Richmond Rugby

What Richmond Rugby does

Richmond Rugby is a historic English community rugby club founded in 1861, headquartered at the Richmond Athletic Ground in Surrey, and a founding club of the RFU. It operates 29 teams spanning age 3 to 70+, including four senior men's sides, two senior women's teams, a Colts/U22 squad, veterans ("The Heavies", formed 1971), youth and mini sections (600+ participants), plus inclusive formats such as Walking Rugby and Social Touch Rugby. The men's first XV competes in Champ Rugby (the second tier of English rugby union), finishing 5th in the 2025/26 season, while the Women's 1st XV achieved a historic double at Allianz Stadium and won nine honours at the 2026 Surrey Rugby Awards.

The club's commercial offering spans four-tier supporter memberships (Friends of Richmond/Platinum, Season Ticket/Gold, Supporter/Silver, Country/Bronze) managed through the TicketCo platform, with playing memberships and club operations handled on Pitchero. Supporting revenue streams include matchday hospitality, venue hire (rfcevents.co.uk), merchandise (tacklebag.co.uk, including a Blackeye Gin collaboration), summer and pre-season rugby camps for ages 5–16, a weekly club lottery, and Social Touch Rugby sessions at £5 per week. Technology infrastructure is provided entirely by third-party SaaS — Pitchero for website/membership/communications, TicketCo for ticketing and digital membership cards, with Facebook Login SSO and Google/Mapbox for venue mapping. No proprietary technology or AI capabilities are disclosed.

The go-to-market motion is event-driven and community-led, monetising matchdays, memberships, venue hire, camps, and a diversified sponsorship portfolio led by Premier Partners Fullers and Pepper Money, Shirt Sponsor K4 Security Services, and a January 2026 Nyetimber sparkling wine partnership. Customer segments span senior men, senior women, youth/micros, veterans, social participants, and remote supporters, producing a low-concentration revenue profile but one anchored in community participation rather than contracted enterprise demand.

Name

Richmond Rugby

Legal name

Richmond Rugby

Website

https://richmondfc.co.uk

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

51–100 employees

Short description

Richmond Rugby is a historic London community rugby club founded in 1861, operating 29 teams from age 3 to 70+ — including Champ Rugby senior sides, 600+ youth participants, and inclusive Walking and Touch programmes — funded through memberships, matchday, venue hire, camps, and sponsorships.

Ownership category

akta.pro rank

Product category

Community Rugby Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Club Sports Programs (EDALAIAB)

Keywords

• Community rugby club
• Rugby memberships
• Youth rugby programs
• Matchday hospitality
• Venue hire events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Supporter Memberships: Annual supporter memberships with multiple tiers (Platinum, Gold, Silver, Bronze) providing season tickets, hospitality, and exclusive benefits. Managed through TicketCo platform.
2. Matchday Revenue: Revenue from match ticket sales for Champ Rugby fixtures at the Richmond Athletic Ground
3. Rugby Camps: Summer camps and pre-season masterclasses for children ages 5-16, priced at £25-30 per day or £80-90 per full week
4. Venue Hire: Hiring of the Richmond Athletic Ground facilities for events through rfcevents.co.uk
5. Merchandise: Sale of club merchandise including apparel and exclusive products like Blackeye Gin collaboration
6. Social Touch Rugby Sessions: Pay-as-you-go sessions at £5 per week for adult social touch rugby
7. Club Lottery: Weekly lottery fundraising programme

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Richmond Rugby is a community rugby club providing well-coached and medically supervised rugby opportunities for players of all ages, from age 3 to 70+, across 29 teams. The club offers tiered supporter memberships, matchday ticket sales, rugby camps, social touch and walking rugby sessions, venue hire, merchandise, and operates men's and women's teams competing in Champ Rugby and the Championship league.

