Oregon Values & Beliefs Center

What Oregon Values & Beliefs Center does

Oregon Values and Beliefs Center (OVBC) is an independent, nonpartisan nonprofit opinion research organization founded in 2019 and headquartered in Portland, Oregon. The organization's core function is operating a panel of Oregon residents aged 18 and older who voluntarily participate in monthly surveys and commissioned research studies on community issues including economic development, housing, education, healthcare, transportation, climate change, and social justice. Panel members earn points for participation (300 points, valued at $3, for a medium-length survey) that are redeemable for cash via PayPal or Venmo at a 1,200-point threshold or donatable to one of four designated charities.

OVBC's research methodology relies on online panel surveys with demographic quotas and statistical data weighting, including BIPOC disaggregation, to produce representative statewide opinion data. The product portfolio includes the OVBC Panel, opinion research surveys, the 2023 Typology Study (segmenting Oregon residents into 8 cluster types based on 3,600+ respondents), the annual "Your City, Your Choice" Portland quality-of-life series, and Oregon's Financial Wellness Scorecard conducted in partnership with Oregon State Treasury. Notable research partnerships span state and local government (Oregon State Treasury, Portland Bureau of Transportation, Central Oregon Intergovernmental Council), nonprofits (Children's Institute, Asian Health and Service Center, APANO, Oregon Consumer Justice, Yarg Foundation, North Star Civic Foundation, Every Child Oregon, Foundations for a Better Oregon), academic institutions (Center for Science Communication Research at University of Oregon), and advocacy organizations (AARP Oregon, Rural Development Initiatives). Research findings are distributed through the organization's website and through media partnerships with OPB, KGW, Willamette Week, Portland Monthly, IJPR, and EO Media Group.

Revenue is generated through commissioned research partnerships with government and nonprofit clients, foundation grants (Oregon Community Foundation, Collins Foundation), corporate sponsorship, and individual donations. The organization operates with a small staff of 1-10 employees as an Oregon charitable nonprofit corporation and maintains formal independence from political parties. Recent survey sample sizes have ranged from approximately 600 Oregonians on focused topics (homelessness, police protests, land conservation) to over 3,600 respondents on the typology study.

Name

Oregon Values & Beliefs Center

Legal name

Oregon Values and Beliefs Center

Website

https://oregonvbc.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Oregon Values and Beliefs Center is a nonpartisan nonprofit research organization that operates an Oregon resident panel for statewide opinion research, serving nonprofit, government, and media partners on community issues.

Ownership category

akta.pro rank

Product category

Public Opinion Research

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Public opinion research
• Survey panel services
• Community research
• Nonprofit research
• Values research

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Partnerships and Grants: Nonprofit organization funded through research partnerships with community organizations, government agencies, and nonprofits who commission opinion research. Also receives support from foundations, corporate sponsors, and individual donors listed as supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OVBC operates a community panel of Oregon residents aged 18+ who participate in monthly online surveys, and provides commissioned opinion research, survey data, and reports to nonprofits, foundations, and government agencies. Panelists earn points redeemable for cash or charity donations, while partner organizations receive inclusive, demographically weighted data on Oregonians' values across topics such as economic opportunity, education, healthcare, transportation, housing, and social issues.

