Miiro Hotels
Miiro Hotels operates seven design-focused boutique hotels totaling ~596 rooms across Paris, London, Barcelona, Gstaad, and Vienna, serving individual leisure travelers, families, and event hosts through a direct-to-consumer booking model with on-site dining, bars, and event venues.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Miiro Hotels does
Miiro Hotels operates a collection of seven individually designed boutique lifestyle hotels across five European cities — Paris (Le Grand Hôtel Cayré, 123 rooms), London (Templeton Garden, 156 rooms), Barcelona (Hotel Borneta, 92 rooms), Gstaad (The Mansard, 29 rooms), and Vienna (Palais Rudolf, 64 rooms; Miiro Spittelberg, 132 rooms) — totaling approximately 596 rooms. The brand is operated under InterGlobe Enterprises (UK) Limited, which manages Miiro-branded hotels through management agreements with wholly-owned country-level operating entities (Hotel Cayré SAS, Hotel Borneta Barcelona S.L.U., Hotel Templeton Garden Limited, Hotels Palais & Spittelberg IGE GmbH, InterGlobe Enterprises (Gstaad) AG). The UK entity InterGlobe Enterprises (UK) Limited also operates a separate K+K Hotels collection in Prague, Budapest, and Munich.
Each Miiro property is anchored in a characterful European neighborhood and features on-site restaurants, bars, and event venues (Annette and Officine Bac in Paris; Volta Restaurant, Volta Bar, and rooftop at Borneta; Pippin's and Sprout Bar at Templeton Garden; The Mansard Restaurant and Gstaad's only rooftop bar; Poco and Baroness Bar in Vienna). A signature Refresh Room service is available at all properties for pre- and post-checkout guest use. The brand is built around individually designed interiors, Le Labo toiletries, neighborhood immersion content, and a direct-to-consumer booking channel with Best Rate Guarantee and Book Direct Perks (food/beverage credits of CHF 30/EUR 20/GBP 20 per night, early check-in, late check-out, complimentary upgrades, and flexible cancellation).
The business model rests on room bookings as the primary revenue stream, supplemented by food and beverage, private events and celebrations, and gift vouchers (sold through Skiddle). Marketing is direct-to-consumer: the company website, email newsletter, Facebook, and Instagram drive traffic; promotional packages (Picture This up to 25% off, Stay Longer 20-30% off for 3+ nights, Family Package with connecting rooms at half price, Good Things Add Up, Menuhin Festival, Hike & Fondue) anchor demand generation. Customer segments are individual leisure travelers (primary), families, event hosts, and extended-stay travelers — all B2C. Technology stack is conventional: Microsoft Clarity, Microsoft Advertising, Google Analytics, Google Maps, reCAPTCHA, and Skiddle for vouchers. No funding rounds, M&A, or investor disclosures are public.
Miiro Hotels firmographics
Firmographics- Name
- Miiro Hotels
- Legal name
- InterGlobe Enterprises (UK) Limited
- Website
- https://miirohotels.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miiro Hotels operates seven design-focused boutique hotels totaling ~596 rooms across Paris, London, Barcelona, Gstaad, and Vienna, serving individual leisure travelers, families, and event hosts through a direct-to-consumer booking model with on-site dining, bars, and event venues.
- Ownership category
- akta.pro rank
Miiro Hotels industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wellness-Lifestyle Boutique Hotels (THAGADAF)
- akta.pro secondary industries
- Urban Luxury Hotels (City Luxury) (THAGACAE), Hotel & Resort Restaurants (THAFACAH), Business & Corporate Full-Service Hotels (THAGAAAE)
Keywords
Where Miiro Hotels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Miiro Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Bookings: Primary revenue stream from room bookings across seven boutique hotel properties in Paris, London, Barcelona, Gstaad, and Vienna. The company offers various rate plans including flexible rates with Book Direct Perks, discounted stay packages (Picture This, Stay Longer, Room Rush), and seasonal promotions.
- Food and Beverage: Restaurants and bars within each hotel property including Pippin's Restaurant and Sprout Bar (London), Annette and Officine Bac (Paris), Volta Restaurant and Volta Bar (Barcelona), Poco Restaurant and Bar (Vienna Spittelberg), Mansard Restaurant and Rooftop (Gstaad), and Baroness Bar (Vienna Palais Rudolf).
- Private Events and Celebrations: Venues available for private dining, cocktail parties, business gatherings, and celebrations including Volta Restaurant semi-private dining, Volta Bar events, Volta Terrace, The Gallery, The Library, Private Dining Room, and 180-degree Rooftop Bar at Borneta Barcelona.