Product overview

Richmond Rugby operates primarily as a community sports club rather than a technology product company. The club's digital presence is powered by the Pitchero club management platform, which provides the website, membership management, and ticketing infrastructure. The core offering consists of rugby playing opportunities across 29 teams (age 3 to 70+) and supporter memberships with four tiers. Supporting offerings include Summer Rugby Camps for youth development, Walking Rugby and Social Touch Rugby for inclusive non-contact variants, venue hire services, match hospitality, merchandise, and a club lottery for fundraising. The club competes in the Championship (Champ Rugby) for men's first XV and runs parallel women's rugby programs. Revenue streams center on membership fees (managed via TicketCo), matchday hospitality, venue hire, merchandise sales, and sponsorship partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• The Heavies: The veteran team of Richmond Rugby, formed in 1971, traditionally including former internationals and top-class rugby players over 35.

Products and services

• Supporter Memberships Annual supporter memberships in four tiers providing season tickets, hospitality, exclusive benefits, and discounted match tickets for individuals who want to support and attend Richmond Rugby home matches.
• Playing Memberships Playing memberships for the 2026/27 season providing senior and mini/youth players access to all club teams, training sessions, and match facilities at Richmond Athletic Ground.
• Summer Rugby Camps Rugby development camps for children ages 5-16 delivered by RFU Level 2 qualified, DBS-checked coaches, including a July Camp (£25/day or £90 full week) open to all children, not just Richmond members.
• Pre-Season Masterclass Camp Pre-season rugby masterclass camp for ages 5-16 featuring special guest coaches, priced at £30 per day or £80 full week, designed for players looking to take their game to the next level.
• Walking Rugby Program Low-impact rugby sessions held every Thursday 9:30am-11:30am for adults seeking fun, social, and inclusive rugby, with the group participating in festivals and competitive fixtures throughout the season.
• Social Touch Rugby Non-contact rugby sessions every Wednesday 7:00pm-8:30pm open to anyone aged 18+, priced at £5 per week or included with memberships, featuring a WhatsApp community group.
• Heavies (Veterans) Rugby Veterans rugby team formed in 1971 for players over 35, traditionally including former internationals and top-class players, offering fun high-level social rugby with regular fixtures.
• Venue Hire at Richmond Athletic Ground The Richmond Athletic Ground is available for venue hire for events, functions, and private bookings, managed through rfcevents.co.uk with facilities including the Murray Judd Bar for hospitality.
• Richmond Rugby Merchandise Official club merchandise including apparel, branded items, and exclusive collaborations such as the Richmond Rugby x Blackeye Gin 70cl Bottle (£35), available through the club shop and Tacklebag Teamwear partnership.
• Club Lottery Weekly fundraising lottery for club members that provides ongoing financial support to Richmond Rugby while offering members the chance to win prizes.

Quantifiable outcome

• Nine award haul at Surrey Rugby Awards 2026
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

22 partnerships are on record, tiered sparkling wine partner, premier partner, shirt sponsor, club partner and partner.

