What London Scottish RFC does

London Scottish RFC (legally London Scottish Football Club) is a private rugby union club founded in 1875 and headquartered at the Richmond Athletic Ground in Richmond, Surrey, England. The club operates a vertically integrated rugby program spanning a professional men's team (PRO team) competing in the English rugby pyramid — currently in National 1 for the 2026/27 season following relegation from the Championship — a senior amateur side (London Scottish Lions), and a community youth pathway running from Minis through Colts, alongside a Former Players Association. Matchday operations are run at Richmond Athletic Ground, with Maidenhead RFC used as a secondary training base.

The club's commercial offering is built around matchday attendance, supporters memberships, merchandise, corporate hospitality, and sponsorship. Distribution is digital-first: tickets are sold through Fanbase Club, Cloud Venue, and Eventbrite; merchandise is fulfilled via Kitlocker; digital matchday programmes are distributed through Zeeon; and the official kit partner Samurai operates a Bespoke Kit Builder for personalized apparel. Marketing relies on the official website, a SportMailer email newsletter, organic social (including TikTok for match highlights), and recurring events such as the annual Legends Dinner and End of Season Ceilidh.

Revenue is generated from six streams: recurring supporters memberships, transaction-based ticket sales (e.g., £10 adult GA, U16s free at select fixtures), merchandise hardware sales, advertising-equivalent sponsorship packages, matchday hospitality, and event-based professional services revenue. The customer base is horizontally segmented across local rugby enthusiasts and the Scottish-heritage community, corporate sponsors and hospitality clients, and youth players in the Minis/Juniors/Colts pathway. Player talent is sourced through dual-registration agreements with Harlequins (core partner) plus Edinburgh Rugby, Wasps, London Irish, and Ealing Trailfinders. Following the 2026 relegation and the departure of Director of Rugby Bryan Redpath, Joe Gray has been promoted to Director of Rugby for a structured rebuild ahead of the 2026/27 National 1 season and the club's 150th anniversary.

Name

London Scottish RFC

Legal name

London Scottish Football Club

Website

https://londonscottish.com

Company type

Private

Founded year

1875

Operating status

Operating

Short description

London Scottish RFC is a private rugby union club founded in 1875, based at Richmond Athletic Ground, operating professional, amateur, and youth teams. It generates revenue from memberships, matchday tickets, merchandise, sponsorship, hospitality, and events, serving London-based rugby supporters and the Scottish-heritage community.

Ownership category

akta.pro rank

Product category

Professional Rugby Club (Sports & Recreation)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Rugby union club
• Professional rugby team
• Matchday ticket sales
• Supporters club membership
• Club sports merchandise

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual supporters membership packages providing access to match tickets, merchandise discounts, and exclusive content. 2026/27 memberships coming soon.
2. Ticket Sales: Matchday ticket sales through digital platforms (Fanbase Club, Cloud Venue, Eventbrite). General admission and hospitality packages available.
3. Merchandise: Sale of replica jerseys, hoodies, t-shirts, mugs, and other club merchandise through the Kitlocker online store.
4. Sponsorship: Corporate sponsorship packages including kit sponsorship, hospitality opportunities, and matchday programme advertising. Multiple club sponsors and official partners listed.
5. Hospitality: Matchday hospitality packages including corporate boxes and dining experiences at the Richmond Athletic Ground.
6. Events: Special events including Legends Dinner, End of Season Ceilidh, and other club functions generating additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

London Scottish RFC is a community rugby union football club that operates a professional (PRO) first XV competing in English rugby, a Senior Amateur (Lions) side, and Minis/Juniors/Colts youth sections. The club sells matchday tickets, supporters memberships, corporate hospitality packages, sponsorship packages, club merchandise (replica shirts, hoodies, tees, mugs), and runs annual special events including the Legends Dinner. Home matches are played at the Richmond Athletic Ground in Richmond, Surrey.

Product overview

London Scottish RFC is a rugby football club competing at the professional Championship level (now in National 1 following relegation in 2026). The club offers a portfolio of products and services centered around its PRO team rugby matches, including match tickets, digital matchday programmes, and live streaming. Supporting the core matchday experience, the club operates an official merchandise store (Kitlocker) offering replica shirts, hoodies, and apparel. Additional offerings include supporters membership packages, corporate hospitality, sponsorship opportunities, and the annual Legends Dinner event. The club also runs community programs through Minis, Juniors, and Colts rugby, plus a Former Players Association. The Samurai Bespoke Kit Builder enables fan customization of merchandise. Ticket sales are facilitated through Fanbaseclub and Eventbrite platforms, while matchday programmes are distributed digitally via Zeeon.

