Organic Outreach International, Inc.

What Organic Outreach International, Inc. does

Organic Outreach International, Inc. is a private California-based Christian ministry corporation headquartered in Monterey (2500 Garden Rd), with an operational hub in Houston, Texas and a donations processing office in Caledonia, Michigan. Co-founded by Kevin and Sherry Harney and now operationally led by Executive Director Walter Bennett, the organization produces Bible-based training content, coaching, and consulting services designed to help churches, denominations, parachurch ministries, and individual believers build a sustained culture of natural evangelism and outreach. The customer base is a vertical spanning local churches of all sizes, denominational bodies, pastors and ministry leaders, and individual Christians, with active international partnerships in East Africa (Uganda, Rwanda), Oceania (New Zealand), and the Caribbean/Central/South America.

The core technology is a web-based content and training platform delivering video-on-demand training, downloadable influence tools (meeting agendas, ministry action plan templates, outreach infusion guides, sermon resources), structured multi-week experiences (2-week Organic Outreach Experience, 4-week Organic Prayer Experience, 8-week Organic Disciples Experience), assessment tools (Spiritual Markers Assessment, Church Outreach Culture Assessment), and a five-year Outreach Influence Team (OIT) agenda roadmap. The platform integrates payment processing via Stripe and Gravity Payments, email marketing through Zoho Campaigns for the monthly Outreach Infusion email, social login via Facebook and Twitter/X, and analytics via Google Analytics. The stack is conventional CMS infrastructure without a public API, mobile application, or disclosed proprietary AI/ML components.

Commercially, the organization operates a freemium model in which church leader training, video libraries, downloadable resources, and assessment tools are provided free of charge. Revenue is generated through three streams: (1) donations and recurring charitable contributions, including the General Ministry Fund and the Kingdom Builder Partnership program accepting Zelle, ACH transfers, Donor Advised Funds, and Text-to-Give; (2) one-time book sales (Organic Disciples, Organic Prayer, Organic Outreach, Praying with Women of the Bible for 30 Days) distributed through Amazon and churchsource.com; and (3) fee-based speaking and consulting engagements including keynotes, breakout sessions, workshops, two-day intensive trainings, and customized on-site training delivered through a Speaker Request Service. Go-to-market is community-led and event-driven, relying on word-of-mouth referrals from pastors and ministry leaders, content marketing via monthly Outreach Infusion Posts, social media (YouTube, Facebook, X, Instagram), and direct outreach to denominational and parachurch organizations globally.

Name

Organic Outreach International, Inc.

Legal name

Organic Outreach International

Website

https://organicoutreach.org

Company type

Private

Operating status

Operating

Short description

Organic Outreach International, Inc. is a private California-based Christian ministry that equips churches, denominations, pastors, and individual believers worldwide with Bible-based video training, downloadable influence tools, structured multi-week outreach experiences, and coaching services to build sustainable evangelism cultures.

Ownership category

akta.pro rank

Product category

Religious / Faith-Based Ministry Training

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Missionary Training Colleges & Schools (EDAHAKAF)

Keywords

• Church outreach training
• Discipleship resources
• Ministry consulting
• Evangelism coaching
• Faith-based training

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream through General Ministry Fund donations, Zelle, ACH transfers, Donor Advised Funds, and Text-to-Give. Kingdom Builder Partner program provides recurring giving options for sustained supporters.
2. Book Sales: Published books (Organic Disciples, Organic Prayer, Organic Outreach, Praying with Women of the Bible for 30 Days) sold through third-party retail channels including Amazon and churchsource.com.
3. Speaking and Consulting Services: Fee-based keynote presentations, breakout sessions, workshops, two-day intensive trainings, and customized on-site training for churches and denominational teams, with honorarium and expense coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Organic Outreach International, Inc. equips churches and individual Christians with training, coaching, assessments, and curriculum to develop a natural, everyday culture of evangelism. Its offerings include a free church leader membership with video training, downloadable tools, online assessments, multi-week church-wide experiences, monthly content infusions, personalized consulting, and speaker services, supported by published books authored by the co-founders.

