Park Avenue Club

What Park Avenue Club does

Park Avenue Club is a private social and dining club founded on September 24, 1994, and headquartered in a historic 1894 dairy barn at 184 Park Avenue, Florham Park, New Jersey. The club operates on a membership-based model in which 600 founding businesses and 2,500 individuals converted the dilapidated structure into a hospitality venue, and it now serves affluent individuals and families, corporate clients, and wedding couples through three interlocking business lines.

The product surface comprises two distinct dining venues - Hayloft (fine dining with breakfast, lunch, and dinner service) and Charity's (casual lounge, bar, and small plates with live music) - alongside nine private event spaces including a recently completed 5,200 sq. ft. ballroom and 2,400 sq. ft. pavilion, accommodating up to 400 and 280 guests respectively, with corporate event capacity reaching 750 attendees. A wedding vertical packages ceremonies and receptions with personal event planners, an in-house sommelier and mixologist, and pricing starting at $155 per person.

The business model layers recurring membership dues on top of transaction-based dining revenues and one-time event fees for weddings, celebrations, and corporate functions. Distribution runs through direct sales via the membership and corporate events teams, wedding marketplace listings (The Knot, WeddingWire, Zola), and a reciprocal club network spanning 100+ private clubs worldwide. The Park Avenue Foundation, the club's philanthropic arm, has distributed over $7M to 13 local non-profits since 1994, embedding a giving model into the venue's economic engine. A recently completed $8.5M renovation underpins ongoing capacity expansion. The company is privately held with no disclosed parent, no funding rounds, and no proprietary technology platform.

Name

Park Avenue Club

Legal name

Park Avenue Club

Website

https://parkavenueclub.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Park Avenue Club is a private social and dining club in Florham Park, New Jersey, offering memberships, fine and casual dining, weddings, and corporate events in a renovated 1894 historic barn, with philanthropic giving tied to venue revenue through the Park Avenue Foundation.

Ownership category

akta.pro rank

Product category

Private Club & Hospitality Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Private social club
• Dining services
• Wedding venue
• Corporate event hosting
• Membership club

Headquarters

HQ city

Florham Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Annual and monthly membership fees for social and dining club access. The club offers various membership categories including individual, family, and corporate membership options.
2. Event Hosting - Weddings & Celebrations: One-time event revenues from hosting weddings, celebrations, and private events. Wedding reception packages begin at $155 per person. Revenue is event-based with customization based on menu selections, space requirements, and add-on services.
3. Corporate Events: Revenue from hosting corporate lunches, dinners, team building events, retirement dinners, and fundraiser galas. Packages include breakfast, brunch, lunch, and dinner options for business gatherings.
4. Dining Services: Daily dining revenues from Hayloft (fine dining venue) and Charity's (casual bar and small plates). Includes breakfast, lunch, dinner, and bar services for members and their guests.
5. Charitable Events: Revenue-generating charity events including annual PAF Golf Outing and PAF Gala that support the Park Avenue Foundation. These events raise funds while generating hosting revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Park Avenue Club is a private social and dining club operating from a historic 1894 converted barn in Florham Park, New Jersey. It offers paid memberships with access to fine and casual dining venues (Hayloft and Charity's), private event spaces including a 5,200 sq. ft. ballroom and 2,400 sq. ft. pavilion, and hosts weddings, corporate events, and celebrations for groups up to 750 guests. A portion of revenue supports local non-profits through the affiliated Park Avenue Foundation.

Product overview

Park Avenue Club is a private social and dining club offering a unified portfolio of hospitality services centered around its two distinct dining venues (Hayloft and Charity's), private event spaces (Ballroom and Pavilion), and membership programs. The club provides end-to-end event services for weddings, celebrations, and corporate functions, complemented by a philanthropy program through the Park Avenue Foundation. The dining venues operate as separate concepts within the club—Hayloft serving as the primary fine dining location with breakfast, lunch, and dinner service, while Charity's functions as a casual lounge and bar venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Hayloft Dining Primary fine dining venue offering a rustic luxe atmosphere with eclectic culinary options, buffet dining for breakfast and lunch Tuesday to Friday, à la carte lunch menu, and evening dining Thursday through Saturday. Targeted at club members and their guests.
• Charity's Bar & Lounge Casual dining venue serving as a club lounge and workspace during the day, transforming into a bar and small plates venue at happy hour with live music Friday evenings. Targeted at members and their guests.
• Ballroom Event Space Brand new 5,200 sq. ft. ballroom with 24-foot ceilings, neutral color palette, glass window walls with French doors opening to outdoor patio, accommodating up to 400 guests and divisible into three separate rooms. For weddings, corporate events, and private celebrations.
• Pavilion Event Space Newly constructed 2,400 sq. ft. event space with vaulted ceiling, oversized windows, and French doors opening to private outdoor patio, accommodating 50-280 guests. For private events and celebrations.
• Weddings & Celebrations Full-service wedding and celebration venue offering ceremonies, receptions, after parties, and comprehensive event planning with personal event planners, culinary team, sommelier, and mixologist. Reception packages begin at $155 per person with only one wedding hosted at a time. Targeted at engaged couples and families hosting milestone celebrations.
• Corporate Events Private and corporate event services including corporate lunches, dinners, happy hour gatherings, team building packages, full-day corporate packages, and fundraiser galas accommodating groups up to 750 attendees. Targeted at businesses seeking premium venues for client entertainment and employee gatherings.
• Private Club Membership Social and dining club membership offering upscale dining experiences, social engagements, business development opportunities, reciprocal privileges at over 100 private clubs worldwide, and monthly member social events. Membership categories include individual, family, and corporate options. Targeted at affluent individuals, families, and businesses in Morris County, NJ.

