Movement Advancement Proj

What Movement Advancement Proj does

Movement Advancement Project (MAP) is an independent 501(c)(3) nonprofit think tank founded in 2006 and headquartered in Boulder, Colorado, that produces policy research, interactive mapping products, and communications resources for the U.S. LGBTQ and democracy movements. Its core products are the LGBTQ Equality Maps and the Democracy Maps — interactive, state-by-state policy tracking tools that cover marriage recognition, nondiscrimination laws, healthcare access, youth protections, religious exemptions, voting rights, and election administration — alongside the 'Talking About LGBTQ Issues' messaging-guide series and research reports such as the 'Under Fire' series and 'Relationships at Risk'. Underlying technology is a curated policy database with a web-based data-visualization layer; the platform is research-first rather than software-first and has no disclosed API, SDK, or AI components.

MAP serves four primary user segments: LGBTQ advocacy organizations and individual advocates (primary), state and local policymakers and government staff (primary), journalists and media (secondary), and the general public and allies (secondary). Resources are distributed free of charge through mapresearch.org, with amplification via Medium publications, email newsletters, and an active presence on Instagram, Facebook, Bluesky, and LinkedIn.

The organization operates a donation-and-grant funding model rather than a revenue-generating business model. There are no paid products, subscriptions, or licensing fees; operations are funded by foundations and individual donors (the Gill Foundation is named as a major funder), supplemented by a 20th-anniversary board-matched donation campaign. Pricing is therefore not applicable, and no revenue, ARR, or operating-budget figures are publicly disclosed.

Name

Movement Advancement Proj

Legal name

Movement Advancement Project

Website

https://mapresearch.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Movement Advancement Project is an independent, Boulder-based 501(c)(3) think tank founded in 2006 that produces the LGBTQ Equality Maps, Democracy Maps, and research-based messaging guides used by U.S. LGBTQ advocacy organizations, policymakers, journalists, and the public.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Movement Advancement Project is an independent, nonprofit think tank that produces rigorous policy research, interactive state-level policy maps (LGBTQ Equality Maps and Democracy Maps), research-based messaging guides, and in-depth policy reports to advance LGBTQ equality and equitable democracy in the United States. All resources are provided free of charge and are designed to support advocates, policymakers, journalists, and the public with evidence-based information and communications tools.

Product overview

Movement Advancement Project is an independent, nonprofit think tank that provides rigorous research, insight, and communications to advance equity and opportunity. Rather than a unified software product, MAP offers a portfolio of research products including the LGBTQ Equality Maps (tracking state-level LGBTQ policies on marriage, nondiscrimination, healthcare, youth, identity documents, and religious exemptions) and Democracy Maps (tracking voting and election policies). Supporting these core mapping tools are messaging guides (the 'Talking About LGBTQ Issues' series) for communication on sensitive topics, comprehensive policy reports such as the Under Fire series documenting attacks on LGBTQ people, and the Relationships at Risk report on parentage laws. All offerings are research-based resources intended for advocates, policymakers, and the public.

Differentiator

Problem solved

Functional benefit

Brands

• LGBTQ Equality Maps: Interactive maps tracking state-level LGBTQ equality policies including marriage, nondiscrimination, healthcare, youth protections, and religious exemptions.
• Democracy Maps
• Talking About LGBTQ Issues Series
• Under Fire Series