- Gift Vouchers: Gift vouchers available across all Miiro locations, sold through skchase.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Book Direct Perks - Flexible rates with exclusive extras |
| Subscription | Pay-as-you-go | Picture This - Up to 25% off stay |
| Subscription | Pay-as-you-go | Stay Longer - Extended stay discounts |
| Subscription | Pay-as-you-go | Family Package - Connecting rooms at half price |
| Subscription | Pay-as-you-go | Good Things Add Up - Food and drink credit based on stay length |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Miiro Hotels product offering
Product offeringCore offering
Miiro Hotels operates a collection of individually designed lifestyle boutique hotels across five European cities, comprising seven properties with approximately 596 rooms in Paris, London, Barcelona, Gstaad, and Vienna. Each hotel offers accommodations ranging from classic rooms to suites, signature on-site restaurants and bars inspired by local cuisine, private event spaces, and signature guest amenities including Refresh Rooms for pre/post-stay use and Le Labo toiletries. The portfolio is managed by InterGlobe Enterprises (UK) Limited and operated under management agreements with wholly-owned country-level operating entities.
Product overview
Miiro Hotels is a collection of six individually designed hotels across Europe: four properties in Vienna (Palais Rudolf, Miiro Spittelberg, and two others), one each in Paris (Le Grand Hôtel Cayré), London (Templeton Garden), Barcelona (Hotel Borneta), and Gstaad (The Mansard). The portfolio comprises 596 total rooms across 123 (Paris), 92 (Barcelona), 156 (London), 64 (Palais Rudolf), 132 (Spittelberg), and 29 (Gstaad) room configurations. Each hotel features distinctive dining concepts including Annette and Officine Bac (Paris), Volta Restaurant and Bar (Barcelona), Pippin's and Sprout Bar (London), Baroness (Palais Rudolf), Poco (Spittelberg), and The Mansard Restaurant and Rooftop (Gstaad). Shared signature amenities include Refresh Rooms available at all properties for guest convenience before and after check-in. The collection is managed by InterGlobe Enterprises (UK) Limited and operated under management agreements.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Grand Hôtel Cayré A 123-room boutique hotel in Paris's Saint-Germain-des-Prés neighbourhood featuring classic French brasserie Annette, exclusive bar Officine Bac, and The Gallery lounge space. The historic property celebrates French tastes with chic rooms and suites.
- Hotel Borneta A 92-room boutique hotel in Barcelona's El Born artisan quarter featuring Volta Restaurant with Mediterranean and Italian cuisine, Volta Bar, rooftop pool with city views, The Gallery lounge, Library space, and gym. The rooftop features a bespoke egg sculpture by artist Pilar Zeta.
- Templeton Garden A 156-room boutique hotel in London's Earl's Court featuring standout garden, Pippin's Restaurant, Sprout Bar, The Garden, The Library, Refresh Room, gym, and The Dining Room spaces.
- The Mansard A 29-room boutique hotel in Gstaad featuring warm chalet design, The Mansard Restaurant with local Swiss cuisine, Lounge & Bar, rooftop bar (Gstaad's only), sauna, wellness facilities, and gym.
- Palais Rudolf A 64-room boutique hotel in Vienna's Innere Stadt (1st district) featuring Italian restaurant and Baroness bar, gym, and Refresh Room. Located near Vienna's luxury shopping and historical sites.
- Miiro Spittelberg A 132-room boutique hotel in Vienna's creative seventh district featuring Poco restaurant and late-night bar with Italian-inspired pizzeria, gym, Refresh Room, and proximity to MuseumsQuartier.
- Private Events & Celebrations Event hosting services across Miiro hotels including private dining rooms, cocktail venues, rooftop spaces, and celebration spaces suitable for corporate events, birthdays, and weddings, including Volta Restaurant semi-private dining, Volta Bar, Volta Terrace, The Gallery, The Library, Private Dining Room, and 180-degree Rooftop Bar at Borneta Barcelona.
Quantifiable outcome
- Up to 30% discount on extended stays of 3+ nights with Stay Longer packages
- +2 more outcomes
Companies that use Miiro Hotels
Customer profileSegments4 records
Ideal customer profiles4 records
Miiro Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Miiro Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InterGlobe Enterprises (UK) LimitedcoreMiiro branded hotels are operated under a management agreement between the hotel operating entities and InterGlobe Enterprises (UK) Limited. InterGlobe Enterprises provides the brand management, operational framework, and central oversight for all Miiro hotel properties.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Miiro Hotels competitors and assessment
Company assessmentDirect peers
- 25hours Hotels: 25hours runs individually designed boutique hotels in major European and select international cities with strong neighborhood narratives. Direct competitor in the design-lifestyle segment with comparable room counts and city coverage.