• Nyetimbersparkling wine partnerGTM or Marketing Partner · 8 January 2026Nyetimber is the Official Sparkling Wine Partner of Richmond Rugby. Nyetimber serves sparkling wine by glass and bottle at the Richmond Athletic Ground. A magnum is presented to Player of the Match after every Men's and Women's first team game. Richmond is the first domestic rugby club to partner with Nyetimber following their landmark agreement with England Rugby. Both share pioneering spirit and commitment to championing women in sport.
• Fullerspremier partnerGTM or Marketing PartnerFullers serves as a Premier Partner of Richmond Rugby. Fullers is a brewery and pub company. Partnership provides sponsorship visibility and potential hospitality/beer supply relationship.
• Pepper Moneypremier partnerGTM or Marketing PartnerPepper Money is a mortgage lender serving as a Premier Partner of the club. Provides financial services sponsorship.
• K4 Security Servicesshirt sponsorGTM or Marketing PartnerK4 Security Services is the Shirt Sponsor for Richmond Rugby, providing security services sponsorship with logo on team shirts.
• Cellar Advisorclub partnerGTM or Marketing PartnerWine advisor partner providing expertise for the club's wine programme.
• Bentley Holmes Advisorsclub partnerImplementation/ SI/ Consulting PartnerAdvisory firm serving as a club partner.
• Brillioclub partnerTechnology or IntegrationTechnology/consulting firm serving as a club partner.
• Ellis Recruitment Groupclub partnerGTM or Marketing PartnerRecruitment services partner.
• Feltonsclub partnerImplementation/ SI/ Consulting PartnerLegal services partner.
• Gatoradeclub partnerGTM or Marketing PartnerSports drink brand providing hydration products for the club.
• Loopliclub partnerTechnology or IntegrationDigital/marketing technology partner.
• New Victoria Hospitalclub partnerImplementation/ SI/ Consulting PartnerMedical services partner providing healthcare support.
• Radnor Houseclub partnerGTM or Marketing PartnerEducational institution partner.
• Snellersclub partnerGTM or Marketing PartnerInsurance and commercial services partner.
• Stone Rowe Brewer LLPclub partnerImplementation/ SI/ Consulting PartnerLegal services partner.
• The Victoria Foundationclub partnerStrategic or Co-development PartnerCharitable foundation partner supporting club initiatives.
• ZenKuchenclub partnerGTM or Marketing PartnerFood/beverage partner.
• Canterburyclub partnerGTM or Marketing PartnerSports apparel brand partner.
• Rhinoclub partnerGTM or Marketing PartnerRugby equipment brand partner.
• Tacklebag Teamwearclub partnerGTM or Marketing PartnerTeamwear and merchandise partner managing online store.
• The Legal PartnerspartnerImplementation/ SI/ Consulting PartnerLegal services partner.
• Spokeclub partnerGTM or Marketing PartnerApparel brand partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doncaster Knights: Doncaster Knights compete in the same RFU Championship (Champ Rugby) tier as Richmond Rugby, with a comparable community-club operating model centred on matchday, memberships, and sponsorship revenue.
• Rosslyn Park FC: Rosslyn Park is a London-based community rugby club with an extensive mini-to-veteran section pyramid, competing in the lower English rugby pyramid but sharing Richmond's community-club ethos and broad participation base.
• Ampthill RUFC: Ampthill is another Champ Rugby side with a comparable community-driven model and ambitions to scale through partnerships and matchday yield, providing direct second-tier rugby benchmarking for Richmond.
• Coventry Rugby: Coventry Rugby competes in the RFU Championship with a community-membership business model and venue-led matchday and hospitality revenue, directly comparable to Richmond's operating structure.
• Nottingham Rugby: Nottingham Rugby is a long-established Championship-level English rugby union club with a community- and membership-led operating model analogous to Richmond's structure.
• London Welsh RFC: London Welsh RFC is a London-area rugby club with a community and membership focus comparable to Richmond's, sharing the heritage-driven, member-funded operating ethos typical of large London amateur/semi-professional clubs.
• Bedford Blues: Bedford Blues are a long-established Champ Rugby club with a similar membership, hospitality, and community-development model to Richmond Rugby, competing in the same second-tier league.
• London Scottish FC: London Scottish FC is a Championship-level rugby union club that, like Richmond Rugby, plays in Champ Rugby and is based in the London area, with a similar community club structure and membership-led model.

Broad incumbents

• Saracens: Saracens is a Premiership Rugby club in north London with a comparable mini-and-youth development pyramid but operating at a substantially larger commercial scale than Richmond, anchoring the London rugby market.
• Harlequins: Harlequins is a Premiership Rugby club based in the London area, operating a far larger commercial and membership operation from the same catchment as Richmond, and serving as the dominant London rugby brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RichmondFC1861
• Facebookfacebook.com/RichmondRugby
• Instagraminstagram.com/richmondrugby
• LinkedInlinkedin.com/company/richmond-rugby-football-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Rugby