Product overview

Oregon Values and Beliefs Center (OVBC) operates as a nonpartisan research nonprofit offering a panel-based opinion research platform. The core offering consists of an OVBC Panel of Oregon residents who participate in monthly surveys, combined with survey research services that produce reports on topics spanning economic development, housing, education, healthcare, transportation, and social issues. The organization provides research reports and publications including the OVBC 2023 Typology Study (identifying 8 Oregon cluster types), the annual 'Your City, Your Choice' series tracking Portland quality of life, and the Oregon's Financial Wellness Scorecard (in partnership with Oregon State Treasury). A points-based rewards program incentivizes panelist participation, with points redeemable for cash or donations. The product portfolio centers on community-focused research that empowers leaders and organizations working on Oregon's pressing issues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Two-thirds of Oregonians (67%) believe there are shared values that cut across political divides
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Oregon State TreasurycoreStrategic or Co-development PartnerPartnership to conduct Oregon's Financial Wellness Scorecard research, tracking how well the state is managing financially and benchmarking Oregonians' financial literacy.
• Portland Bureau of TransportationminorStrategic or Co-development PartnerCommunity partner in shaping a livable city through transportation research, including Oregon's Bicycle Ridership survey.
• Agora Journalism CentercoreStrategic or Co-development PartnerResearch partnership focused on Local News and Community Information, including an assessment of Oregon's local news ecosystem in 2022.
• Asian Health and Service CentercoreStrategic or Co-development PartnerResearch partnership on Asian Oregonians and the Impact of Race-Based Incidents to understand experiences of the Asian community.
• Children's InstitutecoreStrategic or Co-development PartnerPartnership for research on early childhood education and Oregon's childcare crisis, including surveys on children's wellness.
• Central Oregon Intergovernmental Council (COIC)coreStrategic or Co-development PartnerPartnership for State of the Region - Central Oregon report, surveying central Oregonians' values and beliefs for planning and policymaking.
• North Star Civic FoundationcoreStrategic or Co-development PartnerPartnership for the annual 'Portland: Your City, Your Choice' study, informing city governance and planning.
• Yarg FoundationcoreStrategic or Co-development PartnerPartnership for Election Reform research, examining Oregonians' views on campaign finance, open primaries, and ranked-choice voting.
• Oregon Consumer JusticecoreStrategic or Co-development PartnerPartnership for consumer justice surveys covering purchasing cars and auto loans, oversight/accountability, and right to repair issues.
• Rural Development Initiatives (RDI)minorStrategic or Co-development PartnerPartnership for agriculture and farming surveys, with RDI providing Spanish translation support for agricultural research.
• APANOcoreStrategic or Co-development PartnerUnites Asians and Pacific Islanders to build power through organizing and advocacy, partner in community research.
• Every Child OregonminorStrategic or Co-development PartnerPartnership for Foster Care in Oregon survey research, understanding experiences of families impacted by foster care.
• Foundations for a Better OregoncoreStrategic or Co-development PartnerPartnership for Oregon Education Priorities and Planning research, bridging community, policymakers, and philanthropy.
• Center for Science Communication Research at UOminorStrategic or Co-development PartnerPartnership for 'Wildfires and Risk' report, conducted through UO's School of Journalism and Communication.
• Columbia Economic TeamminorStrategic or Co-development PartnerPartnership for Columbia County Business Community Connection Project, promoting business creation and growth.
• OPBminorGTM or Marketing PartnerMedia partner that spreads research findings through statewide journalism coverage.
• KGWminorGTM or Marketing PartnerMedia partner providing coverage of OVBC research findings to Portland and Oregon audiences.
• Willamette WeekminorGTM or Marketing PartnerMedia partner providing investigative journalism coverage of OVBC research.
• AARP OregonminorOthersAdvocacy organization supporter helping spread research findings to senior populations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mason-Dixon Polling & Strategy: Independent public opinion polling firm conducting state and national surveys for media and clients. Comparable in state-level survey methodology and client mix including media and advocacy.
• GQR (Global Strategy Group): Public opinion research and strategic communications firm that conducts polling for advocacy, nonprofit, and progressive clients. Comparable in survey research methodology and nonprofit/advocacy client base.
• Emerson College Polling: Academic-based polling operation conducting national and state-level political and social research using mixed-mode methodologies. Comparable in survey methodology and public-facing report distribution.
• Public Policy Polling: US public opinion polling firm conducting political and policy surveys for campaigns, media, and advocacy organizations. Comparable in methodology and target buyers (nonprofits, media, advocacy), though focused more on political polling.
• Elway Research: Pacific Northwest-based public opinion research firm conducting polling in Oregon, Washington, and Idaho. Closely comparable in regional scope, methodology, and client base (nonprofits, media, government).
• DHM Research: Oregon- and Pacific Northwest-based public opinion research firm that conducts survey research for government, nonprofits, and foundations using similar panel and survey methodologies. Highly comparable as a regional peer serving overlapping client types.

Broad incumbents

• Gallup: One of the world's most established public opinion research firms, conducting nationally representative surveys on politics, wellbeing, and social issues. Comparable core offering (polling and opinion research) but at vastly larger scale and national scope.
• Pew Research Center: National nonpartisan public opinion research organization producing high-quality survey research on social, demographic, and political trends. Comparable in mission (nonpartisan research) and methodology, but operates nationally with substantially larger scale.

Emerging players

• Data for Progress: Progressive think tank conducting public opinion polling on policy issues, often partnering with advocacy organizations and producing reports for media coverage. Comparable in mission-driven survey research and nonprofit partnership model.

Others

• University of Oregon Survey Research Lab: Academic survey research unit based at the University of Oregon that conducts public opinion and policy research in the state. Comparable as a regional public opinion research provider, though anchored in academic rather than nonprofit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oregonvbc
• LinkedInlinkedin.com/company/oregon-values-belief-center
• Instagraminstagram.com/oregonvbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Values & Beliefs Center