Products and services

• LGBTQ Equality Maps Interactive online maps tracking state-level LGBTQ equality policies including marriage, nondiscrimination laws, youth protections, healthcare access, identity documents, and religious exemptions across U.S. states and territories. Targeted at advocates, policymakers, journalists, and the public.
• Democracy Maps Interactive online maps tracking state-level democracy and voting policies including voter registration, absentee voting, election security, and voter rights across U.S. states and territories. Targeted at advocates, policymakers, journalists, and the public.
• Talking About LGBTQ Issues Messaging Guide Series Research-based communication resources in the 'Talking About LGBTQ Issues' series helping supporters discuss topics such as conversion therapy, curriculum censorship, family acceptance, youth healthcare, ID updates, restroom policies, transgender people, and other sensitive subjects. Targeted at advocates, communicators, and allies.
• Under Fire Series A six-part report series documenting coordinated attacks on LGBTQ people covering school erasure, structural barriers, inequality, medical care bans, and silencing of supporters. Targeted at advocates, policymakers, journalists, and the public.
• Relationships at Risk Report June 2023 report on the need to update state parentage laws to protect LGBTQ families, produced in partnership with COLAGE, Family Equality, GLAD, and NCLR. Targeted at family advocates, policymakers, and legal professionals.
• Policy & Issue Analysis In-depth policy research and analysis on LGBTQ equality and democracy issues including education, healthcare, identity documents, and youth topics. Targeted at advocates, policymakers, and researchers.
• LGBTQ Movement Capacity Reports Research reports assessing the capacity and effectiveness of LGBTQ advocacy organizations and the broader LGBTQ movement. Targeted at movement leaders, funders, and strategists.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Center for Democracy and TechnologycoreStrategic or Co-development Partner · 26 June 2026Collaborated with MAP and Actionable Intelligence for Social Policy to publish a joint report urging U.S. state and local governments to expand and safeguard collection of sexual orientation and gender identity (SOGI) data.
• Actionable Intelligence for Social PolicycoreStrategic or Co-development Partner · 26 June 2026Joint report with Center for Democracy and Technology and MAP on state-level SOGI data collection practices and governance.
• Equality Federation InstitutecoreStrategic or Co-development Partner · 1 September 2024Partnered on the messaging guide 'Talking About Curriculum Censorship and Anti-LGBTQ School Bills' to provide messaging approaches addressing harmful proposals and cultural attacks on LGBTQ people.
• Advocates for Trans EqualitycoreStrategic or Co-development Partner · 1 September 2024Partnered on the messaging guide 'Talking About Transgender People and Restrooms' providing messaging approaches for education, nondiscrimination support, and opposing bathroom ban laws.
• GLAADcoreStrategic or Co-development Partner · 1 September 2024Long-standing partner listed among organizations collaborating on transgender messaging guides. GLAAD is a prominent LGBTQ media advocacy organization.
• Human Rights CampaigncoreStrategic or Co-development Partner · 1 September 2024Listed as partner on transgender messaging initiatives. Major national LGBTQ advocacy organization.
• Lambda LegalcoreStrategic or Co-development Partner · 1 September 2024LGBTQ civil rights legal organization partnering on messaging and policy resources.
• National Center for Lesbian RightscoreStrategic or Co-development Partner · 1 September 2024LGBTQ legal organization collaborating on policy and messaging work.
• PFLAG NationalcoreStrategic or Co-development Partner · 1 September 2024Family and ally organization partnering on family acceptance messaging resources.
• Transgender Law CentercoreStrategic or Co-development Partner · 1 September 2024Transgender legal advocacy organization collaborating on policy resources.
• The Trevor ProjectcoreStrategic or Co-development Partner · 1 September 2024Partnered on the 'Talking About Family Acceptance and Transgender Youth' guide. Leading organization focused on LGBTQ youth mental health and suicide prevention.
• GLSENcoreStrategic or Co-development Partner · 1 September 2024LGBTQ student advocacy organization focused on safe schools, listed as partner on messaging resources.
• National Center for LGBTQ RightscoreStrategic or Co-development Partner · 1 September 2024Legal advocacy organization partnering on policy and messaging initiatives.
• Equality FloridacoreStrategic or Co-development Partner · 1 September 2024State-level LGBTQ advocacy organization partnering on transgender messaging resources.
• Equality MichiganminorStrategic or Co-development Partner · 1 September 2024State-level LGBTQ organization partnering on messaging guides.
• Equality NCminorStrategic or Co-development Partner · 1 September 2024North Carolina LGBTQ advocacy organization partnering on messaging resources.
• Equality OhiominorStrategic or Co-development Partner · 1 September 2024Ohio-based LGBTQ advocacy organization partnering on messaging resources.
• Equality TexasminorStrategic or Co-development Partner · 1 September 2024Texas LGBTQ advocacy organization partnering on messaging resources.
• Georgia EqualityminorStrategic or Co-development Partner · 1 September 2024Georgia-based LGBTQ advocacy organization partnering on messaging resources.
• PROMOminorStrategic or Co-development Partner · 1 September 2024Missouri LGBTQ advocacy organization partnering on messaging resources.
• COLAGEcoreStrategic or Co-development Partner · 1 June 2023Partner organization for the June 2023 'Relationships at Risk' report on state parentage laws. Organization for people with LGBTQ parents.
• Family EqualitycoreStrategic or Co-development Partner · 1 June 2023Co-author of 'Relationships at Risk' report addressing LGBTQ family law protections.
• GLAD Law (GLBTQ Legal Advocates & Defenders)coreStrategic or Co-development Partner · 1 June 2023Legal advocacy organization co-authoring report on LGBTQ parentage law protections.
• NCLR (National Center for Lesbian Rights)coreStrategic or Co-development Partner · 1 June 2023Co-author of the June 2023 parentage laws report with MAP and other national LGBTQ family organizations.
• Center for Secure and Modern ElectionscoreStrategic or Co-development Partner · 1 April 2021Co-authored the 'Talking About Pro-Voter Policies' messaging guide focused on voting and election policy communications.
• Freedom to MarrycoreStrategic or Co-development Partner · 1 April 2014Long-standing strategic partner for marriage equality work. Freedom to Marry and MAP updated the 2014 'Ally's Guide to Talking About Marriage for Same-Sex Couples'.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/lgbtmap
• LinkedInlinkedin.com/company/movement-advancement-project-map-
• Instagraminstagram.com/lgbtmap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Advancement Proj