Quantifiable outcome

• Over $7 million distributed to local charities since 1994
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Park Avenue FoundationcoreStrategic or Co-development Partner · 1 January 1994The club's philanthropic arm supports non-profit human service and cultural organizations. The Foundation has distributed over $7 million to local charities since inception. The club's unique giving model generates support simply through members dining and hosting events at the venue.
• Reciprocal Partner ClubscoreChannel Partner/ Reseller/ DistributorOver 100 private clubs worldwide participate in reciprocal exchange program allowing members to access dining and social facilities at partner clubs when traveling. Members can treat clients to golf courses and dining experiences at partner establishments globally.
• Boys and Girls Clubs of NewarkminorStrategic or Co-development PartnerPAF beneficiary - 75 year old youth organization enabling over 6000 children to build developmental, educational and life skills
• Scouting America, Patriots' Path CouncilminorStrategic or Co-development PartnerPAF beneficiary providing safe, productive environment and contributing to development of good character and fitness in future citizens
• P.G. Chambers SchoolminorStrategic or Co-development PartnerPAF beneficiary helping children with disabilities and their families achieve their fullest potential for over 50 years
• Community FoodBank of New Jersey (CFBNJ)minorStrategic or Co-development PartnerPAF beneficiary member of Feeding America delivering food, help and hope across NJ state. Provided nutritious food for over 85 million meals through 800+ community partners
• The Morris MuseumminorStrategic or Co-development PartnerPAF beneficiary founded in 1913 serving more than 300,000 children and adults through education in arts, sciences and humanities
• The Family Resource NetworkminorStrategic or Co-development PartnerPAF beneficiary providing comprehensive community-based programs for individuals and families with disabilities. Over 50 programs for NJ residents with epilepsy, autism, developmental disabilities and chronic illness
• Museum of Early Trades and CraftsminorStrategic or Co-development PartnerPAF beneficiary fostering understanding of America's past through educational programming and interpretation of NJ history from earliest settlement
• Camp NejedaminorStrategic or Co-development PartnerPAF beneficiary providing empowering summer camp and programs for children with type 1 diabetes and their families since 1958
• HartmannRhodes CharitiesminorStrategic or Co-development PartnerPAF beneficiary focused on helping community organizations with impactful projects in growing local economies, supporting education, saving mothers and children, providing clean water, fighting disease, and promoting peace. 100% of donations reach designated projects.
• Burgdorff FoundationminorStrategic or Co-development PartnerPAF beneficiary (room named in honor of foundation)
• JBWSminorStrategic or Co-development PartnerPAF beneficiary supporting individuals and families affected by domestic abuse
• Morris Habitat for HumanityminorStrategic or Co-development PartnerPAF beneficiary dedicated to building affordable housing in Morris County
• Wharton ArtsminorStrategic or Co-development PartnerPAF beneficiary providing arts education and programming
• Michele & David Hedley Wine RoomminorOthersNamed room honoring donors, used for intimate gatherings and board meetings
• Carol & Wayne Tamarelli SilominorOthersNamed event space honoring donors, one of three silo rooms converted from original barn structure

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Park Savoy Estate: Historic NJ wedding and event estate in Florham Park that competes directly with Park Avenue Club for affluent wedding couples and corporate clients in the same Morris County market, with similar full-service catering and event planning.
• Bonnet Island Estate: Premier NJ waterfront wedding venue serving affluent couples with full-service catering and event coordination; directly comparable to PAC's wedding/event business in customer segment and pricing tier.
• Eagle Oaks Golf and Country Club: Private NJ country club offering membership, dining, weddings, and corporate events in the same regional market; directly comparable business model to Park Avenue Club's membership-plus-event hosting structure.
• Mallard Island Yacht Club: NJ private wedding and event venue on the water with full-service event planning and catering, serving an overlapping affluent wedding market comparable to Park Avenue Club's core segment.
• The Hamilton Manor: NJ private event venue hosting weddings, corporate events, and social celebrations with similar capacity range and on-site catering; competes with PAC for the same affluent New Jersey clientele.
• Fiddler's Elbow Country Club: NJ private country club with membership, dining, and full-service wedding and corporate event hosting; closely comparable to Park Avenue Club across membership model, event services, and affluent NJ target market.
• TPC Jasna Polana: Private NJ club offering premium membership, dining, weddings, and corporate event facilities; comparable to PAC in club membership model, upscale event hosting, and corporate-event revenue streams.
• Crystal Plaza: Long-established NJ mansion wedding and corporate event venue offering similar all-inclusive packages and serving the same affluent tri-state-area client base as Park Avenue Club.
• The Venetian (Catering by the Venetian): NJ-based wedding and banquet venue offering all-inclusive event packages; comparable to Park Avenue Club in target customer (affluent wedding and corporate clients), pricing model, and full-service hospitality format.
• The Ryland Inn: NJ historic country inn and event venue hosting weddings, corporate retreats, and private dining; comparable to PAC in repurposed-historic-property positioning, culinary focus, and affluent clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/parkavenueclub
• YouTubeyoutube.com/channel/UCERg1s7ACHIMZta-l3lCVQw
• Facebookfacebook.com/parkavenueclub
• LinkedInlinkedin.com/company/park-avenue-club
• Instagraminstagram.com/parkavenueclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Avenue Club