Product overview

Organic Outreach International offers a comprehensive ministry platform designed to equip churches and Christian organizations to build outreach cultures. The core offering consists of church leader training (7 hours of free leadership training), the Foundational Outreach Package, and various assessment tools (Spiritual Markers Assessment, Church Outreach Culture Assessment). For individual and group engagement, they provide an Individual/Group Outreach Training Pathway (8-10 weeks), video libraries, and monthly Outreach Infusion Posts. The platform also includes structured Experiences: the 2-Week Organic Outreach Experience, 4-Week Organic Prayer Experience, and 8-Week Organic Disciples Experience. Additional services include Personalized Consulting Calls, downloadable influence tools, the 5-Year Outreach Influence Team Agendas, and a Speaker Request Service. The overall architecture is a resource-and-training platform with modular components that churches can adopt incrementally.

Differentiator

Problem solved

Functional benefit

Products and services

• Church Leader Outreach Training (Free Church Leader Membership)

Quantifiable outcome

• Churches report doubling attendance through implementing outreach culture transformation

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Andrew Mutengu (Bishop)regionalOthersBishop Andrew Mutengu serves as OOI Partner in Mbale, Uganda, leading church partnerships and training initiatives in East Africa. OOI has trained pastors in Mbale with demonstrated church transformation impact.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Exponential (Church Planting Network): Organization convening church planting movements through national conferences, coaching, and training resources. Comparable to OOI in the church training and conference-speaking space, with overlapping audience of pastors and denominational leaders, though Exponential's lens is church multiplication.
• Dare 2 Share: Evangelism-focused ministry that equips teenagers and youth leaders to share their faith through training curricula and outreach programs. Comparable to OOI's mission of mobilizing believers for evangelism, though Dare 2 Share skews toward youth ministry whereas OOI focuses on whole-church culture transformation.
• Outreach Magazine / Outreach, Inc. Company providing outreach and marketing tools (print, mail, digital) specifically designed to help churches reach their communities. Direct peer to OOI in the church-outreach category, though Outreach Inc. focuses on marketing collateral rather than culture/discipleship training.
• Church Fuel: Subscription-based training platform providing monthly toolkits, coaching, and resources specifically designed to help pastors and church leaders grow their churches. Direct peer to OOI's church-leader training model with a similar focus on practical, downloadable ministry tools and leadership development.
• The Church Multiplication Network: Network that trains and coaches church planters and existing churches in evangelism, discipleship, and multiplication. Comparable to OOI as a church-equipping organization focused on outreach culture, though CMN's emphasis is on church planting while OOI emphasizes culture transformation in existing churches.

Broad incumbents

• RightNow Media: One of the largest faith-based video streaming libraries for churches, serving tens of thousands of churches globally with on-demand Bible and ministry training content. Comparable to OOI as a digital video training and discipleship resource platform for church leaders, but operates at substantially larger scale and broader content scope.
• Send Network (North American Mission Board): Church planting and missions mobilization network providing coaching, training, and resources to plant and strengthen reproducing churches. Comparable to OOI's evangelism and outreach training focus, with significant overlap in pastor equipping content, though Send Network is denominationally anchored (SBC) and operates at much larger scale.
• Lifeway Christian Resources: Largest Protestant church curriculum publisher in the U.S., producing Bible studies, small group resources, and training content for churches. Broad incumbent in the same church-resource category as OOI's video library and downloadable training tools, though Lifeway operates at publisher scale.
• Willow Creek Association / Global Leadership Network: Long-established church leadership training organization hosting major conferences and producing leadership development resources for pastors. Broad incumbent in the church leader training category, comparable to OOI's leadership development offerings but operating at significantly larger event scale.

Emerging players

• Church Communication Network (Church Juice): Provides training, resources, and community for church communications and outreach staff. Adjacent peer to OOI in the church-outreach space, but focused on the communications/marketing layer rather than culture and discipleship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/OrganicOutreach
• YouTubeyoutube.com/@OrganicOutreachInternational
• Facebookfacebook.com/OrganicOutreach
• Instagraminstagram.com/organicoutreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Outreach International, Inc.