg such as Historische Kaufhalle or Kartoffelhalle that operate as standalone location-rental businesses adjacent to corporate event delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mehrpunkt
• Facebookfacebook.com/mehrpunkt
• LinkedInlinkedin.com/company/mehrpunkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehrpunkt Gmbh & Co. Kg