- Mama Shelter: Mama Shelter operates playful, design-forward boutique hotels across European cities (Paris, Lyon, Marseille, Barcelona). Comparable on lifestyle positioning, bar/restaurant-driven F&B, and direct-booking emphasis targeting millennial urban travelers.
- The Standard Hotels: Standard Hotels runs design-forward lifestyle hotels in major global cities (London, Paris, Brussels, Vienna, etc.) with flagship F&B and rooftop venues. Highly comparable to Miiro on lifestyle positioning and city-center locations including the same Vienna market.
- citizenM: citizenM operates design-led lifestyle hotels in major European and US gateway cities with tech-forward, app-driven direct booking. Comparable on boutique room count, urban footprint, and emphasis on a strong single-brand experience.
- Hoxton (Ennismore): Hoxton is a collection of design-led lifestyle hotels in European and North American neighborhoods (London, Paris, Amsterdam, etc.). Most directly comparable to Miiro on boutique positioning, neighborhood-rooted design, and city-center locations in tier-one European cities.
Broad incumbents
- Kimpton Hotels & Restaurants: Kimpton is a larger boutique-lifestyle collection under IHG operating in European and US cities with strong F&B and design emphasis. Overlaps with Miiro's lifestyle positioning but operates at significantly greater scale within a global chain.
- Design Hotels (Marriott): Design Hotels curates a global portfolio of independently designed properties now under Marriott Bonvoy. Highly relevant peer given Miiro's neighborhood- and design-led proposition, though broader in scope and anchored by a major chain's distribution.
- Indigo Hotels (IHG): Hotel Indigo by IGH operates neighborhood-inspired boutique hotels in European and global city centers. Adjacent incumbent competitor: targets a similar "neighborhood storytelling" thesis as Miiro but within a global chain infrastructure.
Emerging players
- Soho House: Soho House operates members' clubs with attached boutique hotels in global cities. Partial overlap with Miiro on design-driven urban properties and F&B-led positioning, though membership-gated model differs from Miiro's open-stay approach.
Regional players
- Motel One Group: Motel One is a major European design-budget hotel group headquartered in Germany with strong DACH presence. Overlaps Miiro on design-led urban European hotels, but skews more value/limited-service versus Miiro's full-service lifestyle positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Miiro Hotels social profiles
Digital presenceMiiro Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miiro Hotels leadership team
Management profileNumber of profiles
Profiles8 records
Miiro Hotels subsidiaries and ownership
Company hierarchySubsidiaries9 records
Miiro Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miiro Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miiro Hotels
What does Miiro Hotels do?
Miiro Hotels operates a collection of individually designed lifestyle boutique hotels across five European cities, comprising seven properties with approximately 596 rooms in Paris, London, Barcelona, Gstaad, and Vienna. Each hotel offers accommodations ranging from classic rooms to suites, signature on-site restaurants and bars inspired by local cuisine, private event spaces, and signature guest amenities including Refresh Rooms for pre/post-stay use and Le Labo toiletries. The portfolio is managed by InterGlobe Enterprises (UK) Limited and operated under management agreements with wholly-owned country-level operating entities.
Is Miiro Hotels a public or private company?
Miiro Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Miiro Hotels founded?
Miiro Hotels was founded in 2023. It employs 1 to 10 people.
Where is Miiro Hotels based?
Miiro Hotels is headquartered in London, United Kingdom, in the Europe region.
How does Miiro Hotels make money?
Four revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food and Beverage, private Events and Celebrations and gift Vouchers.
Who are Miiro Hotels's main competitors?
Direct peers on record are 25hours Hotels, Mama Shelter, The Standard Hotels, citizenM and Hoxton (Ennismore). Broad incumbents are Kimpton Hotels & Restaurants, Design Hotels (Marriott) and Indigo Hotels (IHG). Soho House is listed as an emerging player. Motel One Group is listed as a regional player.
Does Miiro Hotels have an API?
No public API is recorded for Miiro Hotels.
What industry is Miiro Hotels in?
Miiro Hotels's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAF, Wellness-Lifestyle Boutique Hotels, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 72111 and its SIC code is 7011.