Differentiator

Problem solved

Functional benefit

Brands

• London Scottish Lions: Senior amateur team competing in merit leagues
• London Scottish Highlanders Academy

Products and services

• Matchday Tickets (PRO fixtures) Matchday ticket access for PRO team rugby fixtures, sold through Fanbase Club and Cloud Venue platforms for individual supporters attending home games.
• Supporters Membership Annual subscription membership for individual supporters offering discounted match tickets, exclusive content access, and dedicated seating areas. 2026/27 memberships coming soon.
• Merchandise (Kitlocker Store) Online sale of club-branded replica shirts, hoodies, t-shirts, mugs, and apparel for men, women, and juniors through the official Kitlocker storefront.
• Hospitality Packages Corporate matchday hospitality packages providing premium seating, dining, and corporate entertainment/networking opportunities at PRO team home matches.
• Sponsorship Opportunities Multi-tier corporate sponsorship packages providing brand association, logo placement, digital exposure, and matchday programme advertising for partner businesses.
• Legends Dinner Annual ticketed black-tie dinner event honoring club legends, inducting Hall of Fame members, and recognizing Coach of the Season nominees.
• Minis, Juniors & Colts Rugby Programs Structured youth rugby participation programs across Minis, Juniors, and Colts age groups, offering coaching, player development, and a pathway aligned with the Scottish Rugby Union player pathway ethos.
• Digital Matchday Programme Digital matchday programme delivered via the Zeeon platform for each fixture, featuring team news, interviews, Director of Rugby notes, and club information.
• Samurai Bespoke Kit Builder Web-based customization tool enabling supporters to design personalized London Scottish merchandise using the official Samurai kit builder platform.
• International Tickets (Membership Benefit) Member-only benefit offering access to international rugby tickets, including Scotland national team fixtures and other international events.
• London Scottish Lions (Senior Amateur Rugby) Senior amateur rugby side of the club competing in merit leagues, providing competitive amateur rugby for adult players outside the professional squad.
• Former Players Association Alumni network and community programming for former London Scottish players, maintaining connections and supporting the broader club community.

Quantifiable outcome

• 150th anniversary approaching - demonstrates long-term club sustainability and community legacy

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Harlequins FCcoreStrategic or Co-development PartnerDual-registration agreement providing player development pathway. Harlequins players are dual-registered to play for London Scottish, and vice versa. This arrangement helps develop players through competitive match time while strengthening squad depth for both clubs.
• Edinburgh RugbyminorStrategic or Co-development PartnerPlayer loan and dual-registration relationship allowing Edinburgh players to gain match experience with London Scottish.
• WaspsminorStrategic or Co-development PartnerDual-registered player relationship providing development opportunities for players.
• London IrishminorStrategic or Co-development PartnerDual-registered player relationships for player development and match experience.
• Ealing TrailfindersminorStrategic or Co-development PartnerLoanee relationships allowing players to gain experience at both clubs through temporary transfers.
• SamuraicoreTechnology or IntegrationOfficial kit builder partnership providing bespoke rugby kit and merchandise for the club. Samurai Kit Builder tool available on club website for supporters.
• CairnhillcoreGTM or Marketing PartnerOfficial sponsor of the Stat Bunker weekly statistical analysis content. Cairnhill Structures provides sponsorship supporting match analytics and content marketing.
• Prostate Cancer UKminorGTM or Marketing PartnerCharitable partnership raising awareness of prostate cancer. The club supports Prostate Cancer UK initiatives including player Kenny Logan sharing his personal experience.
• Multiple Club SponsorscoreGTM or Marketing PartnerVarious corporate sponsors providing kit sponsorship, matchday programme advertising, and general club support. Multiple sponsor logos displayed on website.
• Official PartnerscoreGTM or Marketing PartnerMultiple official partners supporting the club's commercial operations with branding visibility and financial support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• London Welsh RFC: Another historic London-based expatriate-heritage rugby club with a comparable community rugby model, supporter membership structure, and similar commercial profile.
• Ealing Trailfinders: Another English Championship rugby union club competing in the same second-tier league. Directly comparable as a London-area professional rugby club with similar commercial, sponsorship, and matchday revenue models.
• Richmond FC: Shares the Richmond Athletic Ground with London Scottish and operates as a comparable amateur/community rugby club in the same geography with similar supporter base overlap.
• Doncaster Knights: Long-established English Championship club. Directly comparable tier and operating model — community-rooted professional rugby with membership, sponsorship, and matchday revenue streams.
• Ampthill RUFC: Competed against London Scottish in the Championship and is a peer-tier English rugby club with a similar community-and-professional blend.
• Coventry RFC: Historic English rugby club competing in the Championship. Comparable as a community-supported professional club with heritage branding, membership programs, and similar revenue mix.
• Hartpury RFC: Championship-level English rugby club with an academy-driven model. Comparable as a peer-tier club with similar youth development pathways and commercial structure.
• Blackheath FC: The club that defeated London Scottish in the 2026 relegation playoff to claim their Championship place. Comparable as a historic English club with a strong community rugby model.

Broad incumbents

• Harlequins: Premiership Rugby club and London Scottish's core dual-registration partner. Comparable as a London rugby commercial entity with overlapping geography, sponsors, and a player pathway that flows through London Scottish.
• London Irish: London-based rugby club that has historically operated at the top tier (Premiership). Comparable as a London rugby club with a dual-registration partner relationship to London Scottish and overlapping expatriate-community heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/londonscottish
• TikToktiktok.com/@londonscottish
• LinkedInlinkedin.com/company/london-scottish-rfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Scottish RFC